Chapter 1111 Is Simply a Waste
Due to the strong online and offline promotion, "The Girl We Chased Together in Those Years" attracted a lot of attention in a short period of time. Li Mu decided to make the movie two days before the release of the movie, that is, on December 5th. Thirty trial screenings will be screened in advance in Yanjing City, and all the trial screenings will be arranged in their own theaters.
Li Mu's Muye Cinema Line has 14 theaters of various sizes in Beijing, all of which are named "Muye International Cinema", with 65 screening halls and 12,590 seats, which can be regarded as one-third of the Yanjing Cinema Line. one.
This time, Li Mu put 30 trial screenings in five of the larger theaters. These five theaters were screened simultaneously, starting from ten o'clock in the morning, and a total of six screenings were shown.
The movie tickets for these 30 trial screenings are all free, but they are not given through any offline channels, and online only through the Muying ticketing system on Taobao and yy simultaneously. As for the collection rules, it is very simple, yy and Taobao Users will receive a ticket gift reminder in advance. As long as the user clicks to follow the movie news of this movie, they will have the opportunity to get the movie ticket for the preview.
At 10:00 am on December 3rd, yy and Taobao synchronously popped up a push, announcing the preview of the preview tickets for "The Girl We Chased Together in Those Years" will be released on the two platforms. Since the trial screenings are all in Yanjing, so The preview of the trial tickets is also only sent to users who log in to Yanjing ip.
At present, there are about 5 million registered users of yy in Yanjing, and about 3 million on Taobao. Among them, the overlap ratio is very high. Basically, more than 90% of Taobao users are yy users. In this case, only The push for Yanjing users also covered at least 5 million people, so the local delivery effect in Yanjing is still very strong.
The pop-up window was issued at 10 am, and at 3 pm, within five hours, more than one million people had already lit up the "I want to see" sign on the video page of "The Girl We Chased Together in Those Years". According to the regulations of Makino Impression, as long as Yanjing users light up this sign, they will naturally have the opportunity to participate in the lottery of movie tickets.
At 10 a.m. on December 4th, the two platforms yy and Taobao combined, there were 1.7 million users who clicked the "I want to see" sign.
At the same time, the two platforms used the logic of random extraction by the computer to select the final ownership of the 6,000 trial movie tickets. When the attribution results were announced, the Muying ticketing system also officially appeared in the public eye.
yy and Taobao issued a special redemption method to the winning users drawn by their respective platforms.
The original template of the official explanation is: "Dear user, congratulations on getting a movie ticket for the preview of "The Girl We Chased Together in Those Years", your movie ticket information is: Yanjing Animal Husbandry International Cinema (xx Store) on December 5th at x:00 pm, show xx, row xx, movie ticket redemption code: xxxxxxxx, please go to the theater in advance to redeem paper movie tickets through the self-service ticket machine!”
This time, not only the lucky audience is curious, but also those in the industry who have been paying attention to Makino Imaging.
Muye Yingxiang has always attracted the attention of the film and television circle since he entered the industry. The main reason is because everyone knows that Muye Yingxiang is Li Mu's company, and Li Mu is a master of what he does, so everyone will pay close attention to Muye Ying. Like, pay attention to which actors and directors it has signed, which movies it has invested in, and more importantly, which innovative products it has.
Therefore, this self-service ticket machine has suddenly become the object of research in the entire film and television industry.
The redemption code is used to redeem the prize. This method is understandable. After all, both parties need to have a unified certificate so that the ticket can be given to the user. However, everyone does it manually. Why does Makino Image use what?” Self-service ticket machines"?
Although people in the industry do not understand what a self-service ticket machine is, it is easy to understand the literal meaning through these five words.
First of all, this thing is called a ticket machine, that is to say, it is a machine, a machine specially used to collect movie tickets.
Secondly, this thing is said to be self-service, that is to say, users only need to operate by themselves to get movie tickets.
Combining these two points of analysis, people in the industry were immediately surprised that Makino Imaging should have developed a set of automatic ticket machines for theaters.
Everyone could not have imagined that Li Mu had developed a complete set of solutions that could select seats online, buy tickets, and then collect tickets offline to watch the movie. A machine for movie tickets in your own theater, but how practical is this thing? Even if it's a good experience, can't it just replace the ticket sales staff of the theater? And many places are definitely not as easy to use as the ticket sales staff, and it may be very troublesome to pay and change.
Some celebrities in the film and television industry scoffed at Li Mu's new gameplay, and thought that Li Mu was very good at the Internet, but he was still inexperienced and had too many ideas in film and television production and theater production. The two theaters cost a lot of money to renovate. With such a large cost, I don’t know what year it will take to pay back the cost.
In fact, for the current film and television industry, even if you have money and want to do film and television, try not to be a theater chain. Right now, the entire film and television industry is relatively sluggish, and the worst of them is the theater chain. Now everyone is living a hard life. I look forward to the day when the industry recovers or the government vigorously rectifies piracy, so that we can keep the sky open and see the moon. Before that, no one will make additional investment in the field of theater chains. In fact, the main reason is precisely because of this.
Li Mu entered the theater chain at this time, and he spent a lot of money, not to mention the self-service ticket machine. This is even more ridiculous to people in the industry. The biggest problem in the theater chain industry is that most users are still unwilling to spend money. What is the practical use of self-service ticket machines when money goes to the cinema to watch movies? Nothing but grandstanding.
Although people in the industry think that Makino Imaging's "self-service ticket machine" will become the laughing stock of the industry, but on December 5th, there are still many companies in the industry that have specially sent people to Makino Imaging's major theaters. , I want to investigate on the spot, what the hell is the self-service ticket machine of Makino Technology.
From 9:30 in the morning, the audience who got the tickets for the first trial screening at 10 o'clock began to enter the arena one after another. They have their own eight-digit exchange code, but they don't know how to exchange it.
Fortunately, the cinema has special staff to guide them. As soon as they entered the cinema and expressed their intentions, the staff immediately guided them to the self-service ticket machine and instructed them how to enter the redemption code to redeem and print paper movie tickets.
The self-service ticket machine designed and developed by Makino Technology still looks extraordinarily high-tech, with all-black glass mirror, built-in LCD screen, and excellent visual experience. The operation interface can give people a tall feeling, and the most magical Even if the paper ticket is printed, the quality of the printed ticket paper is also extraordinary, and it looks very interesting.
Twenty-eight-year-old Wang Kai is an executive of another large theater chain in Yanjing. He came here today to find out what the "self-service ticket machine" of Muye Imaging is. I am also very concerned, for fear that Li Muzhen will come up with something extraordinary and shuffle the entire industry.
Wang Kai sneaked into the Sanyuanqiao store of Muye International Cinema at 9:30. After walking around the hall for a long time, he saw that many winning users had successfully collected tickets. He was also very curious and wondered whether this machine could realize self-service ticket sales. , if possible, how to operate?
Taking advantage of the fact that no one was there, Wang Kai came to one of the ticket machines and carefully operated it for a long time, but found that this thing was designed so well that it only had the function of collecting tickets.
"What kind of plane are you doing? Makino Image specially designed such a machine to collect tickets? If you can't even buy tickets, what's the point of it? Is it only used for lottery draws and redemption codes for users online? ?"
Just when Wang Kai felt confused, a staff member came to him and asked politely, "Sir, do you need any help?"
"Oh." Wang Kai hurriedly asked her: "I want to buy a movie ticket, how should I do it? I watched it for a long time, but I didn't understand it."
The staff said politely: "Sorry sir, our studio is not open yet, and the official opening will wait until 9:30 a.m. on the 7th."
Wang Kai pretended to be puzzled and asked: "Then I saw that people just clicked and clicked the movie tickets. What's going on?"
The staff explained: "Those are the lucky viewers who got tickets for our test screenings online. They have the redemption code and can get the movie tickets by entering the redemption code on this machine."
Wang Kai said in surprise: "This is the only thing for such a big machine? I thought it could sell tickets by itself!"
"Sorry sir, our machines can only be used to collect tickets."
Wang Kai was contemptuous in his heart, and nodded helplessly: "Okay, then I'll come over after you guys open."
After speaking, Wang Kai stepped out of the theater, and immediately called his boss after leaving the door.
As soon as the call was connected, they asked, "How is the investigation going?"
"It's almost there." Wang Kai smiled and said, "Muye Yingxiang is really idle. There are four ticket machines there. In fact, it is for the winning users to exchange paper tickets. I have never seen such a tasteless person. Hardware equipment, it's just water in the brain!"
It is not only Wang Kai who despises the self-service ticket machine of Muye Imaging, but people from the entire industry who come out to inquire about the situation are as relieved as he is. It seems that this self-service ticket machine is simply a waste. It cannot sell tickets by itself, and users can only buy tickets at the ticket window of the cinema. So what is the use of this thing? The person who designed this thing must have a convulsion in his head, right?
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ps: It is too painful to hide from colleagues for many days on a business trip. There are few opportunities, and the efficiency is lower. I am sorry everyone!