Chapter 1408 YYtunes, the New Frigate Is Launched!
Although Li Mu has been working hard to develop Muye Technology into an international super enterprise, it is mainly in terms of structure and strategy. When it comes to tactics, Li Mu's concept is still relatively "narrow". For example, Muye Technology today For a highly confidential project, under Li Mu's instruction, the core R&D team is basically all Chinese, at least Chinese, otherwise no matter how strong the technology is, it will not be able to reach the core layer of the project.
The reason for this is that Muye Technology has now widened the gap with Huaxia Internet companies, and is not afraid of overtaking Huaxia Internet companies, but compared with Western companies, especially Silicon Valley companies, his leading edge is relatively weak, most It is ahead of its competitors in terms of product awareness, but in terms of technology, Makino Technology still has many shortcomings and weaknesses.
In this case, it is necessary to pay more attention to the protection of the core logic of important products, otherwise, once their core "playing methods" are revealed, those companies with strong R&D strength are likely to catch up quickly.
In terms of product awareness, social services, and price strikes, Makino Technology has absolute advantages, but in terms of technical support, Makino Technology is a lot weaker than Apple. After all, Makino Technology is a company that can independently develop operating systems and complete computers. Dana, the strong technical reserve is enough to make Muye Technology unmatched.
Because it is much weaker than Apple in terms of technical reserves and R&D capabilities, Li Mucai asked Muye Technology's R&D team to keep the project strictly confidential, so as to catch the opponent by surprise and increase the distance and difficulty of the opponent's pursuit.
Since Apple has never really regarded Makino Technology as a competitor to focus on at this stage, they lack the grasp and preparation for the relevant actions of Makino Technology. Now, YYtne is about to be launched, and the mass production of Mang-ME2 will begin, which is equivalent to Makino Technology’s instant development. Apple showed its fangs and was ready to fight.
Jobs has never been so chaotic as he is today, because in the face of Li Mu's all-out war, he has no power to resist, at least not yet, which means that Apple must bite the bullet to withstand the impact of Muye Technology. , no matter how strong the impact is, Apple must fight to the death, otherwise, once the iPd and iTne businesses are destroyed, the entire Apple will be reduced to a heavy-duty truck with no fuel supply, and the outcome will be tragic. Jobs didn't dare to think about it.
...
Under the attention of netizens and Internet practitioners all over the world, on the slightly special day of May 21, Muye Technology officially launched the subversive YYtne on a global scale.
Netizens and YY users from all over the world can directly download the client of YYtne. After updating the latest version of YY, users will find that a triangular player-shaped LG composed of three-color lines appears on YY. This is the LG of YYtne. , is also the shortcut launch item of YYtne on YY.
YY's promotion of YYtne,
Give this software its core values and lgan: connect the world with music.
This sentence lgan is only ten words, but it fully demonstrates the pattern of YYtne, this is not a simple music player, this is a music world that can connect the whole world! It is a new product that is enough to subvert the field of online music!
Among the hundreds of millions of users of YY in the world, more than 50 million people have downloaded and experienced YYtne for the first time. In their eyes, Muye Technology has always been a disruptive enterprise, and it will always throw out YYtne to the world. A stunned good product, even if it is a music software, YY users and fans can't wait to see what kind of flowers Makino Technology will play with a music software.
In order to ensure that users have enough opportunities to understand this software, YYtne provided free online trial listening services worldwide in the first month of its launch. Li Mu was free for this month, and Li Mu did not use the strength of the platform to force it. The record companies cooperated, but paid extra millions of dollars in copyright subsidies to all the record companies they signed.
When users download and open YYtne, they seem to have discovered a new world. In their Internet careers, they have never seen such a beautiful product interface. The homepage of YYtne is in the form of a combination of irregular square modules. Different singers, albums, topics, and music styles are displayed respectively. There are square display albums with a width and height of 1:1 and 2:2, a carousel banner with a width and height of 3:1 to display popular singers and topics, and a width and height of 1. The :2 vertical display booth displays popular singers and topics. Although there are many shapes, the splicing is not messy at all.
This design style combines the features of the later iTne and ind10 start menus, focusing on the modular picture display space, most of the display area is given to pictures, only a few are reserved for text, brilliant colors and visual effects. Let everyone shine.
Jobs never dreamed that the super cool and futuristic product page of Makino Technology used half of the design elements from Apple many years later.
All art designers in the Internet industry feel ashamed after seeing such a page design. This feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later on the current car designer. In front of the current car designers, this brings not only the impact of visual effects, but also the sense of separation between the design language and design concept. For technicians, what they are most afraid of is not the gap, but Generation difference.
For users, the surprise that YYtne brings to them is far more than the advanced design language. When they log in with the YY number, YYtne immediately pops up a tag library for them with a mildly designed floating window. This tag library is based on Music styles are divided into 10 categories: pop, classical, electronic, rock, rap, British, jazz, country, blues, and others. Users only need to click on the music style they like and click OK.
In addition to the tagging option, users can also directly click to skip, and YYtne's "skip" option is very eye-catching, which minimizes the trouble caused by "tagging" to users.
Due to the friendly interface design, the proportion of users tagging is very high. More than 90% of users have selected tags according to their preferences for music after logging in. After they have selected tags and clicked OK, YYtne gave them a huge surprise.
In the background logic of YYtne, as long as the user who has marked the tag clicks OK, the homepage of the software will be reset visible to the naked eye immediately. The visual effect of this reset is: the original screen of all modules is blurred from left to right, The blurred picture is then "washed out" by a white light, and what follows is a new home page after reset.
The new homepage will not modify the layout of the module itself, but will completely modify the content in the module, and the logic of the modification is based on the tags that users have typed themselves and their language version.
If an American user who uses the English version selects the three categories of pop, rock and blues, the background will immediately list the most popular singers, albums and singles in the three fields of pop, rock, and blues in the English field. And occupy 60% of the display space;
In the other 40% of the display spaces, 10% are used to display the content that YYtne officially wants to promote; 10% are used to display non-English-speaking pop, rock, and blues singers and songs; 10% are used to display categories that other users have not selected. The most popular singers and songs in the list, and 10% are used to display friends' activities.
Since YYtne has just been launched, the friend feed will not show what the user's friends or people he follows are listening to, but will retrieve his friend list and display it in a carousel: your friend XX has also joined YYtne.
In general, YYtne will generate a unique home page for him based on the attributes that the user defines for him after he selects a tag. This is really friendly to the user and greatly exceeds expectations. No software has ever been able to "accustom" users like YYtne.
In addition to the home page, YYtne also has four secondary pages, namely category page, ranking page, personal page and dynamic page.
In the category page, users can further explore their favorite music types step by step according to ten major music types. For example, if a listener likes "death metal", enter the [Rock] category in the category interface, and then enter [Heavy Rock]. Select [Death Metal] to view the singers under the [Death Metal] sub-category.
The ranking page contains a number of rankings set by YYtne, namely: Hot Songs List, New Songs List, Popular Singer List, Single Sales List, Album Sales List, Best-Selling Artist List, etc. The logic of the list is also very clear:
[Hot Songs List] is the list of the 100 most played songs per unit time;
[New Songs List] is the list of the 100 most played songs in the first month;
[Popular Singer List] is the list of the 100 singers with the most total plays in unit time;
[Single Sales List] is the list of the 100 songs with the highest total paid downloads per unit time;
[Album Sales List] is the top 100 albums with the best paid downloads per unit time;
[Best-selling singers list] is the list of the 100 singers with the highest total sales per unit time;
All the lists are divided into four timelines: day, week, month, and total. At the same time, regional filtering can also be performed, and the statistical logic of the data is to remove duplicates, that is, to remove duplicates, especially when playing The list is based on the number of times. In order to prevent malicious brushing of the list, each registered user listens to a song within 24 hours. No matter how many times you listen, the list will be counted once;
Since the list has just been launched, there is not enough data to support the list, so in the first hour of the launch, each list shows: "Data collection, quickly help your favorite singer (song, album) to make the list!"
In the personal page, the user's personal setting options are displayed, including personal information, favorite music, created playlists, recently played, purchased music, etc.;
In the dynamic page, according to the order of time, the latest developments of the singers that the user is following, the friends of the user, and the latest developments of other users concerned are displayed.
As for singers, if users follow Zhou Jielun, once Zhou Jielun releases a new single (album), or is about to hold a concert (fan meeting) somewhere, the platform will push the fans who follow him in the news. , In addition, YYtne also specially reserved the backstage of personal accounts for singers, and they can personally publish custom dynamic content in the backstage to enhance the interaction with fans.
The friend system will directly read the user's YY friend list. The user can see the list of all his users who have joined YYtne here. If one of his friends follows Mo Wenwei, his friends will see it on the dynamic page: "XX followed the singer Mo Wenwei", if a friend likes or commented on a song, it will also prompt: "XX liked (commented) a singer's "So-and-so", all dynamic reminders Hyperlinks will be attached. When users see the dynamic reminder, they can directly click to enter the real content of the dynamic.
YYtne does not force users to disclose their behaviors, but gives users the option of setting their own privacy. Users can choose to publish or not publish personal news. In future iterations, this function will be gradually upgraded, such as , users can choose to only publish to some users, or only not to publish to some users, and then gradually upgrade to users can customize friend groups, and choose whether to publish or not publish groups.
Li Mu had already considered all these functions clearly when he was doing product design, but he did not arrange to reflect in the first-generation version for many follow-up product designs that became more and more user-friendly, but instead refined and upgraded a large number of subsequent products. The function is reserved, and it is ready to be squeezed slowly to the user like toothpaste. On the one hand, it is to keep the user fresh at all times and to ensure that each iteration can surprise the user, and on the other hand, it is also to ensure the gap between competing products , once there are competing products catching up, you can come up with an upgraded version to widen the gap, so that the competing products will never catch up.
In addition, in the most critical playback interface, in addition to the eye-catching and refreshing guarantee function options, Li Mu also did some careful thinking.
In the first generation of YYtne, the lyrics display function has been integrated. In the initial version, only a few songs have lyrics, and most songs without lyrics also provide users with the opportunity to upload lyrics. If the lyrics uploaded by users pass the review , when the lyrics are displayed, the user will be named and thanked, and a hyperlink will be provided at the same time, so that other users can directly follow the user.
In the playback interface, Li Mu also added a sharing function, but this sharing is limited to sharing between YY users and YY users. For example, user A can share a song to his friend B, and B will directly receive A's message. The YY message came, reminding him: I found a good song on YYtne and recommend it to you. User B can directly play it by clicking on the YY dialog box.
These functions are very basic functions in the QQ ecology of later generations. However, at present, each function is like a nuclear bomb, shocking all users and Internet practitioners. It makes all users amazed and delighted, and also makes all Many practitioners are in pain and despair. If there is a generational difference between YYtne's design language and today's Internet design language, then the bigger generational difference lies in its powerful and perfect product concept!
When friends and businessmen were still using millet and rifles to form guerrillas, Li Mu had already taken root in the modern military layout of the trinity of sea, land and air, and even hatched an aircraft carrier battle group with YY as the core.
Now, the launch of YYtne means that this aircraft carrier battle group with YY as its core has launched a new powerful frigate!