Chapter 1692 The True Meaning of Hype

In the future business landscape, especially in the Internet-based business landscape, whoever owns the traffic will be the father, because after there is traffic, various kinds of cash can be realized immediately.

It's like a big V with a lot of fans. He can help others to promote cosmetics, clothing, electronic products, and even help other people's shops advertise. No matter what kind of advertising he does, he can help them. The reason for converting a large number of users is because he has traffic in his own hands.

In his opinion, if the big V only advertises to others and sells its own traffic to others, then this business model is still a bit too loath.

In the past life, some small Internet celebrities looked unremarkable, but their own Taobao store could make hundreds of millions of net profits a year. The reason is that she was no longer willing to direct her traffic to others, but her own. The flow is poured to itself.

For example, a female Internet celebrity who wears more fashionable clothes may only earn a few thousand or tens of thousands or hundreds of thousands of advertising fees for advertising a Taobao clothing store, but what she actually brings to the other party is a few dollars. 100,000 or even millions of traffic.

These traffic may convert tens of thousands of consumers, and then bring millions or even tens of millions of sales and million-level net profit. Moreover, this is just a consumption, and some of these users will become merchants. The loyal users of this store may buy hundreds of yuan of clothes in this store every month. The huge long-term profits in this store have nothing to do with female Internet celebrities.

A wise female Internet celebrity simply finds a source of goods to open a Taobao store, directs traffic to herself, and then continuously increases the sales of her Taobao store. This is a clever way to play.

What Li Mu is doing now is to use Taobao Qunar to gather tourist traffic, and then import the traffic into the Sino-US tourism market to help airlines, travel companies, and hotel groups sell their resources;

But what he really wants to do is to gather the traffic of tourist users, import it into his own market, and sell resources to himself.

Therefore, once you have enough traffic in the future, you will start to change the pattern and open your own online celebrity shop.

With the support of Muye Technology's strong funds, in the future, I can really build my own airline, invest in my own hotel group and tourism company, and then import resources to build the entire industry chain myself.

Moreover, Li Mu feels that in the future, when he gathers a large number of users on Taobao, he will have the most powerful tourism user resources in the industry. Once he has the resources, he can hype it up.

With the continuous development of the economy, there are more and more business models, but in the final analysis, they all want to sell more and more expensive things.

Hype is in countless business models.

One of the most widely adapted modes.

The so-called hype is to raise prices and expand sales. For those who have the ability to hype, they can hype up whatever they have in their hands.

Only those who have jade resources in their hands will hype the concept of a gentleman wearing jade, jade can prevent disasters, and gold is valuable and jade is priceless, in order to heat up the jade market and sell the jade resources at a high level;

Those who have real estate resources in their hands will speculate on real estate concepts such as house prices, house price speculation, real estate financing, school district housing, etc., in order to sell the real estate in their hands at a high level;

Even if a few walnut trees are planted in the ground, they have to hype and play walnuts to make their walnuts a rare commodity.

So, the same goes for the tourism industry.

For those soft articles describing Lijiang Aventures, most of the behind-the-scenes promoters are Lijiang's travel companies, inns and bar owners;

Those who advocate that Gulangyu is about to disappear are mostly local tourism companies or practitioners;

The one who advocates Yalong Bay Beach as the first in East Asia is also the owner of local tourism resources.

The propaganda that Dubai is full of rich people and luxury cars also comes from those stakeholders.

Li Mu has obtained a large amount of local tourism resources in China from domestic tourism companies, not only in first-tier cities, but also in resources that radiate from first-tier cities to second-tier cities, third-tier cities, and 5a-level scenic spots in various places, so he feels that he has also arrived in China. Time to go overseas to preach.

Li Mu's idea is very simple, how those countries came to China to hype in the past life, and now he will go to their country to hype.

California is just the beginning, and soon the hype will spread across the globe.

In the last life, the Huaxia tourism market was brainwashed by overseas propaganda. A large number of Chinese tourists were influenced by various poisonous chicken soup soft articles on the domestic Internet, and they flocked to Japan, Australia, New Zealand, Thailand, Indonesia and these countries to travel, especially Japan, The marketing hype has reached the point of perfection.

However, only Huaxia itself has not formed a large-scale positive publicity and guidance overseas, so that in South Korea, Japan, and quora in the United States, there will still be a large number of fools who think that Huaxia has no electricity, no cars, no TV, no There are no highways, no fruit, no mobile phones.

In the past life, those Internet companies that made money in China and made soft hands, as long as there is a company that pays attention to the establishment of overseas information distribution channels, and who can create a world-class Internet platform, these strange and strange problems will not appear.

When Huaxia Internet is promoting Japanese toilet lids, Japanese rice cookers, various Japanese magic medicines and magical cosmetics, and a large number of Chinese people are flocking to Japan to buy and buy, Japan's Internet is promoting Huaxia's What?

Therefore, the situation is about to change now. In the future, weibo, twitter, the Internet, and even faebook in the future will continue to do all kinds of brainwashing propaganda for Huaxia around the world.

Promote China's history, humanities, landscapes, special products, food, technology, etc., so that they also have the kind of mentality of rushing towards China.

Therefore, Li Mu instructed the operation team of Weibo titter to cooperate with the editorial team of the net and start hype from now on.

With the continuous influx of American tourists into China, a large number of English travel notes coexisting with authenticity have also begun to emerge on Weibo titter.

Many overseas users have uploaded photos of themselves traveling in Huaxia, and at the same time, they are full of praise for Huaxia in the text content.

One of them is a picture of the Great Wall from above, which has received more than 100,000 retweets and likes on the entire Weibo titter.

A considerable part of these travel notes were "original" contents instructed by Li Mu's editorial team.

After such content was concocted, he instructed the Weibo titter team to tilt the various algorithms of these tweets so that they could be seen by more Europeans and Americans, so as to subtly affect these people's impression of China and improve them. Interested in traveling to China.

In addition, Li Mu also concocted some true and false travel stories.

Some are to highlight the Chinese cuisine, imitating the tone of an American, full of praise for the Chinese cuisine, and even reluctant to part;

Some of them pretended to be an American in order to highlight the friendliness of the Chinese people, saying that they had lost their wallets unintentionally, and the enthusiastic Huaxia restaurant owner invited them to a light meal, helped them call the police, and finally found their wallets.

Some are to highlight the history and inheritance, and use the eyes of foreigners to sigh and praise the scenic spots and historical sites in China. Any castle tower in Japan can become a scenic spot praised and admired by countless people. If you find any ancient palace building in China, you can put these The Tianshou Pavilion was thrown to Mars, why the latter was not as famous as the former, because the promotional packaging was not in place.

Li Mu even made up a series of Chinese love stories, such as how he met his other half in Yanjing, how he met the love of his life in Shanghai stock market, and how to propose to his beloved by the Huangpu River...

These topics are being hyped up in order to continuously increase the exposure of China Tourism to the Western public.

To this end, he also asked Fang Xudong to modify the background data parameters and apply a certain amount of moisture to all relevant data.

For Li Mu, who came from the Internet, he is very clear that there is no Internet company in the world that does not falsely report data. Even if some companies do not falsely report data at this stage, he must have done similar things when he was growing up.

For example, the live broadcast platform deliberately doubles the coefficient for the people watching the live broadcast. For each additional person watching online, the external data shows that there are 17 people or 129 people added. The reason for this setting is to forge a A very hot feeling.

As for why this kind of zero and whole data is chosen, the main reason is to make it invisible to users.

Take 17 as an example. The platform designs a simple logic that displays the clicks equal to the actual clicks multiplied by 17. In this way, most users can't see any problems.

For example, this post was actually viewed 258 times, but because there is a coefficient multiplied by 17, the displayed result is 486 times;

According to Li Mu's experience, a double-digit multiple can be regarded as a conscience platform. Some platform data is even multiplied by three, such as the 129 I just said. The same post was actually viewed 258 times, but The number of pageviews displayed is 282.

In this case, it is difficult for users to see fraud. After all, this data is divided into parts and whole, and it is still growing.

What's worse, because the design multiples are zero and whole, users can't see how abnormal the data changes. For example, because of one click of oneself, the original data has changed from 282 to 411, and then another one. People, the data became 540 people.

Who can take a look and see the inevitable connection between 282, 411, and 540? They look like real, even more real.

There are also those stupid platforms that directly write down the display data equal to the real data multiplied by three. Careful users will find that no matter how the data changes, it will always be a multiple.

What's even more stupid is to directly multiply by 10, careful users will find that the single digit is always 0...

The platform uses such fraudulent means to create a false impression that it has a large number of users and is very popular for its own platform.

However, there are times when this kind of thing is missed. For example, there have been such jokes on some live broadcast platforms. At the same time, hundreds of millions of users are watching the live broadcast of a certain anchor. Almost all of this is in the data. Packed.

Users do not know the real situation, and after seeing the published data, it is easy to be led astray by the behind-the-scenes hype.

Now, on Weibo twitter, all the positive content about Huaxia Tourism also has a certain degree of data fraud.

Li Mu uses this method to enhance the recognition of these content by Western users.

However, Li Mu was more cautious. He designed a set of circular logic on the coefficient of data fraud.

For example, for the number of likes, for each increase of 1 actual data, the displayed data will be randomly selected to increase from 8 numbers in 1-10.

It may be plus 1, it may be plus, it may be plus 8 or plus 10, but the probability of adding 1 is the lowest, and the higher probability is between adding 8. In this way, users will never easily touch the data growth. law.