Chapter 344 Stuck in the Neck

phone-reading

The next morning, Su Yingxue got up early and took the bus back to school. Su Yuehua and Wang Shaohua took her out. After Su Yingxue left, Wang Shaohua asked his wife in a low voice, "How was the conversation last night?"

Su Yuehua shook her head helplessly and said, "We guessed right at all, the little girl is indeed in love. Please search ( ) to see the most complete! The fastest updated novel."

Wang Shaohua hurriedly said: "Then you have to tell your second brother quickly, the nature of this kind of thing is quite serious."

Su Yuehua said, "Don't worry, I told Yingxue to ask her to call the boy out. Let's invite him to dinner and see how he is."

Wang Shaohua was stunned: "Which one did you think of?"

Su Yuehua didn't answer his question, but instead asked him: "You know the part-time tutoring website for college students in 3321, right?"

"I know." Wang Shaohua nodded and said, "Didn't I tell you, it's a very powerful idea. Even our director asked his granddaughter to tutor a college student there. It is said that the college student he hired was from Qilu. The liberal arts college entrance examination champion."

Su Yuehua said: "3321 was done by Yingxue's little boyfriend."

"what?"

Wang Shaohua was stunned: "You mean, the kid who drove Yingxue back last night is the founder of 3321?" After speaking, Wang Shaohua scratched his head: "What is the name of that kid, CCTV let it go several times , Yanjingtai also let it go, the surname is Li, what is the name Li?"

"Li Mu."

"That's right!" Wang Shaohua took over and said, "It's just Li Mu, look at my memory..."

After speaking, Wang Shaohua asked her, "Are you sure it's that Li Mu?"

Su Yuehua said: "Yingxue can't tell such a lie that can be broken with a poke. That Li Mu and her are high school classmates. Go back online and check if Li Mu is from Haizhou."

Wang Shaohua nodded and turned to go to the study: "I'll check it out."

Su Yuehua grabbed him by the collar and dragged him back, giving him a blank look: "I didn't ask you to check now, hurry up and wake up my daughter, we'll take her to the professional class while we go to work, otherwise all three of us will be late."

Wang Shaohua nodded hurriedly: "Got the order..."

...

As the flagship product of Muye Technology, Happy Farm has now been admired by people in the industry. When the game flow is counted in millions every day, the valuation of Muye Technology has virtually improved a lot.

The valuation of a company depends on its products, its team, its position in the industry, and its future development prospects, so this is why many companies keep losing money but their valuations are getting higher and higher. For example, Jingdong, the capital invested in it, is not to make immediate profits, but to win a future.

Muye Technology has been in a state of burning money before, and there is no profit. Relying on the millions of round A financing to maintain operation, the money on the book is getting less and less, but due to the excellent products and good future prospects, so the valuation is Can do hundreds of millions.

However, the current Muye Technology is considered to be a big one. The props mall of Happy Farm is online, and the new version is online. Two heavy punches have been launched in succession, which has raised the status of Happy Farm a lot. Not to mention, the most important thing is that it started Made money!

For such a simple game, the steady flow of millions of dollars a day is quite remarkable, so now the valuation of Muye Technology in the industry has increased a lot. If Li Mu wants to raise financing now, it is estimated that the price of more than one billion yuan will be quoted. It's all over the place.

After the two heavy blows of Muye Technology, the industry insiders finally understood Li Mu's layout. The biggest easter egg and foreshadowing here is this thing called Alipay.

When Alipay was first launched, Li Mu hardly did any publicity to the outside world. He only did accurate promotion among the students and parents of 3321, and firstly accumulated a certain user base for himself, but at that time, the industry did not pay attention to the space behind Alipay. , just regarded it as a tool of 3321, and a few people with intentions, such as Baidu's President Li, Tan Yaocheng and others, realize that there are many articles in it,

But it wasn't obvious at first.

But now the role of Alipay is instantly clear. In the eyes of companies in the industry, it is a complete online payment channel. Li Mu developed it and used 3321 as a test field. After maturity, he directly transplanted this channel to Happy Farm. , directly spawning nearly 10 million Alipay users, and Happy Farm uses Alipay as a payment channel, which can also save a lot of channel costs. The money in the pockets of Happy Farm users is all put into their pockets, and there is no leakage .

It is precisely because of Alipay's wildly increased user base that many companies in the industry have seen the benefits. Therefore, at the beginning of nine o'clock in the morning the next day, something unexpected happened to Li Mu.

Lin Qingya called Li Mu. A person who claimed to be the business director of Shanda found Muye Technology and hoped to discuss cooperation with Muye Technology.

Li Mu was very curious why Shanda would find him to cooperate.

Lin Qingya said: "The other party seems to be more interested in Alipay."

Li Mu understood immediately, and instructed her: "Let's entertain you first, and said that I usually have to be at the company at ten o'clock, and I will have an interview with him when I arrive."

After hanging up the phone, Li Mu hurriedly got out of bed to wash up, preparing to go to Muye Technology Conference for a while, the business director sent by Shanda.

As for why Shanda is interested in Alipay, Li Mu also knows very well that they are now in a stage of vigorous development, and payment channels are a big problem they face.

Now, although major banks have also opened online banking, it is still very troublesome to use online banking alone. It is not as convenient as Alipay. Therefore, most of Shanda's future point card sales will still be sunk to major Internet cafes and newsstands. Sales of point cards, although the coverage area is very wide, but the disadvantages are also obvious: the cost is too high.

Just like the legendary overlord that Li Mu is secretly working on now, a monthly activation code is sold for 15 yuan, but at least 6 yuan of profit must be divided in the middle. It will be much easier than yourself. For a point card of more than 30 yuan, at least 2-30% of the profit must be taken out to run the channel and share it.

If Legend also has Alipay, then the cost of 2 or 30% can be saved. However, developing a payment channel is impossible for them now. Even if they invest manpower and material resources to develop it, they have to get through the bank. Relationships work, and these are only the initial stages, and how to develop users later is a big problem.

Now, Alipay is not only a mature payment channel, but also has nearly 10 million active users. If Shanda can cooperate with Alipay and get a relatively lower channel cost, then it will be more beneficial to their point card sales. That said, there are so many benefits.

Li Mu packed up and was ready to go, when he received a text message from Su Yingxue on his mobile phone: "Have you woken up, slacker?"

Li Mu replied: "Get up, have you been to school yet?"

"Here, we're in class."

"Is everything okay last night?"

"My aunt asked me about us last night."

"What did you say?"

"She seemed to see me with you before, and I didn't go back since the dormitory was closed last night, so I guessed it. I couldn't hide it from her, so I confessed to her."

Seeing this, Li Mu hurriedly asked her, "What's your aunt's attitude? I won't embarrass you, right?"

Su Yingxue replied, "My aunt said that I want to invite you to dinner with my uncle..."

Li Mu was stunned for a moment, and immediately replied, "Ask your aunt and uncle when you are free, and I will arrange it."

Su Yingxue, who was in class, saw Li Mu's message and couldn't help laughing out loud. After being glared by the professor, she quickly controlled her expression and replied to Li Mu, "You should be called uncle and auntie..."

Li Mu replied, "Oh, sooner or later."

Su Yingxue replied: "I'm not on the right track. When are you free? I'll discuss it with them."

Li Mu thought for a while and replied, "Well, just choose a night in these few days. As long as the two of them have time, I'll be fine. I'll arrange the location."

"Okay, I'll call my aunt at noon and ask my aunt. You have to behave well then. If my aunt is satisfied with you, she may hide our affairs from my family for us. If she is not satisfied with you, she may call , my parents are coming to Yanjing."

Li Mu immediately stated: "Don't worry, I will definitely satisfy my aunt!"

"Then it depends on your performance."

After chatting with Su Yingxue, Li Mu was a little nervous about Su Yingxue's aunt and uncle wanting to see him, but now he can't escape, he can only behave well at that time, otherwise, in case Su Yingxue's aunt will put the two of them together She told her father about the things they were together, and because of her father's unpleasant look at her, she probably had to fight her hard.

When I drove to Muye Technology, it was already early ten o'clock. When Lin Qingya saw him at the company, she went to his office and said, "I have arranged for Shanda in the conference room, do you want to meet him?"

Li Mu nodded and said, "Come with me."

"Okay." Lin Qingya nodded and came to the conference room with Li Mu.

In the conference room, a man in his thirties saw Li Mu and Lin Qingya enter the door. He hurriedly stood up to shake hands with Li Mu, and at the same time introduced himself: "Hello Mr. Li, let me introduce myself first, my name is Fu Bin, and I am Shanghai Shanda Company. commercial director."

Li Mu shook hands with him and said politely, "Hello Mr. Fu, please take a seat."

Sitting opposite Li Mu, Fu Bin took out two business cards from his briefcase and handed them to Li Mu and Lin Qingya. Li Mu accepted the business cards and asked him curiously, "I heard from President Lin that Mr. Fu represents Shanda. , want to talk about cooperation with Alipay?"

"Yes." Fu Bin nodded and said with a smile: "We know that Alipay is your personal company and the registration is with a virtual address, so we came directly to Muye Technology to visit you."

Li Mu smiled slightly and said, "Your company's "Legend" is very popular right now."

Fu Bin said humbly: "In terms of profitability, our "Legend" may be far worse than your Happy Farm."

Li Mu waved his hand and said, "It's not the same. Your plate is big, and it is estimated that your water flow is many times that of ours."

Fu Bin smiled noncommittally and said, "Actually, when it comes to the rate of return, we, Mr. Chen, have personally said that we admire your development ideas and cultivated such a high-quality payment channel as Alipay in advance, which is much stronger than ours. This time I am also entrusted by President Chen, and I hope to chat with you about the cooperation of Alipay as a payment channel."

Li Mu asked, "How does your company want to cooperate?"

Fu Bin said: "We hope that Alipay can be connected to "Legend", and users can purchase a point card to complete the payment directly through Alipay. I wonder if you have any plans to open Alipay now?"

Li Mu said: "Alipay is an online payment channel. Since it is a channel, its nature is naturally open. We can provide a technical interface to connect your online point card sales interface, but we also have to pay a portion of the channel fee. "

Fu Bin nodded: "It's natural, but how exactly are the channel fees charged?"

Li Mu said lightly: "I think 10% of the channel fee should be more appropriate. Now, apart from the most basic online banking, there should be no channel below this ratio, right?"

Fu Bin didn't expect Li Mu to open such a suitable ratio as soon as he opened his mouth. At present, the cost of Shanda's payment channels is indeed very high, and the cost of online banking is low. It varies from bank to bank, but it is basically below 5%, but the embarrassment is for users. The amount is small, and most users do not know and are reluctant to bother with online banking; the second is the SMS payment channel of China Mobile Unicom. The channel cost of this channel is basically about 15%. Although the share is high, it is more convenient for users to operate than online banking, so There are many more users who pay by SMS than those who pay by online banking; the highest channel cost is the offline consignment sales of Internet cafes, telephone booths, and newsstands. Opening a sales network can only be done through layers of agents. In this case, it is necessary to ensure the profit margin from terminal sellers to intermediate agents. Calculated, the channel cost accounts for about 30%, but the most terrible thing is that, This channel is the most convenient channel for users, so it is also the most used channel.

Shanda didn't want to leave so much money to the sellers in vain, so they took a fancy to Alipay, which already has nearly 10 million users, but Alipay's 10% channel share is indeed a bit higher in Shanda's psychological expectations, although the calculation It is still very cost-effective, but Alipay is not a central enterprise after all, and its operating cost is not high, 10% of the channel share, the cost can only account for 10% of the cost, and the remaining 90% is Alipay's profit space, Shanda does not Will be willing to give others such a high profit ratio, which is equivalent to working hard to make money for others, no one will be unhappy, in their opinion, 5% is a relatively reasonable ratio, they can accept it, and Alipay still has enough profit.

After 2010, the number of online payment platforms gradually increased. At that time, the payment channel Alipay took less than 1% of the channel cost from merchants, and most of them remained at 0.5%. This ratio was even higher than that of UnionPay pos. The proportion of mobile phones is more than twice as low. The reason is very simple. At that time, the competition of payment channels was too fierce, and everyone could only control the channel cost at the same level as the operating cost. Who dared to ask for 10% of the channel cost in that era? , is simply killing himself.

But now it's different. Now is the monopoly period of Alipay. Before there are no competitors, Li Mu must stick to a level of profit that the other party is unwilling to accept and has to accept. The control of this profit point is very similar. The amount of money offered by the taxi company, the money they offer can always get stuck in the neck of the taxi driver. On the one hand, it makes them curse every day, feeling that they have worked hard to get a sports car, but the money is easily earned by the company. , but on the other hand, they also know that dissatisfaction is dissatisfaction, but driving is better than doing other jobs after all, so they can only scold the company while driving from morning to night.

10%, Shanda will be very painful to accept, but aside from psychological factors, they also know that this share ratio can allow them to obtain more profits than before.

Fu Bin thought for a moment, and said to Li Mu sincerely: "Mr. Li, we think 5% may be more suitable. If you can reserve enough profit space for us, then we will also be in our user group. There are certain discounts given in , and new users try to use Alipay as much as possible. In this case, we will get more profits, and while you are getting a lot of profits, you will also get more Alipay users. This is a win-win situation. situation, what do you think?"

Li Mu was attracted by this proposal. If Legend is really willing to give Alipay users a certain discount, it will be of great benefit to Alipay. After all, the users of Happy Farm Radiation are only a part of the game, and Legend is also a game with a very large number of users. , if the users of both can be integrated, it will be a greater promotion for Alipay, but the biggest problem is.

So, Li Mu asked him with great interest: "How much discount are you willing to give to users when you reduce my 5% share? It will definitely not exceed 5%, because then your profit margin will become lower. ."

Fu Bin thought about it and said, "I have to discuss this with the company."

Li Mu said with a smile: "If you can only give users a 30% or 22% discount, the significance to users is basically negligible. Therefore, it is difficult for us to obtain additional benefits from this method."

Fu Bin was a little ashamed. It was indeed a cooperation model that he suddenly thought of just now, but after Li Mu said this, he also felt that it was indeed not so easy to become a reality. For Alipay, it controls the recharge channels of some legendary users. With one more share, the income will be much higher, but for users, a 120-hour second card and a 30-day monthly card are priced at 35 yuan, and a 30% discount is only one dollar cheaper. What's the point? (To be continued.)

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