Chapter 598: Unimaginable Logistics Efficiency

Just as record companies are watching the sales of Mo Wenwei's albums, Internet companies are also watching the sales of mango-me.

Six minutes later, the mango-me page of Taobao showed: This round of spikes is over, so stay tuned for the next spike, which will surprise people in the industry.

In the past, Taobao could sell 100,000 units in three minutes. According to this rule, it would take 15 minutes for 500,000 units. But no one thought that Taobao would solve the battle in six minutes.

However, everyone was not overly immersed in surprise, everyone began to wonder, how should Taobao handle the order of 500,000 units overnight?

Boss Ma is also very curious. He is looking forward to seeing the situation of Yanjing ems being sold out, and he is more willing to see Taobao being forced to use surface mail or other express companies to solve the problem of logistics capacity. Li Mu understands that Li Mu will definitely not choose to cooperate with the three express delivery companies he acquired, because he is a very arrogant person in his bones. Like him, his inner arrogance has never been reduced by half, so he knows that once Li Mu once Squeezing EMS to the extreme, it is very likely that surface mail will be chosen to deal with the current predicament.

Compared with the enthusiasm of mango-me users, it is not a big problem for users to choose the surface mail that can arrive in ten days and a half. Even if it's not bad, I won't expect too much in the logistics link, and there is a lot of room for compromise, but Boss Ma knows that the ultimate goal of retail is service. If Li Mu chooses to sacrifice service to solve the problem this time, then he is equivalent to In the field of e-commerce, he made a very important wrong move, one wrong move, one wrong move, and in the future he will definitely experience the consequences of sacrificing service.

However, whether he or other companies in the Internet industry, they don't know. At this moment, Li Mu asked Liu Yingdong to set up six warehouse centers across the country in advance and immediately began to devote themselves to the busy delivery work. .

Since each local person in charge has a high budget to build a good relationship with the leaders of the local postal system, this time, in order to cooperate with the event, the local postal departments specially arranged for some employees to work overtime. At this moment, every Taobao At the door of the warehouse, two postal vans opened the back door and waited on the spot, while the Taobao employees inside were printing express orders at the fastest speed, and then pasting them on the mango-me box that had been packed long ago. superior.

Because there is only one product mango-me in the seckill event, and each id is limited to one purchase, and each id needs to pay you the shipping fee for the purchased mango-me, so what the staff has to do is very simple. All orders assigned to this warehouse are classified, and then you can directly control the dot matrix printer. Every time you place an order, the order will be automatically erased from the system to be shipped, so that the same order will not be printed repeatedly. Order, and then each printed waybill is directly attached to the individually packaged mango-me box, which means that all delivery preparations have been completed, and it is directly handed over to the postal staff, who will pack and load in a unified manner. , and then go directly to the mailing process.

This high efficiency is beyond imagination. It was summed up and practiced by many e-commerce platforms such as Taobao and JD.com after the Double 11. However, today, Li Mu's Taobao website has been officially launched.

The six major warehouses share 500,000 mango-me units. The overall workload is not too large. It is just to ensure the timeliness. Everyone is working hard, so the rhythm is relatively tight. The staff at the six major warehouse bases are in full swing. At the time of delivery, at 8:30, the pre-sale activities for the Summer Brand Day started.

Li Mu took the mature e-commerce routine, which is still very attractive to the current users. Originally, the additional cost of the electronic product industry is very high.

After eliminating the channel cost, the product price is generally at least 10% lower than the market price, and some products can even reach more than 20%, so users are basically seduced when they see the announced products and prices.

What’s more interesting is the pre-sale strategy, paying the deposit first to make a reservation, and you can enjoy double the deposit if you pay on the day of the brand, and it is guaranteed to be in stock.

This strategy is great for consumers. As long as you pay a deposit, you can not only enjoy further price discounts, but also lock in products in advance. It will not be like mango-me. As long as you pay the deposit in advance, you can wait patiently until the day of the brand day, and then pay the rest of the fee.

Because of this novel routine, the brand day pre-sale has received very good results as soon as it was launched, and the pre-sale of various products has continued to increase.

Among them, the most outstanding is the intelligent re-reading machine.

The repeater, a learning product with low unit price and strong demand, is extremely favored by parents of students. In general, a repeater that sells for two or three hundred in a shopping mall can be bought on Taobao for seventy or eighty yuan cheaper. The discount is beyond imagination, so as early as the brand day began to promote, a large number of students' parents have already locked the repeater in advance, not long after the launch, the pre-sale of the Smartda repeater has exceeded 10,000, and the increase faster and faster.

Parents are a group whose information spreads very fast. The great benefits of Smartda repeaters on Taobao have long been passed down by word of mouth among parents, and even appeared in the YY groups of many parents of students. Some English teachers who have paid attention to this discount I have also reminded my classmates to pay attention, such a big discount is impossible to encounter in ordinary times.

Afterwards, the pre-sale volume of the SmartDa repeater led the way, the first one broke 10,000, the first one broke 20,000, and the first one broke 30,000...

The pre-sale effect of ZTE's PHS is also very good. Right now, PHS is booming in small third- and fourth-tier cities. Although utStarcom is holding most of the market share, ZTE is pre-sale on Taobao this time. The price advantage of the popular models is obvious, so the pre-sale volume is also very gratifying.

tcl mobile phones have also started their own counter-attack against the waveguide. The higher the customer unit price of the product, the greater the savings with the same proportion of discounts. Buying a tcl mobile phone on Taobao's summer brand day is 200 cheaper than the normal price. Not only that, so this price also makes users who are quite in need of purchasing a machine start paying a deposit.

The pre-sale is not an instant kill. It still has more than ten days in its cycle. For such a long time, I don't know what kind of results will be created in the end. The only thing Li Mu is worried about is whether the logistics link can be supported at that time. If the transaction is completed The volume is indeed very large, and the six storage bases may not be able to achieve fast delivery.

Li Mu has not left on Taobao. At 10:30, Liu Yingdong received feedback and said to Li Mu: "Except Shanghai and Yangcheng, the warehouse bases in the other four cities have completed the delivery."

Li Mu raised his eyebrows: "So fast?"

Liu Rongdong said: "These four warehouses have less distribution weight and less order weight, so the delivery speed is relatively fast, and some warehouses still have a small amount of goods that have not been sent out, mainly because of the orders and stocks they received from the jurisdiction. There is a slight discrepancy, the stocking volume of Shanghai Stock Exchange and Yangcheng is slightly insufficient, and when the warehouse centers of Shanghai Stock Exchange and Yangcheng have finished all the goods in their hands, the remaining orders will be transferred to the warehouses that still have stock for delivery."

Li Mu asked him, "How much is left in these four warehouses?"

Liu Rongdong said: "Not much, a total of 3485 units."

Li Mu nodded and said, "The stocking weight of the four storage centers is 50%, which means that they have obtained 250,000 mango-me units, and there are more than 3,000 units left, which proves that our estimate has little deviation. Stock up at this ratio.”

"Okay." Liu Yingdong said, "It will take about an hour for Shanghai and Yangcheng to complete the delivery, and then transfer the remaining orders to other storage centers. It is estimated that before 12 o'clock, 500,000 mango-me units will be shipped. can be sent out.”

Li Mu clapped his hands and praised: "This efficiency is very good! We will continue to maintain it in the future!"

After speaking, Li Mu added: "I am a little worried about the launch of the brand day. If the pre-sale is particularly ideal, combined with the brand day, millions of orders may be generated. How to quickly digest it is a big problem."

Liu Rongdong said: "I have asked the warehouse to further increase its staff before the start of the brand day."

Li Mu said: "We can solve the link that belongs to us by adding manpower, but the link that belongs to logistics is beyond our control."

Liu Rongdong asked, "Are you worried that the EMS in these six cities will explode?"

Li Mu nodded: "Once the stock is liquidated, it will have a huge impact on users."

Liu Rongdong said, "It shouldn't be a big problem for six cities to share the burden, right?"

Li Mu said: "If there is a problem, there is no way to do it right now."

Having said that, Li Mu paused and said to Liu Yingdong, "What do you think of this: We will make preparations on a province-by-province basis to help the postal office solve the problem of inter-provincial transportation."

Liu Rongdong was startled: "What do you mean? I didn't understand."

Li Mu said: "It's still the theory I said before. Most of our users and orders are generated from the third step of China's geography. There are not many provinces in the third step, and the provinces and municipalities combined are only twenty. If we invest in the formation of a fleet now, or directly accept a logistics fleet, the scale does not need to be very large, and more than 20 vehicles are enough. If the order volume is too large, we will still use six warehouse bases for delivery. The basic principle, but we do not directly deliver the parcels to the post office. We first pack the orders in the major warehouse bases according to the provinces covered by them and separate the parcels, and then directly pass our own fleet to deliver the parcels at the fastest speed. Express shipments belonging to a certain province are directly delivered to the postal logistics base in this province, and they will be delivered to the province according to the order address, so that the transportation capacity of the entire ems can be more evenly distributed!" (To be continued.)