Chapter 826 Xu Bo's Re-Examination

Regardless of whether he adopts the 2o model or the 3o model, Li Mu's goal is to first invest in opening about 50 companies nationwide, make the model, and then use the ready-made model to tell the story to the capital side. network

As long as there is a story to tell, the capital side will definitely be willing to invest money. As long as the capital money comes in, the follow-up large-scale exhibition will not be a problem at all. Li Mu can dilute most of the equity to the capital. He does not want to rely on Internet cafes to make money. I don't want to make money by purchasing commercial real estate appreciation. Money can be used for capital. I just use Internet cafes to promote Internet exhibitions and group exhibitions of netizens, to promote the exhibition of Shenzhou and the exhibition of the desktop system of Internet cafes.

After Zhao Kang basically figured out Li Mu's thoughts, he was somewhat worried. He was not like Li Mu, who had such a good brain. If he really let himself be responsible for such a large investment project, he was worried that he would not be able to handle it.

Li Mu wasn't worried. He felt that to do this, what he needed first was someone he could trust, not someone with strong ability.

A person with strong ability can ask Zhao Kang to recruit to make up for his lack of personal ability, but this project must be controlled and supervised by him.

In Li Mu's view, this project itself has nothing to do with the Internet. It is an offline asset-heavy project involving a large number of offline purchases and real estate transactions. If there is no trusted person to control it, Li Mu will definitely not be at ease.

Regarding the investment and equity of the chain Internet cafe project, Li Mu's idea is that Zhao Kang will come forward to register the company, first invest 50 million start-up capital, and he and Zhao Kang will jointly invest. The investment ratio is 9:1, and the shareholding ratio is 85:15. , Li Mu gave an additional 5% of his shares to Zhao Kang as an equity incentive for him.

Zhao Kang has no opinion on this. As early as when he followed Li Mu to Yanjing to go to school, he made up his mind to work with Li Mu. For him, his thinking pattern would only question himself, but he would never question Li Mu.

After the two settled on these details, Li Mu began to sort out the time nodes.

The current development of Internet cafes is good, and national policies are gradually loosening. After the policy of "computers entering the city" is rolled out, presumably Internet cafes will usher in a new spring. This is the general background of the industry. , From the government to the public's attitude towards Internet cafes has undergone great changes.

However, it seems that the school will start in September, and there are less than three months before the emergence of the first case of **; there is still six months before the introduction of ** into Yanjing. After half a year, the panic of ** will sweep across the country. , By that time, Internet cafes will enter a short winter period.

Li Mu calculated that if there is no capital in the early stage, the advancement of Internet cafes should be relatively slow, but if Zhao Kang is allowed to speed up, dozens of Internet cafes in the early stage should be able to open before the end of the year. The model of the project of own chain of Internet cafes is also very clear.

At that time, as long as you find the capital side, the capital side will definitely be interested. As long as you speed up your efforts, you can get the financing before 2oo3, at the latest before February 2oo3, not only will you not be impacted by **, On the contrary, it is possible to use a large amount of capital of capital to speed up the construction of stores in the vacuum stage of **, and once the ** is over, a large number of new stores can be built and opened for business.

If you can't get the money before the explosion, and want to raise money to start an Internet cafe after the explosion, I am afraid that the capital will lose confidence. In that case, the whole plan will be stranded for at least several months, but as long as the pace of progress is not slow, this Financing can definitely be obtained before the violence, as long as the money is obtained, it does not matter even if the capital side loses confidence in the first stage, anyway, the money is given, there is no possibility of returning it.

After the basic plan was confirmed, Li Mu introduced Zhao Kang to the Shenzhou Wuhai Navy who was still in Yanjing, and asked Zhao Kang to follow him to the Shenzhen market after participating in the discussion of the Economic and Trade Commission in the Wu Navy. At the same time, understand the current situation of Shenzhou. Once the plan of chain Internet cafes starts, Shenzhou needs to cooperate closely. This is a win-win situation for chain Internet cafes, Shenzhou Computer and Taobao.

As a promoter, Zhao Kang naturally has a relationship with himself, but he must be close enough to Wu Haijun.

...

On Saturday, Kong Lingyu and Lin Qingya split up for Li Mu's online game plan.

Kong Lingyu interviewed for game talents in Muye Technology, including Xu Bo who came from Yangcheng; Lin Qingya invited the core members of the planning and development team of Jinshan Company's Xishanju Studio to have a private meal, trying to follow Li Mu's request. The backbone of Shanxi Shanju was wiped out.

Xu Bo arrived in Yanjing on Friday night, and the hr of Muye Technology booked him a four-star hotel near the company. Because Xu Bo wanted to take this opportunity to take a good stroll in Yanjing, his return time was set at On Sunday, after the hr of Makino Technology booked him a flight ticket for Sunday, he also deliberately paid for the hotel room until Sunday. This kind of thoughtfulness and generosity made Xu Bo deeply aware of the awesomeness of a big company.

Xu Bo's interview was scheduled for ten o'clock on Saturday morning. He was so excited that he hardly slept all night. It is rare that after getting up in the morning, he can still maintain a very excited mental state.

Kong Lingyu attached great importance to Xu Bo, because this person was seen and selected by Li Mu in so many resumes. Although Xu Bo's resume did not reveal anything special, Kong Lingyu still did not dare to neglect him.

Xu Bo didn't expect that the interviewer was actually the general manager of the entire Muye Technology. He originally thought that it would be very good to meet the boss of the yy game business department of Muye Technology in this retest, but he did not expect it. Only then did I know that the interviewer turned out to be Kong Lingyu, who was the number two person.

Kong Lingyu did not despise Xu Bo at all. When Xu Bo handed his resume to Kong Lingyu, Kong Lingyu read his resume carefully again out of courtesy.

Xu Bo was a little nervous at this time. His resume was really not good enough. In front of such a powerful person as the general manager of Muye Technology, he was afraid that his resume would be despised by the other party.

To this end, Xu Bo carefully watched Kong Lingyu's expression to see if he was disappointed or disdainful, even if it was just an inadvertent frown.

After reading his resume, Kong Lingyu had a very calm expression. After reading the resume, he asked Xu Bo the first question: "What do you think of NetEase's "Westward Journey on1ine"?"

Xu Bo combed his mind for a moment and said seriously: ""Westward Journey on1ine" has more creativity but not enough depth."

Kong Lingyu asked him, "What exactly do you mean by depth?"

Xu Bodao: "The depth I'm talking about is not the imaginary level of the meaning of the game, but the depth of thinking in the entire game during the opening process. I personally feel that "Westward Journey on1ine", whether it is 1 or 2, lacks in-depth thinking as a whole. Yes, whether it is the structure, setting, characters, or pictures, it can only be considered improvised, but because all aspects have barely passed the pass line, the overall is relatively balanced, so the operating data is not bad."

Kong Lingyu nodded and asked again, "If you were asked to revise "Westward Journey on1ine", what would you do?"

Xu Bo said: "In my opinion, many basic sets of "Westward Journey on1ine" have already been finalized, and it is basically impossible to make drastic changes. Improve and modify it little by little, without changing the medicine. The best way is to open a new replacement game while "Westward Journey on1ine" is still alive."

Kong Lingyu asked, "If you were asked to open this alternative game, how would you prefer to position it?"

Xu Bo said: "I have actually considered this problem. Many problems in "Journey to the West on1ine" are congenital and cannot be solved at all, but it still has a certain user base and brand foundation. After all, "Journey to the West" is a masterpiece. It is well-known in the whole of China, and it is also the one with the widest imagination and the most abundant game elements among the four famous novels, so I personally tend to open a new one on the basis of "Journey to the West" and "Journey to the West on1ine". This game must correct all the congenital deficiencies of "Journey to the West on1ine" when making the structure, and then add more advanced, more reasonable and more suitable game settings for players, as "Journey to the West on1ine" ” was launched.”

Kong Lingyu didn't understand the game, so he could not help but nodded slightly after hearing Xu Bo's words.

In Xu Bo's words, he said two very important advanced ideas, one is marketing by taking advantage of the situation, and the other is the concept of popular IP.

The so-called exploiting marketing is actually a free ride. "Westward Journey on1ine" already has a certain foundation. If you abandon "Westward Journey on1ine" and go to "The Condor Heroes" or "Dragon Babu", this is equivalent to starting from Starting from scratch is far more cost-effective than starting a new game on the basis of "Westward Journey on1ine";

The so-called popular IP concept is those well-known intellectual property rights that can be used for derivative exhibitions in multiple fields. Products derived from such intellectual property rights naturally have enough fan base, and it is much easier to promote or convert. Popular The carrier of ip can be a book, a game, a movie or even a song.

Although it was a concept that became popular more than ten years later, this mode of thinking has already emerged very early. The reason why NetEase opened "Journey to the West on1ine" is to put it bluntly through "Journey to the West" and "The Westward Journey" movie. The concept of two-level big IP is used for marketing. In the next few years, almost all of Jin Yong's novels will be developed into online games, which is also a kind of IP thinking.

Xu Bo is also aware of the extensive influence of "Journey to the West" among the more than one billion people in China. Coupled with the longevity of CCTV's "Journey to the West" TV series for so many years, "Journey to the West" has become China's largest TV series. ip, there is no one, it is absolutely suitable to use this ip to make games.

The best thing is that if you want to play games with Mr. Jin Yong's novels, you have to ask for Mr. Jin's approval and pay for it, but "Journey to the West" is not only the biggest ip in China, but also completely free for anyone. Can use.

The reason why Zhou Xingchi and other filmmakers continued to shoot Westward Journey-themed movies in the hottest IP era was because of this consideration. Xu Bo Neng realized the significance of the "Journey to the West" IP in this era, and his vision was indeed Extraordinary!

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