Chapter 243 Encouragement

The three major channels brought Xianzi more than 2.3 million bottles of beauty pills and 330,000 bottles of scar-removing liquid to Xianzi in November alone.

Based on the profit of Xianzi products, the income brought by the total sales of more than two million is very amazing. Even after deducting the corresponding taxes and fees, the net profit is at least two billion yuan!

The main reason is that the profit of Xianzi's products is too high. The cost of a bottle of Yangyan Wan's medicinal materials is only about ten yuan, even if the packaging cost is included, it is less than a few yuan, but the price is as high as 998 yuan.

This is especially true for scar removal liquid, which costs 1888 yuan a bottle, and the cost of medicinal materials is also less than ten yuan.

Such a terrifying profit margin, coupled with astonishing sales, has created a terrifying profit for Xianzi. Moreover, Xianzi's current offline channels have only opened up Kyoto and Yinhai.

Of course, there is saturation in any market, especially one with such high prices as Xianzi's products.

Two days ago, Yin Xiu also talked with Ji Xueqing on the phone. The capital has gradually entered the right track, and she already has an idea to leave from Kyoto to go directly to Shanghai in late December, or at the end of December, to open up this city. A market that is a super international metropolis that can keep pace with Kyoto.

As for the remaining two first-tier cities in the country, the two of them roughly exchanged opinions and planned to transfer some personnel from the company to be responsible for the development of offline channels in these two markets in January at the latest.

Otherwise, it would all depend on Ji Xueqing running from city to city by herself, not to mention she was exhausted, and the pace of expansion was too slow.

The people on the company's side have been working for more than a month, and they already know the product and the company's situation very well. As long as they choose the right people, it will not be difficult to open up channels in the remaining two first-tier cities.

As long as the markets of the four major first-tier cities in the country are all opened up, plus Yinhai City, which has enough economic consumption power to rank among the top three of all second-tier cities in the country...Xianzi has already captured about half of the country's mid-to-high-end beauty product consumer market. Open.

After all, most of the high-income people who can afford a bottle of high-end beauty products worth nearly 1,000 yuan are concentrated in the four major first-tier cities and those economically developed second-tier cities.

In ordinary third- and fourth-tier small cities, there are not many people who have the financial strength to afford Xianzi's products. Even twenty or thirty small third- and fourth-tier cities can hardly catch up with a first-tier city in spending power on high-end beauty products.

It may not even be able to catch up with a top-ranked second-tier city like Yinhai.

Therefore, Yin Xiu and Ji Xueqing's strategy is to mainly develop offline channels in first- and second-tier cities, as for offline channels in third- and fourth-tier cities...they don't plan to develop them.

Maybe after the company has enough manpower and energy in the future. A flagship store will be set up in these third- and fourth-tier cities, but it will not adopt the method of first- and second-tier cities to open up offline channels and discount "low prices" to get goods from channels.

Otherwise, there are so many cities in the country, if every city has to open up offline channels on a large scale. That requires too much energy.

Moreover, the sales volume that small third- and fourth-tier cities can bring is also limited. Even if people in this area want to buy Xianzi products, they can do so through the official online store.

Yin Xiu roughly looked at the reports in his hand. Include the company's financial statements that follow. Compared with the company's revenue, the company's financial expenses are nothing at all.

The most important expenditure is still the salary of the employees.

In this regard, Ji Xueqing and Yin Xiu are actually very generous. According to the performance in November, basically the salaries of the marketing staff in the marketing department can reach more than five figures in November.

Even in a second-tier city like Yinhai, a monthly income of five figures is considered a very good income. What's more, the salary of most people is more than 10,000, such as the network marketing department. Basically the lowest is more than 20,000. Some of the higher ones can even reach 30,000 to 40,000.

Of course, the people in the Internet Marketing Department were exhausted in November.

After all, more than 1.3 million bottles of beauty pills and more than 200,000 bottles of scar removal liquid were sold in a single month!

Considering that the sales volume of the official website mall may continue to rise in the future, after the Internet Marketing Department mentioned to Yin Xiu that he needed to continue recruiting people in mid-November, Yin Xiu agreed without any hesitation and asked the HR Department to take charge of the matter .

Today, the number of Xianzi employees working in Platinum Building alone has exceeded 100, and most of them belong to the marketing department.

But these are also the company's development needs.

...

Regarding the company's performance in November, Ji Xueqing, who was far away in Kyoto, also received the electronic report sent to her by the company.

After seeing the statistics, Ji Xueqing also let out a long sigh of relief.

With the current situation of Xianzi's monthly revenue of more than two billion yuan. In less than a year, Xianzi can grow into a giant in the beauty product industry with an annual output value of around 30 to 50 billion!

Even though she only has a 35% stake in Xianzi. But with Xianzi on her back, she also has enough confidence to fight against anyone!

Even, if Xianzi can open up the international market in the future, it may not be difficult to become a "big mac" with a level of 100 billion.

At that time, it would be impossible for the Song family to force her to do anything.

Compared to Ji Xueqing's relaxed at the moment, some people are not so happy.

In Kyoto, somewhere in a private club.

"Old Xiao, I heard that there is a new brand of beauty products called Xianzi in Kyoto recently, which is very popular. Even my mother and sister are using this brand of beauty pills, which are owned by your family." Qiancaotang' hasn't been affected, has it?"

A young man in his thirties said casually.

The 'Thousand Grass Hall' he mentioned is also a brand that mainly deals in beauty products, and it is also one of the first-line beauty brands in China. And the foundation is still in Kyoto.

Hearing the young man's words, the young man called 'Old Xiao' sighed, and said: "Why is it not affected? Yesterday I looked at the sales report of Qiancaotang in Kyoto for the last month, starting from the middle and late last month. , the sales of Qiancaotang products began to plummet."

"The sales volume in the second half of November was only about half of that in the first half. For this reason, I was scolded by the old man at yesterday's meeting. But it can't be my fault. The marketing department I'm in charge of doesn't If there is any problem, the decline in the sales of Qiancaotang's products is entirely due to the impact of the Xianzi Yangyan Pill."

"You have nothing to do with it? I heard my mother and sister say that the Xianzi Yangyan Pill is really effective. If you Qiancaotang can't come up with any countermeasures, you might be squeezed out of the market. "

The young man who spoke earlier said again.

Xiao Tianqi sighed rather depressed. "I have had people buy a few bottles of the two products of Xianzi for testing, and I don't know how they made this product. The medicinal materials used in the product ingredients are very common, but the effect is indeed amazing. Surprisingly good."

"I even took those two products back to my grandpa to see. My grandpa couldn't think of any way to use those very common medicinal materials to make such effective beauty products. Moreover. Although the ingredients of the medicinal materials are analyzed But it is very difficult to come up with the formula. My grandfather said that it seems that the other party used some special method to make these products..."

"Then is your family planning to sit still and let the other party continue to seize the market in Kyoto? I heard that the other party has almost swept all other competitors out of the Yinhai market in Yinhai City, and now occupies the market in Yinhai. 60% to 70% of the market share of high-end beauty products. Now that the other party enters the Kyoto market, it may not be long before Kyoto will become the second Silver Sea..."

Another young man next to him suddenly interjected.

If Ji Xueqing or Yin Xiu were here, they would definitely recognize that the person who spoke was Song Boming.

Xiao Tianqi said: "Then what can be done. Although our family is a family of doctors and martial arts, the effect of the other party's products is indeed too heaven-defying. It is almost impossible to develop a product that can compete with it. If our Xiao family really has With this strength, the product has already been produced and seized the market.”

Song Boming suddenly pointed out: "Haven't you thought of other ways?"

Xiao Tianqi looked at Song Boming, her heart moved, and she quickly asked, "What's the solution? Old Song, stop beating around the bush, just say it!"

Song Boming smiled coldly, and said: "It's very simple, since their products are so effective. You might as well find a way to get their formula directly."

"At that time, with your grandfather's methods, you only need to slightly change the formula. Then make a new product, as long as the effect is similar to theirs, I think with your family's contacts and channels, how can you You won't lose to them, will you?"

Xiao Tianqi's eyes lit up when he heard the words, but then he frowned again, "I'm afraid this will not be easy."

Song Boming sneered, and said: "It's not easy. With your family's ability, are you afraid that you won't be able to get the formula by sending a few experts? I heard that the general manager of this Xianzi is in the capital. If we leave her alone, can we just force the formula out of her mouth at that time?"

"As long as you don't let her know that you sent people there, and then change the formula afterwards, who would know that you did this? Even if the other party has doubts, but they can't come up with evidence, how can she help you?" what?"

Xiao Tianqi was obviously moved by Song Boming's proposal, or instigation.

Seeing this, Song Boming sneered in his heart, and continued to instigate: "Besides, Lao Xiao, you should also know that once your family masters this formula, with your family's channels, not to mention opening up the international market, only the domestic one mu three Allotment of land is enough to support your family."

At this time, the young man who spoke before couldn't help but said: "Old Song's words are true. Now that our country's economic level and consumption capacity are improving year by year, the annual beauty and cosmetics market in the country may be in the hundreds of billions of dollars." .”

"If your family has the formula for the Xianzi Yangyan Pill, based on your family's connections and channels, as well as the brand awareness that Qiancaotang has built up over the years, it shouldn't be a problem for you to share at least 50 billion or 60 billion a year! "

"At least five or sixty billion a year! Although your Xiao family has been in business for many years, I'm afraid that's the sum of all the family assets plus one?" (To be continued~^~)