Chapter 174 Happy and Moved

"What are you going to do?" George asked.

"To form a cosmetic company, I will be the chairman and you will be the general manager, responsible for the company's affairs." Jiang Haodao.

"How many shares are you going to give me?"

"10%."

George spread his hands, "Friend, I know the current situation in China. You are using my status, so you gave less shares."

He is also a shrewd guy, "Then how much do you think is appropriate."

"Forty-six percent, I take 40 percent of the shares." George said.

Jiang Hao said with a serious expression, "George, do you know that there are hundreds of thousands of people named George in the United States alone. I really want to use your identity as a foreigner, but it's not up to you."

"There are still a lot of foreigners in China, Americans, British, French, Germans, Italians, all of which are not a big problem."

George quickly said, "My cousin is Professor Rohato's secretary, and Professor Rohato is a "regular" economic adviser. With this relationship, I think I should be able to avoid a lot of trouble."

"Unfortunately, you are not your cousin. If it were him, I think I would give 40%." Jiang Hao said bluntly.

Interests are reflected in disputes and compromises. Both parties have a willingness to cooperate. In the end, an agreement was reached. George will hold 25% of the shares and Jiang Hao will hold 75% of the shares. They will jointly fund and set up a cosmetics company whose main product is lipstick.

"What do you think our contribution should be?" George asked.

Jiang Hao has long thought about this question, "The tentative total share capital is 40,000 oceans, and I will be responsible for producing a batch of lipsticks. Your 10,000 oceans will stay in the company and be used as the company's daily operating capital, and follow-up. Product promotion costs.”

George thought it worked fine, nodded, and then asked, "Can I go and see our factory."

Jiang Hao spread his hands: "The official factory has not yet been established, but I will use other channels to produce a batch of lipsticks for sale. I am afraid you will not see the real factory for a while."

The next day, the two went to the government department to register the company and allocated shares. The legal person was George, the chairman was Jiang Hao, and George was the general manager.

George rented an office space and recruited some employees. He had a lot of tasks, such as publishing in newspapers, radio advertisements, making pictorial newspapers, and contacting various shopping malls, etc. In short, there were a lot of troublesome things.

Jiang Hao returned to the county seat, rented the adjacent courtyard, and called Jiu'er, Mrs. Wang, Da Zhuang, Er Zhuang, and a few more knowledgeable guys. A small workshop with seven or eight people was established.

Seeing the lipsticks being produced one by one, Jiu'er was full of surprise: "This is how lipsticks are made. It's nothing, why are they so expensive."

"Because women like it." Jiang Hao said with a smile.

A few people divide the labor, and the production speed is very fast. Two thousand lipsticks can be produced in one day. On the contrary, the production of lipstick glass shells is not so fast. It is not bad to be able to make more than one thousand a day.

After three or four days, Jiang Hao gathered 5,000 lipsticks in his hand and took the batch to Rongcheng. After seeing the lipsticks, George said happily, "Very good, I have already obtained them from several shopping malls. Contact, they are willing to sell us, the question now is, how do we price it.”

Pricing is a big issue, which is related to how the sales route will go in the future.

"Most of the lipsticks on the market today are imported, and the price is around four or five dollars, but they are all well-known brands. If we want to attract customers, we must be cheaper than them, so that customers will pay attention to us. ' said George.

Jiang Hao shook his head and said, "If you want our lipsticks to sell well, then raise the price. I think the price of 6.88 yuan per tube of lipstick is more appropriate."

"God, how is it possible, although our lipsticks are advertised as American products, but 'Lizi' is a new brand, no one will pay a high price to buy it." George said in surprise.

Jiang Hao smiled: "So we have to increase our publicity efforts, and at the same time implement other promotional methods. In shopping malls, we can give those salesmen a commission. For example, for every one of our lipsticks they sell, they can get a commission of 20 cents. I think that will give them the motivation to sell our products to customers.”

"We can also hold various promotional activities, such as buy one get one free when new products are launched, so that although our prices look high, we can actually save money. Many people's minds are very subtle and they are reluctant to use low-priced cosmetics. , I think that will drop the price, but they are willing to buy discounted products, they feel that it is taking advantage of it, and they will not drop the price, we must grasp the psychology of consumers." Jiang Haodao.

George was very interested in Jiang Hao's sales theory. He thought it was true, but he thought of something and asked: "We can't always use the method of buying one get one free when new products are launched. When the original price is restored, our products It won't sell well."

"Hehe, you can also use other slogans, such as giving back to customers, buy one get one free, caring for women, discount sales, Christmas, low-priced suit series, Spring Festival, Spring Festival gift package Ode to Joy." Jiang Hao said casually.

These things have been used badly by the merchants of later generations.

George's eyes glowed. "You're a sales genius."

Jiang Hao spread his hands, "George, I'm not interested in being a genius. What I want is to make money. The rest is up to you."

"What's the problem."

George began to work non-stop, and the company carried out a larger-scale publicity. The shopping malls were covered with slogans of "Lizzy Lipstick". Because of the commission, the salesmen worked hard to sell them, and in the newspapers, there were a lot of personalities. Advertising slogan.

"A woman should have both, elegant and gorgeous, ~~Lizzy lipstick."

"Begin to be yourself and start to become beautiful, ~ Lizi lipstick."

"If you want to be irreplaceable, you have to be different, ~~Lizzy Lipstick."

This is the classic type.

"The man gently hugged the woman's slender waist and whispered in her ear: "I want to taste your lipstick." The woman couldn't bear to refuse, and tremblingly took out a Lizi lipstick from her bag, and whispered: "You A little stutter, the one I use today is more expensive. "~~Lizzy lipstick."

This is a joke type.

"Women in the new century, a cup of coffee and lipstick, I can face the world. ~~Lizzy lipstick." This is definitely a type of incitement to emancipate women's minds, and it is very marketable in this era.

Even if many people don't know Lizi or have never seen Lizi, they can make countless women remember it through these newspaper and radio slogans.

The women came to the mall, and the waiters were enthusiastic about selling them. The effect of Lizi lipstick itself was very good. Jiang Hao has now produced a set of 5 shades, each of which looks very attractive.

Then, of course, buy, buy, buy.

On the first day, 800 pieces were sold.

The next day, 1300 were sold.

On the third day, 2500 pieces were sold.

Lizi lipstick is really fire, fire.

George smiled and said, "The sales are all sold out, so we need to increase the delivery volume."

Jiang Hao expressed helplessness, "The output is limited, and for the time being, only more than 2,000 pieces can be provided per day."

"Then we will lose a lot of money." George said anxiously.

"No, it's also a form of hunger marketing."

George didn't understand and asked, "What is hunger marketing?"

"Limited supply, it is difficult to buy if you want to buy it, so that those customers will feel how difficult it is to get one of our lipsticks, which can increase the word-of-mouth and reputation of our lipsticks." Jiang Haodao.

"But we also lost a lot of money."

"It's okay, wait for the next month, the shipment volume will gradually increase, and in the future our lipsticks will not only be sold in Sichuan, but also all over the country." Jiang Hao said confidently.

War and poverty cannot stop a woman's love for beauty.

Jiang Hao has read the information before. During the Great Depression and World War II in the United States, lipstick and stockings were the best sellers. Unfortunately, he did not have the ability to produce stockings, so he started with lipstick, a relatively simple women's product.

Lipsticks are selling well, and Jiang Hao has made money.

There are almost no women in Sichuan who don't know Lizi lipstick.

In the county seat, he found a larger place as a factory, recruited workers for manufacturing equipment, separated the raw materials and procedures for processing in each factory, and tried to avoid being learned by others.

In the end, I simply bought the small glass factory in the county seat, and did not do anything else, but specialized in lipstick shells, so that we could provide enough lipstick shells.

Jiang Hao also plans to develop Jiu'er to help him manage the lipstick factory. Although she has no culture, she has a very smart mind. Let her follow her first. I believe that one day she will become his assistant.

In the largest shopping mall on Chunxi Road, Rongcheng, Jiu'er and Jiang Hao stood in the distance and looked at the Lizi counter. There were many customers at the counter. The waiter was enthusiastically introducing lipsticks to the customers. We are the most lively here, the head of the family, how did you come up with the idea of ​​making lipstick, and where did you learn this skill."

"Hehe, you have a lot of skills as a man, don't look at it here, let's go, I'll show you around the mall." He extended his hand to Jiu'er.

Jiu'er twisted a bit, stretched out her hand to hold Jiang Hao's arm, the two walked around the mall, and came to the jewelry area after a while. Last month, she wanted to buy Jiu'er a gift, but she was too shy, and now she can finally speak. .

"Take out this pair of jade bracelets and take a look."

This pair of jade bracelets is green and transparent, and it looks like a good thing at first sight. If it is placed in the future, it will definitely be the kind that goes up for auction.

Putting the bracelet on Jiu'er's wrist, the bright wrist and blue bracelet complement each other, "Well, it's pretty, how much is this."

"Sir, this pair of bracelets is 5,500 oceans, the best pair of jade bracelets in our mall." The salesperson said.

Jiu'er was shocked when she heard the price. It was more than 5,000 yuan. This was a huge sum of money. She wanted to take off the jade bracelet immediately, but Jiang Hao reached out to stop her.

"Don't pick it, buy it."

Jiu'er looked at Jiang Hao, "This is too expensive."

"Hehe, isn't it just for spending money, otherwise, what do you do with money, and since you followed me, I didn't give you any decent jewelry, so this pair of bracelets is a gift." Jiang Hao said.

Jiu'er was both happy and moved.