Chapter 446 Tasteful Metaphor

Back in San Francisco, Jiang Hao asked a few of his subordinates, "How is the matter in your hands, and how is the progress?"

Several of them have a division of labor, and Cobain is in charge of recruitment. He said: "Boss, there are a lot of unemployed people. I have recruited more than 600 workers who are willing to go to Los Angeles. Among them, 146 are white, and the rest are all Chinese."

"Those Chinese in our factories and farms, although the communication is a bit troublesome, they are very hardworking and not noisy. They are really useful. This time, the Chinese manager played a lot of roles. The two of us found the Chinese leader in San Francisco. Just after talking about it, more than 400 Chinese were recruited immediately, which is very convenient.”

John was in charge of purchasing the machines, and said: "Boss, most of the machines you want have been bought, and some of them are out of stock and need to be shipped from the east, but we have already made an agreement with the machinery sales company, and they will send them to us directly when the machines come. to Los Angeles."

Vaughan is in charge of purchasing raw materials, "We have both tobacco and tobacco, we want a large quantity, and the other party is responsible for the delivery, and if there is a need in the future, we can send a telegram directly, and they will deliver the goods, so we don't have to run by ourselves. "

Jiang Hao nodded, this is much more convenient.

Roy scratched his head in embarrassment, and said with some embarrassment: "Head, I will talk to those retailers. They all say that our cigarettes are too expensive. Our cigarettes are sold in a pack It costs 10 cents more than regular cigarettes, and they don't want to take it."

The sales were not good, so Jiang Hao was not in a hurry, and asked, "Is it just because the price is high? Has anyone tried our cigarettes, and how did they react?"

Roy immediately became excited, "Of course, people who have smoked our cigarettes have said that our cigarettes are very good, they taste delicious, and the filters are very high-end. If they can be priced at the same price as ordinary cigarettes, it will definitely be great." Sell."

Jiang Hao knows that those retailers are deliberately lowering the price. Hall cigarettes are filled with ingredients, so they are naturally easy to smoke. With the addition of filters, Jiang Hao has put a lot of effort into the packaging. The cost is much higher, and the price is naturally higher. Those merchants I wanted to lower the price, so I used this trick.

Now Jiang Hao doesn't care about them. The sales in California have been handed over to Congressman Jonathan. I believe that Mr. Congressman will have a solution.

"Roy, find some people, set up a table on the street, pull up a banner, let's have a tasting conference, and anyone who comes here can receive 5 cigarettes on the spot." Jiang Hao said.

Sales must pay attention to strategy. Jiang Hao’s method is called experiential marketing. Let customers understand the products first, and make money later. There are only more than 100 boxes of cigarettes here, so they should be used as publicity and advertising. Willing to pay for it obediently.

Roy was very surprised, "Head, can anyone get it? There are tens of thousands of people in San Francisco. Then we will go bankrupt."

"Hehehe, it's okay, these are trivial things, Roy, do as I say." Jiang Hao said.

When his subordinates went out, Jiang Hao took out the letter written by Congressman Swift to Mayor Durant, found a paper knife and gently cut open the seal, and took out the letter inside, it looked like a simple letter In the letter of relationship communication, Jiang Hao was mentioned as his friend and business partner, and he hoped Durant could take care of him.

There is nothing else.

Jiang Hao is a villain at first and a gentleman later. In case that Congressman Jonathan wrote something unfavorable to him, he didn't want to be inexplicably deceived.

Re-glue the letter and set it aside.

The next day, Jiang Hao ordered a few guys who had already done the tasks in hand to take the people and goods back to Los Angeles by train, and he stayed to deal with the sales. Regardless of the messy things, Jiang Hao and Roy set up a tasting meeting.

On the busiest street in San Francisco, a stand was set up, and Jiang Hao specially asked Roy to hire twenty of the most beautiful prostitutes in San Francisco. They were all dressed up, showing their white arms and thighs, and parading through the streets holding placards.

This move immediately attracted countless interested people to watch, and people commented, "Filter cigarette tasting session, what does this mean?"

"Who knows, I'm just here to see women."

"Oh~, isn't that Brianna, the most beautiful whore in San Francisco, she is so beautiful."

There were countless San Francisco citizens watching the fun under the stage. There were probably two or three hundred people. Roy walked up to the stage and said loudly: "I am Roy from the Hall Cigarette Company. Maybe you are wondering what we are doing. , I’ll tell you now, anyone who comes here today can get 5 cigarettes for free, smoke one on the spot, and take the rest away.”

The crowd of onlookers suddenly became lively, they don’t need to spend money to receive things, and there is such a good thing, someone immediately shouted: "Give me, give me, I want it, I want it, no matter what I want."

Someone ran up to the stage and began to smoke a cigarette. Seeing the delicate filter tip, someone immediately said, "Oh, this is the first time I have seen such a delicate cigarette."

There are even old smokers who say that it tastes good after smoking.

Roy pulled down a curtain, revealing a big sign, which said the benefits of filters. After people read it, they realized that this little thing has so many benefits, and it is expensive for a reason.

The scene was chaotic, people rushed to get cigarettes, and demanded to smoke one on the spot. Some people couldn't smoke and couldn't stop coughing from the smoke. Jiang Hao saw this scene from a distance and smiled on his face.

Maybe he can cultivate another batch of smokers, maybe he is not very bad.

The publicity campaign was very lively and had the expected effect. It continued on the second day. There were more people than those who came on the first day. Some people received cigarettes, and some even asked to buy some.

And just like that, a marketing conference became a promotional conference.

One day, two days, three days, regardless of whether people buy cigarettes or not, the whole San Francisco knows about Hall brand cigarettes, and the advertising effect is great. Jiang Hao thinks this is more beneficial than selling hundreds of boxes of cigarettes.

Using modern marketing methods to deal with a group of aborigines is like killing a chicken with a sledgehammer, but it doesn't matter, it must be more enjoyable to kill a chicken with a sledgehammer.

A week passed, and the original hundreds of boxes of cigarettes were sold out, because gradually those merchants also saw that they couldn't use the original trick to lower the price. Some people went to their store to buy cigarettes but they didn't have any, so they had to come to Roy to buy them.

"Boss, your trick is so easy to use, and now those shops are chasing me for goods." Roy said excitedly.

Jiang Hao has not been idle for the past two days. He took the time to write something, handed a stack of manuscript paper to Roy, and said, "Roy, you have a thick skin and can fool around. You are a born salesperson. I will pass this secret book on to you. You are here, with this thing, I believe you can cross the entire Europe and the United States."

"Cheats~ What are cheats?" Roy asked in a daze as he took the stack of manuscript paper.

"Just like the sales method or marketing method used these days is just one of many sales strategies. In this cheat book of mine, dozens of sales strategies are summarized, which can be used for various situations." Jiang Haodao .

Jiang Hao's stuff, in this era, is definitely the cheapest way to market Dugu Nine Swords, the best in the world.

Roy was immediately excited. The boss's sales methods these days are amazing. He thought it was a genius-like idea, but he didn't expect it to be just one of many methods. Now he is teaching himself all these methods.

Roy held the manuscript in his hand as piously as a missionary holding a Bible. Yes, these things written by Jiang Hao are definitely the bible of salesmen in this era.

On the train back to Los Angeles, Roy kept looking at the manuscript, exclaiming from time to time, "Head, you are so great, I think no one can resist these methods, even a piece of used straw paper Some people will buy it at a high price to frame it as an oil painting and hang it in their living room."

This metaphor has a strong flavor.

After going away for a month, he finally returned to San Francisco. A group of brothers gathered together for a drink. Jiang Hao looked at this group of men, feeling like King Arthur and his twelve knights of the round table.

While drinking and chatting, everyone reported what they had in hand. Everything was progressing steadily. Everything in Los Angeles was normal. Bill, Cobain and the others came back early with the purchased raw materials and workers. This week's schedule has been fully arranged. , Jiang Hao doesn't need to worry about it.

The wine was drunk until late at night, and each went back to his own villa.

the next day,

The sun was shining brightly and the sky was blue. Jiang Hao liked the climate of Los Angeles very much and rode to the city hall.

In the mayor's office, Jiang Hao met the old man Durant, "Mr. Mayor, I'm back and report to you."