Chapter 410 Extraordinary September
The advertising supervisor was right.
Two days later, this commercial has been negotiated with many TV stations and online media companies, and inserted into the prime time.
However, this cost the Rock Group a lot of money, and the cost of advertising in prime time is much more expensive than other time periods. But Lorraine also cares about this money. Since he wants to advertise, he must do the best.
Not only TV media, but also online media, and even many real advertising spaces, Lorraine also rents. Such as subway stations, bus stations, movie theaters, etc. a series of public places, so that the Chinese Supreme can be popularized to the greatest extent.
During this time, all the streets and alleys were discussing the topic of Chinese supremacy.
"Hey, do you know this Chinese Supreme?"
"Of course I know, 200,000, buy a 'Chinese' identity, right?"
"It's not just 200,000... I heard that the Chinese Supreme has launched a Chinese membership card, which can be processed for only 10,000 yuan."
"10,000 yuan, isn't that expensive?!—Then do you know where to go?"
"I know, there is this Chinese Supreme Service Station in every area, but... I heard that this Chinese membership card is sold in limited quantities, only 7,000 per month, only for the first week, only 1,000 per day. , and each service station can only sell a limited number of 100 copies per day. I heard my brother say that in order to apply for this Chinese membership card, he got up early in the morning and went to the service station to line up, and the official sale started at 8 o'clock. It was sold out in ten minutes! Luckily my brother, I bought the last one, and I almost waited in vain. This is the effect of going there early at six in the morning and queuing up!"
"My God... Is this Chinese Supreme really so popular? Ten thousand yuan... to buy a 'Chinese' identity, whether it is a Supreme or a member, at least we have this name!"
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In addition to the discussion of the Chinese Supreme itself, after the commercial was broadcast for a period of time, it caused a new round of heated discussions.
As for this heated discussion, Lorraine had expected, but never expected such a precise situation.
"Wow, the male protagonist of this commercial is so handsome!!" A certain nympho said, pointing to the billboard in the subway station.
"That woman is so beautiful... God, it's so tempting and perfect to wear a cheongsam..." a certain man said.
So, the couple turned their heads, looked at each other, and then started bickering...
For a time, the phrase "Be a Chinese, be a Chinese woman" became a familiar advertising slogan, which is almost on a par with the popularity of "good teeth, good appetite". But the only difference is that the former has more grades, tastes and tastes than the latter...
The design of this advertisement is also profound.
To be a Chinese, to be a Chinese woman, seems to be telling women, look, find a man, it is best to find a card with a Chinese identity. For men, a sense of comparison quietly rose in their hearts, as if they were not "Chinese" if they did not apply for a Chinese Supreme or Chinese membership card.
The Chinese people have a strong national complex, and this "Chinese" is also a good gimmick.
And the combination of this series of factors has created the trend that the Chinese supreme must be on fire...
Although in the next three weeks of this month, the sale of Chinese membership cards has been stopped, it is reasonable to say that there will be no harvest. But... some economists who are good at analysis have ignored the product "Chinese Supreme Gold Card" that Chinese Supreme is really promoting.
Yes, Chinese membership cards are no longer available for sale.
Those who are relatively wealthy at home and can get 200,000 yuan, but who are a little hesitant, do not hesitate. Maybe it was because of the relationship with the mistress, maybe because of the relationship with his girlfriend, or maybe because he wanted to raise his eyebrows in the circle of friends, he gritted his teeth and spent 200,000 to apply for the Chinese Supreme Gold Card.
At the beginning, there were many people in the Rock Group who opposed the limited sale of Chinese membership cards, saying that only 7,000 cards were sold every month, and they could only earn 70 million. According to the estimates of the potential consumer groups of Chinese membership cards, it should be possible to create a monthly income of no more than 100 million.
But Lorraine knows that even if it reaches 100 million in the first month, it will definitely drop in the second month, and it will be more sluggish in the future. That way, it won't last. Only 7,000 copies are sold every month, which is able to create the highest value and further hype the concept of Chinese supremacy.
Because... Lorraine knew that this would bring a second spring to the sales of the Chinese Supreme Gold Card.
With detailed statistics, in the next three weeks.
In the first week, a total of 328 Chinese Supreme Gold Cards were sold, and each service station sold an average of 33 cards per week. Looking at this data, it seems to be quite small... But, it is associated with the value of the Chinese Supreme Gold Card, which is incredible! ! ——In the first week, the total income was 65.6 million yuan.
In the second week, the Chinese Supreme Gold Card broke the highest sales record of the month, reaching the sales volume of 430 cards! ! On average, each service station sells 43 copies per week! An average of about six are sold every day! ——In the second week, the total income is 86 million yuan!
The last week of the month, the third week, saw a sharp drop in sales, as Lorraine expected. But even so, a full 190 copies were still sold! On average, each service station sells two to three copies per day. ——The third week, the total income, 38 million!
Looking back, the self-righteous "talents" in the company who opposed Lorraine's limited issuance and sales of membership cards in the company expected how much Chinese Supreme could make a month? Oh... it's a profit of 100 million.
At the beginning, these people also put out a series of dialectics, trying to make Lorraine understand how the Chinese membership cards could make 100 million income if they were sold in unlimited quantities.
At that time, Lorraine laughed at this and didn't pay much attention to it at all. For this reason, there are still many left-leaning arrogant figures in the company, secretly mocking Lorraine as a stupid decision-maker and saying that he is creative. I don't even know how to do a marketing strategy.
But now, what Lorraine has achieved is to make all those people shut their stinky mouths!
One hundred million? Count the hair!
In the first week of September, 7,000 Chinese membership cards earned an income of 70 million yuan!
In the second week, the Chinese Supreme Gold Card made an income of 65 million!
The third week, 86 million yuan!
The fourth week, 38 million yuan!
Taken together, under the operation of Lorraine's perfect marketing strategy this month, he has fully earned... a huge fortune of 259 million yuan! ! ! !
It's a full 159 million extra profits than that 100 million bullshit marketing strategy!
Another very important point is that the marketing strategy planned by the group of self-proclaimed financial talents did not take into account the sustainable development of Chinese Supreme. It was almost a one-shot deal. After the money grab was over, they would face Chinese Supreme again. Embarrassing scenes with reduced popularity and popularity.
Lorraine's plan is completely different. After the fourth week of sales, there will be a new month of sales, and the first week will be a limited sale of Chinese membership cards. ——Look, after this stimulus, the income of the new month will definitely create a lot of value, although it will decline somewhat from the first month. But this method can last at least half a year!
And in the next six months, it is still very possible to earn nearly one billion in income!
Uninterrupted, perfect connection.
That's the real core of Lorraine's somewhat circular approach to sales!
This time... Lorraine has undoubtedly become a prominent existence again.
A month ago, Lorraine had just cooled off from the heated discussion, and now, he has become the highly concerned public figure again helplessly!
Business newspapers, magazines, weekly magazines, and once again the eldest young master of the Rock Group, the young CEO behind the Chinese Supreme, Lorraine... all kinds of reports.
"New miracle, one month, 250 million!"
"Legend creator, young challenger!"
"Lorraine: I'm not a genius, I'm just trying to surpass myself."
Of course, the gossip news from Gossip Weekly is also indispensable, but this time it is even more explosive...
Just like this: "Shocking! - Business wizards or business talents? Those things that the young masters of the Luo family and the Kang family have to say."
But this gossip weekly is risky enough. In short, the day after he released the gossip news, Kang Shaojie angrily asked a lawyer to sue the newspaper, and it will take a month in the future to report the bankruptcy of the gossip weekly. .
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In any case, the Chinese Supreme is really red and purple this time.
Coupled with the publicity of the commercials, the name "Lorraine" is familiar to almost everyone who pays attention to the news. Everyone knows that this is a very inspirational genius, a very handsome and tasteful man.
When they knew that the male protagonist in the commercial was actually Lorraine himself, most young women were almost crazy... young, super handsome, and super rich! ! This is simply the Prince Charming that most women dream of day and night!
What's even more funny is that with the broadcast of the commercial, Lorraine's big back has become a style that many young male white-collar workers, and even young golden-collar workers are eager to imitate. It's a pity... almost no one can have half the charm of Lorraine.
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In a busy and heated discussion, Lorraine spent September non-stop.
After the end of the National Day on October 1, Lorraine finally prepared... to report to the school!
I don't know, how have Xiaochuan and Jiadong been doing for more than a month?