Chapter 78: Double Top of the List

Facebook's headquarters in Silicon Valley, USA.

The newly appointed head of the game department, Sean Ryan, stood outside the office of Dan Ross, vice president of partnership and platform marketing. After hesitating for a few seconds, he took a deep breath and knocked on the door of the office.

"Come in!" came the voice of Dan Ross.

Sean Ryan took a deep breath again, opened the door and walked in.

"Good morning, Mr. Ross!" Sean Ryan tried to make the smile on his face easier and more natural.

"Good morning, Sheehan." Dan Ross raised his head, glanced at the department director he had just hired, and stopped his work with a smile, "I hope you brought me good news today."

Sean Ryan smiled bitterly in his heart, and he himself didn't know whether this was good news or not.

But he walked across to Dan Ross's desk and sat down.

"Mr. Ross, colleagues in my department have been tracking a game software these days."

"Oh, is it?" Dan Ross is a little strange. Is there anything to report?

Sean Ryan took another deep breath and decided to say it in one breath.

"This software is called Cut the Rope. It is a new game launched by a start-up company from Southampton, UK. It has been listed on our platform for half a month and is winning the affirmation and support of more and more platform users. It is in the leaderboard. The rankings are also rising steadily.”

"Cut the rope?" Dan Ross was a little familiar, and after thinking about it, he remembered that it seemed to have been reported in the newspaper before, but he just glanced at it. I heard that it was associated with a European football team. Know what?

"You are paying attention to it, is it because they violated the rules when competing for the ranking? If so, just deal with it seriously."

To maintain the fairness and impartiality of platform competition, Dan Ross feels that this does not need to be said.

"No, Mr. Ross, they didn't violate the rules." Sean Ryan shook his head.

Dan Ross laughed when he heard it, "So, you all feel that this game has great potential, and you want to further promote and explore it to make up for the recent tensions with game developers. Lost traffic?"

If so, that's certainly good news too.

"No, Mr. Ross, I personally think that instead of promoting it, it should be taken off the shelves."

When Dan Ross heard this, he immediately raised his head, with dissatisfaction in his eyes, staring at the newly appointed director of the game department in front of him, his tone was also a little unkind, "I don't quite understand, Sheehan, what exactly do you want to tell me? Report what?"

Sheehan Ryan thought for a while and sighed, "Mr. Ross, the company that developed this game called Cut the Rope is the same startup that developed the WeChat application before, and we have been tracking this game for several times. Today, we found that players have tied their social circle of friends on our platform through this game."

Dan Rose was silent, just listening.

"We absolutely have reason to suspect that WeChat is using this game to guide users of our platform into their social platforms. We have no choice but to remove this game from the shelves." Sean Ryan felt that this Things are serious.

Of course, this is just the beginning, but what will happen in the future if it is not stopped, who knows?

Dan Ross listened to Sheehan Ryan in a good time.

No comment for a long time.

There was a dead silence in the office, which lasted for nearly ten seconds.

"Xian, do you remember that when you first joined the company, I told you, what was your mission?"

Sean Ryan was a little in awe of the boss, nodded and said, "Remember, develop and maintain the relationship between internal and external partners in the game industry and the major operators in the industry."

"Well, games occupy a very important position on our platform. Before, we tried to integrate game developers and let them surround us more firmly, so we changed the rules of game development on the platform, but the result?"

As a result, one of the largest game developers announced to switch to Google, and at least half of the Internet users are using the developer's farm game, which directly led to a huge loss for Facebook.

They changed their domineering approach and began to learn to listen to the voices from game developers.

"You said WeChat, I know, how many users do they have now?"

"Just over twenty million."

"What about us?" Dan Ross asked again.

"Over half a billion."

Dan Ross nodded, "Then tell me, who is our biggest competitor now?"

"Google, no doubt." Sheehan Ryan knew this.

"Very good, you haven't forgotten!" Dan Ross nodded again, "Then you should be very clear that the most important thing for your game department now is to make up for the impact of the major game manufacturers' switch to Google as soon as possible, not to further Raise tensions between us and game developers, you know what I mean?"

"Understood." Sheehan Ryan was a little helpless.

When Dan Ross said this, he felt that he had woken up, "I hope you can still understand that the task on your shoulders is very heavy, the company attaches great importance to social games, and has been listed as an important business part, you should find a way to attract More great game developers coming in and staying on Facebook."

Sheehan Ryan understood what Dan Rose meant and knew what to do.

That is, don't make trouble for cutting the rope, and even promote it appropriately.

Perhaps, in the eyes of Dan Ross, Internet users are not an either-or zero-sum choice for Facebook and WeChat.

If you choose WeChat, do you have to abandon Facebook?

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It's also Silicon Valley, Apple's headquarters.

Eddie Ku, the head of Apple's App Store, is seriously looking at the report in front of him.

The content of this report revolves around a new mobile game that has already attracted a lot of attention.

"I have personally played this game, and it gives me a very good feeling. The graphics are gorgeous and smooth, the whole design is very pleasing, the player retention rate is very high, and more importantly, they use free and chargeable props. Undoubtedly very entertaining.”

Sitting across from Eddie Library is one of his employees who also submitted the report.

"At present, the game has topped the free chart in several countries including Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland, and has also entered the top 20 in the United States, which has attracted a lot of media attention."

"I talked to their employees, they only plan to release on Facebook and IOS, and have no idea of ​​entering the Android market for the time being, and they are in full swing to develop a brand new game that will introduce 3D gyroscope technology. "

When Eddie Ku heard this, he immediately raised his head, "Are you sure?"

"Well, they showed me a video, and all I can say is, it's very good, but they still need to improve some details such as graphics, gameplay, and paid props. It is estimated that it will not be released until the end of the year at the earliest."

3D gyroscope is the main feature of IPHONE4, but there are very few games on the market that support this technology.

A very important principle of the Apple App Store is to select some applications that can show the unique experience of IOS and promote them, so as to maximize the retention of Apple users in this way.

"You go to contact them again and try your best to arrange their new game to be released exclusively on our IOS platform, and at the same time arrange a strong recommendation for their game."

There are not many games that support 3D gyroscopes, and there are even fewer high-quality games. You have to strive to win them over.

"How big is it?"

"This week's homepage of app stores including the UK, US, Japan, Germany, and several other most downloaded countries and regions!"

Eddie Ku has shown very sincere sincerity, because this recommendation is the best and most effective recommendation in the Apple App Store, which countless application developers can't hope for.

"By the way, be sincere and show our sincerity." Eddie Ku gave a solemn reminder before his subordinates went out.

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"Exclusive release?"

At the Southampton Tourist Wharf in the United Kingdom, the office of WeChat company looks out, and it happens to be the Yichen River.

The surrounding glass curtain wall design makes the whole office building ideal for lighting and the view is quite transparent.

Yang Huan was also moved when he heard Zhu Liangcheng's cooperation intention from the Apple headquarters in the United States.

At present, although the download volume of the game Cut the Rope is not small, there is still considerable potential to be tapped, but this requires the recommendation and cooperation of the Apple App Store.

The fragrance of wine is also afraid of deep alleys, and Apple's recommendation can make a game complete a huge transformation.

"Yes, Master Huan, I can see that they are very sincere, especially for our new game."

The new game created by Yang Huan himself is Temple Escape, but it is different from the Temple Escape he played in the previous life. This time, it is still free with in-app purchases, and the screen should be made more beautiful and smoother.

At the same time, Yang Huan also asked the development team to make a competition mode between players and players.

As the so-called people fight with people, it is endless fun, and the competition between players can stimulate the strongest desire for consumption among players.

"Since they are so sincere and the conditions they offer are not bad, then promise them!" Yang Huan thought about it and said.

"Understood!" Zhu Liangcheng immediately laughed and went to reply.

"Wait!" Yang Huan suddenly thought of a question and stopped him, "Let's just say that our commitment is only for half a year. After half a year, we will release it on other platforms such as Android and Facebook."

"receive."

The Android platform is also a very large market. It is a pity to give up such a large market just to be recommended by Apple.

As for Facebook, Yang Huan values ​​users and social networks on the platform.

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With Yang Huan's decision to exchange terms with the Apple App Store, several members of the Cut the Rope development team also began to prepare for the upcoming promotion in full swing.

They have specially prepared an updated version for this week-long recommendation, adding two game level boxes, as well as some special paid props, and there will also be a limited-time discount promotion for the paid props.

The game team also specially prepared advertisements and promotional words for the recommendation, and also actively promoted and promoted it on major game websites and forums, and even specially produced a promotional animation of the game and put it on YouTube.

In October, after a series of promotion and publicity, the Apple App Store put the game Cut the Rope in the UK, US, Japan, Germany, France and other countries and regions with the highest downloads at the same time. The store's home page for the week.

This move aroused the surprise of countless media and Apple users overnight. They were all surprised, what is there to recommend about this game?

Curiosity, coupled with the previous series of publicity and promotion, as well as the good reputation on the Internet, all made Cut the Rope become the most concerned topic of mobile game players around the world overnight.

In this case, free has undoubtedly achieved a very amazing effect.

Because since it's free, curious mobile phone users don't mind downloading it to their mobile phone to try it out, and then delete it if they don't like it.

This suddenly made the game Cut the Rope to the top of the free list in several countries and regions with the most downloads in the Apple App Store, including the United States, the United Kingdom, Japan, France, and Germany, in less than a week.

Cut the Rope's fame was suddenly detonated, and won the respect and affirmation of countless players, and the good word of mouth once again promoted the promotion, the name completely overshadowed the most popular plant war in the first half of 2010 Zombies and Angry Birds became one of the most popular mobile games of the year.

The green cute cartoon dragon also squeezed out Angry Birds and became the favorite cartoon image of countless players.

The popularity of the game has once again driven the surge in the number of WeChat users.

At the same time, throughout September and the beginning of October, Southampton also won the League One again and again. With its six-game winning streak in September, Southampton even rushed to the top of the League One standings.

Both the team and the game topped the list, and Yang Huan was in a very good mood.