Chapter 1051 Derivative Products that Continue to Be Developed

"Pegasus Meteor Fist!"

Looking at the familiar Xiaoqiang on the TV screen, he punched his weakest punch with determination, and the picture quality was much more exquisite than in his previous life, a smile appeared on Yin Jun's lips.

The three children next to him were even more excited when they saw it, without blinking.

After the Japanese Toei animation was produced, it was sent directly to Shanghai Art Film Studio, where dubbing teachers were asked to dub a Mandarin version, and then sent back to Xiangjiang.

The current entertainment culture in Xiangjiang has not yet reached the point where it will be the only one in the future. It is still familiar with the culture of Mandarin. After all, so many people come from the mainland, how could they even forget their mother tongue?

It would take a few glorious years in the early 1990s for Hong Kong's Cantonese culture to completely replace Mandarin culture. From then on, young people in Hong Kong would only focus on Cantonese and deliberately alienate their parents' mother tongue.

However, this life is different. Yin Jun "moved" more people from the mainland than in his previous life. When all their relatives arrive next year and the year after, there will be about 800,000 to 1 million more people, which will suddenly increase the number of people from the mainland. In terms of cultural atmosphere, Mandarin is still accepted by more people.

In the future, when Yin Jun implements Kylin TV's Mandarin standards, the resistance will naturally be reduced a lot.

Back to the topic.

An episode of cartoon only lasts about 20 minutes and is finished quickly.

Originally, the three children wanted to watch another episode, but Yin Jun had already pressed the pause button.

"Oh, Brother Jun, why are you like this? Hurry, I still want to watch!" Gu Tianle stood up regardless, trying to get the remote control.

Yin Jun refused to give it to him, "Gu Zai, it's obviously your training time soon, okay? If you don't go over, Teacher Li will really spank you!"

Hearing Yin Jun talk about Teacher Li, Gu Tianle shivered subconsciously. He looked back at the door and breathed a sigh of relief when he found that no one came in.

Liu Kaiwei, who was also dissatisfied, quickly sat down, his fat face full of purity.

Only Zhao Wenzhuo, the most honest and newcomer here, was neither irritable just now nor afraid now.

After all, he is the only one among the three who has kung fu skills, and Jet Li is still his senior brother, so there is no need to worry.

The first issue of "Saint Seiya" has already made 30 episodes of "Galaxy War".

Different from the comics, the animated version is more detailed and has a lot more space on fighting, so the "Galaxy War" animation has a total of 60 episodes.

Considering that Toei Animation only started the production process in May, it has produced more than one episode per week on average, which is already a great achievement.

Yin Jun knew that Toei Animation had specially set up a "Saint Seiya Production Team" composed of more than 70 people, so that it could maintain such rapid results.

In comparison, "Tomb Raider" produced by Shangmei Factory is much slower, and it seems that it has not reached 10 episodes now.

This is related to the manpower input of Shangmei Factory and their attitude of striving for excellence. Anyway, Yin Jun told them to give priority to quality, so they did not panic.

When Yin Jun looked at "Saint Seiya", it was no different from what he saw in his previous life. This made him feel very proud. At least he did not disgrace this classic.

But "Saint Seiya" appeared in this world 7 years ahead of schedule. The comic version is certainly attractive, but it is not certain whether the animated version can also trigger people's craze.

So Yin Jun caught the three "Good Boy" starring actors who were being trained by Jet Li and asked them to give their opinions.

As a result, after the three people went back on the first day, they hurried over again the next day, eagerly waiting for Yin Jun to show it to them. From this, without too many words, Yin Jun knew that it would be successful.

"Go to training, we have to make a movie soon!" Yin Jun did not obey the children, but he also took out several boxes of different sizes from under the table next to him, "Here, here are the gifts. A gift for you as a reward for this time.”

"what?"

Gu Tianle was the boldest and opened a box directly.

What caught the eye was a plastic statue of a Saint wearing a bronze-colored holy robe.

This figure is hunched over, with one fist placed in front of his chin, and the other fist waved out vigorously.

"Seiya!!"

Gu Tianle recognized it at a glance.

He happily held the doll in his arms, "Brother Jun, is this for me?"

"Well, there are quite a few here, ranging in sizes. You can play with them!" Yin Jun nodded.

"yeah!!"

Gu Tianle quickly greeted his two friends, and the three picked up the toy box and ran out without mentioning watching any more cartoons.

Children are really easy to coax.

The young man smiled, walked out of the screening room, and returned to his office.

Through these three years of experience, he increasingly feels that maintaining and striving for genuine products is the right way to develop the entertainment industry.

In the past life, the mainland's entertainment industry has been declining for more than 20 years, and piracy is definitely the number one culprit.

Let’s not talk about records for the moment. With the advent of the Internet age, even Europe and the United States have to kneel down, let alone the mainland, which has always had the tradition of "Why should I spend money when there are obviously free ones?"

Not to mention the movie.

Because many people have not noticed that even in 2018, the sources of many blockbusters actually come from South Korea, which was released one step before us.

Even in places like South Korea, pirated copies are leaking out. How much more respect can you ask the Chinese people, who have just had enough food and clothing, to respect genuine copies?

However, we cannot but mention the genuine issues in the entertainment industry.

Because it is not just a narrow sense that if you buy a record or buy a ticket to watch a movie, it is genuine.

The genuine version actually includes many aspects.

For example, the most important one - peripheral derivatives.

Why are those Hollywood movies that obviously don’t do well at the box office and can easily lose tens of millions or even tens of millions, but they can still make the film companies survive, unlike United Artists Film Company in 1980? After only losing more than 30 million US dollars, one of the seven major Hollywood companies declared bankruptcy.

In fact, this is the power of peripheral derivatives.

In addition to selling movie tickets, a movie can also sell TV broadcast rights, which cost about 500,000 to 1 million US dollars at a time. If it is played several times on hundreds of TV stations around the world, it will naturally earn tens of millions of net profits.

There are also DVDs of movies. A DVD that costs tens of dollars is different from the version of the movie. Usually some scenes that are not suitable for showing in theaters were deleted at the time, but they are retained in the DVD version. The most famous one is The director's cut allows people to see how the director views the movie he made.

Then they authorize other companies to use various plots, avatars, etc. of their own movies, which is another income that accumulates over time.

Then you can also sell toys, dolls, clothes, shoes, accessories, etc. printed with movie logos and pictures. The income from this part is more objective.

To give a very simple example, the box office performance of Disney's animated film "Cars" was very average, but it sold 2 billion US dollars of peripheral products in ten years and made a lot of money, so this sequel appears regularly. , just to make children remember that there is this animated movie, and then let them buy related toys.

There is also "The Matrix". The total box office of the trilogy is about 1.6 billion US dollars, but the overall peripheral income is added together, and the overall revenue is more than 4 billion US dollars-derivative income is much higher than box office income.

There are many, many more such examples.

In fact, after 2000, Hollywood film distributors generally did not attach great importance to box office results. They valued the film's derivative product capabilities more.

Even after 2010, the box office revenue of an excellent movie only accounted for 40% or less 30% of its overall revenue, and the rest of the revenue came from peripheral derivatives.

This is not possible in mainland China.

Movie box office basically represents all revenue.

That is to say, after 2015, the country vigorously cracked down on piracy, so on the Internet, at least the regular forces such as Youku, Tudou, and iQiyi, they did not dare to spread pirated works, thus the copyright income in this area , good movies can fetch anywhere from millions to 20 to 30 million.

Calculated based on this revenue ratio, we are far behind Hollywood.

In other words, it is the same not only in mainland China, but also in Hong Kong. This is especially true in Hong Kong now.

Transformers toys are sold in 50 countries and regions around the world, with an average monthly sales volume of 150 million US dollars, but Xiangjiang's contribution is less than 1%, while Baodao's is a little more, about 2%.

The most powerful countries are wealthy countries such as Europe, the United States, Japan and South Korea, which account for more than 80% of sales.

There is no way to change this matter at this stage, unless in Hong Kong after 2000, everyone's life has become richer, leisure time has increased, and the conditions for consuming genuine products have matured. Only then can genuine peripheral products be sold more normally.

Now that Yin Jun is working on the second peripheral toy - "Saint Seiya", most of his profit hopes are still placed in countries such as Europe, the United States, Japan and South Korea.

Perhaps it is because of the constellation fairy tale of "Saint Seiya" and the passionate plot of escalating fights that European and American book fans like this story very much - just like they also liked this comic very much in their previous life.

Especially young children. Although it is not like "Transformers", it is from 5 to 35 years old, but at least it is all from 12 to 20 years old.

And another good thing is that the fans of "Saint Seiya" are not almost boys like "Transformers". A large part of its fans are girls.

no way.

Kurumada Masami's painting style is very delicate and graceful, and the men here are somewhat androgynous. The saints who appear one by one, except for Seiya and Ikki, who are not very attractive, the rest are all amazingly beautiful. Or shockingly handsome.

Especially for a stunningly handsome man like Shaka, compared with him, the handsome men in later generations are simply incomprehensible.

So of course girls like these handsome guys in it, and thus they are also obsessed with "Saint Seiya".

According to a half-year-long investigation by a European and American consulting company, if "Saint Seiya" continues the path of "Transformers", starting from cartoons and then selling peripheral products, the overall scale should be no less than 2 billion US dollars.

In his previous life, Yin Jun didn't care about the peripheral products of "Saint Seiya", but based on this scale, he had an idea.

So as early as 3 months ago, Kirin Toy Factory carried out a new round of factory expansion and personnel expansion.

Now the factory area of ​​Qilin Toy Factory has doubled than before, and the number of employees has also increased by more than 4,000. It has also solved the food and clothing problem of the same number of families. This makes MacLehose smile and feel that he supports Yin Jun again. It is really impossible. wrong!

The Saint Seiya doll that Yin Jun gave to the children just now was the first batch of products they produced.

Of course, the various dolls of Saint Seiya cannot be transformed as wantonly as Transformers - there is absolutely no way to dismantle those silver holy clothes, gold holy clothes, etc. and put them in a small box. .

With such complex parts, these figures wearing holy robes can only rely on their quality and lifelike appearance to attract fans.

Of course, this is not without other selling points.

With the experience of Transformers toys, the patent of the body that can bend the arms and legs was also used on the Saints.

Players can put them into various action poses.

Then, the collection and collection of Saint Seiyas is more interesting than Transformers toys.

For example, if you are a fan of the Golden Saint, then you have to buy a set of 12 Golden Saint figures, right? Even props such as the 12 Golden Palaces and the Papal Palace should be equipped.

The "Bronze Five" with the widest audience are the ones that everyone is willing to collect.

In addition to the bronze holy clothing version from Qilin Toy Factory, they should also buy the holy clothing version that will be released in the future, right?

The most important thing is that there are already routines in "Transformers". Our simple version is sold cheaper, but wealthy children can naturally choose the higher-priced limited edition and collector's edition, right?

From the simple and elegant materials to the changes in size, there are so many tricks you can play with!

There are all kinds of things like this. If you really want to match them, there are at least hundreds of combinations, which are enough to dazzle people and will definitely satisfy most of the little fans.

Little fans don’t think twice about spending money like adults. They usually buy it if they like it!

As long as they beg the adults to take out their wallets, won't these huge profits go into Yin Jun's pocket obediently?