Chapter 1842 Star Teacher (Additional Update for the Head of DGcyc)

After years of development, Kylin TV’s staff has expanded to more than 2,000 people.

There are more than 70 news crews alone.

Although it causes a certain degree of waste, it also makes Kylin TV's news shooting very fast.

The same goes for variety shows.

This time, two camera crews were sent to follow Zhang Guorong and Chen Baiqiang's journey as rural volunteer teachers. Most of them stayed there as long as Zhang Guorong and Chen Baiqiang stayed there.

Only two people returned to Xiangjiang two weeks in advance and sent the early shooting materials to the editing room for experienced editors to make the program.

This program named "Celebrity Teacher" had to air its first episode on the third day of the Lunar New Year, so it had to be produced in advance.

A total of five episodes are expected to be broadcast, which is not too much. This has been considered before. It is the first time to do this kind of program, and I don’t know how it will work.

Even if they fail to meet expectations, with the reputations of Leslie Cheung and Chen Baiqiang, they will definitely be able to support the minimum cleaning standards.

Not to mention that Chen Baiqiang is now famous because of "What I Want in Life", and Leslie Cheung is extremely popular because of "A Chinese Ghost Story".

Even if these two people are standing there chatting, they can have a viewership of 30 million people.

Even if there aren't that many people watching, can you cut off a program that the boss personally arranged because it doesn't have many viewers?

After urgently searching for some highlights, the first batch of edited commercial clips had been sent out ten days ago.

On the one hand, it can arouse the interest of our audience, on the other hand, it can attract advertisers.

The most important thing is advertisers.

Some programs on TV stations are actually temporary.

For example, the Spring Festival special edition of "Survivor" and the current "Celebrity Teacher". These programs are in addition to the annual advertising fee.

If you want to title sponsor these programs, you have to add additional money.

Of course, different TV stations that produce programs, different program quality, and different producers and participants mean different prices,

The previous Spring Festival special edition of "Survivor" had a super guarantee of "Survivor"'s continuous viewership of hundreds of millions, and it also starred a superstar like Tony Leung. Although Zhang Manyu is not famous, she is his girlfriend, which is a gimmick That's enough.

Therefore, the total advertising sponsorship and title sales are about 180 million, and the net profit will exceed 100 million Hong Kong dollars, which is reasonable.

Now "Celebrity Teacher" is no less impressive.

First of all, it is produced by Qilin TV, which has guaranteed quality, and naturally has a large number of viewers.

In addition, the idea for "Celebrity Teacher" comes from Yin Jun, which is another huge plus point.

The last two big stars to participate are definitely not inferior to the combination of Tony Leung Chiu Wai and Zhang Manyu in terms of fame, or even more famous.

Zhang Guorong is really no worse than Tony Leung, but his global popularity is a little inferior, but in Asia, the two are definitely neck and neck.

Tony Leung has the blessing of "Mission: Impossible", and Leslie Cheung also has "A Chinese Ghost Story"!

And Zhang Manyu is even worse than Chen Baiqiang, especially after "What I Want in Life", Chen Baiqiang has made some progress compared to before, vaguely chasing behind Zhang Guorong, and even higher than Tan Yonglin .

Therefore, based on the success of "Survivor", after several rounds of bidding, the advertisers here have a total revenue of approximately 60 million Hong Kong dollars.

If you exclude the food, drink, accommodation, etc. that the program crew spent there, the net profit would be more than HK$50 million.

Well, the reason why the profits are so high is that neither Leslie Cheung nor Chen Baiqiang charged a penny.

It's just that this part of the profit will not go into Yin Jun's pocket.

Yin Jun has long ago told Zhang Guorong, Chen Baiqiang, and Liang Chaowei who will participate in the next episode of the program, that the money will be donated to a charity fund for a special purpose, and the Kirin Group will be responsible for inspection and supervision, and go to remote areas. Build schools and dormitories.

All the celebrities who played a role will leave their own inscriptions in these schools and dormitories as souvenirs.

Of course they thought it was a bit unnecessary, but Yin Jun insisted.

There will be no benefits to this matter in the short term, but as time goes by, their social status and status in the minds of the people will inevitably improve.

Just like Cougars.

Andy will be scolded for making bad movies, but Goo Jai will not, because the construction of 108 schools and dormitories as of 2018 is his greatest talisman and glory.

You don’t have to watch Louis Koo’s movies, but you absolutely can’t scold Louis for making bad movies. No public figure dares to provoke. This is an issue that has risen to a moral level!

On the other hand, with so much honor and appreciation, these stars themselves will feel that what they do is meaningful, thereby increasing their inner satisfaction and making them happy and getting feedback.

To be honest, with such a powerful combination in front of and behind the scenes, "Celebrity Teacher" can earn more than this.

The quoted price of only 60 million yuan is only one-third of the "Survivor" Spring Festival Special Edition.

The reason why these advertisers are so cautious is purely because they saw these preliminary edited versions and felt that they were not very attractive.

Therefore, getting 60 million in advertising revenue is all based on selling your face, including Yin Jun's.

However, when the first episode was officially broadcast at 9 o'clock in the evening on the third day of the Lunar New Year, the praise it received was beyond everyone's expectation!

"Damn it, why did Bobby and Danny go to such a poor place? It seems like a scene from the last century!"

"Wow, these children are so pitiful, but our Leslie Cheung is so loving!"

"Danny is such a good man, look at him crying, he's so embarrassed!"

"What? The environment is too bad, isn't it? Do two big stars sleep in a house like this?"

"Oh... I can't even imagine that Leslie Cheung and Chen Baiqiang actually eat three meals a day like this."

"Please, don't you think these children are actually quite good? They rarely eat meat for a year, but in the end they all went to two teachers..."

"Yes, they even boiled foot water for Bobby and Danny to wash their feet. It's so cute!"

"..."

Amidst the commotion, the more people read, the more silent they became.

Poverty, backwardness, hardship, optimism, positivity, seriousness, innocence...

All these elements have passed through "Star Teacher" and are displayed in front of people.

Not to mention Japan and South Korea, which have long lived the life of developed countries, even places like Baodao and Xiangjiang have long since lost sight of such shabby mountain villages, shabby schools and similarly shabby clothes. Rotten little kids.

Of course Zhang Guorong and Chen Baiqiang were not used to it. Zhang Guorong even lost his temper in private two days ago and ran to everyone's place and yelled a few times.

But as the days passed, and as they established more understanding and affection with the students, the atmosphere changed little by little.

Just like the hearts of the audience, the curiosity and novelty at the beginning turned into deep sympathy, and their hearts felt like they were being plucked.

Then……

And then the first episode ended.

It's actually over?

We still need to watch the formal class!

We also need to look at what we said during the chat: why do the children have to get up at 6 o'clock in the morning and walk 2 hours on the mountain road here, and then walk 2 hours back on the mountain road in the evening?

It also depends on how Zhang Guorong and Chen Baiqiang tidy up the teaching environment and build a simple table tennis table for the children!

A series of questions and a series of expectations made these viewers itchy and eager to watch the second episode right away.

But this is a film made by professional editors, specifically stopping at the places they are most interested in, giving them better expectations for the second episode.

Not to mention the thoughts of these dissatisfied viewers.

The next day, Yin Jun got the ratings statistics, which made him smile.

In the first 10 minutes, the number of viewers was 24 million.

10-20 minutes, 33 million.

At the end of 20-40 minutes, 55 million!

No matter how powerful Kylin TV is and how high its viewership base is, for such a brand-new program to reach 55 million viewers in the first episode, it is definitely a huge victory!

Coupled with the good reviews Liu Tianci said this morning, "Celebrity Teacher" is already stable.

Naturally, it was not just Yin Jun who was happy. Liu Tianci, who was standing next to him and specially sent the data, was also smiling from ear to ear.

The collaboration between Leslie Cheung and Chen Baiqiang is indeed extremely powerful.

And the entry point of this show, as well as the childish innocence, is also a very awesome idea.

Jun Shao is worthy of being Jun Shao, and no one can match his creativity!

"The people in the department are really convinced today!" Liu Tianci said, "The filming and directing team of "Celebrity Teacher" also received everyone's applause! Together with themselves, they are also very confident about the next filming. ! Then they also said that they also want to donate the bonus given by the company this time to those lovely children."

"Are you sincere?" Yin Jun asked directly.

Liu Tianci was stunned for a moment, but he quickly realized that this was Yin Jun's trust in him, and he didn't care about it at all, so he asked the most direct question.

"It seems so." Liu Tianci said, "This time they went to Qianzhou, our company gave them three times the subsidy. Although it was a bit hard, they received a year's salary in more than three months, which is already Quite a few... They don’t think too highly of the bonuses for reaching the viewership target of the show.”

"Well, let's take half of it!" Yin Jun nodded and said, "Celebrities have other incomes. It's not good for them to do meritorious service but get no benefits at all. You have to let them get benefits so that they can be more motivated."

"Okay, I'll tell them when I get back." Liu Tianci also thought Yin Jun's idea was a good one.

Although donating money is a good thing, it is also a troublesome thing.

If you donated this time, will you donate next time? If you don’t donate, will people say you are inconsistent?

What if this time the overall bonus is 5 million, what if the next time it is 10 million, and the next time it is 30 million? Can they not feel distressed?

Don't test human nature every time. The long-term solution is to let them do good things based on your own prosperity.

Being poor cares themselves, being wealthy cares the world.

If you don't have "da" yourself, don't try your best. This is against human nature.

"As soon as the data came out this morning, some advertisers called me and asked if there was any place to increase advertising?" Liu Tianci said, "They are blind, and those who invested in advance also made money! But we suffered some losses. , 60 million is too cheap!”

"It doesn't matter, we can't take advantage of everything, right? This is also a reward for those who have the courage to invest and believe in us." Yin Jun said with a smile, "When the second season version comes out, are you still worried that you won't be able to make money? "

Liu Tianci smiled and nodded.

He would not say at this time that even if he made money, it would only be calculated for performance and would not be included in Kylin TV, but donated directly.

Thinking about it, I still feel a little distressed!