Chapter 750 New Changes

January 3rd, Saturday.

At 7 o'clock in the morning, in front of a commercial building in Central, witnessed by many reporters, after the sound of firecrackers, a large group of people wearing yellow vests swarmed into the streets and alleys.

The backpacks they were carrying were filled with fresh newspapers.

The name of this newspaper is "Pear News". It is a new newspaper opened by Sing Tao Newspaper Group and is a free newspaper.

A few days ago, "Sing Tao Daily" and "Sing Tao Evening News" have reported that although this "Pear News" is a free newspaper, it is only delivered on Saturdays and Sundays. The first issue delivered 200,000 copies.

Since the promotion focused on being a newspaper focusing on beauties in swimsuits and gossip, it can be said that everyone is looking forward to it today.

The people of Xiangjiang have always made no secret of their pursuit of wine, sex and wealth.

The qi here refers to luck and luck, which is what the wealthy people in Hong Kong like to study and believe in most.

Ordinary people naturally don't have that much money and energy to engage in these Feng Shui gossips, but they love wine, sex, and wealth and pursue it diligently.

The name "Pear News" is very fresh, but the content includes photos of beautiful women wearing three-point swimsuits, plus many gossips about celebrities and rich people, which naturally won the popularity of ordinary people.

Who doesn't like beautiful women?

Who doesn’t want to explore the privacy of those high-ranking celebrities and rich people?

Since "Pear News" uses this as a gimmick, it naturally has to come up with something decent so that everyone can watch it.

The employees who distribute newspapers in Central are only used by reporters for filming and publicity. The real people who distribute newspapers have already occupied a favorable position and can distribute them to the outside world as soon as 7 o'clock.

The people who came to pick up the "Pear News" today were more enthusiastic than those who picked up the "Qilin Daily".

But most of the people in line were men. As soon as they received the newspaper, they read it with a smile and walked back.

"Pear News" did not disappoint them. The girl in the three-point swimsuit opened was actually the 1979 Hong Kong Miss Cheng Wenya! !

On one page, there are more than twenty photos of Zheng Wenya wearing various swimsuits and various poses. Combined with her hot figure, it is enough to make any normal man bleed.

Just seeing this one, everyone felt that the hard wait these days was really worth it!

As for the entertainment gossip, you can leave it behind.

As the news that the swimsuit girl is Zheng Wenya spread throughout Hong Kong, today's "Pear News" opening newspaper was sold out in just 2 hours. Countless people who didn't get the newspaper even yelled at Sing Tao News Hu Xian felt excited about why the industry didn’t print more.

She knew that with such a gimmick, "Pear News" would definitely succeed! !

When Yin Jun asked her to learn the operating model of "The Sun", he just wanted her to do gossip and other interesting news.

Unexpectedly, after Hu Xian discussed with a group of subordinates, he simply decided to study to the end and brought their third-page girls to follow him.

As for whether Hong Kong's news department will have any concerns about banning it, that basically doesn't exist - "The Sun" is a British newspaper, and the top officials of the Hong Kong government are all British. Even if you don't ban "The Sun" in the UK, Newspaper", why was my "Pear Newspaper" banned? Besides, The Sun is still exposed at three o'clock, and I'm wearing a swimsuit here!

Therefore, Hu Xian did not hesitate to spend a sky-high price of 500,000 yuan just to take a few photos of Zheng Wenya.

For something that could be done in one afternoon, Zheng Wenya, who has always been bold, of course agreed without hesitation. He took hundreds of photos, which were selected by the cameraman and will be used today and tomorrow.

Tomorrow's photos will be even more charming and alluring, so they go deeper.

In the future, "Pear News" will also formulate a rule like this. Swimsuit girls will be photographed for two issues at a time, which will be used for publication two days a week.

Now it seems that "Pear News" has really achieved the success it imagined.

No, it’s even more powerful than imagined!

Nowadays, some people are suggesting that 300,000 copies of "Pear News" should be distributed starting from the second week.

Hu Xian was indeed a strong man who always made newspapers, so he immediately rejected this idiot's suggestion.

"Qilin Daily has laid a good foundation for half a year. We want to increase the number of publications in the second week. Do we think too highly of ourselves and look down on Yin Jun too much?"

Her rebuttal made the somewhat arrogant subordinates lower their heads.

However, no matter how you put it, winning the first battle is the best result for "Pear News", even if they are currently losing more than 3 million in one issue!

Because we can know from the success of "Qilin Daily" that as long as you have readers, advertisers will flock to you, regardless of whether you are a paid newspaper or a free newspaper.

When the time comes, a large amount of advertising fees will be recorded, and it will definitely become the second largest source of revenue after "Sing Tao Daily", even more powerful than "Sing Tao Evening News".

"Pear News" and Sing Tao Newspaper were happy, but other newspapers were completely dumbfounded.

They never expected that Xingdao Newspaper Group, a newspaper group that had been firmly opposed to Yin Jun before, would actually come up with such a trick, quietly learn from Yin Jun, and also create a free newspaper!

No wonder they were involved in the share purchase and sale business of Jiayi TV with Yin Jun. It turned out that the two had already had a private agreement!

The reform of the Sing Tao newspaper industry and the huge sensation of "Pear News" made newspaper industry practitioners in Hong Kong feel as if a stone was weighing on their hearts.

They are all very capable people. You only need to look at the targeted news content released by "The Pear News" to know that the decision-makers of the "Pear News" are very accurate. They use this kind of short and concise content, as well as hot swimsuit girls. to pique people's interest.

In this way, even if "The Pear News" does not publish from Monday to Friday, it will still make people think about it and guess what gossip will be in the next issue and what kind of swimsuit girls will be there.

As long as it forms a wide range of topics, "Pear News" will have a strong readership base, thus attracting the favor of advertisers and earning a large amount of advertising fees.

You know, there is a limit to how much advertisers can invest in newspapers and magazines.

Whoever gets more will definitely get less.

Not to mention that you are still using unfair free newspapers to compete with others.

This is the reason why Yin Jun's "Qilin Daily" was opposed by so many people, that is, all newspapers and magazines.

However, as angry as they are angry, as worried as they are worried, these people in the newspaper and magazine industry really have no way to deal with "Pear News" for a while.

The reason is very simple. There is also the first newspaper in Hong Kong, which is published seven days a week and has a daily circulation of 500,000 copies. It is also the first free newspaper - "Kilin Daily"!

In the past, they had nothing to do with Qilin Daily, and now they have nothing to do with "Pear News".

When I think about this, people in the newspaper and magazine industry have a headache.

Many people are even considering, should I also run a free newspaper? Should I also change the content of my newspaper and add more exciting content?

When Yin Jun saw that the swimsuit girl in "Pear News" was Zheng Wenya, he shook his head and laughed.

Zheng Wenya likes money very much and is willing to show herself.

In her previous life, in 1986, Zheng Wenya accepted a reward of 1 million from "Playboy" and took a series of half-baked photos.

Now in 1980, she was given 500,000 yuan, just for a swimsuit shoot, and of course she was very happy.

However, Yin Jun did not expect that a formal and honest newspaper group like Xingdao News would change its thinking so completely.

The swimsuit girl certainly brought a large number of readers to the Pear Newspaper, but it was also a double-edged sword.

It can be said that the appearance of the swimsuit girl directly lowered the style of the "Pear". From then on, it could only become a scattered newspaper in the market and could never reach the mainstream.

However, maybe Sing Tao Newspaper doesn’t care about this either.

As for mainstream newspapers, they already have "Sing Tao Daily" and "Sing Tao Evening News". Adding a more down-to-earth newspaper will cover both high and low-end newspapers, which can complete the territory of their entire newspaper empire.

Yin Jun was naturally very happy to have such a teammate appear in the free newspaper camp.

In any case, "Qilin Daily" will no longer fight alone. There is a powerful newspaper group that will work with it to fight against other newspaper colleagues.

The emergence of "Pear News" from Sing Tao Newspaper is different from He Hongyi of "Business Daily" who did not support Yin Jun. This time, "Pear News" is using its own practical actions to tell everyone that free newspapers are developing greatly. spatial.

Of course, even if the "Pear News" succeeds, Yin Jun is not worried about many other free newspapers competing for "turf" with him.

Because the daily investment in the daily newspaper is very huge, if it weren't for Yin Jun's huge funds to support it, "Kilin Daily" would not be able to develop to the present.

If other newspapers want to come in again, they will face the "Kilin Daily" which has become the industry leader. The funds they have to spend will definitely be several times that of Yin Jun, but there is no guarantee that they can beat "Kilin Daily". .

This is also the most important reason why Hu Xian has never thought about running a free daily newspaper to compete with Yin Jun.

If everyone wants to enter the market in the future, they must learn from Hu Xian and make a differentiated newspaper, a newspaper that focuses more on a certain aspect.

Only in this way will they succeed.

And as long as "Qilin Daily" continues to develop in such a steady and vigorous manner, its status as the number one newspaper in Hong Kong will definitely be unshakable by anyone!

With such a powerful tool of public opinion, Yin Jun can take the initiative in the unpredictable years to come, and at the same time affect the situation in Xiangjiang!