Chapter 873 The First Trailer

Kane is a newbie living in Portland who just graduated a few years ago.

In the first few years when Americans come out of college, it is actually very difficult.

Because on the one hand, I just got a job and my salary is very good, on the other hand, I still have to repay the tuition loan.

So few of them live their lives without using credit cards.

Tuition fees in the United States are unimaginably high.

In order to complete their studies at university, more than 60% of college students choose to take loans to pay tuition fees.

A large part of the reason for this is that the parents of these people are also burdened with a lot of loans and have little ability to help them.

Strange, right?

In fact, this is the case. There are certainly many wealthy Americans, but there are even more poor people.

Those who earn just enough to eat and drink all day long are simply too much.

And many people, including middle-aged people, are not so meticulous about their expenses.

Because they are used to paying in installments, their concept of money is actually very weak. It is only when the repayment day comes that they realize, oh my god, when do I need to pay back so much money?

This is true for parents, and it is also true for young people.

Precisely because he has little money, Kane, as a movie fan, has to be more careful about watching movies and only watch one of the best movies every month.

Although it is now May, Kane has already decided on the movies he will watch in the next two months.

In June, Spielberg's "E.T."

In July, Warner Bros.' "Superman 2."

Oh, by the way, in May he went to see a movie from Hong Kong, a distant place in Asia. His friends said it was very good and highly recommended him to watch it.

This movie is called "Red Zone". The name is a bit strange, but it is very good-looking, with exciting fighting and a funny plot. If the actor could be an American, he would give it 95 points.

It was a bit early to get off work today. Kane turned on the microwave to heat up the pizza that he had put in the refrigerator last night, and then turned on the TV.

Kane likes to watch ABC TV. The TV series on this TV station are very novel and not too sexy or full of violence. They are very suitable for young people like him who have a dull personality and are a bit cowardly.

"Ding!"

The sound of the microwave finishing its work sounded.

Kane quickly took out the hot and delicious pizza, then made another cup of instant coffee, then sat comfortably on the sofa, waiting for the TV series to start later.

What was the plot of yesterday's TV series?

Let me think...

Damn it!

FK! !

Originally this was a light-hearted romantic comedy, but what Kane suddenly saw was a scene that frightened him inexplicably.

A man wearing a special police uniform dragged a woman trapped in the elevator out.

The moment the woman's feet left the elevator, the entire elevator fell downwards with a "boom".

This long shot follows the elevator as it continuously rubs against the rails, producing electric sparks, until it falls to the ground with a "rumbling" sound, splashing up a substantial cloud of dust.

Under the shock wave, several special police officers on the first floor suddenly covered their ears.

Just when Kane was still thinking about the falling elevator, the camera suddenly changed again and turned into a large Mercedes-Benz bus, speeding straight on the empty road, and the camera From the swept place, it was obvious that less than 100 meters in front, there was a very large section that was more than ten meters long.

At this time, the soundtrack went from soothing to tense and solid.

The camera first looked down, and then suddenly shot upwards. The towering bridge and the section on the highway looked so clear.

The bus rushing towards the section looked so small.

No matter who it was, everyone in the car had varying degrees of panic on their faces, and many of them were even desperate.

"Oh, God!"

Knowing that this was not true, Kane became a little nervous and muttered subconsciously.

The camera turned to the speeding bus again, and a man suddenly leaned down and hugged a woman driving. The car instantly smashed through the "END" sign and flew directly into the air.

The background music disappears at this moment.

The scene is frozen at this moment.

Only the figure of the bus rising into the air was left.

Then the TV screen went dark.

In the darkness, a nameplate that looked like it was made of stainless steel and surrounded by flames suddenly flew out. With a "pop" sound, it was directly nailed to the middle of the screen.

"Speed"

Then, two consecutive lines of characters carved from steel were pasted on the bottom one after another.

"On July 17th, the thrilling start of the global synchronization!"

"The speed of life and death is waiting for you to experience it."

This was the first time Kane had seen this slightly ferocious scene.

But this feeling, combined with the tense atmosphere just now, gave Kane the idea that "this advertisement is very coherent."

Yes.

Kane could see by now that this was a commercial for a movie.

These days, there is basically no advertising for movies.

Usually the most advertising they do is to put up posters everywhere, publish them in newspapers, and invite celebrities to appear on some programs, and that's it.

Advertising with a movie promotional video is a very money-consuming act. Which movie company is so rich?

You know, even last year's hit "Raiders of the Lost Ark" didn't have a TV commercial!

But what about this one?

Opening on July 17th...

Huh?

Isn't this the start time of "Superman 2" announced a few days ago?

Why did this movie come together with it?

Thinking about the two exciting trailers just now, and thinking about the heroic body of "Superman", Kane shook his head unconsciously.

I don't know if I'm being ignorant and arrogant when competing in the ring with "Superman 2", or if I'm really knowledgeable?

However, looking at this trailer is so smooth and refreshing, if you don't want to compete with "Superman 2", you might consider watching it.

Thinking this way, Kane actually didn't take it seriously.

It wasn't until the next morning when he took the subway to work that he actually saw this trailer on the subway, on the TV on the suspended wall of the shopping mall, and on the TV in the light lunch restaurant, that Kane was really surprised.

The most important thing is that these three TV sets do not usually show programs from the same TV station!

Portland is not your typical mega-city!

What film company is actually willing to pay such a high price and place such a dense advertisement?

Recalling the scenes in this trailer in his mind, Kane shook his head unconsciously.

The main actors seem to be all Asians. For such a movie, so much money is spent on promotion. You really don’t understand the market and you are losing money!

…

Like Kane, there are also six Hollywood giants.

Especially Warner Bros., which is going to compete with "Speed".

George Harding watched the first one-minute commercial of "Speed" several times, laughed, and asked Jost, the vice president of Warner Bros. next to him: "What do you think of this commercial?"

"It's not bad. The editor is a master. Although there are only two plots, they are quite touching," Yost said, "Especially the section where the bus takes off. The whole long shot of the tracking shot combined the broken bridge and the scene." The car was completely photographed, which is very shocking.”

"If the trailer is not exciting, how can they have the courage to compete with "Superman 2"?" George Harding laughed again, "Actually, Yin Jun is quite talented, such as in "Police Academy." "It's good. But since he succeeded once, he is a little confused and inflated. If he wants to make a popular blockbuster, does he have the control ability?"

"Yes, I heard that this is his first time making a movie." Yost also shook his head, "This kind of blockbuster that cost more than 20 million US dollars to make must have a good controller, so that it can be Only by mastering the language of the camera can you control the storyline well. When Yin Jun comes here for the first time, does he think he can make an excellent commercial movie just because he is a screenwriter?"

"Haha, it's more than 20 million US dollars now." George Harding said, "I just asked a friend, this time the Kirin Group has spent at least 30 million US dollars in publicity funds, and will intensively place various advertisements around the world. ! It will cost at least 60 million US dollars to get it done!"

"He really dares to spend money!" A trace of disdain flashed on Yost's face, "In fact, the best way to make this film is to stagger it with "Superman 2", and then rely on the strong distribution capabilities of Disney and United Artists Films , with a box office of more than 20 million in the first weekend. And then the North American box office finally exceeded 50 million US dollars! In this way, their costs were almost recovered in half.

Later, Disney and United Artists Films could distribute it to Europe and South America. With their ability, they could still get a share of 10 million US dollars. Adding this to the overall income of Xiangjiang and Asia, they might be able to earn a little more. Now... hum! "

"Now they can recover half of the cost, which is considered good." George Harding took over the words of Deli's subordinate.

"Speaking of which, should we also increase some publicity expenses?" Yost said.

"No need." George Harding waved his hand grandly, "Our filming cost of "Superman 2" was more than 23 million U.S. dollars. The original publicity cost was more than 8 million U.S. dollars, and the cost has reached about 32 million U.S. dollars. If we If we follow their footsteps, although Qilin Films will suffer a huge loss, we will also suffer a lot of losses! There is no need for that!"

Yost also nodded after hearing this.

George Harding hasn't even said that, with the strong appeal of "Superman" comics and animations and the good reputation of "Superman 1", the reputation of "Superman 2" has long been established.

There is no need to promote it too deliberately, the fans themselves will spontaneously promote "Superman 2".

Moreover, this time, Yin Jun's large-scale advertising, on the other hand, contrasted how powerful "Superman 2", the rival of "Speed", forced them to spend heavily on advertising in order to hope to keep up. The footsteps of "Superman 2"!