Chapter 66 3 Million Buyout Price
Tang Jun pondered for a while, and said: "Mr. Zhang really considers the problem more comprehensively! Since you are more interested in physical publishing, then I will help Mr. Zhang analyze it for you.
As Mr. Zhang said, the final sales scale of our all-play "Swordsman" is 200,000 sets. Just now, Mr. Zhang, you also said that retail price and wholesale price cannot be confused with actual profit. First, a set of books, as Mr. Zhang said, retails for 60 yuan per set.
When retailers get the goods, the general discount in China is between 45% and 55%. Among them, the normal discount is 50% off. If your book is a hot sale, then you can adjust it to 55% off, or even more popular, up to 40% off, and the 40% discount is already the limit. There are even works that are snapped up, and it is difficult for you to get this discount.
If the book does not sell well, the discount will be reduced to 45% or even 40%. Of course, if no one buys it, it is not too much to say that it is worthless.
Let's take a 50% discount on the middle price, so the 50% discount at 60 yuan is 30 yuan.
The thirty yuan is the entire profit of our issuer.
Of course, this is only gross profit. Among these gross profits, it also includes batch numbers, editing, management, typesetting, proofreading, plate making, materials, printing, and binding, of course, some small expenses, publicity, exhibition, warehousing and so on.
In the thirty dollars, all the above expenses should be included. Then, after deducting the fixed printing and distribution fee for each set of books, there is basically about eight or nine yuan left, and sometimes it may even be lower. In fact, the eighty-nine yuan is not a net profit, and it does not include the copyright fee to the author.
Then we have 200,000 copies as the final sales scale. Mr. Zhang, the book "Swordsman" that you wrote does not include the profit scale of the copyright fee, which is only between 1.8 million and 2 million. .
As for the profit scale of online distribution, you also know that the number of characters charged in the later stage of ‘Xiaoao Jianghu’ is not much. So the profit base is already small. Adding the two together, the total profit is just over two million yuan at most.
It can be said that we are now going to spend two million to buy out your book. Basically, there is no profit at all. It is completely a long-term investment, and we should all be friends. Did you understand what I said? "
Zhang Yu kept nodding as he listened, and felt that the other party was very detailed, explaining the various costs and problems of physical book distribution, and of course he understood it.
Although Zhang Yu knew that book wholesalers and retailers would be profitable as the final sales link, what he did not expect was that their profits were so large.
No wonder bookstores are all evergreen trees, only open but not down. It turns out that the water is very deep in here!
If you listen to the editor-in-chief Tang, the 2 million buyout price of this vertex novel network is already a very sincere high price.
But Zhang Yu knew that things were never that simple.
First, the other party's two million offer is by no means the bottom price of Vertex Novel.
Second, and most importantly, Xiaoao Jianghu is not only able to sell 200,000 sets.
If I had the same status as Jin Lao in the literary world here, just based on Jin Lao's signature "Swordsman", the final sales scale should be no less than 2 million copies.
Of course, I also know that I am not Mr. Jin now, I am just a rookie writer, with 2 million sets, it is just my own whims. Even so, with the splendid level of Xiaoao Jianghu and the popularity of his current well-known anchor, the total sales volume should not be less than 500,000 sets.
If the final sales scale of "Swordsman" reaches his own expectations, it will be 500,000 sets. Then 594.5 million yuan, plus the overall profit of the online copyright "Swordsman" should be more than 5 million.
Then the real buyout price of the other company should be 3 million yuan,
more reasonable.
Of course, this does not mean that the other party will sell the copyright of Xiaoao Jianghu after paying 3 million.
Because there are key factors in it!
With the continuous increase of his fame in the future, the total follow-up benefits of the works under his name will be even more considerable. Looking at the final sales scale of "Swordsman" in the long run, it will definitely be more than 3 million yuan.
If others don't know you, how can you not know yourself?
The classic works in my hand can be said to be countless at the moment, whichever one comes out is the classic among the classics. You can completely stand still and reap the benefits of the fisherman. The only problem is that I need enough time to do precipitation in order to dig out the higher value of my works.
But right now, fame is far more important to me than money.
His own god-level star system needs greater popularity to become more mall points, thereby improving his overall strength, so Xiaoao Jianghu must release physical books quickly, what should I do?
Zhang Yu was lost in thought... Several people didn't speak, and Tang Jun also knew that he needed to give the other party enough time to think. These things can't be rushed.
Zhang Yu thought about it for a while, and said, "Editor Tang, what you said is very reasonable! If you hadn't helped me analyze it, I really didn't know these details of physical publishing. It seems! I used to think about the problem simple. Your company's two million price is still very sincere now."
Tang Jun let out a sigh of relief when he heard the words, and his mood relaxed. No matter what, as long as this Zhang Yu let go, he would be able to save 1 million for the company, which is a successful completion of the task.
"but!"
When Tang Jun, who had just relaxed, heard the word "but", his heart immediately came up again... Usually when talking about business, he was afraid that the other party would not be able to say anything, because after that, there were basically no good things to say.
Tang Jun has some complaints in his heart, what's wrong with your kid! Talk and breathe! Really uncomfortable.
Tang Jun suppressed his displeasure and said, "Does Mr. Zhang have any other opinions?"
Zhang Yu smiled and said: "Although I am also a rookie author, I am still different from the general rookie author. As you all know, I am already an author with a certain popularity and audience. A well-known anchor with little influence! Therefore, the final sales scale of 'Xiaoao Jianghu' is 200,000 copies, which is far from being a market conclusion for my works. Editor-in-chief Tang, look at what I say!"
Tang Jun nodded when he heard the words, and said, "Mr. Zhang, you are not old, and you are really calm and mature in your words. Let's do it! I won't go around in circles, let me tell you the company's reserve price. As for our company, the highest price can be 3 million yuan. The price, come to buy your Xiaoao Jianghu. To say that this has reached the sky-high price of three yuan per word, it should be a very rare price in China. I also don’t speak secretly, three hundred Wan's price is already the company's reserve price. It is the company's last red line and its last sincerity. What do you think?"
Zhang Yu nodded with a smile: "This price! It still reflects the sincerity of your company. I am very satisfied."
Hearing this, Tang Jun let out a sigh of relief, and his heart was relieved again. Although he still spent three million in the end, he could finally get this Xiaoao Jianghu contract. I have successfully completed the tasks assigned by the company, and I can report to the vice president when I go back.
The relaxed Tang Jun picked up the coffee on the table and brought it to his lips.
"but!"
When Tang Jun heard Zhang Yu, he couldn't help it! With a flick of his wrist, he almost spilled the coffee that was brought to his mouth! It was a little embarrassing for a while. At the same time, I was secretly angry, why can't you do it, this is a precursor to forcing me to have a heart attack!
When Liu Jingchen saw this, she almost didn't burst out laughing. She wanted to laugh when she thought that the old and cunning boss above her was toyed with by this kid.
Zhang Yu said with a smile: "Although three million reflects the sincerity of your company! But there are still variables here."
Tang Jun frowned when he heard this, and said, "What other variables?"
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