Section 137

At the same time, many media also reported this incident one after another.

"Extreme superstar Lu Yu officially endorses the world's most passionate sports drink!"

"2019 Red Bull spokesperson, the final word!"

"The income of online anchors hits a new peak? Is the endorsement contract of nearly 10 million true or false?"

This is how online media is.

Some can write, and some can make up.

As long as it can attract traffic, it is common to call a deer a horse.

The next few days are the regular endorsement process.

Shooting advertisements, making promotional posters, and holding press conferences.

In order to celebrate this cooperation, Red Bull's product research and development department also specially produced a can printed with "Lu Yu's image".

The original picture was taken from the wonderful shot of Lu Yu's freehand rock climbing.

After special processing, the painting style is tough, steady and full of energy.

For so many years, Red Bull has never made a fuss on product packaging.

It has never printed any image.

Even Olympic champions do not have this treatment.

However, Lu Yu became the first spokesperson to subvert this rule!

Of course, this was not what he asked for, but a plan from Red Bull.

They were ready to take this opportunity to completely launch the first shot of the slogan "Red Bull Sports World"!

August 14.

The day of the press conference.

Lu Yu attended as a special guest.

At the conference, Red Bull officially announced this to the relevant media!

For a moment, the entire venue was boiling.

The flash lights flickered, recording this scene.

As a spokesperson, Lu Yu just said a few words casually.

Then, Zheng Xun came on stage and began to answer questions from reporters.

During the interview, reporters kept asking various questions, always hoping to make a big news.

At this time, someone asked: "Mr. Zheng, what does Red Bull think of this endorsement cooperation? In addition to endorsements, does your company have other cooperation with Mr. Lu Yu? What are the results?"

Zheng Xun smiled and did not hide it. He said immediately: "First of all, our cooperation with Mr. Lu Yu is completely based on mutual trust."

"Red Bull is willing to grow together with Mr. Lu!"

"Because we have the same goals and the same philosophy! Next, in addition to serving as the spokesperson for Red Bull CHINA, Mr. Lu Yu will also work with us to officially launch the "Red Bull Extreme Sports Promotion Plan". For this project, our initial budget is to invest nearly 50 million RMB in publicity and operation!"

"The project funds will be invested in the Red Bull Sports Charity Foundation. In addition, for Mr. Lu Yu's future extreme sports career, our company will also do its best to support and sponsor it throughout the process!"

When Zheng Xun said the number of 50 million, all the reporters in the audience couldn't help but exclaimed!

50 million sponsorship?

Could it be that the tens of millions of endorsements that were circulated on the Internet before were true?

No way?

A small online anchor actually caused such a big fuss for the best-selling beverage brand in China!

Too outrageous, right? !

Then, the reporter continued to ask: "Mr. Zheng, can you talk about what kind of considerations Red Bull has in launching this project?"

Zheng Xun smiled and said: "There is nothing to say, we believe in Mr. Lu Yu's ability, that's all!"

This simple sentence once again made the reporters on the scene explode!

Various questions came as expected.

Reporter A: "Mr. Zheng, is the news of the millions of endorsements circulating on the Internet true?"

Zheng Xun: "This is a commercial secret, sorry for not informing me."

Reporter B: "Can it be understood that Red Bull's future product positioning will shift from traditional sports to extreme sports?"

Zheng Xun: "Only half right! We will not give up traditional sports, of course, there may be a focus!"

Reporter C: "What is the specific operation model of the project?"

Zheng Xun: "If you are interested, please always pay attention to our official Weibo, and we will release relevant information on Weibo at that time!"

...

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Chapter 116 Graduation Gift (Please vote!)

After the press conference ended, the news of Lu Yu's cooperation with Red Bull immediately set off an uproar on the Internet!

Many people were surprised by this!

Previously, in people's impression, online anchors have never been very outstanding, and it is difficult for the public to pay attention to them, and they cannot be compared with celebrities in the entertainment industry.

But this time, Red Bull spent tens of millions of dollars to seek cooperation with an online anchor to promote extreme sports!

Speaking of which, this is definitely the most explosive news in the summer of 2019!

Not only did it completely change the public's impression of online anchors, but it also spread the concept of extreme sports across the country, causing a sensation!

And somewhere, Lu Yu's name also quietly broke into many people's sight!

…

The night passed.

The next morning.

In the morning, while having breakfast in the hotel restaurant, Lu Yu received a call from boss Zhou of Li & Fung OEM.

"Mr. Lu, the sample of the order has come out. It is built 1:1 according to the drawing you provided. Do you want to take a look?"

So fast?

The action is quick enough!

Hearing this, Lu Yu affirmed: "Okay, you can express it to me. If it meets the requirements, mass production will be carried out immediately."

"no problem!"

After learning the good news, Lu Yu didn't waste any time and immediately booked a flight for the afternoon, preparing to return to Jiangnan.

He left the room and turned around to leave.

The cell phone rang.

I took it out and saw that it was Wen Lan.

Recently, she and Su Duo have returned to Yanjing and are on vacation to prepare for the postgraduate entrance examination.

On the phone, Wen Lan learned that Lu Yu had come to Yanjing and wanted to ask him out for a meeting.

Lu Yu checked the time and saw that it was quite sufficient, so he agreed immediately.

Yanjing.

In a high-end cafe.

Wen Lan wore a very ordinary T-shirt and short skirt today.

Her hair was tied into a ponytail.

Simple and casual, youthful and beautiful.

After sitting down, Wen Lan said ecstatically: "Big anchor, long time no see?"

"Anchor?" Lu Yu joked: "Too low-key, right? Isn't he a big star?"

"Don't say it." Wen Lan pouted, still smiling: "You are really a big star now. I watched Red Bull's press conference. Congratulations!"

A few days ago, when Wen Lan was browsing Weibo, she accidentally saw Lu Yu at Red Bull's press conference.

She was completely shocked at that time.

This is no ordinary beverage company!

The background is quite profound!

When I was in school, Red Bull had many cooperations with Jiangnan Sports University and sponsored many sports projects.

Since the 1990s, its product popularity has been evident both in the sports circle and in the eyes of ordinary people.

Over the years, the spokespersons that Red Bull has hired are all popular celebrities, either kung fu superstars or sports stars!

As a network anchor, being able to cooperate with Red Bull is undoubtedly the best proof of Lu Yu's influence.