Chapter 525 I Can Die for Him!

After Bezos announced that the purchase qualifications for the new Yes second-generation limited edition sneakers are linked to the KD generation, the sale of the entire KD generation will become really lively.

The KD generation is really not expensive. In this era where a pair of signature sneakers usually costs $150, a pair of shoes costing $100 is considered cheap.

What’s more, it’s the golden brand of Yes Sports.

Under Bezos' marketing, the Yes Sports brand has become quite popular in the past two years, with a sense of design, art, technology, and very good brand benefits.

If the KD generation had not been released, no one would have believed that Yes Sports would launch a $100 signature sneaker.

There is really no way around it. Signature sneakers are a commodity that imposes an IQ tax on fans.

The cost of any high-tech sneakers will not exceed 30 US dollars, and most of the remaining costs are star celebrity bonuses and brand bonuses.

Ordinary non-fans really can't accept such a premium, it's too high.

In Bezos' plan, the main sales group of the KD generation is not Durant fans, but ordinary passers-by. Passers-by will not pay the fans' IQ tax.

100 US dollars is a reasonable price. However, passerby fans will not buy shoes based on the press conference. The later sales of the KD generation will be very good, but the early sales will not be very good without the support of fans.

If the early sales are not good, it cannot give people a hot feeling. Without a hot feeling, there is no way to make those who like to join in the fun think that this is a good thing. Without the attention of these passers-by, the sales of sneakers will not be good, and the price will not be high. It can't be sold even if it's low.

This is an endless loop. Bezos saw this endless loop and solved it with an idea.

This is a very talented businessman.

Ye Si looked at the hot sales situation and sighed secretly in his heart.

It was a huge success to reject Nike and choose to cooperate with Bezos.

Yes Sports has developed very rapidly in the past two years. He owns a very large stake in Yes Sports. Even though his shares have been diluted due to Bezos's continuous investment, it is still huge.

According to the analysis of many analysts on Wall Street,

If Yes Sports is listed now, its market value will not be less than 10 billion US dollars.

The success of Yes Sports has a lot to do with his influence, and Bezos's influence on him is also very important.

Yes now not only feels that cooperating with Bezos to open Yes Sports is a huge success.

He bet all his cash on Amazon stock, and it never failed.

Bezos is a great business partner to work with.

Amazon is not doing very well now. Due to the financial turmoil, the market value has dropped from last year's peak of US$33.7 billion to only US$23.8 billion now. Fortunately, most of Yes's shares were in Amazon in 2006 when the market value was US$16 billion. Entered.

After Amazon's market value dropped to less than 25 billion US dollars, Yeas held a large amount of shares again.

Ye Si's advertising endorsements and Yes Sports' early dividends. Ye Si invested almost all his cash except his salary into this.

His current holdings of Amazon stock have reached 1.5%.

Yes knew that he was not the only one who was holding a large amount of shares when Amazon's stock price plummeted. Bezos was also holding a large amount of shares.

Bezos is even planning to use the most high-profile star enterprise 'Yes Sports' to attract funds and invest these funds into Amazon.

Bezos discussed these with Yes.

The current ownership structure of Yes Sports is almost 65% for Bezos and 35% for him.

Yes has no objection to Bezos's desire to use Yes Sports financing to cash out.

He is not as proficient in business as Bezos. He knows that he just needs to follow Bezos's footsteps.

According to Bezos' plan, he will take out 25% of the shares, and Yes will take out 15% of the shares to finance Wall Street investment funds.

40% of the shares can raise almost $6 billion, which is much higher than the valuation given by Wall Street.

But demand still exceeds supply.

Yes Sports is a high-quality asset, which is cash and other assets, rather than assets and other cash. Bezos's financing this time is not only for cash, but also for cash and connections.

Funds without background cannot get into Yes Sports, because after this financing, Yes Sports is really preparing to go public.

All the 6 billion cash raised by Yes Sports this time will go to Amazon.

After completing the acquisition and integration of Amazon's large and small shareholders, Bezos' Amazon's shareholding ratio will increase to 30%, while Yes's shareholding will increase to 9%.

As long as the equity restructuring of Yes Sports and Amazon is completed, the business relationship between him and Bezos will be so close that you and I will be together.

Business matters have never been the most important thing for Ye Si. He has his Ye team to help him handle this. As long as he grasps the general direction of cooperation with Bezos and there is no problem, he will never suffer.

If one day Amazon and Yes Sports collapse, he will suffer huge losses, but Bezos will definitely lose more than him. After all, without these assets, he still has salary income in the NBA. Bezos Si, there is really nothing left.

The sales activities of the KD generation are really getting heated now.

After Bezos achieved great success by selling sneakers in the All-Star Game last year, as Yes Sports’ biggest competitor now, Nike also included James’ sixth-generation sneakers in this year’s All-Star Game.

In the past two years, Nike has been beaten down by Bezos and Yes Sports in terms of signature basketball shoes!

On the day that the second generation of Ye Si and Roy were released, Nike did not dare to compete head-on with James' sixth generation.

But what about the Durant generation? Isn’t it easy to use the sixth generation of James to bully the Durant generation?

Originally everything was going according to Nike's plan.

Defeating Durant's KD generation will not gain anything for Nike, but it will disgust Bezos and Yes Sports and add obstacles to Yes Sports' current financing negotiations.

Originally, everything was going according to plan. Although the release of the sixth generation of James was far less popular than the second generation of Yes, it was still pretty good.

However, it has to be said that James' popularity in the past two seasons has indeed suffered a massive loss due to the impact of Yes.

Even James' qualification to start the All-Star Game this year has been questioned, requiring Cleveland fans to use bicycles to push him out.

However, no matter how miserable James has been in the past two years, he cannot be compared to Durant.

But why is it like this? !

Seeing the empty and crowded team in front of them, the person in charge of Nike, who was responsible for the release of the sixth generation of James, was confused.

"Director, we have found out! Bezos announced that Durant's sneakers will be linked to the purchase qualifications for Yes limited-edition sneakers!"

What? !

Are you linking Durant’s junk sneakers with the Yes limited edition purchase qualification? !

Is Bezos crazy?

Do you dare to do such a thing? !

Such unrestrained development of Yes, using Yes's high-quality asset to bring Durant's junk asset, is he really not afraid of a rebound?

Does he really think that the gold mine of Yes is an inexhaustible gold mine? !

The person in charge of Nike, who originally thought he had heard wrongly, looked at the people running from all directions to the Durant Generation sale location. The expression on his face no longer felt that Bezos was stupid, but that he felt stupid!

"Director, all the 100,000 pairs of the first edition of the KD generation have been sold out. Now the price of the first edition of the KD generation sneakers has been sold online to 300 US dollars a pair, and it is still rising!"

"What they are queuing up to buy now is not the first edition of the KD generation sneakers, but the re-edition sneakers of the KD generation. According to the news from the front, Yes-58 will be released in a month. During this month, the KD generation re-edition sneakers will only One million pairs will be sold, and there are 100,000 opportunities for 1 million pairs. Because one person can only buy one pair a day, many people are now mobilizing their relatives and friends to buy in large quantities. The popularity of the KD generation has now exploded."

The person in charge of Nike is now a little dumbfounded.

James, who was sitting next to him, was also dumbfounded.

In other words, Durant's KD generation will create a miracle of sales exceeding 1 million pairs in a month?

In other words, the sixth generation of James, which he is using to compete with the KD generation, will be instantly killed by Durant?

Looking at the sneakers in his hand, James' hands holding the sneakers were trembling.

More than 1 million pairs of sneakers are sold in a single month.

Only three people have done this before in the history of basketball shoes.

Jordan, Yes, Roy, Roy are mainly additions to the Chinese market.

And now Durant, is he going to become the fourth player to do this?

As a rookie in 2007, he won all the best awards in a single month. It is expected that after the season is over, he will become the best rookie of the year.

As a rookie player, he led the team to a record of 60 wins in his rookie season. After the season is over, he will become at least a player on the best second team.

As a rookie, he became the scoring leader in his first season and was selected as an All-Star starter as a freshman.

As a player who just joined the NBA, he only released his first pair of sneakers and achieved a sales of over one million in a single month? !

As the former chosen one, James has always regarded Yes as his biggest competitor, but now he suddenly finds that his current competitor has become the little trash with explosive temperament who is a migrant worker next to Yes!

He is the best rookie, and Durant is also the best rookie!

He is an All-Star starter, Durant is also an All-Star starter, and he is also a rookie All-Star starter!

He is the best team player, Durant is also the best team player, and he was selected to the best team as a rookie!

He led the team to the playoffs, and Durant also led the team to the playoffs. He was still a rookie and was about to enter with a record of 60 wins. But what about him? I haven’t even reached fifty wins yet!

At the same time, Durant has the scoring title, but he does not, and Durant has sneaker sales exceeding one million in a single month, but he does not, either.

He has always regarded Yes as his goal, but in the end he discovered that Yes's younger brother is now even more glorious than him!

More importantly, these are not the honors Durant has won due to his own strength!

All the honors Durant is about to get are all leaked from the cracks of his fingernails by Yes!

In other words, with all the glory leaking out from his fingernails, Yes can create a player no less than him!

He wants to compete with Yes.

But Yes can easily create him!

And instead of making him a genius, he made him a trash!

Yes, this is not only telling the world that as long as he is by his side, everyone can become Pippen.

Criticism doesn't sell sneakers.

Yes, today I am telling the whole world that as long as they are by his side, everyone can become LeBron James!

Even someone like Durant, who is at the level of O’Neal’s grandma, can become LeBron James!

He worked hard for so long to defeat Yes, but in the end he found that he couldn't even compare to the little trash next to Yes? !

James had a dizzy feeling in his head.

Is Yes really not someone I can defeat on my own?

Am I just a player compared to someone like Durant in my career?

He lost the Christmas war, but he still had the courage.

Becoming the backdrop for Yes's consecutive kills, he also forced himself to look courageous.

Now……

Cleveland, the Emperor, honor, glory, and myself...

James's eyes slowly lost focus, and there seemed to be layers of black bars between his eyebrows.

Franklin: Brother Fifteen, Boss Fifteen, can you sell all your first editions of KD to the brothers? Two hundred dollars. No, just follow the current quotation online, three hundred dollars!

Trevor: What three hundred dollars? Fifteen dollars. This guy Franklin is trying to trick you. It’s three hundred dollars now. It’ll be three hundred and one in a minute. Fifteen dollars. We are brothers. Brothers can’t cheat brothers. Four hundred dollars. I collected all the US dollars for my brothers!

Where is brother Nima!

Durant looked at these 'traitors' with disdain. If no one was available, he would have kicked these brothers of cats and dogs.

It’s not fifteen, it’s second: five hundred dollars, no price.

There was a brief silence.

Franklin: Brother Fifteen is open, I want all the sneakers I bought here.

Trevor: Brother Fifteen is open-minded, and so am I!

…

…

Hundreds of identical replies in a row.

In just one day, his five million US dollars turned into twenty-five million US dollars?

Durant was in a daze.

Looking at the endless queues of fans, they queued for such a long time just to buy a KD generation purchase voucher from the staff.

Durant mechanically looked to the other side. The man worthy of his lifelong loyalty was now chatting and laughing with Bezos.

Glory, halo, money...

This is all given by him!

Rookie All-Star starter.

Rookie 60 playoff wins.

Rookie scoring champion.

Sales of rookie sneakers exceeded one million pairs in the first month.

The second-highest single-game score by a rookie is 65 points.

The second-highest scoring average for a rookie is 35 points per game.

…

…

By his side, Kevin Durant's career in his first season was even more brilliant than Jordan's!

I could die for him!

If he needs it...

This is the only thought in Durant's mind now.