Chapter 635: Film Scheduling

Time goes by day by day.

With the arrival of summer, the weather seems to be getting hotter and hotter.

Beijing, Brilliant Entertainment Company.

President's Office, Tan Yue's office.

Wu Gong sat opposite Tan Yue and asked, "Mr. Tan, what are your plans?"

Tan Yue tapped the table lightly with his fingers and said, "The film of "Wolf Warrior 2" is almost finished. Mr. Wu, your department should prepare it and preheat it online first. After the film is approved, the promotion will be officially started."

The promotion of a movie usually takes place after it is approved, but now they have little time left, and the summer season is coming soon.

In order to make "Wolf Warrior 2" hot enough before its release, Tan Yue had to advance the promotion cycle.

In addition, Tan Yue and Brilliant Entertainment Company have never made a positive response to the online doubts that "Wolf Warrior 2" is riding on the popularity, which has also caused the online water army to become more and more unscrupulous, and some of the words are very unpleasant.

Engineer Wu was very excited. He had been very upset during this period. As the director of the public relations department, many Internet users came to leave messages under the official blog of Brilliant Entertainment every day to slander Tan Yue and "Wolf Warrior 2".

He had reported the situation to Mr. Chen several times, but Mr. Chen said that he would wait until Mr. Tan came back.

Engineer Wu said excitedly: "Okay, Mr. Tan, I will do it now."

The posters of the starring actors of "Wolf Warrior 2" were all produced a few days ago. Now it is time to play their role.

After watching Engineer Wu go out, Tan Yue also got up and went to the editing room.

Tan Yue knew that the voices of doubt on the Internet would never disappear before the movie was released.

Instead of arguing, it is better to make the movie quickly and release it quickly. When the movie is released, the doubts on the Internet will disappear by themselves.

When Engineer Wu returned to the public relations department, he immediately arranged personnel, contacted some media and short video platforms, and started the first wave of preheating for "Wolf Warrior 2" on the Internet.

Tianjing Entertainment Company Building.

In the office of President Qin Da.

Qin Da and director Wu Hong sat on the sofa, enjoying the air conditioning and drinking tea. Both of them looked in a good mood.

Putting down the cup in his hand, Qin Da looked at Wu Hong and asked, "Director Wu, what is the current response to "Arms 2" on the Internet?"

Qin Da has high expectations for "Arms 2" and is particularly concerned about every step of the plan for "Arms 2".

Wu Hong said with a smile on his face: "With the traffic and popularity of "Arms 1", "Arms 2" has now become the most popular movie at the moment."

"Arms 2" has passed the review and has officially started to promote it online.

From the current situation, "Arms 2" has become the most discussed movie among the summer movies, and every trailer released can cause heated discussions on the Internet.

Qin Da nodded with satisfaction. Tianjing Entertainment Company has spent a lot of money on the promotion of "Arms 2".

The shadow of the "Arms 2" promotional video can be seen on new media, traditional media, and major video players.

Everything is to make this movie the hottest work in the summer and win the box office championship!

Qin Da tasted the tea that had just been poured: "Director Wu, how much do you think the box office of "Arms 2" can reach?"

Wu Hong said seriously: "I can't say how much the box office is, but Mr. Qin, please rest assured that I have the confidence to make it break the box office record of military-themed movies again."

At the beginning, "Arms 1" not only encountered difficulties in filming funds, but also the later publicity was not kept up due to funding issues.

Under such difficult circumstances, "Arms 1" can get such a high box office, and Wu Hong is of course confident about "Arms 2".

"Arms 2" has received strong support from the company, with sufficient funds during filming, and the publicity costs are ridiculously high.

Qin Da smiled and said: "Okay, I like you to say that."

The two of them sipped the tea carefully and stopped talking about this topic. Wu Hong's mind became active.

For "Arms 2", Wu Hong's focus can be said to be not only on the box office, but more on fame.

Military-themed movies have always been considered unpopular movies by the Chinese director circle, and no one is willing to touch them.

There have been no military-themed movies in the Chinese film market for a long time.

Wu Hong decided to shoot "Arms 1" in the hope of breaking this situation and improving his position in the director circle.

It's not that military-themed movies are unpopular, but that you directors are not capable enough.

After the release of "Arms 1", he did not disappoint and set a new box office record for the genre.

Human desires are endless and will grow.

Now Wu Hong's goal is to make "Arms 2" enter the top ten in the history of Chinese movies.

The box office of the top ten movies is more than 5 billion, so Wu Hong's ambition is self-evident.

Qin Da's smile never stopped, and the crow's feet at the corners of his eyes became more obvious. He was in a particularly good mood and looked forward to the box office of "Arms 2".

"Arms 2" has been promoted online for several days, and the popularity has remained high. Seeing that "Wolf Warrior 2" has also started to promote today, both fans and water army have already pressed their hands on the keyboard and started typing.

"After waiting for so long, I finally saw the news about Wolf Warrior 2. I am looking forward to Mr. Tan's debut as a film director."

"Mr. Tan Yue, please don't disappoint us fans. We have been waiting for your TV series. I didn't expect you to make a movie. I hope the movie can be as exciting as the TV series."

"Let me state in advance that I am not a fan of any movie, I am just a simple movie lover. "Wolf Warrior 2" has not released many trailers, but the footage is definitely a work worth looking forward to. Many people have thought this before. The quality of the movie will be on the same level as other movies that follow suit, and it seems like it should be a big production now.”

"As long as it is Mr. Tan's work, I look forward to it. When "Wolf Warrior 2" is released, I must go to the cinema to support it."

The official promotion of "Wolf Warrior 2" has not yet begun. In the first wave of pre-heating videos, many shots basically flashed by.

There are also many comments from trolls in the comment area.

"It seems that some people can't sit still anymore. "Arms 2" has been so popular recently, and there are always some people who want to join in the fun."

"What kind of operation is "Wolf Warrior 2"? "Arms 2" has now been reviewed. It is a normal process to release a trailer. I have not heard about the news that "Wolf Warrior 2" has been reviewed. Why is it starting now? Is the publicity coming? It looks like this level is not that good. I really don’t understand why they are starting to publicize it now.”

"According to the current pace, it seems that the release time of the two movies is not much different. Who gave you the courage? Let "Wolf Warrior 2" be released at the same time as "Arms 2"."

"I hereby post this as proof that I will never watch "Wolf Warrior 2". If there is any violation, I will directly shave my head."

"I will always support "Arms 2". I have no interest in this movie."

For the trolls, it doesn’t matter what the level of your movie is, as long as it’s dark, that’s it.

Both films have their own supporters, and neither side gives in to the other.

General Administration of Culture.

Director's Office.

The assistant knocked on the door and came in and said, "Director, here are some documents from yesterday afternoon and today."

Ye Wen was watching the news and nodded, "Okay, you put it here first, I will take a look at it later."

After the assistant went out, Ye Wen continued to watch the news. This was the official Weibo of Cui Can Entertainment. Just now, the official Weibo of Cui Can Entertainment posted a video about "Wolf Warrior 2".

Tan Yue originally contacted her and wanted to borrow a navy tank.

Ye Wen also had a headache for this request.

But thinking about Tan Yue agreeing to participate in the overseas activities without hesitation, the works he contributed even triggered a ratings boom.

In order to thank Tan Yue for his help last time, Ye Wen also agreed to try to contact Tan Yue.

Ye Wen searched for connections through various connections, and finally borrowed the tank Tan Yue wanted.

The favor owed to Tan Yue was repaid, but at the same time, the favor owed to others was also owed.

Faced with this kind of favor, if the quality of "Wolf Warrior 2" is not good and the box office of the movie is not high, Ye Wen will definitely lose face. When I think about it, people will definitely be talking behind my back, ‘How can we make a movie like this after such a big battle? ’.

Therefore, Ye Wen attaches great importance to Tan Yue's movie and has been paying attention to the relevant news about "Wolf Warrior 2" on the Internet.

Now Ye Wen feels a little uneasy. Tan Yue is very talented in TV dramas, but he has not yet set foot in the film industry. She is still a little unsure about the quality of Tan Yue's first movie.

The video, which lasted less than a minute, was finished quickly, and Ye Wen's anxiety was not relieved at all.

There isn't much information in the video, and nothing can be seen from the few shots.

Nowadays, many promotional videos are full of routines. After watching the trailer, I entered the cinema with great interest. Only after watching the whole movie did I realize that the most exciting part was the content in the trailer.

Looking at the message box below, Ye Wen frowned even more.

"Wolf Warrior 2" hasn't even been released yet, and many people are boycotting it.

This is an unfavorable situation at the beginning. If the quality of the movie is not up to standard, it will be even worse.

At that time, it will trigger a chain reaction, which will have a great impact on Tan Yue's reputation.

In Ye Wen's heart, Tan Yue is the one with the most potential among the younger generation of directors. She doesn't want to see Tan Yue lose his wings just after he has achieved some success.

Ye Wen put her right hand on her brow and whispered, "Tan Yue, don't let me down."

Online public opinion has not had any impact on Tan Yue. He squats in the editing room every day and pays attention to the final editing of "Wolf Warrior 2".

A few more days passed.

Wang Yang rushed to Tan Yue's office, sat across from Tan Yue's desk, and said, "Mr. Tan, all major theaters have been contacted."

After "Wolf Warrior 2" was approved, Tan Yue directly asked Wang Yang to contact the theater to discuss the issue of film schedule.

Tan Yue liked Wang Yang's work efficiency very much. Just two days after the matter was handed over, he got the news and asked, "How much did they give?"

There are currently four well-known large cinemas in China, namely: Penguin Cinema, Wanda Cinema, Huamei Cinema and Sky Cinema.

Compared with the other three, Penguin Cinema will give more movies to movies with relatively large traffic.

Wang Yang smiled and said: "The amount of films arranged by each company is acceptable. The highest one is Penguin Cinema, which gives 18%. The second is Wanda Cinema, which gives 16%. Huamei Cinema gave 13%.

Tan Yue sat in his office chair without speaking, thinking about the number of films given by major theaters.

Blue Star will initially give a film schedule based on the film's director level, cast, and popularity before the film is released.

Movies with a rate lower than 5% are very bad. Generally, movies with small production, no star cast, and directors with little fame in the industry will be in this range.

Movies with a screening rate in this range basically do not have much potential.

5% to 15% is a relatively normal screening rate.

Tan Yue is now the first on the list of first-line public figures, and the ratings of his TV series are extremely high. With his influence in the entertainment industry, major theaters will definitely not give a very low rate.

But considering that "Wolf Warrior 2" is Tan Yue's first movie, there is still a great suspicion of following the trend, and the theaters cannot give a high screening rate.

And those with a preliminary screening rate higher than 15% are either well-known directors or have a very strong star cast.

Penguin Cinema can give 18% completely because it sees the popularity of online discussions about such movies.

Whether "Wolf Warrior 2" is a follow-up movie is not important to them. What is important is that many people are discussing it now. The louder the discussion, the more people know about it.

Wang Yang said, "In the past, the filming rate given by major theaters to our company's films was mostly between 5% and 15%, and we have never received such a high screening rate."

In fact, the screening rate of previous films of Brilliant Entertainment Company was mostly below 10%, otherwise Wang Yang would not be so excited after hearing the news.

Tan Yue nodded. Although the films of Brilliant Entertainment Company were not a shortcoming, they were not well made. It was considered good to be able to give this screening rate.

Wang Yang touched his chin and said, "In addition, I also found out the screening rate given by various theaters to "Arms 2."

"How much are they?" Tan Yue asked.

"Penguin Cinema gave 24%, Wanda Cinema gave 20%, Huamei Cinema gave 19%, and Sky Cinema gave 21%." Wang Yang said cautiously, fearing that he would irritate Tan Yue.

After listening to Wang Yang's introduction, Tan Yue seemed calm. If he were the person in charge of the theater, he would probably give such a screening rate.

"Arms 1" has reaped more than 2 billion yuan in box office revenue, which is a guarantee for "Arms 2".

There are more discussions about "Arms 2" online than any other summer movie, and almost all of them are positive.

In addition to the influence of Wu Hong, a top domestic director, and the cast also includes first-line actors such as Qin Feng.

It is normal for each theater to give this screening rate.