Chapter 1230 It Is More Necessary for Successful People to Think

In fact, it's no wonder that the scene in the conference room was a bit explosive.

After all, this involves the honor and responsibility of each department, and it is in front of the boss Wu Tao. No one wants to be blamed for this.

However, Wu Tao did not stop everyone from stabbing. He didn't even show any sign, he just looked at his subordinates steadily.

Not a word was spoken.

It was this kind of attitudeless expression that surprised everyone and quickly became quiet.

Xiao Zixia seized the opportunity at the right time and attributed the previous provocative speculation to the theme of today's meeting. "As for the specific reasons, I think it is worthy of our in-depth thinking."

"...This is probably the main purpose of the boss's meeting today, so we still welcome the boss to solve this mystery and point out the direction for our future development."

Wu Tao took over the conversation, put his hands together naturally, looked around at everyone, even Qiao Ni in the back row saw it, and then spoke unhurriedly: "Everyone, please don't be nervous. Mr. Xiao's question just now, Actually, it’s to make you think.”

"...After all, only losers need to reflect, and Yuanqi Technology has been very successful so far. From the trend of Lotus mobile phones at the beginning of their birth to the dominance today, there is no need to think about it and just keep going." That’s it.”

The relaxed words made everyone smile knowingly.

Many people don't understand the difference between the boss's speech and the ordinary leader's speech, but they just love to listen to what the boss has to say.

That's the case with Joni.

When the laughter gradually subsided, Wu Tao suddenly changed the subject and said: "But I think thinking is often more necessary for successful people. Because the lessons learned from Motorola are right in front of you, and you have all seen it."

"...Okay, let's go back to the pile of data provided by Mr. Yang just now. Today I asked Mr. Yang to report this data to everyone. I am not trying to hold anyone accountable, but I want everyone to rely on these reliable data to make decisions. Storm, start thinking about a question.”

"...Why has Lotus mobile phones been unable to develop in the mid- to low-end market, while the high-end market is booming? Does anyone know?"

Throwing the topic back to everyone, Wu Tao successfully transferred everyone's responsibility from the problem to the problem itself.

There was a relaxed discussion atmosphere in Conference Room 1. In the end, the first person to speak was Qioni, who was the last to come to the company. "Because of the high cost, I did a survey. The cost of the Lotus mid- to low-end series was The prices are more than 20% higher than similar products on the market.”

As the deputy director of R&D, Deng Fang immediately explained: "That's because our Lotus design and material specifications are stricter and higher standards than domestic or even similar manufacturers."

Confronted by the powerful deputy director, Qiongni retorted without any hesitation: "But users do not recognize your stricter and higher standards of design and materials."

Being confronted by a fledgling management trainee, Deng Fang looked a little embarrassed and said a little arrogantly: "From the beginning of the establishment of the Lotus brand, we have established strict and high-standard design and material principles. This was not done by the original boss. It’s determined.”

"Deng Fang, you are off topic." Wu Tao interrupted the dispute between the two and commented: "Qioni's answer is good, but not deep enough. What do others think?"

At this time, as Qiao Ni's direct boss, Tan Xiaofei, the head of the strategic development department, took over the topic and said: "I think Qiao Ni's analysis is not wrong as a superficial reason. Looking at the essence through this surface, the downturn of the mid- to low-end market Performance, in fact, there is a problem with the positioning of our Lotus brand."

As a flower in the development department who often fights patent wars with foreigners, as soon as Tan Xiaofei opened her mouth, Wu Tao saw hope that the meeting would end: "Continue talking."

Tan Xiaofei was deeply encouraged, and her voice became a little louder. "When the Lotus brand was first established, it was probably to become an independent national brand of mobile phones and break the monopoly of foreign capital. Therefore, we have done useful things in the high-end, mid-range and even low-end areas." try."

"... However, with the instant success of Lotus, and until today, the Lotus brand has become synonymous with high-end. Users position us as high-end, and naturally the high-end market performs best. In contrast, the mid- to low-end No one cares about it and is left out."

The general idea is in place, but the explanation is not enough.

But because Deng Fang’s lesson came first, no one in the conference room asked or delved into this issue for a while.

Until a moment later, Xu Sheng, who had always been familiar with Tan Xiaofei, cautiously proposed: "Since the Lotus brand is high-end and classy in the eyes of the public, then you can enjoy the high added value of the brand by spending less money. Why? How about being unpopular and neglected?"

Cai Bing also echoed: "That's right, isn't this self-contradictory?"

"It's not contradictory at all," Tan Xiaofei was still gentle, but she said every word: "When buying mid-range and low-end Lotus becomes a pitiful act of subjugating high-end products, the recognition of mid-range and low-end Lotus will be greatly reduced."

When the topic came to this point, basically everyone in the conference room was suddenly enlightened, and Qiao Ni also suddenly understood. This reason can still be explained in this way, but it sounds really reasonable.

And Wu Tao had no problem understanding it, because the Apple mobile phone had encountered such embarrassing situations in his previous life.

The reason is similar to the current situation of the Lotus brand.

When everyone suddenly realized, Yang Ge and Xiao Zixia's expressions were more solemn than others.

As the person in charge of Qihua Electronics, Yang Ge is very aware of how violent the mid- to low-end market has exploded in recent years. It can be said that in the future, if Yuanqi Technology cannot firmly grasp the mid-to-low-end market, it will miss out on new growth points.

Under the ebb and flow of one another, one Motorola fell, and new opponents will emerge one after another.

As the direct person in charge of Yuanqi Technology, Xiao Zixia thinks about it no less than Yang Ge.

Compared with the ease with which others discussed this issue, Xiao Zixia was secretly sweating.

It is really hard for her to imagine that Lotus mobile phones, which have always led the trend of the mobile phone industry, will one day be surpassed by a low-end and mid-range mobile phone that is mediocre in all aspects.

That's really terrible.

However, one obvious truth is that with the development of the communications industry and the popularization of mobile phones, the mid- to low-end market will undoubtedly become the largest group of mobile phone owners.

It can be said that in the near future, if you own the mid- to low-end market, you will have the future.

After thinking about this clearly, Xiao Zixia took the initiative to ask: "Boss, tell me what to do, we are all ready!"

Seeing that the heat was almost over, Wu Tao sat up straight and made a concluding speech: "Dear colleagues, with the advent of the smartphone era, the differentiation of mobile phone products in functions, experience, brand awareness, etc. will become increasingly obvious."

"...So relying on one brand alone to differentiate between different series will be difficult to meet the complex requirements of market differentiation."

"...On the other hand, as global mobile phone shipments exceed 100 million units, mobile phone products will become more and more popular and routine. The era of everyone having a mobile phone is coming, and mobile phone shipments have exceeded one billion The goal of 2 billion is not far away. Among them, the mid-to-low-end market will occupy an increasingly important share."

"...So I decided to set up the Honor mobile phone brand, focusing on the mid-to-low-end market, and working with Lotus' mid-to-high-end positioning. Let the glory of Yuanqi Technology continue and avoid the tragedy of Ericsson and Motorola from happening again!"