Chapter 1431 Accidental Hunger Marketing

This is not the first time that Yuanqi Technology has held a new machine launch conference.

But this is the first time that it has been released live online simultaneously through many major Internet sites such as Xiaonei.com.

As a result, the size of the people paying attention increased instantly, and the people paying attention were not limited to the previous media circles and colleagues.

Because of this, Wu Tao did not attend the event in person for the first time. He sat quietly in the CEO's office and hung up to watch the live broadcast.

Since streaming media technology has not yet become popular, live broadcasts at this time are actually limited to graphic live broadcasts.

But this was enough for Wu Tao.

Holding a cup of coffee in his hand, Wu Tao glanced at the computer screen, feeling a little unsettled.

Although the brand diversification strategy has become very common in later generations, it is based on a highly mature market.

This is the first time that Yuanqi Technology has ever done so. The risks involved in trying it for the first time at this juncture can be imagined.

Fortunately, judging from the feedback from the press conference, although the media and peers were a little surprised by the emergence of this new brand, they were still able to calm down and continue to pay attention and discuss it.

At the same time, on the graphic live broadcast page of Xiaonei.net, netizens from all over the country were full of curiosity about the new Honor brand, and the discussion was not low at all.

It looks like it's off to a good start.

Soon, the on-site new phone launch conference officially began.

After Xiao Zixia made a speech on behalf of Yuanqi Technology, Deng Fang, as the product director, took the stage and unveiled the three new phones of the Honor brand S1 series to the guests at the press conference and the netizens who watched the live broadcast online.

As pictures emerged one after another on the graphic live webpage, Wu Tao clearly felt that the screen was scrolling faster and faster, making it almost impossible to see the content clearly, and the popularity of the discussion was also soaring exponentially.

The design of a physical keyboard has been completely abandoned. More than 70% of the entire mobile phone area is a capacitive screen that integrates touch and display. It looks really amazing.

This sense of design is almost the same as when the Lotus brand first came out...

Compared with the lively discussion among netizens, the atmosphere at the press conference was equally lively.

The flashbulbs kept shining, and the media reporters who had previously been indifferent to the new Honor brand completely changed their views.

“I must buy a mobile phone like this!”

“That’s right, although I just switched to last year’s Lotus flagship model this year, when I saw Honor’s model, I still couldn’t resist the urge to try something new.”

"These new phones are much better than the new Nokia phones not long ago."

"By the way, since the new products of the Honor brand are so amazing, I wonder what kind of surprises the next new Lotus phone will bring us?"

"When I ask questions later, I'll ask by the way."

The President Office of Yuanqi Technology.

Wu Tao just received a call from Qiu Wuyan of Tianjing Company, saying that due to the live broadcast of graphics and text on Honor's new phone, the school network had an influx of traffic, and the affected website was almost unstable.

How can the chain be dropped at this juncture?

After listening to Qiu Wuyan's explanation and report, Wu Tao repeatedly warned that no matter how large the traffic was, the stability of the live broadcast of graphics and text must be ensured.

We must not delay the launch of new Honor phones.

Putting down Qiu Wuyan's phone, Wu Tao stood up with relief, feeling stable this time.

At least judging from the results of the press conference alone, the popularity of Honor, as a brand new brand, has far exceeded expectations.

According to the experience of previous years, the subsequent order performance is definitely stable.

Facts have proved that orders for Honor’s new phones are not only stable, but also exploding.

Since the press conference, the calls from the marketing department of Yuanqi Technology have not stopped...

This continued until the entire building was illuminated.

Wu Tao didn't care about the specific sales order data. After he was sure that the Honor brand was successfully recognized, he planned to go home from get off work.

As for the rest, just leave it to the people below.

However, when he was about to pack up and leave, Xiao Zixia, Deng Fang and Pei Ying hurriedly came to the door.

This formation... Before Wu Tao could ask, Xiao Zixia blurted out with both worry and joy: "Boss, the stock of new Honor phones has been exhausted!"

So fast? !

Wu Tao frowned, "The press conference was advanced, resulting in insufficient stocking?"

Pei Ying immediately explained: "In terms of stocking, after it was determined that the press conference would be brought forward, Mr. Yang and I discussed it and asked them to work overtime for production. Although the final stocking was not as much as originally planned, it at least reached seven of the original plan. More than that."

Wu Tao's expression immediately softened. In this case, it was not a matter of lack of preparation.

Xiao Zixia did not speak anymore, but left the opportunity for performance to Pei Ying, "As of just now, the total order sales of Honor's new phone have exceeded one million units! Now, although it is informed that it is out of stock, the calls for reservations are still coming in. .”

Wu Tao nodded and affirmed: "This is a good thing. Please coordinate with Mr. Yang. Please continue to arrange overtime work and schedule production. The corresponding expenses will be settled how you want."

"Mr. Yang, I made a call half an hour ago. Mr. Xiao also communicated with Mr. Yang just now." Pei Ying reported, "But what I'm worried about is that due to the lack of supply of new phones, Honor's new The terminal market price of the machine may soar, even far exceeding our market guide price, which will affect the brand image we have finally built."

After hearing this, Wu Tao's eyes lit up.

As his former secretary, Pei Ying was able to have such a far-sighted vision in a short period of time, which is simply extremely malleable.

It’s just that the situation of Honor’s new phone has accidentally created a situation of hungry marketing.

Hunger marketing is a double-edged sword.

Used properly, it can achieve miraculous results.

However, given the hot sales of the Honor S1 series, there is absolutely no need to take risks and use this trick.

However, due to capacity constraints, the hunger marketing situation may continue to exist in the next two to four weeks.

This time is a bit too long.

Wu Tao pondered for a moment and immediately made a decision, "In this way, a quarter of the quantity will be taken from the next production and stocking, and will be sold via Yuantong Logistics' telemarketing network in batches at a guide price to demonstrate our manner!"

Xiao Zixia immediately expressed her position, "This method is not only feasible, but also clever. On the basis of maintaining the brand image, neither end customers nor channel vendors will be offended. More importantly, the situation of hungry marketing will still exist, which will eventually continue to push up the sales of Honor's new machines." heat."

"Great!" Pei Ying said as if she had been given a shot of blood: "I'll do it right away."

From the beginning to the end, Deng Fang didn't say anything. Seeing a few people making a decision, he was dumbfounded and said, "Then what should I do?"

Wu Tao patted the other party's shoulder and said, "You don't need to do anything. It's only proper to go back and have a good sleep."

Deng Fang:......