Chapter 396 Yes, There Is Such an Operation

With this doubt, Yang Ge and Xiao Zixia didn't go anywhere, just waited in the company all morning, and finally waited for Wu Tao, who was busy with travel and dust.

He rushed to the education building non-stop. Once he entered the company, Wu Tao was like a whirlwind of vitality. Wherever he went, he was full of vitality and enthusiasm.

In the president's office, I had a brief meeting with Xiao Zixia and Yang Ge who accompanied me.

After Yang Ge finished the report on the aftermath of the problematic mobile phone and the countermeasures, Xiao Zixia couldn't help asking: "Boss, we have done what we need to do. What else can we do besides waiting for nothing?"

"Waiting in vain?" Wu Tao shook his head inscrutablely, "Of course we can't wait in vain. If we really wait in vain, we will be finished!"

"No way?" Yang Ge laughed and said, "What needs to be changed, what needs to be repaired, we've taken care of everything."

Wu Tao didn't answer, but stared at Xiao Zixia and asked, "Then, has the company's order volume recovered today?"

Xiao Zixia shook her head, "Not really."

"Maybe this needs a process?" Yang Ge tentatively said: "Anyway, our Lotus mobile phone products are of excellent quality and well-designed. I don't believe that we will not be able to sell them in the future!"

"You're wrong!" Wu Tao embraced his chest, leaned against the back of the chair, and said in a firm tone: "Let me tell you a story..."

"...There is an oral liquid manufacturer that adopts the marketing strategy of encircling the city from the countryside. In just two years, its sales have exceeded the 10 billion mark! This not only shows that their marketing strategy is very successful, but also the quality of the oral liquid is acceptable. Yes. At least it is much more conscientious than those brown sugar water and a turtle spirit that has been produced for a year."

"...However, in the third year, suddenly there was an old man in the countryside who drank to death because he believed that this oral liquid could cure all diseases. This is a big deal, and the victim's family insisted that this oral liquid was the cause of the death have to."

"...But the manufacturers of oral liquids may know that the ingredients of their own oral liquids are not enough to harm people. Moreover, they have sold so many without any accidents, which also makes them very confident in their products. In the end, they did not admit that they were their own oral liquids. Killing people, refusing to contact and negotiate with the families of the victims."

"...so that things became more and more troublesome later on, and the influence and fermentation became worse and worse. In the end, the sales of the oral liquid plummeted, and it never recovered from the fall, and fell to the altar."

In fact, this story is based on the rise and fall of the three oral liquids in the previous life, but the three oral liquids are currently on the rise, and it is not appropriate for Wu Tao to name them directly.

However, the two didn't care about these details, but the final result triggered their deep thinking.

Xiao Zixia is engaged in the market, so she has a relatively broad mind, thinking: "If this manufacturer of oral liquid could have a good talk with the victim's family. At worst, even if it pays some money to eliminate the impact and comfort the victim's family, it will be good. It wouldn’t have ended so badly.”

As soon as the words fell, Yang Ge became a little annoyed, "If the old man's death was indeed not caused by the oral liquid, why should the money be paid? Besides, this should be easy to solve, as long as the oral liquid manufacturer requests a cause of death identification. The influence can be eliminated!"

Wu Tao took a sip of his tea, and said casually: "In fact, the manufacturer of the oral liquid did conduct an appraisal three months after the incident happened. And the result of the appraisal also proved that the death of the old man had nothing to do with the oral liquid."

"Isn't this the end?" Yang Ge spread his arms and shrugged.

"However, the sales volume of the oral liquid plummeted and never rose again, and production was discontinued not long after."

"Boss, this is not a story you specially made up to convince us, right?" Xiao Zixia also felt incredible.

Wu Tao rolled his eyes, "Do you think I have that much free time?" He said as he picked up the tea, "Think about it again, what is the problem in this case?"

When Wu Tao said this, the two of them immediately began to think about the answer seriously like students in class.

In this way, they quickly found the answer. After all, this is a concept that is often mentioned in MBA classes.

"Boss, you want to say that although the quality of the oral liquid has been cleared away, the brand of the oral liquid has fallen, but it has not been raised in time. As a result, this intangible asset has been lost for nothing, and consumers have completely refused to accept it." Xiao Zixia pondered and said.

Yang Ge has already turned one more corner, he has already thought of what Wu Tao is going to do.

"So, boss, we still have to publish in the newspaper to eliminate the influence and try to restore the brand image of Lotus mobile phone?"

"That's right!" Wu Tao slapped the table, and then changed the topic, "But the time has not come yet, and if we speak directly, the effect may not be good."

"... What's more, my goal is not only to restore the brand image and restore the order scale, but to take the opportunity to set off a new wave of sales!"

Yang Ge and Xiao Zixia looked at each other, "Is this impossible?"

Wu Tao said confidently: "As long as you play this set of punches well, nothing is impossible!"

What's more, in the previous life, the heads of the world were often able to turn bad things into good things, and make happy things even when they were mourning.

As a reborn person, Wu Tao wouldn't be able to justify it if he didn't learn this trick.

So when he says this now, it's not purely bragging, but he really intends to take this opportunity to counterattack and set off a new wave of sales.

What's more, CCTV's Biaowang's plan was missed, so we had to find some way to make up for it.

And the road to branding is not so easy. If it develops at such a rhythm, the height it can reach is limited.

Wu Tao can even see the ceiling of the Lotus brand now.

That being the case, he had no choice but to take an unconventional path and use some unconventional means.

After a short period of astonishment, Yang Ge and Xiao Zixia also saw it. The boss has already thought about everything, whether he believes it or not, he has to do it.

So Yang Ge couldn't wait to ask, "Then boss, what should we do?"

Xiao Zixia rolled her eyes, "Boss, should the first step be to find out who is behind the slander in the newspapers, and then fight them back first?"

Wu Tao smiled, didn't speak, but just silently wrote a line of words on the paper with a pen in his hand.

Yang Ge glanced over, couldn't help standing up and said: "Boss, what does this mean? Our Lotus brand is already dirty, and now we continue to smear it. Isn't the situation getting worse?"

"That's right!" Wu Tao said with certainty, "This is called dying and rebirth. As long as you can survive this test, the Lotus brand will definitely become famous and lead the way."

"Boss, is this too risky?" Xiao Zixia hesitated.

Wu Tao asked without answering, "Then can you find the mastermind behind the slander in the newspapers?"

Xiao Zixia was at a loss for words. After all, this person has a lot of mixed opinions. The three major foreign businessmen seem to be behind the scenes, but it is really not easy to show evidence to find someone.

Seeing that the two had nothing to say, Wu Tao continued to add, "Smearing also pays attention to motives and strategies. Now the newspapers are overwhelmingly condemning our Lotus mobile phone, so such articles have a wide audience."

"...If we can exaggerate and outrageously make people feel low-end at first glance, the effect may be even better!"