Chapter 723 The Product Has Not yet Been Released, but the Channel First

Xiao Zixia is a little uncertain about the purpose of revealing the spy photos of the new Lotus phone in advance this time.

In the past, the new Lotus phones were only grandly announced at the press conference, and in hindsight, the publicity effect was very good.

But why did you release the spy photos in advance this year? Wouldn't it weaken the momentum of the press conference for no reason?

So as soon as Wu Tao came back from the hospital, Xiao Zixia blocked him into the office.

"Boss, is it a little thoughtless to do this?"

"Why do you say that?" Wu Tao raised his brows, glanced at Xiao Zixia and said.

Being asked such a question, Xiao Zixia couldn't help being taken aback. Could it be that there is nothing wrong with following the old ways?

But the boss in front of him is the best at innovating. I'm afraid I really didn't think about it.

So Xiao Zixia didn't answer her boss' rhetorical question, but interrupted: "Wait, it's a bit messy, let me sort it out..."

As an MBA, Xiao Zixia is not stupid at all, and after so many years of experience under Wu Tao's hands, her brain is much more flexible than ordinary people.

After thinking about it like this, I gradually recalled it in my heart, "Boss, by doing this, are you taking advantage of the current wave of public opinion to warm up the new Lotus machine?"

Wu Tao nodded, "It's interesting, let's continue."

Xiao Zixia strikes while the iron is hot: "If this is the case, when we release the spy photos, we will not mention a word about the new features and new highlights of the new Lotus except for the appearance. In this way, public opinion will continue to be unfavorable. Our direction is fermenting. Wait until the day of the press conference, and then make a grand announcement, which will definitely push the popularity of the new Lotus machine to a new height!"

"Interesting!" Wu Tao leisurely stirred the coffee and said, "Is there anything else?"

Xiao Zixia eloquently said: "I think we should not only release the spy photos on the paper media, but also use the Internet to spread the spy photos to arouse this kind of public opinion to the greatest extent. The more one-sided the final public opinion is, the more we will The stronger the reversal formed, the stronger it will be!"

"Is there anything else?" Wu Tao continued drinking his coffee with great interest.

"Anything else?" Xiao Zixia's face suddenly turned bitter, "Boss, I really don't have any more. No wonder Leng Ning fainted after the meeting. Under your leadership, the pressure is really too great. If you don't pay attention a little bit, I can't follow your train of thought."

Wu Tao put down his coffee cup, and Shi Shiran said, "Okay, then let me tell you, the real intention of revealing the spy photos in advance is actually to open up channels for the international market."

"...As for how to open international channels, the method is the same as what you just said. The key difference is that Ericsson mobile phones must be pulled out!"

Xiao Zixia couldn't help but asked: "Ericsson's mobile phone situation is quite unfavorable this year, what if they don't dare to take over?"

Wu Tao spread his hands and said, "As long as you take the spy photos of Lotus's new phone from the official point of view of Ericsson, and try your best to sow hatred, even if Ericsson wants to get rid of it, you can't get rid of it. Isn't it?"

"Let's direct and act on our own?" Xiao Zixia said in amazement, "This set is really new and bizarre, but if you think about it carefully, it's very feasible!"

It is precisely because most people can't think of it that such unexpected effects can be achieved.

And once it confronts Ericsson mobile phones, it will naturally attract attention in the international market. At that time, combined with the reversal of the press conference, the influence of the new Lotus phone can be radiated to the international market directly through this event.

After recovering, Xiao Zixia said in disbelief, "Boss, how did you come up with such a unique move?"

To this, Wu Tao did not answer, but said worriedly: "However, this tricky approach may not have a strong effect on opening up channels. In this regard, we still have to think of other ways."

Opening up international markets and international channels is not an easy task in itself. The fact that the boss can realize this shows that he is still very sensible.

But for this, Xiao Zixia didn't have any better solution, "Boss, it's nothing, I'll go back to work first."

Wu Tao came back to his senses: "Wait, how are the preparations for the advertisement going? Should I still contact Ding Tiantian to shoot?"

"That's right, we have signed her endorsement contract for three years. And just contacted, she said that she will come back tomorrow, we will work overtime, and we should be able to make precise releases after the press conference." Xiao Zixia explained.

"That's fine!" Wu Tao nodded, "There are two other things to follow up. First, as a spokesperson, put Ding Tiantian's endorsement photo as a standby picture into the Lotus phone; Some of the popular songs are compiled into polyphonic ringtones and burned into the mobile phone, allowing users to customize mobile phone ringtones.”

Xiao Zixia's mind turned around, and she understood Wu Tao's intention for this move. She even integrated star chasing needs and popular elements into the new Lotus phone. In this way, after the public sale in the future, there will be another group of target customers for the new Lotus machine.

After sending Xiao Zixia away, Wu Tao did not feel at ease.

In fact, before the launch of the new Lotus, the development and development progress of international channels was not ideal.

At least according to the current situation, it is no different from before, at most it is a small fight.

Therefore, opening up international channels is a long way to go, and we must continue to work hard to find a way.

Two days later, the spy photos of the new Lotus machine were released, causing a new climax of heated discussions.

Many reports compared the new phones of Lotus with the new phones of the three major foreign companies, and made various irresponsible conjectures.

Many of them are optimistic about the new Lotus phone, but most of them think that the appearance design of the new Lotus phone is not so outstanding compared with the new phones of the three major foreign companies.

In other words, it did not meet people's expectations for the new Lotus machine.

After all, your new phone came out after a long wait, but it turned out to be an internet celebrity, so it's no wonder you're not disappointed.

From this, it can be deduced that Yuanqi Technology's desire to acquire Ericsson's mobile phone is really beyond its control and wishful thinking.

While the print media and Internet public opinion were overwhelmingly positive for Lotus' new phone, Wu Tao was immersed in the problem of channel development and had no clue.

Until the phone on the table rang, and when I picked it up, it was Pei Ying's voice that said, "Boss, it's Director Cheng of the telecommunications company who wants to invite you to have lunch together at noon."

"Which Director Cheng?" Wu Tao asked without knowing it.

Pei Ying said: "Director Cheng Li, he was the director of the office before."

"Oh, it's him!" Wu Tao's eyes suddenly lit up, "Okay, you can tell him that I will go over."

After hanging up the phone, Wu Tao still couldn't help being excited. With the return of Xiangjiang, the telecommunications company has opened up the Xiangjiang branch business. If we can take advantage of this platform to sell new Lotus phones, it will undoubtedly be a way to open up international channels.

Because Hong Kong, as an international financial port, is equivalent to a window for China's foreign exchange. And if the Lotus mobile phone can be welcomed there, it will be of great benefit to the subsequent opening of international channels.