Chapter 905 Small Games Can Also Become a Phenomenon

As a person engaged in game operations, Shi Qianxue understands what these 2 million users mean.

This is just a small game with little technical content, and without any commercial operation or promotion, it was directly thrown to the platforms of Xiaonei.com and Facebook, and it achieved such great results.

If we had spent some money on a small operation and promoted it for a while, what would happen now?

Shi Qianxue couldn't imagine it. This really overturned her understanding and experience of the game industry.

incredible!

However, when she took the document handed over by Wu Tao, the statistics on it forced her to accept this fact.

In two weeks, not only did the user base of Happy Farm mini-game exceed 2 million, but it also brought about a substantial increase in registered users of the Xiaonei network!

On the Facebook platform, Happy Farm performed equally well, making Facebook's number of registered users exceed 4 million in one fell swoop. In other words, in two weeks, the number increased by 1 million.

It may not seem like much, but it took a full 5 months for Facebook to reach 3 million registered users!

After reading the document, Shi Qianxue suddenly felt something in her heart. She pulled Fang Yuan over and said, "Good cousin, get up and let me use it. I have to work overtime to perfect the operation and sharing plan for the small game."

Even if Shi Qianxue didn't expect this, Wu Tao planned to wake her up. Fortunately, she is not stupid, and she can realize the huge business opportunities contained in small games from this statistical report. Although it is necessary to make up for the situation before it is too late, it is not too late.

Wu Tao didn't say much, and took Fang Yuan away who looked unhappy.

In the next week, the popularity of Happy Farm skyrocketed as if taking medicine.

Such small games spread extremely quickly among people who use computers to work online every day.

Anyway, it doesn’t take up too much time, and it can relax your body and mind and relieve stress.

And just by strolling around every day, I feel like I have gained a lot.

Many users who originally registered a Xiaonei account and then became a zombie account have become active in order to regularly grow and steal vegetables online every day.

The user base of Xiaonei Network continues to grow, and the daily active rate has rarely doubled.

At the same time, Facebook CEO Rick also sent a fax report reporting on the recent crazy development trend of the Facebook network.

After Facebook reached 4 million registered users, it took just one week to reach 5 million!

Seeing the powerful platform support capabilities of Facebook, many private game developers have added their own small games to Facebook's game mall.

In this way, it not only enriches the fun of Facebook, but also opens up a potential revenue-generating channel for itself.

In the blink of an eye, it was late August, and seeing the start of school for freshmen at Peking University approaching, Fang Yuan reluctantly embarked on her return trip.

Wu Tao sent her away happily.

Not only did they send her a special car, but they also gave her an IBM laptop as a college gift.

It can be said that he is extremely benevolent and righteous.

Just like that, people still didn't appreciate it. Before getting in the car, he didn't forget to expose Wu Tao and said: "You are just afraid that I will stay and steal your food! It doesn't matter. During this period of military training, you should upgrade your farm and make it more diverse." Some valuable crops. When my military training is over, I will continue to visit your farm."

"You have a beautiful idea..." Wu Tao complained secretly in his heart. His farm has not been upgraded for a whole week.

Every time the crops mature, they are stolen by Fang Yuan and her friends in the blogosphere.

After a week, I still haven’t collected enough points to upgrade...

After sending Fang Yuan away, Wu Tao went to Tianxing Game Company to take charge.

Today, Happy Farm’s mini-games have become a phenomenon. The size of the user base it covers easily exceeds the company's main games, which allows Wang Donglai and other executives to see the huge potential.

So small games such as Happy Ranch and Happy Fishing Farm also came into being.

However, Wu Tao was not satisfied with these micro-innovations and breakthroughs at the internal meeting of Tianxing Game Company.

In the three-story building of Tianxing Game Company, Wu Tao sat at the top and glanced at Wang Donglai, the R&D backbones such as Wu Ke and Shao Min, and then to Shi Qianxue's operations team, but no one could answer his question accurately. question.

The success of Happy Farm on Xiaonei and Facebook has inspired the development of Tianxing Game Company.

Wu Tao simply stopped being pretentious and clasped his hands together and said, "Actually, what you just mentioned is that we should pay attention to the development of creative mini-games and the light gaming needs of ordinary game users. There is nothing wrong with this."

"...But what I want to emphasize to you today is the importance of platforms."

"...In other words, if a small game like Happy Farm is released on Tianxing Game Company's Battle.net platform, can it achieve such a popular result? Obviously, the answer is NO!"

"...So I think your next top priority is not only to develop and operate the new League of Legends game, but also to focus on building services and applications for the Haizhan.com platform. Bring domestic e-sports players to , stay on our platform and become a frequent visitor here, this is the long-term way for game companies to develop."

While the number of users on Xiaonei.com and Facebook was growing rapidly, Howard couldn't be happy.

After Icq's user base exceeded 20 million, growth began to stagnate.

At first, Howard thought it was due to the Internet winter, and he would get better after surviving this period.

But Facebook's surge against the trend completely shattered his illusions.

At first, Howard thought that Rick guy had used some unusual promotion method, but after investigation, he learned that they didn't spend a penny at all.

Howard began to doubt life.

If this trend continues, Facebook's user base will surpass icq before the end of the year.

It’s despairing to think about.

If icq cannot come up with an effective development plan immediately, it is almost the same as waiting for death.

Howard, who has always been arrogant, would not allow that to happen. Of course, compared to playing to death with icq, he would not allow himself to lose to China Wu.

So with a stroke of a pen, an additional investment of 20 million US dollars was approved, specifically for the new round of promotion of the icq instant messaging tool...

Two days later, when Molly and Panis learned the news, they couldn't help laughing.

"Is Howard crazy?"

Panis nodded, "Yes, he must be crazy. In fact, facing an opponent like Wu, few people can persist until the end without going crazy."

Molly raised her eyebrows lightly, "You have a really high opinion of him. But you are right, at least Howard is far from his opponent."