Chapter 1050 The World of Cultivation? Different World!

This summer, everyone was ignited by a movie called "Wolf Warrior 2".

Under the sunshine of this big day, whether it is a hit reality show variety show, a hit period drama, or a cartoon animation, they have all become mere foils.

People have only seen the movie-watching frenzy set off by "Wolf Warrior 2", but they have not noticed that there is another animated movie this summer with a box office of more than 1 billion...

It's a bit sad to say.

A box office of more than 1 billion is considered an explosive achievement in the animation industry. If it were normal, if a movie with such achievements as "Raiders of the Lost Ark" was released, various media would definitely report it and dig deeper.

But this year's summer vacation is obviously different from usual.

Newspapers, magazines, TV, radio, portals, big V bloggers, and even self-media marketing accounts are all focusing on the movie "Wolf Warrior 2".

As for the Treasure Bear Soldier?

Feel sorry!

Is this movie available during the summer vacation? ah! The cumulative box office is 1.567 billion, why do I have no impression at all?

The reality is so cruel.

As an animated film with a total box office of over 1.5 billion, it ended up in an embarrassing situation when no one paid attention to it when it was released. It is really speechless to say it.

In traditional sports competitions, there is a saying that goes well: the runner-up is the biggest loser!

Gu Miao feels that this sentence is not inconsistent in the film market. After all, judging from the release of "The Bear Soldier", is there any difference between this summer runner-up and other films?

"Don't be embarrassed, there is still a difference."

Du Hao coughed and looked a little embarrassed: "At least we have had success in the past few weeks. Who said that the winner of the half-distance championship during the summer vacation is not the champion?"

Half-distance champion, right?

Gu Miao looked disgusted when she heard this, rolled her eyes and said, "Let's forget it. I feel blushing even after saying this."

Instead of boasting about being the so-called half-time champion, let’s put it another way: the movie “Raiders of the Lost Ark” crushed “Wolf Warrior 2” in the number of teenagers watching the movie, and we are the champions!

As the saying goes, as long as the prefix is ​​long enough and there are enough attributives, everyone will be number one.

"This is a good statement..."

Du Hao greatly appreciated it and said: "It just so happens that we are also riding on the popularity and attracting more viewers to watch on Wanbao Video website."

Nothing to be shy about.

Now Wolf Warrior 2 is the largest source of traffic on the entire network. As long as it can get a little bit of popularity, it will be a great success in terms of publicity.

What's more, this kind of mentally retarded comparison method commonly used by mobile phone manufacturers is certainly outrageous, but it is all the truth!

"up to you."

Gu Miao shook his head. Anyway, he only provided suggestions and was not responsible for the specific implementation. Netizens couldn't scold him even if they wanted to.

Rather than enjoying the popularity, he wanted to know what Du Hao thought of the overseas release of "Bear Bears"?

Raiders of the Lost Ark was released in many countries and regions, not only in Korea and Southeast Asia, but also on a small scale in North America and Europe.

This was also thanks to a British publisher who came to the door.

They seem to be very optimistic about the "Bear Bear" series. Not only did they win the exclusive overseas distribution rights of "Bear Raiders", they also said that they can cooperate with them in future "Bear Bear" series movies.

Gu Miao found it interesting at first.

It is not unusually difficult for Chinese films to go overseas, not to mention that "The Bear Soldier" is an animated film.

At first, even the big zodiac movie "Pleasant Goat and Big Big Wolf" did not have an overseas distributor willing to represent it. How come this time, as soon as the first theatrical version of "Bear Bears" was released, an overseas distributor came to the door?

Neither he nor Du Hao thought much about it.

Based on past experience, they judged that "Treasure Bear Soldier" did not have much potential overseas, so they completed the exclusive distribution agency contract at a very favorable price.

Who knew that the movie "Raiders of the Lost Ark" would perform pretty well after being released overseas?

It did not explode at the box office beyond imagination, nor did it cause a sensation in overseas markets...

However, the cumulative overseas box office has reached 20 million US dollars without realizing it, and it is still growing.

Judging from this result, this unique British publisher has made a lot of money. After all, they did not spend much money to obtain the exclusive overseas distribution rights.

Gu Miao called Du Hao to ask him what he thought about this matter.

"Not bad!"

Although Du Hao was surprised that "Raiders of the Lost Ark" could earn tens of millions of dollars at the box office in overseas markets, he didn't think this was a bad thing.

Although in the short term, they are short-sighted and missed by others.

But from the perspective of long-term cooperation, the unexpected overseas box office performance of "Raiders of the Lost Ark" is definitely a good thing, laying the foundation for the release of subsequent films.

After all, with this successful experience, it will definitely be smoother than now when seeking overseas distribution cooperation for the second and third major films of "Bear Bears" in the future.

"I didn't ask you that!"

"What I mean is, based on the overseas box office performance of "Bear Raiders", do you think "Bear Bears" has a global promotion foundation?"

After Gu Miao said this, before Du Hao could answer, he added: "I mean the entire IP, not just the movie."

"Well……"

Du Hao fell into deep thought.

Tens of millions of box office, in US dollars! This result is already amazing for domestic animated films.

The most important thing is that he cannot just look at the numbers. Through these numbers, he also saw the enthusiastic response of "Bear Bears" in some European countries and regions.

You must know that "Raiders of the Lost Ark" was released in overseas countries, and the number of theaters where it was shown was definitely not many. There may be only dozens or even a dozen in a country.

Under this premise, the movie can still earn tens of millions of overseas box office, which is worth pondering.

"You can give it a try."

"Some countries with relatively high acceptance, and countries with a relatively high overseas box office share of "Raiders of the Lost Ark" this time, can try to promote it."

Du Hao explained seriously: "For the next movie about Bears, we can consider using a Chinese-English bilingual production model and make some adjustments to the content."

This attempt is conservative.

If the feedback is good and really effective, then we will pay attention to it in the future. If the feedback effect is very poor, then just ignore it!

"You have a point."

Gu Miao frowned and said, "It's really a big step to promote it globally. Then I'll listen to you. We will pilot it in some countries and regions first, and then make a decision based on feedback."

He was still too excited.

Tens of millions of dollars in overseas box office doesn't mean anything. After all, this is just the first big movie in the "Bear Bears" series.

Maybe it was a flash in the pan?

…

Gu Miao was once very excited about the overseas box office of the movie "The Bear Soldier". After all, this was something that even the original version failed to achieve.

But after the excitement, he also regained his composure and realized that he could not be blinded by the dollar.

It is not as easy as imagined for domestic animations, especially animations with "Chinese characteristics" such as "Bear Bears", to go overseas.

"Pleasant Goat and Big Big Wolf" has been out in the market for so many years, and it has been a long time of hard work. Except in Southeast Asia and a few countries, it has not seen any improvement.

As the saying goes, if you plant flowers intentionally, they will not bloom, but if you plant willows unintentionally, they will create shade!

Wanbao has invested a lot of energy in several works in overseas markets, such as animations such as "Pleasant Goat and Big Big Wolf", "The Adventures of Little Carp" and "Bear Infested", but with little success.

On the contrary, animation works such as "Pokémon", "Yu-Gi-Oh!" and "The Adventures of Uncle Dragon", which did not spend much money on publicity or put much effort into it, have become very popular overseas...

What does this mean?

It shows that in the development of overseas markets, choosing the right theme and direction is very important. As for the amount of investment, it is secondary.

Speaking of which, among the animations Wanbao is producing, there is one work that may have the potential to become a hit overseas based on its subject matter.

That's right!

This work was supervised and produced by Fat Tiger Brother, and was jointly created by Wanbao Animation and Bibi Reading. It is adapted from the Internet article of the same name, "The Son-in-law Fairy King".

"real or fake?"

When Mr. Gu said that animation with this theme might be very popular overseas, Chen Hu couldn't hold back his expression.

Let’s not say whether foreigners will read this online article about cultivating immortality. Assuming they are interested, the question is, can they understand it?

"Why can't you understand?"

"It's just that some realm magic weapon terms are difficult to pronounce and remember. If you are really interested, I don't think this is a problem."

Gu Miao raised her eyebrows and said, "What's more, for those nouns that are difficult to pronounce, it would be better to use some tricks when translating them and change them to more straightforward names."

There may not be many foreigners who read online articles, but the love of these people for online articles is obvious to all. After all, they can even quit drug addiction. To be honest, it’s a bit scary.

And there's one more thing.

There is a big gap between pure text reading experience and visual communication.

In Gu Miao's opinion, the story about the son-in-law and the fairy king completely beats Neon's clichéd and vulgar reincarnation animations.

To be honest, if you can even watch that kind of anime about reincarnation in another world, if the web-based anime is better made, are you worried that it won't be able to attract the audience?

"That's right!"

Chen Hu was vaguely convinced by Mr. Gu.

He has never thought of packaging a Xiuzhen.com anime into a different world reincarnation type animation.

if it is like this……

Change the name to something common in light novels from another world, and then mess with the realm of immortality in the animation... A unique, imaginative, and interesting story about reincarnation in another world is born!

"Okay, okay!"

The more Chen Hu thought about it, the more excited he became, and he immediately said eagerly: "I'm going to hire a few neon voice actors, and when the time comes, I'll package it up and send it to Neon for broadcast as an ordinary isekai reincarnation episode."

"Be sure to disguise yourself."

Gu Miao warned: "If you want to broadcast it on Neon, remember to emphasize during the promotion that this is an epoch-making and innovative alternate-world anime!"

"I see."

Chen Hu nodded.

He didn't need to remind Mr. Gu to understand this. Since it was a show, he had to do a complete set. If he said it was reincarnation in another world, then it was reincarnation in another world, so what? Isn’t the rebirth of the Immortal King called reincarnation?

Although this other world is a bit weird, it is not as beautiful and comfortable as the traditional other world, and it often kills people and seizes treasures...

Just say it's a different world?

Gu Miao was not the first to propose the idea of ​​packaging the "Father-in-law Immortal King" into a different world animation and then sending it to Neon to trick the dead into a trap.

It was Hou Bin who was a shameless person who inadvertently revealed his true feelings when he was complaining about a new Neon Different World series in the company group.

"Upgrade, fight monsters and pick up treasures, auction at the cave academy, there is an old man in the ring, get a pet that is a mythical beast, refine weapons and alchemy, practice formations, recruit apprentices, daughters, and younger brothers..."

"Neon Different World animation is getting more and more boring. There are only a few routines going back and forth. It looks as awkward as a fantasy fairy tale online in the past few years!"

His words made Gu Miao suddenly realize that this seemed to be the case.

Although everyone is playing routines, and the templates are very similar, no one is superior to others, but the online routines are better because they are novel. I haven’t seen them before!

So he encouraged Chen Hu and asked him to make a Japanese version of "The Son-in-law Fairy King" and then send it to the neon market to test the waters.

Not sure if the effect is good or not.

But one thing is certain, that is, the plot ideas of Huaguo Net’s novel will definitely make the eyes of neon otakus shine.

Once you watch too many routines, you will indeed feel bored, such as the conventional opening and conventional development route of current isekai animations.

But what if an unconventional trick pops up?

For example, everyone is struck by lightning and then time travel, and the audience is tired of watching it. What will happen if a dump truck suddenly hits and time travel?

The essence is the same.

But I have never seen this kind of routine before, so many people’s eyes will light up, and then their interest will be aroused by the subsequent development of the story.

Of course, this is just a hypothesis.

Because there is no precedent and no one has made a similar attempt, Gu Miao is not sure whether the result will be like this.

Anyway, the cost of trying it is not high, it is nothing more than hiring a few professional neon voice actors.

In addition, Wanbao has a branch in Neon and has a good network of contacts. It is not difficult to log on to Neon TV station to broadcast. You can definitely give it a try.

It doesn’t matter if you fail.

But if it succeeds, it will be interesting. These domestic animations adapted from online articles will not all rush to develop the neon market, right?

"Not too possible."

"On the one hand, other domestic animation companies do not have our resource advantages. On the other hand, I don't think other companies will pay attention to overseas markets."

Lao Zhang, who walked into the office with a cup of coffee, shook his head and said: "With the advantage of language and culture in China and the population of more than one billion people, isn't the market potential much greater than overseas?"

Gu Miao and Chen Hu fell silent.

Lao Zhang's meaning is very clear. No matter how the project "The Immortal King" is developed overseas, the majority of the ratings will still be in China.

Only by winning the recognition and support of domestic audiences can Wanbao hope to get a share of the "era of online text adaptation" and not fall too far behind Penguin.

The good news is that Son-in-law Fairy King is produced in 2D and is not on the same track as other 3D web-based animations.

The bad news is...

Audiences who like to watch animations adapted from online articles seem to be 3D fans, especially the beautifully modeled female characters, which are everyone’s favorite.

Can an animation adapted from a web text produced in 2D, or a "fantasy" theme with more fighting scenes, really win the favor of the audience?