Chapter 954 [A Glimpse of the Whole Picture]

New energy is a major strategy for the upper echelons to get rid of the old and make way for the new. This is a move that kills two birds with one stone.

It can solve the historical problem of the pricing mechanism of refined oil and international linkage, and no longer let the domestic oil consumption terminal price be endorsed by virtual transactions and futures market transactions in Europe and the United States.

It can greatly alleviate the potential energy security problem. At present, the country's external dependence on energy issues is too high. Once others cut off oil, the economic development of the entire country will be in danger of downtime.

In addition, it is the upgrading of high-end manufacturing.

The automobile industry is a benchmark for a country's high-end manufacturing industry. All the industrial powers in the world are automobile powers. With all automobile powers targeting the big cake of Greater China, the development and rise of domestic brands and domestic cars are crucial.

Traditional fuel vehicles are the world of old auto giants. It seems out of reach to catch up, and it is almost difficult to catch up. The patent barriers accumulated by those old auto giants for hundreds of years are difficult to bypass.

But new energy vehicles have become an exception and a way out, which can basically bypass many patent barriers, while those old auto giants seem to have stayed in their comfort zone for a long time, and now they look back and realize that they have fallen behind too much.

Now the upper echelons support new energy vehicles as the direction of national development, which is unprecedented support, and the domestic new energy vehicle industry chain is also the best in the world. It is almost impossible for those old traditional fuel vehicle giants to narrow the gap in a short period of time.

In the process of the global automotive industry's transformation towards electrification, the comprehensive withdrawal of fuel vehicles has almost become an inevitable trend.

Recently, someone in the European Parliament proposed a legislative proposal for the "2035 ban on the sale of fuel vehicles" plan, that is, starting from 2035, the sale of new fuel vehicles in the EU will be stopped, even including hybrid vehicles.

However, the Germans, as a key member of the European Union, are not very interested in this proposal, and other countries with similar industries are not very interested, and even show strong resistance.

The biggest reason why Germans are not interested is that Germany does not have a decent new energy industry chain and has missed the best window for electrification transformation. Once the global automobile industry is fully electrified and the EU opens up new energy vehicles, it will basically be the world of Chinese and Magnesium.

North America has Tesla, and Greater China not only has Tianchi, which has come from behind and is far ahead, but also BYD has done quite well.

It is only April now, and Tianchi Technology's autumn new product launch this year has already attracted much attention.

From the long-term trend, it is difficult for traditional old-brand automobile powers and those old-brand automobile giants to fundamentally save their automobile decline after missing the wind and development opportunities.

…

With the end of the meeting, the strategic development was confirmed, and the next step was the specific implementation.

An hour later, Lu Ming left the company and wandered around Ningzhou City for a while. He asked the driver to replace the previous Hongqi car because it was too recognizable and was followed by several cars when he went out.

This time he changed a car and wandered around Ningzhou City in a low-key manner.

Lu Ming just wanted to see the road conditions and vehicles in Ningzhou City with his own eyes, which can more intuitively feel the changes of the times than reading material reports.

After wandering around the city for more than an hour, he could see new energy vehicles under Tianchi Technology driving on the road from time to time, and some new energy vehicles under BYD.

There are very few vacant charging piles laid in various parts of the city. It is not that the charging piles are not laid enough. Tianchi Technology has not saved money in the construction of charging pile infrastructure.

It can only be said that the increase in new energy vehicles is amazing.

After wandering around for a few times, Lu Ming was quite satisfied with the situations he saw with his own eyes. As the saying goes, a glimpse of a small part can reveal the whole leopard.

The first quarter of this year has passed, and now it is considered to be the era of epidemics. What makes some overseas multinational companies feel overwhelmed is that they see the performance data of their own products in the first quarter of the Greater China market.

The result surprised them. Young people in China seem to have changed.

Recently, everyone has been paying attention to the price war in the international crude oil market and the struggle between major powers. However, two big news broke out in the market, but many people chose to ignore them.

As the first quarter came to an end, imported cosmetics such as Estee Lauder, Shiseido, and Amorepacific suddenly became unpopular in the post-epidemic era. Estee Lauder's Asia-Pacific market fell by 5%, which was rare. You should know that in the past, Estee Lauder achieved a growth rate of nearly 30%. Such a contrast is surprising.

In addition, Shiseido, which is well-known to domestic consumers, also suffered a "Waterloo", with both the Greater China market and the Japanese market falling by more than 20%.

There are also Kose, Amorepacific, etc., which have all fallen by more than 10%.

In contrast, domestic cosmetics are quietly strengthening. Domestic brands such as Proya are chosen by more young people. In 2017, Tiansheng Capital entered the primary market halfway, accounting for 27% of the total share capital and becoming its second largest shareholder.

Since the company went public in November 2017, its current stock price has reached a historical high of 122.80 yuan, and the cumulative increase since its listing has reached +700%.

Not only the cosmetics industry, but also the automotive industry.

The actual situation of Japanese cars such as Toyota, Honda, and Nissan in the Greater China market is also surprising. The Japanese cars that were once popular in the domestic market seem to be having a hard time selling.

Data shows that Toyota, Honda, and Nissan's sales in the Greater China market fell by 30.7%, 36.3%, and 46% respectively in the first quarter, which is surprising.

These automakers have also given reasons, such as saying that this is only a quarter's situation and does not mean anything, because the special situation of the epidemic has affected the supply chain, resulting in insufficient production capacity, which is ultimately reflected in the market.

The same is true for imported cosmetics. The reason is attributed to this special situation, which is certainly one of the reasons, but the most fundamental reason is that the consumption concept of young people in China has begun to change in the post-epidemic era.

Such changes are impossible for Honda, Nissan, and Shiseido to be unaware of, but they have to accept such a reality.

The most typical example is the energy vehicle under Tianchi Technology. Honda, Toyota, Nissan, and German cars all experienced varying degrees of decline in the first quarter of the Greater China market.

At the same time, the energy vehicles under Tianchi Technology were sold out by consumers, and the orders were already scheduled until September. The term "wild consumption" was born. This is not something that can be fooled by blaming the supply chain and the epidemic. The reaction of the capital market is more direct. The stock prices of Honda, Toyota and other automobiles have been pressed to the floor.

What is even more incredible to other automobile manufacturers, especially those traditional fuel vehicle manufacturers abroad, is that Tianchi Technology has actually launched only one product so far, which is the "Flash" model, which was launched on the market in March last year.

It has been sold for more than a year, and it can still maintain such a terrifying momentum.

Moreover, new products will be released at the autumn conference this year, and domestic consumers will not wait to see the new products of Tianchi Technology. The "Flash" model should still be ordered. What's the wait-and-see party?

What makes friendly competitors and peers jealous is that car owners say that this is nothing. Tianchi will release new products at this year's autumn conference. Just buy another one. Buy it for your wife or family...

...