Chapter 969 Great Popularity
If the company is on the right track, the operator would hope that the customer would chat for the bonus.
But not now. Only by receiving more calls from customers can more viewers be sure that TV shopping is not fake.
Moreover, sometimes being a little cold to customers is not necessarily a bad thing.
Use the excuse that too many customers are calling, and hang up the phone of those chattering customers.
It is indeed possible to lose a customer.
But those who really want to try to buy, after thinking about it, there is a high probability that they will call again.
And the program is only one hour, of course, the more people get through the phone, the better it will be for the promotion.
The more people who remember the number 800-8888, the greater the effect of wide publicity.
As for those who took the initiative to reveal their intention to buy after the call was connected.
Or the person who gave out his home address after a few words must have tried his best to get the other party to agree to place an order over the phone.
And these calls all have a recording function, as long as the operator feels that there is no problem with the order, he will press the recording function.
When the company shipped the goods, but the other party could not come up with a reasonable reason to refuse, the rest was the legal department's business.
And the consequences of dishonesty in the United States, in this era and in the next few decades, may be the most expensive country in the world.
Once listed as dishonest by the postal department, checks and credit cards will be affected first.
Because the postal department will definitely not accept cash, only checks and credit cards can avoid problems and damage the company.
Checks and credit cards are more accepted means of payment than cash in the United States.
In the 1970s, there were already 100 million credit cards in the United States, which were issued to customers by major banks.
But there are only about half of the users, that is, no more than 50 million.
Most of these people are those who have the desire to consume actively and the ability to pay.
This is also the reason why Li Changheng agreed to agree to help the bank increase credit card users when he bought a stake in Citigroup.
Because merchants and customers are very realistic and want them to accept a bank's credit card, of course, the more cardholders there are, the more willing they are to use it.
As for checks, they appeared in the United States as early as 150 years ago.
Many people, even for $1 fees, only accept checks, not cash.
Not only safe, but also no change.
On the contrary, those who take out 50 or 100 US dollars in cash to pay will not only surprise others, but also be targeted by others.
As for the second point, once you encounter any judicial problems in the future, the US prosecution system and lawyers will be stricter on you, or you will not be able to hire lawyers.
The third is that finding a job will also encounter troubles, because large and small companies in major cities are almost used to putting their wages into their salary cards.
Or give a check.
In the final analysis, in addition to convenience, but also for their own safety.
Of course, checks and credit cards have become popular, and have developed to be more convenient than cash, and even have cash back, all of which are banks' means to attract and stabilize customers.
——
After 10 o'clock in the evening, after the TV program ended, everyone had no time to cheer.
Li Changheng and other executives waited for half an hour, and saw that the ringing of the company's phone did not decrease.
Everyone looked at each other, knowing that the TV sales should be considered a success.
As for how many orders you get, it is not the most important thing.
As long as New Yorkers are curious about this sales model, those who have watched the TV sales program and made a phone call during the day tomorrow.
Will definitely talk about it with family, colleagues, and friends.
In other words, during the peak period of answering calls, except for the hour when the program is broadcast at night, the workload during the day should not be small.
After a while, Li Changheng saw the director of the sales department walking over with surprise on his face.
Hui reported with excitement, "BOSS, there are 2,419 officially confirmed orders, far exceeding our expectations.
Moreover, many people also called the TV station and complained that the phone could not come in at all. "
Li Changheng smiled, it's actually a good thing that he can't make calls.
I am not afraid of you complaining, or even scolding, but I am afraid that you don't care.
Do the math in your head.
One hour and 60 minutes, calculated with one call in 20 seconds, 50 phones can receive 9,000 calls.
The conversion ratio I hoped before was 10 to 1.
One is that telemarketing is a new thing, and there must be many curious people.
But also because it is a new thing, the people who really place an order with confidence are also unpredictable.
Now there is a conversion rate of 26%, which is really unexpected, and even makes Li Changheng feel incredible.
"What is the ratings, what is the proportion of housewives, and which regions are the customers who buy the most."
"Before I came here, I called a company that collects ratings, and the ratings were seven levels higher than in the same period in the past.
There will be so many customers placing orders, a large reason should be that the audience of Hearst Media is basically in Manhattan, Queens, Long Island and Jersey City, New Jersey.
As for the proportion of housewives is 71%. "
Hearing this, Li Changheng and others immediately understood.
Manhattan, Queens, and Long Island are the three places with the highest per capita income in New York.
And Jersey City is only separated from Manhattan by the Hudson River, which is definitely not as good as Manhattan.
But compared to Queens, the gap is not that big.
The richer the audience, of course, the more people are willing to spend $10 to try it.
It doesn't hurt to be cheated. On the contrary, when most people have money to find a lawyer, they may wish to be cheated.
The reason is simple, because the person hosting the show is Andre Rockefeller.
There is no doubt about the popularity and influence of this family.
But if you really want to say how much Americans like them, this may be a pessimistic topic.
Even after Li Changheng became the richest person in the United States on the bright side, his favorability in the hearts of middle and lower-level Americans.
With the passage of time, it will gradually be classified as a vampire.
But it doesn't matter whether the New Yorkers are unhappy with Andre, or are they looking forward to trouble him in their hearts.
But the surname he has will make many housewives with above-middle income willing to try it once.
This was also one of the reasons why Li Changheng insisted on dragging him onto the boat.
Seeing Li Changheng looking at him, Andre thought for a while, but couldn't understand what he was thinking.
After all, there was an interval of 19 days between recording and broadcasting. No matter how stupid a person is, he could think that Li Changheng used himself during this period.
"Henry, how about we urgently record a film tonight, with you as the host, and it will be officially broadcast tomorrow or the day after tomorrow?"
When everyone in the company heard this, all their eyes were on Li Changheng.
Compared with Andre, Li Changheng's popularity is definitely ten times or a hundred times higher.
Of course Li Changheng would not agree, and immediately thought of how to change the subject.
"You should focus on more products, otherwise even 100,000 induction cookers may not last for a month.
But it is not so easy to achieve sales of 50 million US dollars in the whole year by the end of next year. "