Chapter 734 Technical and Financing Schools

After the meeting, everyone had dinner together and chatted about various industry news during the meeting. Ma Yun found an opportunity to ask Meng Qian, "Mr. Meng, are you planning to make efforts in the food delivery industry?"

In the second half of 2013, the competition for domestic and foreign food delivery became more and more fierce, and due to the accelerated development of the Internet, the overall development speed of this world was relatively faster.

However, Dafeng Entertainment has word-of-mouth life and huge business resources there. This matter did not wait for Meng Qian to talk about it. The entire market trend was there, and Gu Junhui directly decided to do it.

"Well, but I'm mainly focusing on some technical things now."

"Technical matters?" Ma Yun and others seemed to be chatting about this matter casually, but in fact everyone was very concerned about it.

Because in the second half of 2013, O2O has become a hot concept in the world. In everyone's eyes, food delivery is a fast-growing industry in the O2O trend. Everyone is already itchy, and a bunch of people want to enter this industry.

But if Dafeng Group is ready to develop its own word-of-mouth delivery, everyone will be a little bit worried. After all, everyone will be a little bit timid when they think of competing with Dafeng Group.

"Now food delivery platforms have basically moved from the web version to the mobile version. Since it is an APP, it is natural to think in the direction of intelligence. Most of the current food delivery platforms just list the surrounding merchants based on their location, and make a ranking based on ratings or sales. This is already quite mature.

Obviously, there is still a lot of room for optimization of this product itself. Understanding user preferences and giving users more choices and tags are all technical problems that the platform should solve, especially in terms of user understanding. A simple algorithm, because diet is very unique, a person who orders light food for a week may not necessarily be because he likes to eat light food, maybe because he is sick.

And most people tend to change their tastes from time to time, and the current mainstream algorithm is not very applicable in the food delivery industry.

This is the first technical problem we have overcome now. "

Meng Qian intentionally said the first technical problem, and Ma Yun took the opportunity to continue, "Is it convenient for Mr. Meng to reveal more?"

"Actually, there is nothing to hide. Another technology that is being conquered is distribution.

Food delivery and group buying look very similar, both are a matter of integrating offline resources, but if you think about it carefully, you will realize the difference. The most obvious is that group buying basically does not need delivery, but takeout needs delivery.

In the past, the food delivery platforms were delivered by merchants themselves, but with the rapid development of food delivery this year, many merchants have already experienced insufficient delivery capacity. If merchants are required to hire a few people to be responsible for delivery, this labor cost has become a must. The problem.

Therefore, one of the clearer directions in the industry recently is for the platform to establish its own delivery team.

Then the problem arises at this time. Although catering delivery has appeared a long time ago, it is really the first time to establish a large-scale delivery team. At this time, regardless of other things, the construction of a reasonable scheduling system has become inevitable, because they do not Belonging to restaurants, they need to shuttle between different merchants and users. Even if the food delivery industry really develops, the team will be very large, and it may become a social position that can solve a large number of employment problems.

For this kind of foreseeable future, if nothing is done in the early stage, various problems will easily appear later.

For example, there is a natural contradiction between the particularity of the work of delivery and the salary. Let’s assume that we have made a model. The delivery staff delivers on time, reasonably and on time. They can earn 6,000 yuan by working eight hours a day. From the perspective of the entire social salary standard That said, it's actually pretty good.

But the delivery man said that I wanted to make more money. According to the calculation of the system, he could only deliver five orders an hour, but he insisted on taking seven orders, and then went to run a red light and violate the regulations. What do you think should I do?

Some people may say, then punish, okay, so how to set the punishment rules? If today a customer asked the courier to wait for him downstairs for ten minutes, causing all subsequent orders to time out, and the customer refused to admit that he kept the courier waiting for such a long time, and you did not monitor him, what should we do?

Should the courier be borne across the board? "

Everyone was lost in thought. The development of food delivery in the entire market now is the concept of grabbing users. It was not until Meng Qian said this today that everyone began to have such a little awareness. The industry continues to develop, and things are not as simple as imagined.

"This is a very complicated issue. You all know that I like to do things first. For the delivery man industry, which is likely to explode in the future, we must do some work well in the early stage, otherwise it is easy to cause accidents later."

"Then what does Boss Meng think now?"

"It's still just some immature ideas. First of all, in terms of income, I think we must avoid the temptation of excessive salary. The delivery staff is a low-threshold job. Some things should be straightforward, and there is no insult. And discrimination, but to equate this kind of low-threshold work with a high salary of 20,000 to 30,000 a month, this is really not responsible to anyone.

The courier came here with a monthly salary of 20,000, but found that he had to pay for his 10,000 a month, and quit his original job. What should I do? Contradictions are bound to arise.

Secondly, it is of course possible to promote more work and more work, and at the same time must promote the rules. Too much work is not a reason for breaking the law. Of course, this may be a bit serious, but if you do not obey traffic laws, sometimes it is true that not only others are ruined The interests of the courier are more likely to be directly the lives of the couriers themselves.

Of course, in the end, it still has to fall to the platform, and the platform must take responsibility. This is the technical problem I am talking about. We must do our best to build an intelligent system. This system must first calculate a relatively reasonable salary space and work intensity space. Treat delivery staff as livestock and completely squeeze their labor force. It cannot be said that a job with almost no threshold can really easily earn 20,000 to 30,000 a month. This will destroy some things, and the delivery price that users can accept must also be considered.

Then we need to establish a service mechanism as convenient as possible, such as introducing intelligent customer service to solve common problems, and rejecting the one-size-fits-all approach to the greatest extent. Don’t let the delivery staff be punished innocently, and don’t let the users be kidnapped by morality. I always say this, do it The platform and service are the most important, otherwise it is a hooligan.

To sum up, there are three points. First, let the public clearly understand what is going on in the post of delivery personnel. Second, the industry of delivery personnel must be standardized and orderly. Third, the most important thing is that the platform has Take responsibility, not just be responsible for setting up the platform, and leave the rest alone. "

Meng Qian's words gave everyone inexplicable pressure, because no one thinks about such a complicated issue now, but Meng Qian thought about it. If Meng Qian did the preliminary work in such detail, what else would everyone use to fight it?

However, everyone didn't understand what Meng Qian really meant. Meng Qian also noticed that everyone didn't understand, so he took the initiative to continue, "Although I have been talking here for a long time, the future of the food delivery industry may be relatively new to everyone. Unfamiliar, in fact, we can look at another industry, another company, a company hailed by the United States as a classic representative of the O2O era, Uber.

Everyone knows that Uber will enter China next year. I don’t know how many people have seen Uber’s development model and development data.

The low-cost pioneering model of the three-person team that Uber is currently implementing has achieved seemingly successful results in more than a dozen countries, but if you open Uber's data, you can see a lot of interesting things.

According to survey data on Uber in some countries, Uber’s false order rate exceeds 35%, and the operation of false orders is personally taught by Uber’s promotion team.

Uber is indeed a classic representative of the O2O model, because it has opened a new business model. This model is to burn money, acquire users, digitize user traffic, make up stories, and convert it into financing.

In fact, most industries will engage in price wars, but the purpose of our price wars in the past is different. For example, the purpose of price wars in LCD panels is to get orders, get customers, get the market, and then customers and the market will bring us profit.

The biggest difference between these two models is that in the past, the money was burned and the product was the core, but in Uber’s model, the product is not important anymore, the key is traffic, because everything is for the sake of financing.

I can make a bet with everyone that after Uber arrives in China, it will inevitably start a fierce battle of burning money, and the Chinese market will most likely become the market where Uber burns the most money, because the user base in China is too large, and the more money it burns, the more money it burns. More, the better the data, the more financing you can get in return. "

As a reborn, what Meng Qian said is naturally correct. China is indeed Uber’s largest money-burning market, and the purpose is indeed for users. Uber’s false order rate in China exceeds 40%, the first in the world, and everything is for the sake of it. In terms of financing, many people think that Uber has failed in China. In fact, it has not. Uber Huaxia sold it for a good price of 3 billion yuan, which turned out to be worthless.

At the same time, Uber made another round of financing in the United States through the data case in China, and left the completely unreasonable Chinese market to Didi and other platforms to continue to fight. Uber is not losing money at all.

And when Meng Qian finished talking about the example of Uber, many people at the scene finally understood what Meng Qian was talking about today.

Uber is an iconic product of the O2O era, which broke the previous law of enterprise development and opened the era of traffic financing, which is also an important bubble in the mobile Internet bubble.

In the era of mobile Internet, especially after the O2O concept came out now, products have become virtualized and digitized, and more and more people have started to play with the concept, and the products are becoming more and more floating, which is very scary.

But capital is always profit-driven, so what if you know there is a problem? If capital knew there was a problem, it would be willing to give up profits, and the Internet bubble would never have collapsed.

Uber's model has become the belief of many companies, and the era of traffic financing has also become popular in China since 2014.

Meng Qian always remembers the crazy APP financing wave in 2105, how much capital was wasted, and it would be great if the money could go into the industry and research and development.

Of course, the profit-driven nature of capital cannot be changed by Meng Qian, and Meng Qian is not qualified to ask others to do so, he can only fight with practical actions.

Therefore, whether it is food delivery or taxi-hailing, Meng Qian has to get involved. Meng Qian wants to promote the development of these industries with a model that emphasizes technology, service, and platform management.

And Meng Qian also made this attitude clear in advance at the West Lake meeting. How everyone chooses is everyone's business.

In this era when O2O begins, Meng Qian wants to fight against the financing faction headed by Uber. Just like the competition between technology, industry and trade and trade, industry and technology at the beginning, Meng Qian wants to look at the Internet technology faction and the Internet financing faction. What kind of ending will the fight have.

Thank you Shuhuang for being rewarded for wanting to write a book! Thank you for the reward from wandering to Shanghai!