Chapter 905 Overseas Live Streaming

"Qingfeng.com, Bilibili, Youku and other websites were investigated for alleged vulgarity"

"Qingfeng Kuaishou Douyin and other short video software involving vulgar violence will undergo comprehensive rectification"

"Nearly a thousand short video live broadcast apps have been taken off the shelves, and hundreds of anchor accounts have been blocked"

Beginning in August, Huaxia launched the most stringent review of the live short video industry in history.

"How is the self-examination?" In mid-August, Meng Qian asked Gu Junhui about his situation.

"We have been relatively less affected this time. Some anchors have been banned, and the rules have been further improved, basically meeting the rectification requirements."

"Well, cooperate well. At this time, it is time to manage the live broadcast and short video industry. The state needs to introduce some policies."

"It's true that vulgar violence and other issues are developing rapidly. If we don't manage it well, the whole industry will have big problems. How many positive anchors are inexplicably affected because of their identity as anchors." Gu Junhui felt sorry for some anchors.

Meng Qian motioned Gu Junhui to sit down and chat slowly, "Not only that, but in the next period of time, live broadcast and short video will take on more important responsibilities in business development. If rectification is not done in advance, accidents will be more likely to happen later."

Of course Gu Junhui understood Meng Qian's meaning, so he answered, "Are we going to go further in our layout?"

"Well, live broadcasting will become a trend in the next two years. Taobao's preliminary experiments are almost done, and it will make efforts in the second half of this year."

"Which way are they going to go?"

"Do the head?"

"Do the head? Is this going for traffic?"

"Taobao doesn't have a choice." Meng Qian took a sip of tea, "Taobao doesn't produce its own products, it's just a platform, so it's natural to find the model that suits you best.

For Taobao, drainage is the key. Without their own products, it is impossible for them to make money from the goods themselves. Otherwise, once the competition starts, they will have no core competitiveness at all.

They can only focus on drainage and gradually realize cash through platform traffic. "

"After all, Ali is not simply a leader in domestic e-commerce, but also a leader in domestic Internet companies. If Taobao leads the trend of live streaming, the public will follow suit. Taobao has a platform and traffic foundation, so of course he can ignore the goods. It makes money itself, but what about other businesses?"

Gu Junhui was a little worried, "The development of live delivery with goods should have provided more enterprises, especially small and medium-sized enterprises, with a new sales channel and created a new business form.

If Taobao plays like this, wouldn’t all subsequent SMEs have to rely on Taobao? "

"You don't have to worry too much, the possibility of live streaming being monopolized by Taobao is not very high, and the problems you can see can also be seen by everyone.

For many companies with their own products, live broadcasting is an opportunity. They are not fools, and they will not just sit there and watch, let alone bow to Taobao easily.

In the era of e-commerce, there are still platforms like Suning.com, let alone the current Internet environment, where there are so many variables.

A commercial reshuffle may come, but it is too early to make a judgment on Taobao's monopoly.

At least, our player is still here, right? "

Gu Junhui smiled and nodded, "Yes, about our development in the direction of live broadcast and short video, does Mr. Meng have anything to remind?"

"Let me talk about the general direction of live broadcasting and delivery of goods, and you still need to do the following things.

First, we have started to use live streaming to bring goods to the poor. We have already started to do this, but we have not done it in terms of scale or influence. Now that the country has relevant support policies, you can go to it and find a way to do poverty alleviation. We must go a little deeper, especially when it comes to the issue of real poverty and fake poverty, we must strictly guard against it, and we must avoid the appearance of fake poverty.

Once this kind of thing happens once, it will be a huge blow to everyone's efforts on this matter.

Second, regardless of what other platforms do, we want to build a live broadcast platform for small and medium-sized enterprises. My idea is to start with technology products and create a technology selection project first. We are a technology company after all, so we first apply the live broadcast platform to technology companies. It is easier to create an attractive verticality on the body, and then slowly expand it later.

Third, domestic development is important, but what I care more about is the overseas development of live streaming.

I read the latest data. The current overseas DAU of Qingfeng APP has been growing very well. It can be seen that short videos are very attractive to everyone.

We have also been experimenting overseas for a while, and my thinking is that it can be fully launched now.

I hope that in the next two years, it will explode rapidly overseas.

The expansion of logistics around the world, the deepening of distribution in various countries, the offline launch of Hema Supermarket, and the unbounded direct trade, we have done a lot of things. Now, we want to live broadcast and bring goods to overseas markets. "

"Meng always wants to hold the data of overseas users firmly in his hands." Gu Junhui naturally understands Meng Qian.

Meng Qian smiled and did not answer this sentence, "Let me say one more thing, YouTube is actually trying to live broadcast and bring goods, but it has not made a scale, so we must be fast, accurate and ruthless in this matter, otherwise it will be for others. Platforms leave space."

"I see, I will personally supervise this matter."

"Well, you are already very experienced in global operations, so I can rest assured."

"Then I'll go first."

"Go."

After Gu Junhui left, Meng Qian was really relieved, and he left the matter to him. That afternoon, when He Jingtong came to study with Meng Qian, he suddenly couldn't help asking questions.

"Master, I heard that short videos will become one of the key development directions of Dafeng Entertainment in the future?"

"Well, the inevitable trend, what's up?"

"It's like this. In the process of our recent research on artificial intelligence, short videos are a case we often use as a reference.

Since artificial intelligence was applied to the recommendation mechanism, personalized recommendation has become a norm, but the disadvantages of personalized recommendation have not been well resolved.

With the rapid development of short videos, because the pursuit of short videos is fast and explosive, this has led to this kind of personalized recommendation to further push people to an extreme.

Because of this kind of personalized recommendation, the vision of the public is getting narrower and narrower, and the world they can see is getting smaller and smaller. more extreme. "

He Jingtong and Meng Qian's eyes collided, and He Jingtong continued, "In recent years, the Internet has become a paradise for extremists, not only because objective people have become more and more silent, but also because of the influence of many external factors, including personalized recommendation technology. development of.

When the Internet first appeared, its purpose was to allow everyone to have access to a larger world, but now, artificial intelligence is pushing everyone into a more self-contained small world.

What makes me feel even more frightening now is that many people actually know about this problem, but are unwilling to change.

As director Zhang said, in the past, the general public liked to receive gifts from others. This was a surprise, and it was beyond imagination. You need to leave your comfort zone to watch it, and you also need to read the manual.

But now everyone is more used to receiving express delivery. I place the order myself and know what it is. I ate it yesterday and I want it again today. I don’t move a step in my comfort zone and continue to enjoy it without moving.

The era of receiving gifts from others and the era of unpacking your own express delivery are two different eras. "

He Jingtong's words aroused Meng Qian's desire to discuss, "So you, what ideas or countermeasures do you have?"

"Since the problem lies in the personalized recommendation, we think that we must first change the algorithm of personalized recommendation. In fact, many companies are doing it now. Our current idea is to extend the relationship."

"Associated extension? What do you mean?"

"Essentially speaking, everything in this world is related. We need to let artificial intelligence learn to extend the connection. For example, for a person who likes to watch technology, we can start from technology and extend the connection to more fields.

At the same time, opposition is actually a kind of connection. We need to let the algorithm learn to balance viewpoints, instead of letting the public live in one viewpoint forever.

We need to stimulate users' awareness of self-thinking. Of course, this kind of self-thinking is subconscious, instead of recommending debate topics to users every day for them to debate themselves. "

"Have you reported this idea?"

"The details of the plan are being drawn up and will be handed in soon."

"It's a good idea, and I support you."

He Jingtong was silent for a few seconds, "Actually, we have another idea."

"what idea?"

"We want to make a news app with no comments and no personalized recommendations."

Meng Qian put down the teacup he just picked up, "No comments, no personalized recommendations? Isn't this just the newspapers and magazines from the early years? The more you live, the more you go back?"

"Isn't the reason why WeChat became popular in a sense because it has returned to the original appearance of social software? What's more, an online APP can at least have a little more functions than newspapers and magazines, and the content you can see It will also be much more than ordering several newspapers, and it seems to be much more convenient than newspapers.

We are just thinking that a news app that is as pure and objective as possible, and where users initiate requests and provide feedback as much as possible, may make everyone feel very interesting. At least, there is no room for extreme people to play there.

Since the objective people don't like to talk anymore, why bother to let the objective people listen to the extremists? "

"What about the business model?"

"That's the problem." He Jingtong said with a wry smile, "In order to ensure objectivity and purity to the greatest extent, we want to take the subscription route. In the early stage of user accumulation, we can consider freeing it for a period of time, so the success of this business model does have a lot to do. doubts.

However, recently, the domestic attitude towards combating piracy and counterfeiting has become more and more tough. In a few years, the domestic payment environment should get better and better. "

"But there is another problem here. If you don't comment, then if there are problems with some articles, I won't be able to comment for non-extreme purposes."

"So what we are doing is a news app, which focuses on describing objective facts and does not bring in subjective ideas. If there is a problem with the news, then if there are often wrong news on the app, you can abandon this app.

If there is a rare problem, we just need to enable an error reporting function. I think most objective people will not have to say a few words just because there is a wrong news on the APP, right? "

Meng Qian thought for a while and asked directly, "How much does it cost to do this?"

"The initial investment of 1 million is more than enough, mainly for long-term media resource docking."

"Then come up with a plan first, and see what kind of feedback your idea will receive in the company."

He Jingtong immediately stopped, "I see, I'll discuss the details with them today."

Meng Qian smiled and nodded, "At least to me, it's still a bit attractive."

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