Chapter 48 Fire
"My Hometown of Passionate Love" suddenly became popular!
Before the album was released, there was only one Li Qian who knew and believed that it would be popular, there was only one Liao Liao who believed and hoped that it would be popular, and there was only one Wang Jinglu who was anxiously looking forward to something.
In addition, even Li's father and Li's mother, who believe in Li Qian the most, just hope that it will sell better and get better word-of-mouth reviews. I just hope that the market performance of this song will not be too bad, after all, it is the second title song of the album "Liao Liao".
As for the others... general manager Zheng Changsheng, art director Du Xiaoming, Huang Yueqin, Lele, etc., although they have different ideas, in the final analysis, no one is optimistic about this album and this song.
But, it's on fire!
Even before Liao Liao's promotional tour for his second title song started, listeners had already started calling the radio station to order this song! Afterwards, as Liao Liao continued to participate in various programs in major cities across the country, and continued to promote this second title song, the popularity and on-demand rate of this song have also gained a huge boost. up.
How well it can drive the sales of the entire album is not yet known until the sales statistics are available. Just as far as Liao Liao’s experience of participating in the program is concerned, she suddenly felt that her fans had increased, and they all Become more enthusiastic!
And for Dad Li, who often holds the radio in his arms recently, his greatest experience is: No matter which music station, or music channel, or music program you switch to, in short, as long as it is a music radio program, it will take only a few minutes. , there will always be listeners calling the hotline and ordering "My Hometown of Passionate Love"!
And in this new week, when Dad Li rode his bicycle around the streets of Jinan Prefecture again, he found that there were already many audio-visual stores playing this song on the big speakers!
At the beginning, many people were inexplicably surprised.
Even Li's father, who hoped that this album would be a hit, and that his son's works would be liked by more people, faced this situation for the first time, besides being pleasantly surprised, he was inevitably a little puzzled. And a little panic.
Because...it is so red!
The song "My Hometown of Passionate Love" is habitually classified as a country ballad in the domestic music scene. The so-called folk songs are between folk songs and folk songs, more popular than folk songs, and more free and unrestrained than folk songs. Moreover, at the beginning of the concept of pop music, it had its first representative work - "Great Wall Ballad".
In the early 1980s, Liu Mingliang's "Hometown" was popular all over the country. This purely eulogizing and recalling his hometown songs, with a strong flavor of the times and the feelings of his hometown and country, led to the popularity of the entire 1980s. Country songs are very popular in the music scene. In that ten years, it was the most prosperous ten years for the Flying Band, but it was the folk songs that dominated the music scene. And Liu Mingliang has firmly taken the top spot in the domestic music scene with his series of classic folk songs! After him, there is also the rise of Zhao Xinfu, the prince of folk songs, and the birth of Zhen Zhen!
Although even in the boom of country songs in those ten years, it is still inevitable that there will be mud and sand. There are high-quality works and excellent works, but there are more works of average level. Moreover, after the craze lasted for several years, with the decline of creation, as Liu Mingliang began to turn to more soothing folk songs, as Zhao Xinfu became more and more focused on folk songs, as Zhen Zhen began to fully develop American-style country folk songs, Country ballads, a category of pop music that clearly has a Chinese flavor, are rapidly declining.
Since the 1990s, in this market, except for a few masters who occasionally have one or two country songs that can be heard, almost no one dares to touch this category. Even in the early 1990s, some musicians and music critics shouted that "country ballads are dead".
In fact, this market trend is the most critical reason why everyone from Zhao Meifeng to Zheng Changsheng expressed concern about Liao Liao's insistence on making this song the second title of the album.
However, is the folk song really dead?
Obviously not.
After a ten-year boom in country songs, the cold winter does not mean that country songs are no longer loved by listeners. In fact, just like Americans love to listen to the country, this kind of family and country full of national characteristics is full of personal feelings. The love of hometown, this strong desire to tell, will never go out of date.
Because everyone has their own hometown love, and everyone has their own old love.
It can be said that if music is not dead, folk songs will not die!
It can also be said that as long as people are still alive, they will have a hometown of their own in their hearts. Then, country songs will have an absolutely strong audience base!
The reason for the decline of folk songs is that musicians can’t produce good works, and the second is that many ideas, melodies, and rhythms from folk songs have been integrated into folk songs and folk songs that are quite similar in style. and popular songs.
Moreover, it is indeed too difficult to produce high-quality goods in the category of folk songs!
In terms of the time and space that Li Qian once lived in, in the 30 years of pop music history, there are only a few folk song works that can truly be called palace-level.
"Loess High Slope", "My Hometown of Passionate Love", "Xintianyou", "Wandering Ziyin"...
And in this time and space, there are probably only a few folk songs that can reach this level.
There is no doubt that "My Hometown of Passionate Love" is not only enough to be among them, but also not inferior!
So, in this similar time and space, it became popular!
…………
The time was August 16th, ten days after "Liao Liao" was released.
Monday morning.
After Zhao Changsheng came to the company, he had just made a cup of coffee when the secretary entered the office with a few documents.
The one at the top is the record sales list from Dongguan Bookstore.
Concentrating on taking the list, he looked down one by one from the beginning, but soon, when that familiar name came into view, Zhao Changsheng couldn't help but spit out a mouthful of coffee!
"Liao Liao"... the ninth place!
4386 sheets!
What an international joke!
It's normal to sell a thousand or so in the first week, and it doesn't matter if it goes up or down a little in the second week, but... more than 4,000!
Zhao Changsheng lowered his head and looked down. Sure enough, Shen Haimei, who was ranked tenth last week, has been squeezed to the eleventh place!
He swallowed, put down his coffee cup, looked up at his secretary, and asked, "Have you called to confirm? This data...is it correct?"
The secretary seemed to be waiting for this question, so he hurriedly said: "The Publicity Department doesn't seem to believe it either. When Manager Liu gave me this information, he emphasized that he had already called Dongguan Bookstore. Confirmed, the data is correct!"
Zhao Changsheng nodded subconsciously, then looked down again.
4386... That's right!
Ninth place... that's right!
Oh, by the way, "Liao Liao"... is also right!
But... I rely on it!
This is not 1,400 or 2,400, but more than 4,300!
How could he be so crazy all of a sudden?
He had heard that album before it was released, but he didn't think it had such a big explosive power!
Now the question is, is it only sold well at Dongguan Bookstore? Or is it generally good across the country? Does the so-called twenty-fold law of Dongguan Bookstore Rankings still apply?
If applicable, that's... more than 80,000 sheets!
This is too scary!
So far, the highest single-week sales volume recognized and certified by the Music Association is 370,000 copies created by Liu Mingliang in 1987! More than 300,000 sheets in a single week, this is the only case! Sales of more than 200,000 copies in a single week are top-notch. Male singers Liu Mingliang, Zhao Xinfu, Zhang Chang, and Hu Yang have all achieved this record, while only one female singer has achieved it. Her name is Zhen Zhen. .
Generally speaking, if a single week can break 150,000 copies, that is to say, if Dongguan Bookstore can sell seven to eight thousand copies a week, then the platinum record is already guaranteed to be obtained, and double platinum records are also very promising. Even if it is the first line of the domestic music scene.
There are about seven or eight male singers who have achieved this achievement, and only four female singers: Zhen Zhen, He Runqing, Feng Feifei and Zhou Mo. That's why they are collectively called the Four Queens, and they will become the top existence among female singers.
And if it exceeds 100,000 yuan in a single week, it can be regarded as a top-notch second-tier singer or quasi-first-tier singer in terms of male singers, and it can be said to be an absolute first-tier singer in terms of female singers.
For example, Shen Haimei, Sun Yue, and Yang Qianzheng have all achieved this result before.
And now, "Liao Liao" actually won 80,000 copies in a single week?
Was it an accidental outburst, or...
Next week, will its sales dwindle rapidly, or will it... continue?
Of course, if this sales volume can be maintained, even if it drops slightly, as long as it lasts for a few weeks, it will be enough to make Zheng Changsheng jump with joy, and Liao Liao's status in the world will also be determined by this battle. As for further explosions... He didn't even dare to think about it! Because everyone knows, a newcomer, the first album... the probability is close to zero!
Holding that thin piece of printing paper in his hand, Zheng Changsheng had countless thoughts running through his mind.
Excitement, anticipation, puzzlement, doubt, anxiety, boredom...
He looked up and found that the secretary hadn't left yet, so he asked, "Is there anything else?"
The secretary hurriedly said: "When I first got to work, Manager Liu from the Propaganda Department just left for a while, and the production department called. They asked if they needed to arrange the production plan for the second batch in advance."
Zheng Changsheng hesitated for a moment when he heard this, and said: "This... I'd better wait and see, I always feel that this result is a bit unreal! In this way, when the regular meeting is held at 10:30, I will personally talk to you about it. The production department said, don't worry about this matter. Is there anything else?"
Sure enough, there are.
The secretary actually took out a newspaper and handed it over, saying: "Manager Liu from the publicity department sent it, and he specifically told me to hand it over to you. He said there is a very important music review on it."
"About Liao Liao?" Zheng Changsheng said as he took the newspaper, "Isn't it just the flattery of those music critics who have done public relations, and I have to read it?"
This was a "Shuntianfu Evening News". He opened the newspaper, turned to the entertainment and culture section, and easily found a not too long article - "The
But what is surprising is not the name, nor the length of the tofu block, but his author, who is... Guan Chengdong!
Zheng Changsheng blinked his eyes, he couldn't believe it!
People outside the music circle may not know what the name means at all. But Zheng Changsheng, an outsider who entered the industry alone, has been in this industry for many years, so he is naturally familiar with those famous musicians and music critics in the industry!
It's no wonder the Publicity Department attaches so much importance to it, this Guan Chengdong doesn't easily write music reviews!
Holding the newspaper, Zheng Changsheng spent a few minutes carefully reading this review.
From beginning to end, full of praise!
Zheng Changsheng, however, felt a little bit of a toothache when he saw it—the country folk songs had long been withdrawn from the pop music scene, okay? Everyone knows that country folklore is dead! Not to mention what happened to Dongguan Bookstore's sales rankings this week, even if everything is true, even if Liao Liao's album is really selling well, it's not necessarily what's going on! Fortunately for Guan Chengdong, he yelled out a frightening slogan: The revival of folk songs is imminent!
Fucking Sue!
Zheng Changsheng put down the newspaper, thought for a while, and said to the secretary: "Notify the people in the company to hold a regular meeting!"
After a pause, before the secretary turned around, he suddenly said, "Wait a minute... you said... Liao Liao's album suddenly sold so well in Dongguan Bookstore, there must be some behind-the-scenes pushers?"
While talking, he himself shook his head again.
Liao Liao signed it with his own hands. If others don't know about her background and social circle, how can I not know about it? If there is a pusher, why wait until now?
Pushing away the boss chair and standing up, he walked back and forth on the desk for two steps, then stood down suddenly, grabbed the phone and dialed a number, and when the call was connected, he said directly: "Old Liu, I am Zheng Changsheng. You will call me immediately." I found a survey company and asked them to give me a questionnaire on Liao Liao's album, such as where did I know about this album, why I bought it, and which song is my favorite. Your publicity department Discuss with the investigation company, make it as soon as possible and send someone down to do an investigation, remember, not only in the capital, but also in some key cities!"
After finishing speaking, he said "um" and "um" twice, and hung up the phone.
…………
At the regular meeting on Monday, according to Zheng Changsheng's intention, the production department's proposal to arrange the second batch of production plans in advance was still rejected.
For this, Zheng Changsheng naturally had sufficient reasons.
First, with Liao Liao's popularity and the first album just released, the sudden ups and downs in the results are a bit abnormal in itself. We need to wait for further feedback from the market on how the sales are going. Prematurely occupying the company's liquidity in advance for sales that are likely to be a few months away;
Second, even if Liao Liao's album is really popular, as far as Dongguan Bookstore is concerned, the company treats it as a first-level distributor, and directly gave them 15,000 boxes of tapes and one Five hundred boxes of CDs accounted for 7.5% of the first batch of production, and 500 copies of vinyl records were directly given to them. This number is larger than most provincial dealers. Adding up the sales in the two weeks, they only sold about 5,000 boxes, and there are still about 10,000 boxes in the warehouse. With such a large stock, even if they continue to sell about 4,000 copies this week and the next week, they will still be sold. It's enough to sell them for two weeks, so it's completely too late to arrange production after this week's sales come out.
Moreover? Continue to 4,000 next week?
What are you thinking about you!
Think beautifully!
However, on the next morning, Changsheng Records suddenly received a notice from Dongguan Bookstore to stock up.
The so-called stock-up notification means that our stock is almost sold out, and we are preparing for the next batch!
Then, before Zheng Changsheng could react, on that afternoon, Changsheng Records received notifications from seven provincial distributors to stock up!
Everyone in Changsheng Records was stunned when they heard the news!
What is even more surprising is that just one day later, at eleven o'clock in the morning on Wednesday, Dongguan Bookstore sent another pick-up notice——
"Liao Liao" is sold out!
***
Four thousand words per day is really the limit, and if it is faster, it will really only be filled with water. But now at this speed, I can feel my heart and say that I write very seriously and very responsible!
Xuanran burst into tears, begging for tickets, please do not rush...