Chapter 595 Chapter 107 Almost Miraculous!
"Dear listeners and friends, good evening everyone, this is the music program of the music channel of the Voice of China radio station, I am your old friend Xia Ming, then, I have previously announced to you in advance, I said today In the evening, Zhou Mo will come to our show as a guest to chat with you about her new album, but unfortunately, I have been talking and apologizing to everyone for the past two days... Momo may have other arrangements recently , So, I'm sorry everyone, she can't come tonight, but we still invited two big-name musicians to our studio to chat about her new album..."
"One of them is also an old friend of ours. He is Professor Zhou Zhibin from Shuntian Conservatory of Music. Professor Zhou, welcome! ... Thank you, everyone! ... The other one is the domestic music scene that we specially invited. The famous music producer and the current deputy music director of Minghu Culture, Mr. He Wei! Here is a special note, Mr. He Wei is the music director of "Super Girl" which is currently on the air. In order to participate in our program this time, They flew here specially from Changsha Mansion, we welcome Mr. He Weihe..."
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"...Yes, two months ago, I criticized Li Qian, until now, I still insist on my point of view, the two songs "William Castle" and "Indian Old Turtledove", I have I still think it's very immature, and it's not even considered a piece of music, but I just don't approve of Li Qian's exploration in rap, just don't approve of those two songs. ", I personally have nothing to say, it is very powerful, so powerful that I believe no one can pick out anything bad. And I firmly believe that the market will give him a good response. I judge that this album must be big sale!"
"Okay, thank you, Professor Zhou. Then, Mr. He, you are a senior musician and the deputy music director of Minghu Culture. You should have participated in the recording of the album "Red Bean", right? What do you think of this album? , What do you think? Regarding its market prospects... as Professor Zhou said just now, what is your judgment, can you share it with our listeners in front of the radio?"
"Okay... First of all, I want to emphasize that Professor Zhou is very contemptuous of "Castle William" and "Old Indian Turtledove". We have known this for a long time, but I want to talk about two data, the first One, the album "The First Experience of Love" has been on the market for two months now. As far as I know, the company's shipments have already reached 9.3 million copies! In other words, it has sold very well. Good! Not so good, but very good!"
"But you can't..."
"Would you please hear me out?"
"Okay, you say it, you say it!"
"Secondly, in recent months, I have either been flying all over the country, or I have been staying in Changsha Prefecture, recording "Super Girl". We have very specific and detailed data, which has not yet been calculated, but it is a rough statistic. That is, in our audition, a total of about 70,000 people participated. Of course, most of them were quickly eliminated, but these 70,000 people sang more than 70,000 entries, among which "William Castle "Forty-three times, "Indian Old Turtledove" nineteen times! Then the preliminary round, the six major competition areas, each with about three or four hundred contestants, sang a total of about two thousand entries, " Fort William" should be 61 times or 63 times, I don't remember exactly, "Indian Turtle Dove" is 36 times! The number of contestants is small, but the contestants who sang these two songs, Not decreasing but increasing..."
"What does that tell? Does that mean that those two songs are popular? I don't think so!"
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"Uh, okay, okay, then... let's just debate, not quarrel, okay? Mr. He, go ahead and tell me what you think about the album "Red Bean"."
"Well, okay, I participated in more than half of the recording of the album "Red Bean", because I am mainly in charge of Wang Nanhao, Zhuang Meiyue and Zhou Ye in the company, but for the first time for our President Li and Zhou Mo I was just like everyone else, and I was very curious about this collaboration, so I took the initiative to help and participated in a few songs. How should I put it... Li Qian’s eyes, or ears, or his musical sense , is extremely sensitive, so sensitive that you have never worked with him and made music, you will not be able to imagine!"
In the live broadcast room, He Wei waved his arms, and said to the host and Zhou Zhibin beside him: "He listens to a singer's voice, and he will soon be able to... how should I put it, in my opinion, he can always find the focus. In a very short period of time, I discovered where the biggest bright spot of this singer's voice is! Then you are Zhou Mo! Right? And he is very good at mobilizing and tuning. Teaching a singer's singing skills, before He Runqing Ah, Liao Liao, needless to say, this time Zhou Mo went to record, and all the people who participated in it did not admire! Zhou Mo sang very well, very powerful, but Li Qian was able to point out to her A singing method, help her dig out the details bit by bit, and then, when the details are finished, everyone can hear it... In my opinion, the Zhou Mo of this album is a kind of sublimation of quality, reaching I just mentioned one thing, and if I say something that might cause controversy, it should be a level of singing that no one in our country can achieve, even Liao and Liao are a bit embarrassed!"
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"Uh... Sales forecasting... I'm not a professional at this. Our company has a publishing department, and they are more professional... Well, well, if you want me to predict, Zhou Mo's "Witch's" "Tears" at Sony should have sold less than 10 million copies. In my opinion, this album should have a good chance of breaking through the 10 million mark! At present, our domestic music scene is full of yin and yang, Except for the four beauties, there is no male singer who can break through tens of millions of copies. Of course, Li Qian’s "First Experience of Love" is definitely no problem! Then, there are several female singers. Speaking of this , I am still very proud, Liao Liao, He Runqing, and Rose Power are all under the banner of our Minghu Culture! I hope... I personally hope that Zhou Mo can become the next one!"
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"After I got this album, I have listened to this album no less than 20 times since I wrote this manuscript. Everyone, this is by no means bragging. There can only be more, not less! In my opinion, this is After Li Qian's first solo album "The First Experience of Love", it is a masterpiece with absolute strength! Zhou Mo's voice and singing are impeccable! Li Qian's lyrics, composition, and arrangement cannot be praised more ! The ten songs in the whole album, each song is so unique, so perfect, impeccable! And the charm of the whole album is as perfect as a piece of flawless Suet fat jade, impeccable!"
—— "Suncheon Daily Supplement"
"Ethereal, elegant, not eating the fireworks of the world but always caring for the imperfect love in the world... After listening to the whole album, I am very happy and appreciate it very much, but emotionally, it is an indescribable feeling. Li Qian and Zhou Mo, thank you, you didn’t let me down! You even surprised me!”
——"Artist Weekly"
"This is definitely a collaboration that can be ranked in the top three in the history of the Chinese music scene. If there is such a ranking, it must be an album that can be ranked in the top three in the history of the Chinese music scene. I mean the whole album The perfect feeling after listening to the album... also, if there is such a ranking.
After listening to this album, my biggest feeling is that Li Qian really knows Zhou Mo very well. There is also that sentence, which has been talked about badly by countless people in the past, such as singers, musicians, music critics, etc., Li Qian's musical talent is really... Compare! "
——"Yanjing Entertainment News"
"I always feel that Li Qian is the most hated person in the domestic entertainment industry. Anyway, I really hate him! It's nothing more than hugging him left and right. This talented man is understandable, but he often 'doesn't do his job properly' This matter is really too hateful!
Like recently, when I finished listening to his new album for Zhou Mo, "Red Bean", my first thought was that I should lock him in the recording studio every day, except for eating, drinking and messing with you. Just write songs, keep writing, and then we can keep changing singers in, you just record, keep making albums and new songs for us, such albums, like "Red Bean", you release every year Ten are not too many for us!
And just a few months ago, when I watched "Legend of the New White Snake" with a disgusting and dissatisfied mood, because he was not doing his job properly! At that time, I finished watching the TV series, and I thought, or, even if Li Qian stopped writing songs, he would become a director and film TV series, and I still like him! "
——Quotes from an evening talk show on Shuntian Satellite TV.
"It's true that Qian'er is my younger brother, but I don't know pop music, so I can't comment on it, I really can't comment on it! But, Qianer must be very good at making music, so don't doubt it. Uh, since Speaking of which, let's take this opportunity, brother and sister, I wish your new album a big hit!"
—— Fang Shaobai
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The so-called literature has no first and military has no second. It is difficult to have a unified standard for judging music, literature, and painting, and everyone has a steelyard.
As a musician, Li Qian is quite an exception. Since his debut, he has made many albums for Liao Liao, most of them are one-sided praise, even praise, critics are not without, very few, basically do not affect the mainstream, for others When making an album, the word of mouth is slightly worse, but for the most part, there are still more praises and less criticism.
Among them, the worst reputation among music critics is the previous Wuxingwusu, and the later Rose Power - that kind of fashion style, the way of a beautiful girl, of course, it is natural and will not be liked by music critics. Even until now in 2000, when some musicians mentioned the song "Farewell", they expressed their deep regret for Li Qian's giving such a good and exquisite work to Wu Xing Wu Su to sing. You can see Deep resentment.
And when "The First Experience of Love" was released this spring, it can be said that Li Qian was besieged by music critics for the first time. Although it cannot be said to be Li Qian's worst-known work, the most controversial is Did not run away.
But only two months later, when Zhou Mo's new album "Red Bean" was released, as an album clearly labeled "Li's Couple's Shop", it was amazing that in the next week, it was in the All radio stations, TV stations, newspapers, magazines, including online forums, etc., have almost zero negative reviews!
You can hear it, you can’t hear it, you can understand it, you can’t understand it, it’s all included, musicians, singers, music critics, senior radio DJs, ordinary fans, senior fans... etc., etc. When everyone expressed their impressions of this album in public, almost without exception, they praised it!
This is an almost impossible situation in the pop music world and in the entertainment industry!
Almost miraculous!
Experts can hear the transformation and sublimation of Zhou Mo's voice and singing, and can hear how powerful Li Qian's works for this album are, and the arrangements he made How amazing is the song, and ordinary people can't hear it, but it's just a simple sense of hearing. One of the most intuitive conclusions they draw in their minds is that this album is very good, very good, and every song is unique. Good to hear!
And... very listenable!
This album seems to have a kind of magical power. The moment you start playing it, it can easily bring you into a certain mood, and you will be deeply fascinated by it without knowing it!
So much so that, when asked which song you like the most, many people who have listened to the entire album countless times from beginning to end found that they really wanted to listen to this album from beginning to end. Let me tell you the names of the last ten songs one by one-many people will be surprised to find that when listening to this album, they miraculously never rewind it once!
You know, almost no one can achieve the same level of every song in an album. Even if you can do it, fans have different tastes and hobbies, and you can't guarantee that every song of yours will be the same. It will be loved by every fan, so when a new album is in hand, even the most die-hard fan will subconsciously make a choice after listening to an album once or twice, and he will continue to Rewind the tape and listen to your favorite song or songs over and over again!
In fact, such a work is often selected by the singers and producers when the album is produced, and after the album is released, it will be taken out as the title song and pushed hard, in order to drive the entire album. Promoting the album and boosting sales——delineating the title song before it goes on the market is a test for singers and producers. Whether the title song is selected correctly will have a great impact on sales!
However, the album "Red Bean" has managed to make many people listen to the song without rewinding!
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A week passed unknowingly amidst the praises from all over the country.
The musicians enjoyed it very much, the music critics were very happy, and the fans were extremely happy. However, during this week, the distribution department of Minghu Culture was extremely busy.
Minghu Culture has always had a tradition of stocking up, because it does not have production lines such as CDs and tapes, so whenever a new album is produced, it always places a large number of orders in advance as a reserve before it goes on the market, in case it will suddenly run out of stock Such a thing.
As for Zhou Mo's "Red Beans", before it went on the market, through the sampling information obtained through many random interviews on the street, and after professional market analysis, finally, the distribution department determined the first batch of printing quantities for this "Red Beans". It's 10 million!
This is the highest level of stocking.
Previously, within Minghu Culture, only the Four Great Beauty Bands, Liao Liao, and Rose Power enjoyed this level of stocking. He Runqing's first batch of stocking was 7 million copies, and even Li Qian's own album was only 600. The first batch of 10,000 sheets of stock.
Others, including Zhuang Meiyue, Ge Rilen, Zhao Yuan, and others, as well as Zhou Ye and Wang Nanhao who are about to release their albums, their first batch of stock is generally between 4 million and 5 million. .
The so-called first batch of stocking is generally estimated sales in the first three months. After two months of listing, the second batch of stocking will be determined based on the feedback from the previous two months' shipments and actual market sales.
And now, for Zhou Mo's first album after arriving at Minghu Culture, the distribution department directly gave the highest level of stocking-if musicians and music critics are experts in music, then the group of people in the distribution department of Minghu Culture, It must be an expert in "whether the album will sell well".
Whether or not an album is well done is not the same thing as whether or not it will sell well!
Originally, according to the estimate of the publishing department, 10 million copies in the first three months should be enough. Boxes and boxes of CDs and tapes have been produced, and they will be stored in the warehouse before the album is released. Three to five days before the day, depending on the distance of transportation, the shipments began to be delivered to publishers and distributors in various places. And according to the orders from all over the world, the total amount of the first batch sent out is as high as more than 4.3 million!
According to the usual practice, three days after the release of the album, the distribution department of Minghu Culture will immediately start the second round of shipments and shipments based on the feedback from distributors in various places. Between 3.0 and 3.5 million——According to estimates, there are more than 7 million and nearly 8 million. It should be no problem to survive the first two months.
When producing, the order should not be too many. Although the production cost of the industrial assembly line is not expensive, even if it is Li Qian and Zhou Mo, the distribution department will still be afraid that the production will not be sold, even if only Hundreds of thousands of copies, that's money, records that can't be sold, but can only be destroyed!
Destroying albums means burning money!
As for selling it slowly, of course it is possible, but the problem is that once the hot sale period has passed, the consumption rate of that slow selling will be very slow, and often the previous inventory alone is enough The major distributors have been digesting it for a while-if they put it on for a year and a half, they find that the sales are too slow, it is really not worth occupying the shelf, and they want to return it to you, and you still have to destroy it when you receive it!
Similarly, you can’t send too many shipments at once. After all, the publisher’s warehouse storage capacity is also limited, and if you send too many shipments at one time, if you can’t sell the goods, you still have to pull them back yourself. Coming and going are all costs.
Therefore, according to common sense, the preparatory work done by the publishing department for the album "Red Bean" has been almost impeccable and perfect-the boss lady! Another powerful faction!
Then, "Red Bean" was launched.
At the beginning, no one noticed anything unusual. After all, the first batch of goods sent to distributors and distributors in various places was already large enough. But then, without waiting until the third day, on the second day, the distribution department began to receive feedback from distributors all over the place—sell very quickly! The goods on hand probably won't last the first week! Hurry up and restock!
The distribution department was stunned all of a sudden!
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Thank you for your monthly pass! Brothers, thank you!
We have now entered the top ten in the city category of the monthly ticket list, but the total list is only about 30, which is not enough. Brothers, let’s make another wave and put the knife in the top 30, okay?