Chapter 328 Endorsement Also Exploded
"Welcome our Running Man team talent Shen Lang, who will bring you a song "Fleeting Years"." Shen Lang is going to the stage.
It was also his first time to sing in such an occasion, but he was not really stage-frightened. He was especially grateful for the school's teaching of liberating nature. It's really not good to be shameless.
"Well, this guy sings really well, unlike the pretentious guy just now, who sang shit."
"Fanfan is actually okay."
"What's the good? It's still Shen Lang. You can always tell the good from the bad in this scene."
Shen Lang's improvement is all-round. He has become photogenic, so songs are also a must for stars, and his voice is really good.
Many girls want to become fans. Fanfan was also there just now, but no matter how you look at it, this guy is not worse than Fanfan in height and appearance. The only difference is that he doesn't give benefits.
"Thank you Shen Lang for your performance. It really made me cry. I can't help but think of the past. 2014 is about to pass. Shen Lang, do you have any words for everyone?"
"I hope everyone is going smoothly, having a happy family and a better career." Auspicious words come out of his mouth.
"Thank you Shen Lang for your blessing. Alas, you can't leave yet. You must be very happy to see the next guest. Can you guess who it is?" said the host.
"Liu Yifei, um, just kidding, I have contacted the boss." As soon as Shen Lang opened his mouth, the host was scared. Why didn't he play according to the routine?
Shen Lang said that as long as the purpose was achieved, it was just a little joke.
"I knew that this joke would not work."
"Liu Yifei's big fan is back." There were too many fans present, and they knew a lot about Shen Lang's joke.
Liu Shishi was a little upset. Can't you respect me? People who don't know would think I was her stand-in.
She couldn't do anything with Shen Lang. Forget it. After all, he is a partner. Just get used to it.
"Welcome Liu Shishi, Shen Lang is bringing you "Waiting for You". "The host left the stage, but he was not embarrassed. These are all trivial matters.
There are scripts for interviews, but you will not be asked to memorize them. Just know the general meaning and summarize it yourself.
...
They were singing on the stage, and another thing happened on the Internet. Not everyone was paying attention to the New Year's Eve party.
Under Shen Lang's Weibo just announced, many people were cheering and supporting him, and there were endless offers to buy one.
This kind of thing is normal, and celebrities are like this. What is different is the official flagship store of Braun shavers.
There are also several platforms. When Shen Lang announced the endorsement, these customer service staff felt something was wrong.
"Is Shen Lang endorsing your product?" Many people asked this question, and the customer service staff answered normally. This is the case for every celebrity endorsement.
But they knew something was wrong immediately, and a colleague spoke up.
"Hey, is Shen Lang's endorsement so effective? I suddenly got dozens of orders here." Don't think that the official flagship store has high sales.
Last month, there was Double Eleven, and Braun's online sales were only 40,000 orders, ranking seventh in electric shavers. Of course, this does not mean that this company is not strong, and its annual revenue is also 9 billion.
But why is Shen Lang's endorsement a little different from others? Being a celebrity is definitely good for endorsements, but Shen Lang's is very strange.
"Why is the same razor as Shen Lang in your promotional photo out of stock?" When many people asked this, the online store manager came to his senses.
Of course, this razor cannot be out of stock, but he is an online store, and he fills in the real inventory, the kind that can be shipped at any time. There should be 3,000 stocks, and the inventory is counted every day.
It's gone when it's gone. The manager took a closer look and found that it was really gone. Then he looked at several other flagship stores and felt that they were all about the same.
In just over three hours, more than 10,000 razors were sold, which is amazing, and the credit can be attributed to Shen Lang.
Because the sales of other razors have also changed, but the difference with the one in Shen Lang's promotional photo is too big.
Shen Lang's razor is not expensive, 299, this is really too immediate, today's merchants have never seen such an operation.
And before Shen Lang endorsed it, there was Double Eleven in November, and the sales volume was 40,000. Why not say this month, this month is more than 20,000, too lame.
Shen Lang just endorsed it, and in just a few hours, he sold half of the sales of several flagship stores. No one would believe that it has nothing to do with him.
Braun is actually quite strong, but the distribution is still more in the dealers. It's not that they only sell these in a year, but on the Internet, it is indeed not that strong.
Shen Lang has injected points now, this is different, and the sales of 15 million will be realized soon.
And Shen Lang has a small test, which really can't be tested on his brand.
When he injected points, he could bring in half of the box office for each road show. It has been confirmed that even if the box office is not within his points, it will be tilted to him under the influence of the system.
…
“Hey, Shen Lang is the spokesperson for this razor. You can try it. I was planning to buy it on New Year’s Day. Forget it. Let’s buy it now. I’m going to buy his product anyway.”
“Honey, the Braun razor has a spokesperson. It’s the one you like. I’ll buy it for you first since the price has gone up.”
“Well, I was planning to buy it during the Chinese New Year. Let’s buy it in advance. It’s the same model as the celebrity. It’s more prestigious to tell others about it.”
Without Shen Lang knowing, sales have already tilted in his favor, and this does not affect normal sales. It is the sales behind this brand, which is equivalent to a sales loan.
If you sell 10,000 razors a month, even if all the 10,000 razors sold are of your style after you endorse them, but no additional sales are brought in, this is not the system's choice.
Its choice is to loan sales, and the extra sales are all people who plan to buy this brand later, which is a bit too much. If Shen Lang continues to endorse, it will be fine, anyway, there will always be tomorrow, and you can always borrow money.
If he stops endorsing, sales will immediately decrease, which is a bit too much, but the influence of his endorsement is quite scary.
"Director, several of our official flagship stores are responding that after Shen Lang's endorsement was officially announced, the razor he held in his hand sold more than 10,000 in a short period of time."
"Well, so fast?" The director was very happy, because he decided the cost of this spokesperson.
But there is no need to be shocked, unless you can bring this sales every day, it can only be said that this spokesperson pays back very quickly.
Shen Lang achieved his goal. Even with more than 10,000 razors, the sales volume was only more than 4 million. It was normal that it did not reach Shen Lang's 300 million sales volume. One level was not comparable, and the other was that it was a concentrated cashing out of the popularity of others for several months.
No one would believe that Shen Lang could do it again. Shen Lang really couldn't do it in a short time. Before this batch of goods was processed, the points could not be injected.
A thousand gold coins to buy horse bones, success.