Chapter 486: China's Film History Champion, Killing Two Birds with One Stone
In late March, after more than a month of release, the box office of "Detective Chinatown" has reached 2.18 billion yuan.
The movie successfully obtained the extension key, and the estimated time of the release should be mid-to-late April. If there is still box office revenue by then, it should be postponed.
What makes Wei Yang a little regretful is that according to the current box office trend of "Detective Chinatown".
Breaking through the 2.3 billion box office is within reach.
2.4 billion, there is hope.
But if you want to hit 2.5 billion, it is more difficult, and you need enough luck, and it depends on the movie schedule in April.
Many people still have great expectations, and Wei Yang has basically given up.
Because there will be Hollywood movies released in April, including the well-known "Fast and Furious 7".
Wei Yang has an impression of this movie, which seems to be one of the highest-grossing movies in the "Fast and Furious" series in the mainland.
It happened to catch up with the death of one of the main creators, Paul Walker, in a car accident. This movie happened to be his posthumous work, which has a certain halo bonus.
Wei Yang doesn't remember the specific box office. He doesn't pay much attention to foreign movie data, but it should have exceeded 2 billion, and it is the first movie in the mainland movie market to exceed 2 billion box office.
Because of this, in the summer season, "Monster Hunt", which also broke the 2 billion mark, had a publicity focus to let the film history champion return to domestic films, and finally got what he wanted, and the final gap seemed very small.
At this time in his previous life, Wei Yang was already an insider in the industry, and he remembered it clearly.
Perhaps for this reason, the performance of "Monster Hunt" was once suspected to be not glorious, and there were many news reports of fake box office or data inflated.
At that time, Wei Yang didn't have many connections in the circle, didn't know the inside story, and didn't pay attention to this matter.
But Wei Yang is different now. After two lives, especially now that he is an industry giant, he knows all the twists and turns in the circle.
He is not sure whether the box office of "Monster Hunt" is fake or not, because there is no substantial evidence, but in his opinion, the suspicion is indeed very large.
The champion of film history is not important, but whether the champion of film history is a domestic film is very important.
"Titanic" and "Avatar" have suppressed domestic films for many years, and I don't know how many films and film producers want to break their records.
"Titanic" completed this task under the impact of successive attacks.
As for "Avatar", it was not until the release of "Detective Chinatown" that a Chinese-language film surpassed it for the first time.
Yes, Wei Yang originally thought that "Avatar" was a thing of the past. When "Detective Chinatown" began to challenge the champion of film history, he suddenly realized that this movie was still blocking all Chinese-language films.
In 2012, "Lost in Thailand" was born. Because of Wei Yang's attention, the box office will break 1.3 billion, but it did not exceed Avatar's 1.34 billion.
In 2013, "Journey to the West: Conquering the Demons" performed well at the box office and became the second Chinese-language film with more than 1 billion, but it still did not break this record.
In 2014, "Lost in Thailand" and "Journey to the West: Conquering the Demons" both broke 1 billion at the box office, but there is still a gap with "Avatar".
It was not until the beginning of this year that the unstoppable rise of "Detective Chinatown" really swept this embarrassing record into the garbage heap.
At that time, this topic was widely reported by the media, but it was soon ignored. Instead, "Detective Chinatown" was associated with "Transformers 4", which had a box office of nearly 2 billion yuan and was the first in film history at that time.
Wei Yang did not want to take all the credit. He made great contributions to the popularity of "Detective Chinatown", but it was inseparable from the promotion of many aspects.
This is undeniable!
With the continuous rise of the domestic economy and the continuous increase of national self-confidence, some lists have become more annoying.
Whether it is relevant units, industry insiders, or even the people, they all want to see Chinese-language movies dominate the list.
In the previous life, "Monster Hunt" took advantage of this momentum, and in this life, "Detective Chinatown" took the lead in becoming a [representative of public opinion].
But what makes Wei Yang stand up straight is that although he has taken some advantages, they are all local protection policies, and Hollywood is no exception.
Moreover, "Detective Chinatown" did not have the so-called "narrow victory" of "Monster Hunt". The margin of overtaking was very large, and the data were all real.
It is precisely because of this advantage that Wei Yang also knows the pressure. If the outside world is disappointed, the consequences will be very serious. It is normal to take some measures under helplessness.
What's more, the producer of "Monster Hunt" is Huayi, and Boss Wei has never overestimated the integrity of the Wang brothers.
But no matter whether Huayi cheated in the previous life, "Fast and Furious 7" has a promising future.
With such a movie released, how can "Detective Chinatown" which has reached the end of its release period create miracles?
Wei Yang did not have too many extravagant hopes, but what he was considering was whether "Detective Chinatown" would cause a certain butterfly effect.
He has not yet enjoyed the taste of the champion in film history!
Not to mention the hidden benefits that this title can bring to the company and himself, but this takes time to ferment. If it is overtaken by others in the short term, the effect will be greatly reduced.
So Wei Yang has been analyzing the two rivals "Fast and Furious 7" and "Monster Hunt" recently.
Things in the world are not static. After many years of rebirth, Wei Yang has long been accustomed to the changes brought about by the butterfly effect.
Apart from other things, the box office of these movies during the Spring Festival was good in the original time and space, but now there are some happy and some sad.
If the box office of these movies can change, then "Monster Hunt" and "Fast & Furious 7" can also change.
First of all, "Fast & Furious 7" is confirmed to be released on April 12.
In the previous life, there was a gap of nearly two months between the Spring Festival and the Spring Festival, and the aftermath of the Spring Festival was almost calm, so there was a lot of killing after the release, but the current situation is different.
Although the box office data of movies such as "The Man from Macau 2" in this life has dropped compared with the previous life, these box office are not enough to support the box office of more than 2 billion yuan for "Detective Chinatown".
In other words, due to the sudden appearance of "Detective Chinatown", the total box office data of the Spring Festival in this time and space is much higher than that in the previous life.
To put it more bluntly, the popularity of the Spring Festival has "emptied" the wallets of many movie fans.
As mentioned earlier, ordinary audiences have a budget for watching movies, and they may only watch them a few times a year. After watching a movie during the Spring Festival, they may not watch other movies again, especially in a short period of time.
Therefore, the popularity of the Spring Festival will inevitably have an impact on the box office of "Fast & Furious 7".
Even if this impact is not fatal, or even does not hurt the vitality, as long as there is a fluctuation of one or two hundred million, it is very likely that it will not threaten the position of "Detective Chinatown" as the champion of film history.
In this regard, Wei Yang will probably help at that time.
If there is no competition in the same period, it is actually a bit unruly to calculate peers so inexplicably, which is somewhat immoral, but the premise is that they are domestic peers. A bunch of Hollywood came to China to grab food, and Wei Yang had no guilt in doing it.
Others may have other concerns, such as offending Hollywood, many cooperations and European and American markets will be affected, etc.
But Wei Yang, who knows the development of the future, knows very well what the future trend will be. As long as he has no plans to vigorously deploy overseas in the next ten years.
In this case, why care about the other party's perception, and Hollywood is not a monolithic entity. If you offend this one, just find another one to cooperate.
As long as the box office of "Fast and Furious 7" is affected and cannot surpass "Detective Chinatown", then "Monster Hunt" will not become a [representative of public opinion].
If you make Hollywood movies and strive for Chinese-language movies, all parties will support and help.
But if there is an internal fight among Chinese-language films, it depends on your own ability.
Wei Yang believes that without this important publicity point, the threat of "Monster Hunt" to "Detective Chinatown" will plummet.
If "Monster Hunt" still uses inflated data and fake box office, Boss Wei is not easy to mess with.
This routine is only bullying people from other places, and they don't care about the sign of "No. 1 Chinese Film and Television", so they don't express it.
But Wei Yang is different. If Huayi dares to play tricks, Boss Wei will show him a big face.
This is not a dispute of will!
But whose movie is the first in film history is of great benefit to the company. Huayi wants to maintain its leading position, and Blue Whale wants to seize power. Both need this sign.
Boss Wei is determined to overthrow Huayi and make Blue Whale the leader of the industry. It is not easy for "Detective Chinatown" to win honor for the company, and Wei Yang will never let it be destroyed easily.
Therefore, Wei Yang not only guards against Hollywood and Huayi to mess with him, but also publicizes the achievements of "Detective Chinatown" and verifies the success of Blue Whale.
In the past, Blue Whale was most praised for its TV series and variety shows, and its movies were weak, so much so that some people jokingly called it a lame duck.
This time, "Detective Chinatown" won the championship in Chinese film history. Previously, Blue Whale participated in the 1 billion+ movies "Lost in Thailand" and "Lost in Thailand".
Among the top five Chinese-language movies in the total box office, two were produced by Blue Whale and one was co-produced by Blue Whale.
Lame?
Show me how you limp like this! ?
In the past, Wei Yang was somewhat lacking in confidence, because although Blue Whale was deeply involved in "Lost in Thailand" and "Lost in Thailand", they were both half-way projects.
But "Detective Chinatown" is the most legitimate of the legitimate.
From the script to the establishment of the project, the shooting, post-production, and publicity and promotion were all handled by Blue Whale, and Wei Yang personally starred in the production. Such a movie became the first in film history, which can definitely prove Blue Whale's achievements in the film industry.
…
Shangri-La Hotel, Shanghai
Wei Yang, Ren Dong of Shanghai Film Group, Xia Cong, CEO of Blue Whale, and two other investor representatives, producer and director Peng Damo Yan Fei, Gao Yuanyuan, and Wang Baoqiang smashed the ice sculpture representing 2.222 billion yuan.
Although this number is a bit [stupid], no one will laugh at it, and many people even envious of this number.
How much money will the surname Wei make this time!
According to the 38% share of the producer, the crew of "Detective Chinatown" can share nearly 850 million yuan from the current box office.
People don't know how much share Blue Whale has, but it is definitely the biggest one. Clicking on the cost, tax and share, Boss Wei can easily make several hundred million yuan.
And this is just the box office revenue of the theaters, and the revenue from various copyrights will probably not be low.
Just talking about the copyright of video websites, with the vigorous development of the website in the past two years, the copyright of TV series has been rising steadily, and the copyright of movies has also been increasing.
The ways of selling copyrights of movie websites are different, and there are many ways to play. Specific analysis is required for specific situations.
Some negotiate contracts based on the cost of the film, some look at the revenue prospects, and some consider the market. In addition, there are also different opinions on the release and non-release of domestic and overseas films.
Cinemas generally look at the market. There are two main ways of cooperation: one is to estimate the box office before the release, and the other is to look at the actual box office performance after the release.
The price difference is similar. For movies with a box office of more than 1 billion or extremely high attention, the copyright price is not less than 30 million.
For movies with a box office of more than 100 million but less than 1 billion, the copyright price ranges from 5 million to 25 million. For movies with a box office of more than 50 million, the box office price ranges from 2 million to 10 million depending on the specific situation.
It sounds a bit like gambling on stones. Movies are like stones, and the release is the cutting machine. It depends on whether the buyer and seller choose to take over before or after the cutting.
Most movies will definitely be chosen before the release.
After all, movies are like gambling on stones. There is a high degree of unexpectedness. No one dares to bet that the box office will definitely explode. This method is undoubtedly a guarantee for the website to stop when it is good.
Of course, if the box office performance is good, that is, the price rises, and the website takes advantage, it must be willing to accept the loss.
Therefore, there are often some stubborn film producers who think that a certain movie has a good prospect and insist on negotiating after the release. As a result, the box office performance fails, the stone cracks and flowers, and the copyright price is also cut in various ways.
So this is also a kind of game. The people in charge of movie copyright acquisition on many websites have a sharper vision than those in charge of buying TV series.
"Detective Chinatown" is one of the few stubborn ones. The copyright has been held back and not sold. At that time, some people felt it was a pity, and some people just watched the fun.
As a result, it turned out that Boss Wei was still a better chess player and won the bet again this time.
If the copyright was sold before the release, according to the estimates of various websites, the box office of "Detective Chinatown" would be around 1 billion, and the price offered by each company would be 30 to 35 million, and the highest price was less than 40 million.
As a result, the box office of "Detective Chinatown" has exceeded 2 billion!
The box office has doubled, and the copyright price is not as simple as doubling. The first in film and television, the only seedling in the 2 billion box office club, don't ask for 80 million.
If a website wants exclusive copyright, it is not impossible to negotiate for more than 100 million. As long as there is traffic and gimmicks, the website is willing to spend money.
If the website copyright is really sold for 100 million, Boss Wei will easily earn tens of millions. This money is simply crazy.
However, what is even more crazy is that someone soon discovered the point.
Theoretically, Wei Yang can sell "Detective Chinatown" to PPTV.
In this way, he can make money from the film revenue, the website gets the copyright, and then go back to various operations, advertising traffic market value increase and other profits.
Wow, now everyone is not jealous, but angry, it can be played like this, too unethical.
Wei Yang has no idea what everyone is thinking, otherwise he will tell them that in addition to what they discussed before, as the screenwriter, producer, and starring actor of the film, he himself also received a very generous salary and dividends, which is another sum of money.
At least four or five meals from one fish!