Chapter 676 Penguin: I Have Four Trump Cards, Who Can Defeat Me?

In late June, the entertainment industry slowly emerged from the shadow of various negative influences caused by Huayi and Feng Pants and became active again.

PPTV has once again launched its annual summer strategy.

The main projects are the sister spin-off "Old Nine Gates" starring the original cast of the web drama "Tomb Robbers" + Dili Rouba, the suspenseful "Undocumented Crime", one of Wei Yang's pen name Weiyang's trilogy, and Damimi United. "The Negotiator" starring the power line artists, and the ancient puppet "Sweet Honey as Ashes as Frost" in which Dili Rouba plays the leading heroine...

In addition to dramas invested and produced by Blue Whale, PPTV has also introduced dramas including Noon Sunshine and Huanyu.

There are a total of eleven dramas, which will be released one after another from early June to the end of August, striving to dominate the entire summer season.

Faced with the menacing PPTV, Penguin, Youku, and iQiyi did not sit still and actively fought against it.

Penguin, in particular, has produced four major dramas, all of which feature popular stars or super IPs, making it clear that they are in serious conflict with PPTV.

"Swinging"

The female channel's super online literary IP, the original work "Queen of Fuyao" was a hit.

It is said that Damimi wanted to fight for this IP at that time, but the copyright was in the hands of Penguin. Considering the relationship between Damimi and PPTV, Penguin did not give it to it and instead filmed it by itself.

A drama like "Fuyao" with a big female lead naturally has to be chosen by a popular actress. Appearance, popularity, and celebrity status all have to be taken into consideration.

There is no doubt that those who are most suitable for this kind of scene are those 85-year-olds or 90-year-olds like Dili Rouba, and most of these people are in Blue Whale.

Frankly speaking, if the penguins really want to photograph them, the blue whales and corals may not let them go.

But this is no longer a match for the enemy. Penguin Video’s senior management is lacking the brains to do this.

Then you can only find it from people outside the Blue Whale family!

Starring female protagonists with big IPs are quite popular. It seems that actresses such as Sister Shuangzi, Da Tiantian, Yang Tianbao, Song Qian, and Ni Ni have all been contacted.

But Penguin finally chose Liu Tianxian because they believed that only 85 Flowers could compete with 85 Flowers.

Although the concept of 85 flowers is not fixed and can even include Yang Tianbao, Da Tiantian, and Ni Ni, when this term is mentioned in the circle, it mostly refers to the five people.

Shi Yingmi Fairy Candy!

It is also called [Shiyingxian Honey], and the more popular names are [Xianshiyingxiantang], [Shiyingxiantang] and [Shadingxiantang] bala bala.

In short, the common point is that Er Liu Molasses, Yi Zhao, the five of them, and Tang Yan have always been at the bottom.

Therefore, big flowers are not suitable, and small flowers are risky. The most popular Hua Dan Penguin is Liu Tianxian.

Not only the drama "Fuyao", I heard that Penguin wants to deepen its cooperation with Liu Tianxian and use it as a trump card to fight against PPTV.

Fan Xiaopang contacted Liu Tianxian, and Wei Yang and PPTV acquiesced and even supported it, which was partly due to this.

They didn't want Liu Tianxian to completely fall to Penguin. Regardless of whether the threat was great, there was nothing wrong with disrupting what the enemy wanted to do.

If Liu Tianxian could be used by Wei Yang, or to keep a distance from Penguin, even if Liu Tianxian stepped on two boats and had both sides, as long as he didn't tie Penguin's family to death, it would be fine.

Such trouble may not be good for the blue whale, but it is certainly not a good thing for the penguins. It is frustrating and disgusting.

"Fuyao" stars Liu Tianxian, and the male lead is played by Ethan Ruan. He may have a Taiwanese background, or there may be other considerations.

Anyway, PPTV almost vomited with laughter when they heard the news!

Ethan Ethan may be a good actor, but some areas are incompatible. A good actor does not mean he can play a good ancient puppet.

It is said that the threshold for main dramas is high, and the threshold for ancient puppets is not bad either. It’s just that the thresholds of both parties are not the same. Main dramas are about acting skills, while ancient puppets are about faces, especially the male and female protagonists. If the face is not good + the temperament is bad, it will be useless.

After all, the ancient puppet show is aimed at female audiences. What everyone watches is the story of handsome guys and beautiful women falling in love, and even the story of YY herself and the male protagonist and male partner.

The male protagonist is ugly, why do you want to be gay?

This is equivalent to an otaku watching a show, liking the royal sister and lolita, and then an old auntie pops up, which is quite off-putting.

Ethan Ruan may not be called ugly, but he is far from the high-standard male protagonists of ancient puppets. He is simply destroying a big selling point.

Therefore, despite the huge popularity of "Fuyao", in PPTV's view, it is the least threatening among the four Penguin dramas.

Unless the heroine Liu Tianxian explodes, but from any aspect, Liu Tianxian is not this style. Moreover, with the male protagonist dragging her down, the lethality will be reduced if she explodes.

In comparison, the remaining three dramas are the ones that PPTV is wary of and even regards as its enemies.

"Martial Arts"

The work of Tiancan Tudou is a super IP for men's online movies. Although the "Fighting Spirit Transforms into Horses" in "Fights Break the Sphere" last year showed its face, it caused ridicule from the entire network, and even became a joke in online movies, TV shows and even domestic entertainment TV series.

But what is different about "Martial Universe" is that this drama is directed by the famous director Zhang Li himself.

Who is Zhang Li? Several high-scoring Douban dramas such as "Toward the Republic", "The Ming Dynasty" and "The Righteous Way in the World Are Vicissitudes" were all produced by him. In the field of TV dramas, it is almost the same as "Feng Shen".

Even though the level has declined somewhat in recent years, the masterpiece "The Young Marshal" was delivered the year before last.

This kind of film is directed by a famous director and it is a top-notch Internet literary IP. How could everyone not pay attention and take it seriously?

You should know that in this time and space, there is a classic hit "Joy of Life", which has a higher ceiling than many female online novels.

So everyone does not think that the film and television adaptation of male online novels is empty talk. For example, the failure of "Fighter of the Destiny" and "Fights Break Sphere" is more due to the garbage production team. Without the ability of Wei Yang and Blue Whale, it does not mean that the film and television adaptation of male online novels will not work.

Penguin's bringing in Zhang Li is definitely a good move. The halo of his famous director is too big.

If you can shoot a "The Ming Dynasty", can you not handle a "Martial Universe"?

There are many people who think that this drama is stable. Generally speaking, they think that even if it is not as good as "Joy of Life", it will definitely become a representative of the fine adaptation of male online novels.

What's more, they think it may surpass "Joy of Life".

PPTV is looking forward to it seriously, and Boss Wei smiled and said nothing.

To be honest, the status of "Joy of Life" has been continuously improving over the years, and the gold content is getting higher and higher. Penguin can be said to have made great contributions.

Every time Penguin's male-oriented online drama fails, everyone has to revisit "Joy of Life" and give high praise to the drama and Boss Wei. This happens every year, and it is almost deified. Boss Wei is a little embarrassed.

Director Zhang Li is really good. He is definitely one of the best in the circle in the filming of historical dramas.

But it does not mean that he can adapt online literature. It is also possible that he is just out to make money without much effort.

Looking at the lineup of "Martial Universe" and the previous life, it is almost the same.

Wei Yang has prepared champagne in advance, waiting to welcome the "overwhelming wealth" sent by the opponent with PPTV, which has taken back the copyright from LeTV.

As for the remaining two dramas of Penguin, they are even more impressive.

"The Rise of Phoenixes" and "Ruyi's Royal Love in the Palace"

There is actually no need to say much about "Ruyi's Royal Love in the Palace". As mentioned earlier, it is the sister film of "The Legend of Zhen Huan". It has amazing investment, starring Zhou Gongzi and Huo Jianhua, and has become popular before it is broadcast. Among the many unbroadcast projects now, the public's expectations are second only to Wei Yang's "Chi Le Chuan".

Speaking of which, this drama also has Wei Yang's investment. At the beginning, Penguin also went through a "fierce battle" to grab the exclusive broadcast rights.

Boss Wei was "furious" about this, and the person in charge of the negotiations was "demoted" to a powerful department as the person in charge.

But no matter what, "Ruyi's Royal Love in the Palace" has so many halos that it is naturally regarded as the number one enemy of PPTV's summer strategy. The research and discussion meeting alone lasted for several days, and even Boss Wei was forced to sit in on two video conferences.

"The Rise of Phoenixes" is a little worse than "Ruyi's Royal Love in the Palace", but the leading actor Chen Kun is also well-known. In addition, there is Mou Girl Ni Ni as the heroine, coupled with a group of veteran supporting actors, and it is also full of topics.

Moreover, both "The Rise of Phoenixes" and "Legend of Fuyao" are works by the same author, and the two sides can still interact to a certain extent.

Faced with this situation, PPTV is aggressive no matter how you look at it, and Penguin is in a good situation no matter how you look at it.

Rumor has it that a senior executive of Penguin Video even clamored to end the myth of PPTV's invincible summer strategy for many years in this summer season.

Afterwards, a screenshot of a circle of friends suspected to be from the vice president of PPTV circulated on the Internet, as if responding to the words of a senior executive of Penguin Video.

[Since the implementation of PPTV's summer strategy, someone has wanted to end it every year, and someone has been slapped in the face every year. Don't make too many wild remarks and don't give headhunters work to do]

Regardless of whether this rumor and screenshot are true or false, neither platform has the intention to deny or clarify, which has also boosted the gunpowder smell of the summer season to a certain extent.

Even iQiyi and Youku have little presence and can only shout and serve as foils on the side.

…

The first to face off between Penguin and PPTV in the summer season are "Legend of Fuyao" and "Mystic Nine".

How to say it, both sides chose to play it safe.

Penguin's "Legend of Fuyao" was somewhat afraid of Da Mimi, who is also a 85 flower, and avoided "Negotiator" and chose the relatively weak Rouba starring work.

"Ashes of Love" is also a female protagonist. Considering the production ability of Blue Whale, Penguin is afraid that it will become a wronged species that sets off its peers, so it chooses to compete with "Old Mystic".

Although "Old Mystic" is a story in the universe of "Grave Robbers' Chronicles", it is a side story.

Its influence is far less than the main story, and it also lacks several core starring actors. In Penguin's view, it is a soft persimmon.

Coincidentally, PPTV is also wary of the two hot dramas "Ruyi's Royal Love in the Palace" and "The Rise of Phoenixes", and has set its sights on "Legend of Fuyao", which seems to be the easiest to bully.

After so many years, PPTV executives still have a good eye, and even if they are not good enough, there is still boss Wei to give them some advice.

So, they know how powerful these cards are in their hands.

"The Mystic Nine" and "Ashes of Love" are definitely the best and are also PPTV's trump cards for this summer season.

"The Undocumented Crime" has the best quality, but this kind of subject matter can only be a reputation, it is difficult to become a big hit, PPTV intends to use it to boost the ratings.

"The Negotiator" is the worst, let's just say that Blue Whale is not listed, and the fact that this drama is produced by Mi Xing explains the problem, and it is purely relying on Da Mi Mi to stir up a wave of popularity and make money.

After calculating the size of the cards in your hand, you can judge the cards of the enemy. Under the premise of not having an overwhelming advantage, you naturally have to play some routines.

Tian Ji horse racing!

Use "The Mystic Nine" and "Ashes of Love" two top horses to win Penguin's inferior horse "The Legend of Fuyao" and the medium horse "Martial Universe".

Use its own inferior horse "The Negotiator" to compete with "The Rise of Phoenixes" and exchange its key projects.

As for the last "The Undocumented Crime", due to the subject matter, the results may not be ideal.

But if the reputation is full, even if the data is not as good as "Ruyi's Royal Love in the Palace", it won't be too embarrassing.

In addition, Boss Wei personally made arrangements for "Ruyi's Royal Love in the Palace" and prepared a trump card.

Although Blue Whale executives are somewhat noncommittal about this, with both preparations and Boss Wei personally taking action, maybe they can really contain the Penguin's trump card in "Ruyi's Royal Love in the Palace".

No matter what happens next, "Old Nine" and "Fuyao" can be regarded as the first battle of the summer season.

Both sides want to get off to a good start first!

The situation was so tense that even Boss Wei took time out of his busy schedule to watch the premiere of "Fuyao".

Dili Rouba went to promote "Old Nine Gates" and was not on the set. The ones who accompanied Wei Yang to watch the premiere were Tang Yan...and Damimi, who came to visit the cast of "Celechuan".

Wei Yang hasn't seen Damimi for a while, and the latter is not very busy now.

Let’s not talk about Mihang Entertainment’s preparations for listing on the National Equities Exchange and Quotations (NEEQ). Damimi still has to do some work.

She has starred in and supervised two TV series that Mi Xing participated in. She also collaborated on a movie with Noon Sunshine. Immediately after the summer vacation, she will film the final part of the "Ode to Joy" trilogy with Tang Yan. I heard that she will also There are plans for a movie.

In order to seize the class and seize power before Zhao and Zhao Fan make a full comeback, and promote the development of Mi Xing, Damimi is simply involved.

This visit was also to discuss Liu Tianxian with Tang Yan, and to ask Boss Wei about the next development of "The Negotiator" and Power Line.

Otherwise, even if Boss Wei wanted to meet Mr. Yang, he would have to go back to Shanghai to make an appointment.

"Tsk, tsk, why do these words sound so bitter?"

Da Mimi smiled at Wei Yang and said, "You are so charming, so why bother looking for me? Tangtang already told me that in the past few months of your filming, people from all walks of life have come to visit you one after another, and you are surrounded by people from all walks of life every day. I was afraid that you would forget me during those little days.”

It can be seen that even though Damimi is not here, he has not stopped collecting information, and even eats melon with Tang Yan in private.

There was no one in front of me to watch the class. Of course it was because he was busy, or maybe he was too lazy to come over and line up because he was thinking about the presence of Liu, Zhao, and Rouba, as well as the turmoil over Fan Xiaopang.

As for Tang Yan, it's different. We all know the basics and can just live together...

"Okay, okay, you two, stop bickering whenever we meet and watch the show."

Tang Yan acts as a peacemaker on a daily basis. She usually likes to watch Wei Yang quarrel with Da Mi Mi. If the latter gets the upper hand, she starts to sidetrack him.

As she said that, Tang Yan squeezed in between Wei Yang and Damimi, trying to separate them. Damimi pinched her in anger, then walked around to the other side of Wei Yang and hugged Wei Yang's arm hard. , looked at Tang Yan provocatively. The latter wanted to make trouble again, but Wei Yang hugged her around the waist.

"Watch a show, watch a show."

Since competition is involved, domestic dramas such as "Old Nine Gates" must be put behind and priority is given to observing the enemy's situation, so the three of them watched "Fuyao" first.

Skipping the opening song, the heroine Liu Tianxian appeared, introducing the plot and background. Within five minutes, Damimi, who had just broken Wei Yang's hands into a hug, was the first to complain.

"What kind of rubbish plot? Liu's brain is too big to accept this kind of crappy drama."

Wei Yang: "..."

If he remembered correctly, it was Damimi who starred in the drama "Fuyao" in his previous life...