Chapter 374 Let’s Continue Fighting Side by Side

Kimura opened his mouth slightly, then looked around and saw that there was no one around. He gently reached out and tugged on Mizuhara Yui's sleeve, "Have you been recruited by other TV stations? How is the treatment there?"

Yui Mizuhara looked at him and said, "Now the controlling shareholder of Mizuha Productions is Kei Fujiwara. I plan to return to Mizuha Productions. Do you want to join me?"

Kimura was stunned for a moment, "Shuibo Production? Then...that's a small and medium-sized production company. If you don't do the work of the TV station production bureau, go back to a small production company?"

Kimura felt that Mizuhara Yui made a very stupid decision.

Mizuhara Yui said with a smile: "But it is this small production company that produced the famous Yuejiu drama. The size of the production bureau is more than five times that of this production company, but its results are less than two times. One percent.”

Kimura muttered: "Having said that..."

Mizuhara Yui didn't say anything more and walked straight away. Before leaving, she saw another acquaintance, a young woman wearing glasses. Mizuhara Yui had seen her before. Her name was Shiraishi Monet. She was originally Fujiwara Kei's assistant. . Later, under Kei Fujiwara's deliberate promotion, he became a screenwriter for episodes.

After Shiraishi Monet saw Mizuhara Yui, he hesitated for a moment, but he still bowed and said hello: "Mizuhara Producer."

Mizuhara Yui also nodded and left Fukuyama Station quickly. It was a pity that after so many years of preparation and hard work, the TV station contract that was finally obtained was just given up.

But for some reason, Mizuhara Yui's mood suddenly became much more relaxed at the moment. She walked to the parking lot, drove her car, and headed all the way to Water Wave Productions.

…

At this time, Kei Fujiwara was not working at Mizunami Productions. He went to NHK again. Since the end of his contract with Fukuyama Television, major TV stations have offered olive branches. However, due to various reasons, it seems that the relationship with NHK has not been established recently. The relationship became extremely good.

Initially, it was because NHK’s special documentary about him, “The True Colors of an Expert,” was aired and received very good ratings. Later, the two parties started cooperation in other aspects. For example, NHK invested in "Confession" and put several songs of Kei Fujiwara on the stage of the red and white song competition.

These songs made this year's Red and White Song Festival very popular. These songs also spread throughout Japan in just a few days. They were even sung abroad and became popular in Southeast Asia.

The popularity of these songs has even reached the point where they are sung everywhere there is a spring. The endless power contained in the song has also effectively alleviated the decadent atmosphere that was prevalent in Japanese society.

NHK executives are very happy. These songs not only have commercial value, but more importantly, they have a very good positive social impact. NHK is not a commercial TV station. As a national mouthpiece, a very important role is to positively guide social thoughts and public opinions, so it is very sensitive to social public opinions. Once the suicide rate rises in society, the director of NHK is sometimes even blamed for not providing positive guidance in the ideological and cultural fields.

These several cooperations also gave NHK a good impression of Kei Fujiwara. Kei Fujiwara also struck while the iron was hot. Under the introduction of Eikoro Yagami, he met a senior executive of NHK Production Bureau.

The NHK production bureau is divided into three organizations, the First Production Center, the Second Production Center and the Satellite Production Center. The Second Production Center is generally responsible for the production of entertainment programs, and Kei Fujiwara negotiated cooperation with them.

The senior management of the production center is also willing to talk to Kei Fujiwara. Everyone in the broadcast industry knows Kei Fujiwara’s name. This time, Kei Fujiwara is not cooperating with NHK in his own name, but in the name of the president of Mizuha Productions.

Fujiwara Keihe, the executive director of the production center, did not discuss it for long. He even didn’t even eat. After only ten minutes of drinking tea, he decided on two cooperation projects, a variety show project and a morning drama project.

The title of the morning drama is "Asa Is Here", which tells the story of the heroine Asa who founded a business in Osaka and established the first women's university in Japan.

As a morning drama, this TV series has extremely high ratings. The original show was broadcast in 2015 and directly broke the ratings record for morning dramas after the millennium, with an average ratings of 23%. Even many prime time shows have been left behind.

This morning drama has also had a profound impact. Not only has its lines become annual buzzwords, but it has also generated billions of economic benefits. It is a phenomenal drama.

If you are looking for a reference to express the influence of this drama in Japan, you can compare it to "Naoki Hansawa" or "The White Tower" in morning dramas.

Morning dramas are a relatively special form of broadcasting in Japan. They are also called serial TV novels. They were the earliest TV drama series launched by NHK in 1961. Unlike traditional Japanese dramas, which have one-hour episodes and one episode per week, morning dramas are aired every day, with five or six episodes per week, and each episode is only 15 minutes long.

Since the audience of morning dramas is almost all women, especially housewives, this type of TV dramas also mostly describe female stories, with women as the main characters, aiming to show the inspirational spirit of women.

Kei Fujiwara informed the top management of the Second Production Center about the general plot of "Asa Is Here", but the other party didn't listen carefully at all and couldn't wait to agree. The works written by Kei Fujiwara had no precedent of failure when it was on Fukuyamadai. NHK has extremely high trust in Kei Fujiwara.

After briefly describing the TV series project, Kei Fujiwara mentioned another project.

This project is a variety show, and its name is "Underage Advocacy".

This is a campus variety show starring school students, especially middle school and high school students. One of the important variety show segments is the Rooftop Confession Conference.

Kei Fujiwara accidentally saw relevant clips of this variety show on the Internet in his last life. He found it very interesting and deliberately watched the original version. Later, imitations were also launched in China, but creativity is a thing that flourishes and then dries up. Imitation is not interesting.

Fujiwara Kei informed the other party's senior management of this idea, and the other party quickly approved the idea, even omitting the senior management meeting to discuss the process.

The entire process from proposing an idea to having it approved takes no more than twenty minutes. The process is so smooth that it can make other producers, directors and directors jealous to the point where their eyes bleed. You must know that turning a production plan into an actual program costs real money, and when it comes to spending money, the senior management responsible for passing resolutions will be cautious. Fukuyama Station, under the leadership of Yoshida Kashi, is a relatively open TV station, and management personnel will not interfere excessively in the content creation of the production team.

However, some TV stations and production organizations with older concepts are not like this anymore. This is the style of NHK. But in the face of Kei Fujiwara's dazzling historical achievements, the executives of the production center were too embarrassed to say anything more for fear of showing their cowardice.

After confirming the intention to cooperate and negotiating the signing time, Kei Fujiwara left NHK, answered a phone call in the car, and then drove back to Mizuha Productions with the accelerator of the car.

After arriving at Mizunami Production, he went to the reception room without saying a word, and saw Yui Mizuhara sitting on the sofa, waiting for him for a long time.

Kei Fujiwara smiled and walked forward, extending his hand: "Welcome, Mizuhara, let's continue to fight side by side from now on!"