Chapter 638
In fact, how to mobilize the audience's emotions is a complex subject. Nowadays, many variety shows are unpopular. One reason is that they force chicken soup and sensationalism, but more importantly, they can't attract the audience to participate in them.
Why does the promotion seem stiff? In essence, it is still a problem of split perception.
Some stars and variety shows are too purposeful. The program group and the host cue the topic too directly. The stars themselves are absent-minded and have no interest in the program itself. They just wait for the promotion session to finish the business and go off work. There are too many such things, so the audience knows in their hearts "Oh, you want to promote the recent drama, right?" Naturally, they think that they are all forced cues and can't arouse interest in watching.
The same is true for programs that promote positive energy and focus on positive melodies. There is nothing wrong with the program group's starting point of wanting to convey beauty and warmth to the audience. It is also a good idea to discuss meaningful and in-depth topics through variety shows. However, when it is actually implemented, due to various reasons, it is impossible to lead the audience to invest emotions from the beginning. The audience cannot immerse themselves in the program, and subconsciously think that these forms are too preachy, so they don't want to watch it anymore.
On the other hand, the model of "Who is the Detective" is more mature than you can imagine, with novel role-playing settings, a reasoning framework full of suspense and fun, and even the "hardcore propaganda" of Luo Han, Qin Feng and others, which is funny and funny, is not something that a novice can come up with.
... What's more, Qu Nan is a film and television director!
In fact, if you think about it carefully, the content of the chat these people just had has nothing to do with the theme of the program "Who is the Detective". From the perspective of a single work, it doesn't matter if this part is cut out.
But those who really realize its value, such as the host Lin Yuqin who is watching the sixth round of works, have their pupils shaking instantly.
"Hello?"
He immediately dialed a number on his mobile phone, "Editor-in-Chief Zhang, it's me, Xiaolin, Lin Yuqin. Hey, hey... yes, I want to talk to you about something..."
At the same time, in the editing room.
"Okay, it's ok, this part is ok, you can go to add subtitles."
Qu Nan wiped his sweat, took a short break, picked up the eye drops and dripped a few drops into his sore and red eyes.
He seemed to be able to hear the buzzing of the phone in the deepest part of the bag even when he closed his eyes.
"Hiss..."
Qu Nan couldn't help but feel a sour feeling in his teeth.
He knew, he knew--how valuable was Teacher Qin's plan!
It's easy to know that many people called to negotiate the copyright of "Who is the Detective". Qu Nan was not mentally prepared yet, and didn't dare to answer any of them. He had to turn off his phone first, using the excuse of being busy with editing and post-production. But after a while, He Jiayi's phone also rang. It was obvious that it was very easy to get the contact information of a low-level intern like them in this circle.
It was too late to turn off the phone now, and he was afraid of offending people because of the subtle difference between "not answering the call when the ringing sounded" and "simply turning off the phone to refuse the call". He Jiayi had to cover up the difference and put the phone in the deepest part of the bag. Don't ask, if you ask, it's because he turned on the do not disturb mode and was busy checking the film and didn't notice it.
A minute later, Qu Nan opened his eyes, which were still bloodshot, and looked at the phone with mixed feelings.
It's still too scary... It's only been a short time since the single product was launched, and I'm afraid someone has used speed and fast forward to understand the context of this variety show, and then took action immediately.
Teacher Qin, this gift is too heavy——
Qu Nan wailed silently in his heart.
Putting aside the brilliant creativity and structure, the two points of "fixed publicity" and "prop implantation" emphasized in the planning proposal alone give it a strong commercial potential value.
And what does the current market look at?
It's precisely commercial value!
Investors only look at profits, and all other factors are only considered as "return risks" during the discussion process. Whether it is character, number of fans or anything else, what is finally presented on the desk is just a cold and straightforward data report.
And "Who is the Detective" has a novel and interesting idea, a rigorous process structure with humor, and a deep theme. The most important thing is that all of the above can be linked to commercial implantation. As for how natural the connection is and whether the audience will be disgusted, don't you know by looking at the barrage at this time?
The audience is laughing and watching happily!
This is enough to explain the core issue - "Who is the Detective" has done a very good job in catering to the market!
So, which investor is not tempted?
Which TV station is not interested?
Even people like Qu Nan who don't have a broad vision can imagine its power on the spot, let alone those old behind-the-scenes producers in the industry with sharp eyes?
Even if you follow this thread and diverge freely, for example, taking advantage of the momentum of this type of role-playing and reasoning program, quickly create a rough variety show that is not so perfect, you can use this momentum and heat to make a good start.
If "Who is the Detective" is just an inconspicuous small online variety show, it may still rely on word of mouth to gradually become famous, but it is different now, because "Entertainment Intern" is in the semi-finals!
It is the time to attract much attention!
As soon as the single product of the work came out, it directly triggered the attention of the industry.
This circle is like this, it is common to become famous overnight and become rich overnight.
After tonight, the names "Qu Nan" and "He Jiayi" will definitely be remembered by some discerning and powerful behind-the-scenes bosses, and will be linked to the show "Who is the Detective?"
Qin Jue simply - no, not simply - she just gave away a huge wealth for nothing, and also brought with it a bunch of immeasurable fame and status.
Just give it to me, just give it to me...
No wonder Qu Nan and He Jiayi's eyes turned red at that moment.
Okay, okay, don’t think about it!
Qu Nan, you can’t be shaken now! You promised the monitor!
A person should be grateful! Everything just goes as planned!
Taking a deep breath, Qu Nan shook his head vigorously, clenched his fists to give himself a boost, and once again devoted himself to editing the film with endless gratitude and emotion.
…
"Teacher Zhan, come here, sit here!"
Qin Feng stood up and gave up his seat to Zhan Xuesong with a rare smile.
"Hey, hey, don't, don't, don't!"
Zhan Xuesong quickly waved his hand to refuse, but Qin Feng held down his wrists and shoulders.
"Don't push me back and forth. Can you hold me down?" he "threatened" unceremoniously.
Zhan Xuesong sat down funny with his shoulders pressed down, next to Luo Han on the right, while Qin Feng smiled and moved to the seat next to him, which was the second seat from the right.
Four men with different temperaments sit in a semi-arc shape. Starting from Ming Qian on the far left, he is handsome and cheerful, gentle and gentle, solemn and upright, and bohemian. At a glance, it is extremely clear and you can easily tell who is who. .
"Hey~ Not bad. This is so harmonious!" Qin Feng crossed his legs with satisfaction, "Teacher Luo and Teacher Zhan sit in the middle, and our program suddenly became serious."
[It’s just because the two of them are not as wild as you hhhh]
[Really, I suddenly felt different #稨笑]
"What about the two of us?" Ming Qian, who was sitting opposite him, asked with a smile.
"We are responsible for styling and fashion."
As he spoke, Qin Feng glanced down at his collar, then raised his head and said, "You see, fashionable people like us have to sit a little sideways to neutralize their aura of veteran cadres."
[Hahahahaha this guy is here again]
[Indeed, your low-cut dress is not serious at first sight #LaughCry]
"I want to make a correction." Zhan Xuesong pointed his finger seriously, "cadres are OK, seniors are not."
"Hahahahaha..."
Lohan laughed next to him.
The arrival of Zhan Xuesong accelerated the process of the "Detective Gathering" segment of the pilot film. The sound of "ta-ta-da" high-heeled shoes was heard, and Wang Rou's figure appeared at the entrance.