Chapter 171 Tao Heng Blew Himself up on Weibo

It has to be said that the marketing of foot washing water shocked people in the industry so much that when Xu Nan mentioned marketing, Mimi thought of the foot washing water.

In fact, he is not the only one, many people in the industry regard foot washing water as a classic case of marketing.

Many people even think that the reason why this garbage movie "Captain China" has a box office of one billion is because of its powerful marketing.

Having this precedent has made many distribution companies extremely confident, thinking that marketing alone can make a movie a box office hit, and it doesn't matter whether the movie is good or not.

So Zhang Yange, Chen Pengfei and others really have some reason to boycott Xu Nan. Xu Nan has indeed brought some changes to the entertainment industry, and it seems that this change is not good.

As a star, Mimi doesn't want to worry about that much. She only cares about the box office of "Spider-Man" now.

At first, she thought that maybe Xu Nan wanted to repeat the marketing miracle of "Captain China" and use the foot-washing water trick to make "Spider-Man" a box office hit.

But when she thought about it carefully, she thought it was impossible.

I’ve already used this trick once, and it probably won’t have any effect the second time.

No matter what it is, the first one has special significance, the second one is lost to everyone.

It probably doesn't make much sense to use footwashing water when the "Spider-Man" movie is released.

"Director Xu Nan, I took a certain risk when I participated in "Spider-Man" this time. I hope you won't lie to me." Mimi had to say.

Now she just hopes that the secret Xu Nan said will be effective and can increase the box office of the movie.

Xu Nan immediately replied: "Don't worry, I won't cheat you. You hope that "Spider-Man" will be a box office hit, and I also hope that this movie will be a box office hit."

"Don't forget, this movie was fully invested by Summit Films and it failed."

"There's no way it could fail, the movie has actually made money."

"By the way, you can use the news of 30 million yuan for advertising placement for marketing purposes. Let's just say the advertiser placed it for your sake."

"How about I treat you well?"

Mimi nodded.

It's true that the advertising placement is worth 30 million, and it will be very good for her to spread the news.

Although part of the reason for the 30 million advertising placement is because of Xu Nan, she also has a share of credit.

Spreading this news will be very beneficial to increasing her commercial value.

"In addition," Xu Nan continued: "The filming of "Spider-Man" will start soon, and the marketing of the movie can almost be started."

"I know you will also market this movie to maintain exposure, but I have a request. During this period, you must inform me when you are marketing, because I want to prevent your marketing from having an impact on the movie itself, and"

Just when Xu Nan and Mimi were communicating about matters that needed to be paid attention to during filming, Yu Fei suddenly ran over.

"Mr. Xu, the situation is not good."

Xu Nan frowned: "What's wrong?"

"Look at this." Yu Fei handed over his mobile phone.

Xu Nan lowered his head and saw that Tao Heng's Weibo homepage was on the screen. He had just posted a new Weibo, and the content was groundbreaking.

"Dear netizens, this is the first Weibo post I have posted since the movie "Captain China" was released. The previous Weibo posts were all directed by Xu Nan, including the following three film reviews."

[Shoddy service, ridiculous plot, ridiculous lines, and rubbish acting, "Captain China" is a movie that cannot find any advantages. 】

[A director who has trouble with acting, and Bai Fumei, who cannot act at all, jointly created a miracle in the history of Chinese film. 】

[I guarantee the lives of my whole family. If the box office of "Captain China" exceeds 300 million, I will drink Lin Hongxiu's foot washing water. 】

"The above three film reviews, especially the last one about foot-washing water, are all written by Xu Nan himself, including the later begging for mercy on Weibo, the verbal bet, and kneeling down to beg everyone not to watch the movie and video. They are all "China "Captain" director Xu Nan's personal instruction. Below is a screenshot of our call record."

【picture】

【picture】

【picture】

"What happened is this. The day before "Captain China" was released, director Xu Nan personally found me and wanted me to write a film review.

To be honest, it is very common in this industry for film and television producers to ask film critics to write reviews and praise movies. I have done it before, so when Xu Nan approached me, I was not disgusted, but I was excited to receive it. Shanzi was happy until I finished reading his marketing plan for foot washing water. "

"I have to admit that this is a genius marketing plan. At that time, Director Xu Nan promised that he would give me a reward of 2.1 million yuan after the incident was over. I was tempted and chose to sign a contract with him. Below are photos of our contract and Check photo.”

【Picture Contract 1】

【Picture Contract 2】

【Picture Contract 3】

【Picture Contract 15】

【Picture check】

"The whole marketing process is like this. The movie "Captain China" was released, and then I posted three movie reviews in a row, pretending to be a normal movie critic, making you mistakenly think that I wrote Footwashing purely out of disgust for the movie. Water movie review, take the opportunity to spread the foot-washing water story."

"Then Xu Nan's help spread the meme to the entire Internet in the shortest possible time. Netizens thought they were making a meme, but they didn't know that all of this was controlled by Xu Nan, the mastermind behind the scenes. The next thing is You know that."

"Lin Hongxiu prepared foot-washing water, and then I accepted an interview and responded, pushing the popularity of the foot-washing water to the highest level, and then there was a celebration party and a verbal bet."

"From beginning to end, all of this was designed by Xu Nan with the purpose of marketing his movie "Captain of China". Facts have proved that he was successful. He successfully marketed the bad movie "Captain of China" to a box office of one billion. However, the majority of netizens have been deceived by him from beginning to end and played along with applause."

"I could have kept this secret forever, because this is a very normal transaction. Such transactions happen all the time in the industry. Many people are doing it, and I am not the only one."

"I also know that this Weibo will definitely cause controversy after it is posted, and some people may even doubt my motives."

"But I still chose to post this Weibo because my conscience does not allow me to remain silent. We cannot take it for granted just because darkness has always existed."

"If a bad movie can get a higher box office than a good movie through marketing, then who will make good movies in the future. If this continues, how can Chinese movies progress and how can they shoulder the important task of cultural communication?"

"If all of us remain silent, then the darkness will continue to exist, gradually grow, engulf us all, and there will be no more light in the world."

"So, I posted this tweet."