Chapter 318 The First Cannon Fire (24)

On the 20th, the promotional team of "The Fox Wife" arrived in Wuhan. The movie has been released for five days. We only know that the box office in the first two days was 14 million, but we don't know the subsequent box office results...

Of course, the distributor gave an estimated value: five days of release, box office of 22 million...

After all, this is my first time doing distribution, so I don’t dare to boast too much…

Before 2004, domestic box office statistics were all done manually, which was not only time-consuming and labor-intensive, but also not accurate enough.

Starting in 2004, the government launched a software system to calculate box office through the Internet, and the person responsible for releasing statistics is the General Administration's Film Special Funds Office.

This is the only authoritative box office statistics agency in China. It comes from the actual data received by computer ticketing terminals in theaters across the country. It is released every Tuesday and published in the "China Film News" every Thursday.

However, due to the delayed release and lack of legal online reprinting, the awareness and influence were very limited.

To be honest, most people don’t even know what China Film News looks like.

This is a loophole. The information is not transparent, which allows the issuer to brag unscrupulously.

Tang Ren and Tianmei Company were new to publishing, so they didn't dare to brag, so they gave similar figures...

The result of 22 million is already very impressive.

In five days, it directly broke the upper limit of genre films-previously, the highest box office in the Chinese thriller genre was "Please Close Your Eyes When Dark" with 20 million...

Therefore, the propaganda must continue...

Mobilize as many viewers as possible to buy tickets.

The promotion of "Mountain Village Fox Wife" continues...

In the past few days, there have been publicity campaigns in major cities, and the questions they asked were all about wheelbarrow talk, so there is no need to go into details.

But today a reporter asked something different.

"The actors in "The Fox Wife" have a lot of overlap with those in "Sword and Fairy". What were the considerations?"

Shen Xudong was stunned for a moment, and he really had a new question, so he answered: "The script of "Village Fox Wife" was released during the filming stage of "Sword and Fairy". After the script was written, it went directly to the preparation stage. To save trouble, we also selected the actors from I chose it from "The Immortal Sword"..."

"Then why didn't Liu Yifei appear?"

"...I don't know about this...I'm just a screenwriter, not responsible for finding actors..."

…

Shen Xudong still saved face for Liu Yifei in public...

Cai Yinong didn't know that. She directly revealed the reason during the interview: her agent didn't like "The Village Fox Wife"!

It attracted a lot of media coverage.

"Fairy Sword" is currently airing on terrestrial satellite TV, and Zhao Ling'er is also popular. If there is any news at this time, it will be reported!

Recent reports from "Mountain Village Fox Wife"...

Some of them are negative, basically saying that they have no artistic value.

Because "Peacock" is released...

Berlin Film Festival Jury Prize Silver Bear Award-winning work, Gu Changwei's first film...

Follow "Mountain Village Fox Wife" for marketing.

Things like ‘the literary and artistic attributes of movies’, ‘the box office of Berlin Film Festival award-winning works is not as good as a horror film, this is the tragedy of the movie’…

Although the promoters of "The Village Fox Wife" are not happy, but...it's hard to say anything. The general view is that since it is an award-winning movie, it is understandable that the treatment will be higher!

Just step on it, it won't affect the box office revenue of "The Village Fox Wife"...

At this time, relevant news about Liu Yifei's blindness broke out, which to some extent can be regarded as a bonus for "Mountain Village Fox Wife"!

Shen Xudong was very unhappy, not because of Liu Yifei's incident, but... the announcement of "Peacock" was too much!

It can be seen that some comments are criticizing "The Fox Wife", as if the popularity of "The Fox Wife" is a harm to Chinese movies...

…

On the 22nd, when the crew returned to BJ, a reporter specifically mentioned that "Peacock" had a box office of 2.2 million in its first weekend and wanted to give the crew their opinion.

Shen Xudong finally couldn't bear it anymore and fired for the first time:

“Our film critics have always despised commercial films and praised literary and artistic films. This is understandable, because commercial films themselves are about excitement, and the elements they use are also popular with the audience;

Those who are engaged in academics and those who study movies must know that while laymen only watch the excitement, experts have to look at the door..."

"But I find that our reviews always ask the audience to support artistic films, which I don't understand. After all, artistic films will not become the mainstream in movie theaters around the world!"

"I don't understand why domestic art film directors are always obsessed with various shots and images and abandon basic narratives. Art films themselves are niche films, so why do you expect the public to pay for it? The Chinese film market has only been open for a few years. ?”

"Those who make literary films, directors, actors, and even audiences, must not only despise commercial film audiences in terms of aesthetics, but also crush commercial films in terms of film quality, and also want to keep pace with box office... Why do you guys have to take advantage of all the good things? What’s up?”

"Berlin Silver Bear Award? So what? To promote a movie, just promote the movie. What's the point of stepping on "The Fox Wife"? If you have the ability, let the audience buy tickets. What's the point of swearing?"

Finally, he added: "Commercial movies are about popular art and cater to the public's aesthetics and public expectations. It is a very natural economic law for commercial movies to sell well. I don't understand how the best-selling movie "The Village Fox Wife" can be considered a Chinese movie. Are you sad?"

As soon as these words came out, the scene was quiet for a while, and then it seemed like a pot exploded, and everyone raised their microphones:

"Xudong, do you think the promotion of "Peacock" is inappropriate?"

"So, you are saying that "Peacock" is not worth buying tickets for?"

"Xudong, are you declaring war on Bona?"

Well, the publisher of "Peacock" is Bona...

"I don't mean that!" Shen Xudong waved his hand: "I have watched "Peacock", the original novel and the movie. Of course it is a good movie, but it is not the same genre as "The Village Fox Wife" at all. Why does it have to be Compare them together? When we promoted "Outstanding Citizen" last year, we didn't say anything about the sadness of Chinese movies!"

"But literary films are a necessity in the film market!"

"Of course I know!" Shen Xudong nodded: "This is the basis for ensuring the cultural diversity of movies. Various non-mainstream and avant-garde techniques may develop into mainstream in the future. However, if the mainstream itself does not exist, all kinds of To be unconventional is to be a circus.”

"In addition, there is no necessary relationship between winning an award and high box office. Whether you can win an award depends on artistry or the aesthetic standards of the judges, and whether you win a high box office depends on entertainment or marketing effect!"

"What movies should the audience choose to watch? Do they have to be educated? Are they addicted to being a father? It is because of the existence of these people that the term "artistic film" has been ruined!"

"Nowadays, when the average audience hears the word art film, they subconsciously think it is obscure and difficult to understand, and it must not be good to watch!"

…

The reporters are very satisfied, and Shen Xudong is also very happy. This is a small test of his skills!

Shen Xudong has been holding back a lot of things to say about artistic films, commercial films, etc., but what he said last time was directly quoted by reporter Zhang of the "Beijing News" and became a negative example...

This time it was a public response.

Although they are all sarcastic, the words are still used carefully...

Sure enough, the next day, various reports from print media and online media...