Chapter 536 The First Wave of Pretense in the New Year
The publicity and distribution cost of "Manslaughter" is about 10 million yuan after deducting business cooperation.
Oh, business cooperation includes product placement advertising, marketing cooperation, event naming, and sales revenue from derivatives.
Of course, "Manslaughter" basically has no derivatives...
The bulk of mainland revenue comes from the box office, with an opening of 46, which is 70 million. Overseas revenue is controlled by Golden Harvest. According to statistics, after deducting publicity and distribution costs, almost 30 million was recorded. South Korea and Japan sold US$2.7 million and US$3.2 million in benzene sales ports, and European sales were To MK2, no refund yet...
TV copyright, DVD audio-visual copyright plus one dollar is 12 million.
In other words, the total revenue of "Manslaughter" was 150 million in the first installment!
Of course, everyone has to share the money.
Gong Li's 15% profit share, Jiahe Investment's 20%, Taihe People's and China Film's investment each 10%...
Tianmei Media ‘only’ gained 67.5 million this time…
It looks like a lot, but compared with the increase in Jiahe's stock price because of "Manslaughter", it's nothing - because of "Manslaughter", Jiahe's stock price soared 105%...
The market value exceeds HK$1 billion, second only to Emperor's HK$5.5 billion.
You must know that Jiahe was half-dead like China Star before - China Star's market value was less than HK$300 million for five consecutive years...
Suddenly took off?
Obviously, leveraging the mainland film market...
The biggest impact of this incident is that Xiang Huaqiang became interested in movies. This is a topic for later, let’s not mention it for now~
The market value of Jiahe has skyrocketed, and the value of Shen Xudong, the largest shareholder, has doubled!
This thing makes more money than Shen Xudong made in three years of making movies.
Therefore, nothing can be compared to playing finance. No wonder so many film and television companies in later generations like to cause trouble. The announcement of a film list of Ta Ma can increase the market value of 1 billion...
Isn’t the announcement of the film list exciting enough?
It’s okay, there’s still a set list tour...
If you attract a few big stars to the platform, the market value must not skyrocket...
…
"It shows that the secondary market is still immature... In fact, Golden Harvest's issuance capabilities and its theater chain data do not match the original market value..."
After New Year's Day, Sina Entertainment made an appointment with Shen Xudong to talk about the Lunar New Year holiday...
Yes, let’s talk about the Lunar New Year movie, not a movie!
After all, he is now the boss of Jiahe, an industry leader...
The first topic is the skyrocketing share price of Jiahe and the increase in his net worth.
Shen Xudong's face was serious: "Actually, to be honest, I have no concept of money. After I made millions from "The Screening Room" when I was a freshman, I have never been short of money."
"I actually don't understand the stock market. I have been buying Tencent's stocks before, and they have risen almost 20 times, and I have not sold them..."
"As for Jiahe's shares, it's even less likely to be sold easily. So does the increase in the numbers on the books make sense to me?"
The speech of "I'm not interested in money" ended and moved on to the next topic: Wang Shuo commented that Zhang Yimou is a decoration person!
Shen Xudong actually wants to thank Beijing Circle...
This time "Manslaughter" can be released smoothly because people in the industry are protecting him!
But Wang Shuo was not among them, so he said without scruples: "Some people have a little talent when they are young, but they use it up when they reach middle age. Later, they go downhill, rest on their laurels, and let the society pay attention." he…"
"This is called histrionic syndrome. Most local taxi drivers in Sijiu City are like this. You can find any taxi driver and he will tell you about what happened in the sea yesterday!"
Of course, Shen Xudong must not scold Wang Shuo: "This was said during a dinner party in private, and a reporter broke the news. In fact, I can also scold people in private..."
"Who did you scold?"
"When we were in college, we scolded Fang Qiu. In those days, everyone dared to scold Fang Qiu. After drinking, even Angelopoulos, Kieslovsky, Kusturica, Tarkovsky, Ingmar Bergman can even be criticized without fail, let alone Director Zhang and Director Chen..."
The host then asked: "So, have you watched "The Golden Jacket"?"
"Watching."
"What about the movie itself? What do you think of "The Golden Armor"?"
"Haha..." Shen Xudong smiled, and then said: "It's a very typical blockbuster!"
"How to say?"
"Why do China's blockbusters come one after another, and they only feature ancient costumes and martial arts films? There is only one reason: they are easy to sell in overseas markets."
"Then what do you think of "The Golden Armor"?"
"Actually, from the perspective of the movie itself, "Golden Armor" is not bad, it is very strong, very fierce, and very enjoyable...gold, colored glaze, extremely luxurious.
Regardless of whether the media or individuals are criticizing or arguing about "The Golden Jacket", I can understand it. After all, it has become a habit to scold Zhang Yi, and it has already become fashionable to scold all domestically produced films. If you don't scold me, how can you look noble? "
"Many people say it's very pornographic..."
"The core of the movie "Golden Armor" is not suitable for commercialization. Commercial movies are often very simple, and evil prevails... "Golden Armor" is very depressing, and it can even be said to be a very dark story. So how can it be included in commercialization? What about gimmicks and selling points to win over the audience?
Astringency, violence, or sex and blood are the only magic weapons to attract the audience!
Therefore, there must be Juru!
This is understandable from a pure market perspective. Of course, in terms of the fit between commerciality and artistry, there is a big difference...
Shen Xudong expressed his views very 'fairly'...
After all, Ah Mou's opening ceremony shocked the world, and... Shen Xudong also thought that Ah Mou could join Golden Harvest.
No matter what, he is also an internationally renowned director!
He doesn't even need to make a movie. As long as he announces his joining, Jiahe's stock price will rise.
"Then "Manslaughter" ended with 178 million..."
"I'm not very satisfied with this box office!"
"Not satisfied?"
Shen Xudong continued to look serious: "In the Hong Kong film market, "Manslaughter" has won the box office championship for three consecutive weeks. "The City" and "The Golden Jacket" are no match... But in the mainland, "The Golden Jacket" has overtaken "Manslaughter" and "The Hurt" The film schedule of "City" is also higher than ours..."
Before the host could ask questions, Shen Xudong continued: "Before the release of "Golden Armor", the box office of "Manslaughter" in the ten days was 136 million. In other words, after the release of "Golden Armor", "Manslaughter" only received 42 million The box office, this is unreasonable! Our movies have a good reputation and high attendance, but we just don’t schedule movies! There are many cinemas that only schedule two or three shows..."
"Especially during the Christmas period. Let me give you an example. BJ's Oriental Plaza almost never has a schedule during the Christmas period. It is an iconic cinema. It has "The Golden Jacket" and "Scarcity"... I think it's pretty good. Incredible!"
"The data we received from the 22nd to the 25th, the box office of "Manslaughter" was 9 million, and the box office of "Hurt City" was 20 million... But the attendance rate of "Hurt City" was obviously not as good as ours..."
"Later, the theaters adjusted their film schedules, but the viewing craze for "Manslaughter" has passed. I think "Manslaughter" has lost at least 30 million at the box office after this wave!"
"The biggest lesson from this matter is that we must contact the theater in time..."
The host changed the topic: "Have you watched "The Good Man of Three Gorges"?"
"I saw it...it's an award-winning movie after all!"
"Then you think that a good movie like "The Three Gorges" failed miserably at the box office..."