Chapter 656 Only if You Miss Once in a While Can You Act Like a Normal Person

The original box office of "Unfortunate Journey" was 37 million, and it was obtained with almost zero publicity!

It's a box office miracle.

There is also "Kung Fu Dream" on the same schedule...

You must know that it was still an era of co-productions. Xu Zheng and Wang Baoqiang were just familiar actors and did not have much box office appeal...

It was able to win 37 million at the box office purely due to the story itself.

And it laid a solid foundation for the ‘囧’ series.

Of course, "People on the Road" is not without its faults.

In fact, the last two series of "囧", "囧囧", "囧" and "囧", are more entertainment-focused.

Only the plot of "People on the Road" can be said to be close to reality, especially in terms of story obstacle design: not being able to buy tickets during the Spring Festival travel season, the train breaking down on the road and the car being diverted, this is something that happens in real life.

In the latter two films, "囧", in which Thai smugglers get into trouble, is like child's play; in "囧, Hong Kong", he wears an iron head and provokes gangsters to spread their ashes and make a movie to catch moles and jump from high buildings...

They are all extra-dimensional events that can only be found in comics, making people have no sense of involvement and can only have fun.

But just because the tone of the first part is more realistic, the obscene paragraphs like "I was defrauded by a beggar, only to find out that the beggar was a school teacher who asked for money just to save a student's life" are completely divorced from reality, which is very disgusting. ,Difficult to accept!

Although some viewers know that this is based on real events, when placed in a movie, it just seems abrupt and inappropriate.

"Unfortunately" was originally a basic realistic and slightly exaggerated absurd comedy, but because of such a plot, it became completely different. Its level of dross is comparable to that of the undercover scene in "The King of Comedy".

Therefore, Shen Xudong deleted this paragraph...

However, this is not the main reason why "Journey on the Road" exceeded 10 million on its first day. The main reason is because of the good promotion!

In terms of offline aspects, not to mention poster laying and theatrical distribution, it completely showed the means and momentum when "Stone" was released.

Online, "A Date with Lu Yu" and "Happy Camp" are both available.

All you need is exposure.

In addition, the behind-the-scenes lineup is luxurious: producer and screenwriter Shen Xudong, producer Ning Hao, and director Xu Zheng.

It’s a movie that Shen Xudong + Ning Hao highly recommend!

Therefore, even if February 21 is not a particularly good schedule, "Awkward" still scored 10.2 million at the first-day box office...

…

"What about word of mouth?"

“The reviews are very good.”

"Let me see."

After entering the office, Shen Xudong immediately entered work mode and flipped through the newspaper's reviews of "People on the Road"...

Oh, generally film and television companies subscribe to a large number of newspapers and magazines...

At least that's the case at this stage!

After roughly reading through it, all the major newspapers had the same opinion on "The Lost Way": "It is an exaggerated but not exaggerated movie. Although the ending is a little deliberate, it is not too over the top, which does not affect it as a good comedy. piece."

Uh, exaggerated... specifically referring to "Yangtze River No. 7"...

That's right, many newspapers directly said that ""The Journey" is superior to "Yangtze River No. 7" in terms of sincerity and plot..."

This is not a press release issued by the company, but the opinions summarized by major newspapers and magazines.

This shows how unpopular "Yangtze River No. 7" is!

Online... "On the Road to Misfortune" is even more popular. The Tianya Forum and the Movie Box Office are discussing the movie. Even the front pages of the three major portals are reporting on "The Road to Misfortune"...

"How much did you spend on publicity?"

"...about 10 million..."

"...an additional 10 million!"

"Well...I'll make arrangements right away."

Shen Xudong remembered something: "...I remember that Du Qifeng's "Detective" was also released yesterday? How was the box office?"

"Less than 300,000..." Chen Xi continued: "Du Qifeng is only a little more famous, but he is not a hit at all..."

"...No, his romance movies...are quite popular."

Shen Xudong felt that he needed to say something fair.

Hearing this, Chen Xi shook his head: "Anyway, I know that "The Iron Triangle" and "Butterfly Flight" are terrible..."

By the way, I would like to add: "The Hong Kong film market does not need a master, one Wang Jiawei is enough!"

"Kevin Johnnie is not really a master, he is famous because of his box office..."

Johnnie To became famous through blockbusters. "The Judge" won the annual box office championship. Around the turn of the millennium, he took over the Hong Kong local film market with "A Man and a Widow", "Slimming Man and Woman" and "Chung Wu Yan". Then he Just became famous.

As for contribution…

There is also Johnnie To's violent aesthetics, but he has not proven himself in the world.

But Johnnie To takes himself seriously and always praises Hong Kong movies, but he has long been unqualified to represent Hong Kong movies!

Bringing it back, Shen Xudong just suddenly thought that including "On the Road" is scheduled to be released on February 21st, it was not deliberately targeted.

In the original time and space, the box office of "Detective" was very poor.

Although it was touted to be amazing, this film failed at the box office. Hong Kong movies that fail at the box office have lost everything, unless you are Wong Kar-Wai!

"Okay, you continue to watch "People on the Road"..."

"Yeah." Chen Xi turned around and was about to leave, but suddenly thought of something: "Would you like to write a blog to promote "People on the Road"?"

"...I was just about to write."

"then I will not bother you…"

…

Xu Zheng is no longer a rookie, and this is not his first time acting in a movie.

Having participated in the promotion of "Stone" and "Racing", I naturally know what 10.2 million on the first day means.

This schedule, this is the first-day result, and this word-of-mouth, means that "Awkward" is well on its way to breaking 100 million!

In fact, he was a bit complaining about this schedule.

It is neither a summer season nor a Lunar New Year season, or even a somewhat weak post-Spring Festival season...

Moreover, the audience experienced the baptism of two comedy movies, "Yangtze River No. 7" and "Slam Dunk"...

Then, Chen Xi said to him: "This is the effect we want. In the comedy film competition between the three places across the Taiwan Strait, what we compete for is the story!"

Xu Zheng... is still a little timid...

No way, "Yangtze River No. 7" has Stephen Chow, and "Slam Dunk" stars Stephen Chow...

"So, let's stagger the release time. You have to have confidence in Xudong and Ning Hao!"

Of course Xu Zheng has confidence in Shen Xudong...

Box office myth!

It's just that...the failure of "Love Has an Afterlife" made him less confident...

I'm very worried that "Awkward Journey" will become a niche carnival like "Love Is After Life"...

Fortunately, the 10.2 million sales of "Unfortunately" on the first day made him relax and become more confident in future promotions!

The promotional and roadshow arrangements for "A Journey Away" are very full, and they deliberately avoid first-tier cities.

The first stop was Wuhan yesterday, and the second stop today was Changsha. We arrived in Changsha at 9 a.m. As usual, we went to Jiahe Cinema first, and a bunch of reporters and media had already arrived in advance.

Start by signing autographs and taking photos in the lounge - leaving some gifts for movie fans for the studio.

Then he briefly accepted interviews with several media. The first question surprised Xu Zheng. The reporter asked: "Director Xu, in the blog Xudong just posted, he compared "Yangtze River 7" and "Slam Dunk" ", "People on the Road", and then analyzed the comedy characteristics and differences between the two sides of the Taiwan Strait and the three places. Do you agree with his point of view?"

"...I'm sorry, I didn't read his blog. What did he say?"

"He said that Hong Kong comedies tend to be nonsensical. Rather than saying that the audience likes nonsensical comedies, it is better to say that the audience likes Zhou Xingchi; Taiwanese comedies focus on imitation and spoof... He has a very low evaluation of "Slam Dunk", saying that it is a parody of "Shaolin Soccer" "A parody of..."

"What about mainland comedies?"