Chapter 790 Breaking 100 Million in the First Week?

Many people say that in China, even if close to 50% of the box office is given to cinemas, it is basically only enough to cover the construction and operating costs of cinemas. Cinemas can only make money from popcorn, drinks, peripherals, games, etc. If cinemas get If the ratio is even lower, you will basically lose money, and no one will be willing to build and operate theaters.

So, only China’s cinema chains have the highest operating costs in the world?

Producers and distributors take more from the box office of American movies, but theaters take less. Is it because the cost of American theaters is low?

This reason simply does not hold water!

In addition, since theater chains are so unprofitable, why did the next few years usher in a wave of theater construction?

Obviously, there is indeed money to be made in operating a cinema!

Specific to the distribution ratio between film studios and theaters, the current status quo is mainly the product of one system. It will only take ten years for the film industry to be fully marketized. For this distribution ratio, all film studios should really thank Zhang Yimou and Zhang Weiping...

Because, the initial ratio was 35%...

Why does Zhang Weiping keep making trouble? He is the producer, so of course he is more interested in the interests of the producer!

Actually, it’s of no use…

Including this time's "Jinling Thirteen Hairpins" is also the product of coordination by the competent authorities...

Later, the five major producers competed with theaters again, and the People's Daily published an article: "The Cold War of Account Sharing, Who is the Winner?" 》. The article explains the current situation from the perspective of the industry. The sentence at the end has attracted great attention from theaters: "Instead of focusing on each other's bill sharing ratio, it is better to think about how to win back the audience with better movies."

Blame the producers clearly!

After all, theater chains are responsible for millions of labor costs...

But Zhang Weiping was very domineering and directly said, "If any theater disagrees, I will stop issuing keys." By the way, he also invited the heads of the eight major theater chains to watch "The Thirteen Beauties" together.

“I want you to take a look at the product and see if it’s worth it!”

The news about Zhang Weiping's solo battle with eight major theater chains filled almost all reports during the Lunar New Year holiday...

Many people are concerned about Tianmei's attitude.

After all, Timex is the leader in the entertainment industry in mainland China. Then, Bona came out first: "Bona produces "Close Enemies" and will not increase the ticket price or increase the bill sharing ratio."

It’s clear that you are holding back!

"Intimate Enemies" is the second play directed by Xu Jinglei and produced by Bona.

But this drama is placed in the Lunar New Year slot...it doesn't have enough weight.

As we all know, there are actually two dramas competing for the Lunar New Year this year - "The Thirteen Hairpins of Jinling" and "Flying Swords of Dragon Gate"...

Moreover, Tianmei Media must take a stand because their Jiahe Cinema Line belongs to the eight major theater chains...

Sure enough, in the afternoon of the same day, Jiahe’s Gao Jun directly announced his opinion on Weibo: the distribution ratio of the film studio should be dynamically adjusted. For example, when the film just starts, the film studio will get the absolute majority. As the release time continues, the theater will allocate The proportion is gradually increasing. I think we can share 45% in the first week, 44% in the second week, 41% in the third week, and after the fourth week, the producer will get 40%. As for increasing the movie ticket price, it is completely unnecessary. We The pricing of movie tickets has been in line with developed countries...

…

Shen Xudong is very concerned about this matter. Zhang Weiping's battle with the eight major theaters should be the best time to fight for the division of accounts.

From now on, it will be impossible to adjust!

You can win the so-called alliance with the front foot, but then they can secretly communicate with the theaters about the music.

The original time and space is that in 2012, when the five major distributors went to war with 13 theaters in order to increase their share of profits, Huayi was the first to run away with "1942", which led to the collapse of the alliance of the five major distributors. After that, there was no Which publisher would dare to challenge theater chains again.

In addition, in terms of account sharing ratio, Hollywood movie box office only accounts for 20% of movie revenue, and large companies are supported by media groups. Therefore, the six major Hollywood companies are particularly strong and can get 60%. We are completely the other way around, with box office revenue accounting for 60%. 80%, so the theater chain is strong.

This year is pretty good, just Tianmei and Zhang Weiping...

Zhang Weiping was sprinting in front, and Shen Xudong certainly couldn't do nothing!

Gao Jun actually meant what he said...

For a commercial film, the box office in the first two weeks will basically account for more than 80% of the total box office...

And then... "A Little Thing About First Love" came out.

…

The promotional target of "A Little Thing About First Love" is "Those Years"...

"Those Years" is really awesome and has become a hit in the Chinese-speaking region. It was a box office hit in Hong Kong and Taiwan. On August 19, "Those Years, The Girl We Chased Together" was first released in Taiwan. It exceeded 100 million in the first four days and the final box office was 4.1 billion, the unit is New Taiwan Dollar, equivalent to RMB 85.78 million...

It has become the third most popular film in Taiwan's Chinese-language film history, behind "Cape No. 7" and "Sediq Bale" (Part 1).

On October 20, the movie was released in Hong Kong.

Frequent spectacle: long queues at the cinema!

The final box office was HK$61.86 million, second only to "Kung Fu", ranking second in Chinese film history...

The third is "Shaolin Soccer" with 60.73 million, and the fourth is "Dicky Detective" with 60.21 million...

I would have known that before this, Taiwanese films had received a cold reception in Hong Kong. Even "City of Sadness" only sold less than 2.5 million Hong Kong dollars!

Bringing it back, the publicity for "A Little Thing About First Love" is actually not overwhelming. It can be considered a decent one at most. Moreover, the media are now reporting on Zhang Weiping's affairs, and on December 1st, "The Legend of Hongmen Banquet" and "Happy Magic" will be released. It's showing...

"The Legend of Hongmen Banquet" will be released on November 29th. It has a head start, with 30% of the film schedule;

The starring cast of "Happy Magic" is very strong: Huang Baiming, Yan Ni, Wu Chun, Louis Koo, Zhang Jing and Wu Qianyu, accounting for 25% of the film schedule;

Oh, the film schedule for "A Little Thing About First Love" is 28%...

Then, the box office on the first day was 19 million!

Not to mention, the next day, the box office was 23 million on Friday, 34 million on Saturday, and 31 million on Sunday...

That's right, in the first four days, the box office exceeded 100 million, and it was 110 million!

Not only colleagues in the industry were confused by this result, but even those within Tianmei Media were surprised...

It exceeded 100 million in the first four days!

Then doesn’t the total score start at 300 million?

And the reputation is very good...

——If you knew that "First Love" was so popular, you wouldn't have planned it to be the first to be released during the Lunar New Year. You must know that "Jinling Thirteen Hairpins" will be released on the 12th, and it will only be scheduled for 11 days if it is fully booked...

The hot performance of "First Love" quickly triggered follow-up reports from the media. From the main creator to the actors, including screenwriter Qin Wen, everyone became popular...

The attention Reba received for this movie is no less than that of Nazha from the new "A Chinese Ghost Story". Some people have already described the two of them as a pair of beautiful girls...

This level of attention has a fatal impact on other films in the Lunar New Year festival, because there is only one headline!

Especially "The Legend of Hongmen Banquet", in the original time and space, the box office could still exceed 100 million, but this time, it is completely out of the question - under the suppression of "First Love", the box office of "The Legend of Hongmen Banquet" in the first six days was only 53 million, of which 40 million was for "First Love" Got it before the release...

"Happy Magic"…

There is not much attention, I don’t know what happened, anyway, Huang Baiming and others did not come to the mainland to promote this movie...

Then, Zhang Weiping jumped out and said, 'Jiahe Cinema owes us a share of the debt and has seriously breached the contract. The audience should not go to Jiahe to watch "Thirteen Hairpins" because they can't perform it! ’

That's right, he wants to block Jiahe Cinema.

Shen Xudong's first reaction was, is this person crazy?