Chapter 978 Big Tiantian (24)

How much industry value can you get by just selling tickets?

The mainland box office ceiling is here!

How can we get investors to increase their efforts?

Must draw a pie!

Shen Xudong actually has the skill of painting cakes, but he doesn't need to paint.

When he was doing PPTV, a bunch of investors chased him and gave him money...

Maoyan, in fact, there are many investors who want to join the game, but Shen Xudong hopes to have a large traffic, such as WeChat Jiugongge.

Shen Xudong continued to draw, no, he continued: "Intellectual copyright protection will definitely be taken seriously. We have been negotiating with Europe. One of the important agreements is to protect intellectual property rights. China must take more stringent measures to implement it effectively." The Intellectual Property Protection Law severely punishes various infringements.”

"That is to say, the future of film and television licensing is a blue ocean. Take the "Ghost Blowing Lamp" series as an example. When the first "Jingjue Ancient City" was released, we tried to do some licensing, but... no merchants took the order, including that year's "Ghost Blowing Lamp" series. "Yangtze River No. 7" was released in the mainland, and Qizai's pirated plush toys were sold at the door of the theater... This year's "Nan Hai Guixu" was released, and we have officially authorized more than a dozen companies to produce peripherals..."

"Although this income is not high, I firmly believe that it will definitely be higher in the future..."

"Maoyan's current installed base is at least over 300 million, and it is also a good advertising channel in itself! If you add celebrity live broadcast promotion..."

"I didn't expect Boss Shen to be so concerned about national policies."

"We in the film and television industry must always pay attention to these and make our own predictions in advance..."

"good."

After that, there was no mention of investment again - the pie had been drawn, and the details of how to do it depended on what the other party wanted.

After having a meal together, Tengxun's people left, and Zheng Zhihao chatted with Shen Xudong for a while about Jiahe.

In fact, when Golden Harvest's reboot of "Once Upon a Time" was released, the market response was not particularly good.

Nonsense, Jet Li's version of "Once Upon a Time" belongs to a generation of classics - a movie that reflects the beings of an era. The image of Huang Feihong has also been concretized into a patriotic national hero who puts the destiny of the country as the most important thing and carries moral justice on his shoulders...

The rebooted version of Once Upon a Time in China has chosen "Once Upon a Time in Shaolin" as the opening chapter. This theme is obviously biased towards traditional martial arts...

The fighting is exciting, but the concept is definitely not comparable!

Fortunately, although the story is cliché, it is complete and contains a lot of satire on religion...

Coupled with Xu Ke's production, the sales were not bad, with a box office of 380 million...

It didn't meet expectations, and Jiahe didn't plan to continue filming. I really want to thank Anle Film and Television for making "Once Upon a Time: Heroes Have Dreams"...

In contrast, "Shaolin Stories" immediately stands out...

Golden Harvest is also very decisive, announcing the project for the sequel "Once Upon a Time in Heaven: The Eight Heavenly Kings"...

As for "The Storm", it went much more smoothly. The box office in the mainland was 420 million US dollars, and the box office in Southeast Asia was close to 13 million US dollars. The reputation was also good. The sequel "Heroes of the World" has already started filming...

"Maoyan has a natural platform advantage as a distributor, which can achieve direct audience reach and have a positive impact on the box office."

"In addition, the Maoyan APP has a large number of users, and the recommendations on the homepage are highly valuable. When new movies are released, Maoyan can give cooperative films a prominent position on the APP homepage... These are things that traditional distributors do not have!"

"In two years, you will have formed a relatively complete film industry chain, including production, distribution, and ticket sales... My idea is to leave Jiahe's movies, including domestic animated movies, to you..."

…

Although it has not been directly negotiated, Tengxun will definitely add more weight. Of course, they may also build a ticket purchasing platform themselves, just like the original time and space, relying on WeChat's Weiying era...

There may be many products that other companies want to offer as treasures, but in Tengxun, they really don't matter. One more person is not too much, and one less person is not too little.

Teng Xun is very good at Gu raising tactics!

Not only external investments, but also internally, Tengxun is full of interests and various struggles. Under the core logic of data-driven, Tengxun has no feelings for the project. In the entire Tengxun Group, the most famous case of cultivating gu occurred in A period when the Internet is transforming from desktop to mobile.

At that time, Tengxun was building a mobile communication application, and three internal teams started working on it at the same time. In the end, Zhang Xiaolong’s QQ mailbox team became the King of Gu and created WeChat, which gave Tengxun the golden key to the mobile Internet.

They use this method on the online ticket purchasing platform, which is easy to understand!

But Maoyan has the biggest advantage - backed by Tianmei Group, it can lock in high-quality projects on the market in advance.

Others...can't play!

…

After returning to China, Shen Xudong still did not go to work, but chose to stay at the racecourse.

Explain to the outside world, think about new directions for the company's development, and conceive of new books.

In fact, it's just laziness.

He has an idea for Mao's new book...

No more copying!

Now is the era of online novels!

Of course, it’s not like he has no ideas at all. He also has two synopses on his computer: “Love Like a Bouquet” and “The Blade of Winter”…

The core of "Love Like a Bouquet" is 'If you meet another me in the world, you will still break up! ’

"The Blade of Winter" seems unfamiliar at first glance, but you may be familiar with the work adapted from this book - "The Long Season"!

However, Shen Xudong is not in the mood to write for the time being...

It would be nice to have that time to ride a horse and catch a fish.

Today, I finally had an idea to write something. I poured a cup of tea, thought about it, and lit a plate of sandalwood. I was almost done with the preparations. I was about to open the folder when my phone rang...

The call was put through immediately, it was Da Tiantian coming to the racecourse!

Decisively shut down the computer and left the study without looking back.

By the way, I comforted myself, ‘It’s not that I don’t want to work, I have something to do at the last minute! ’

Da Tiantian came to see Shen Xudong during the promotion break...

Only three hours left!

Shen Xudong didn't understand what she was thinking, so he omitted the pleasantries and went directly to the artistic exchange stage.

Lasted for half an hour…

After cleaning up the communication scene, Shen Xudong asked her: "Why are you here? Don't you need to promote the movie?"

Da Tiantian gasped for a while, and then said: "...This is not the end of the morning promotion, I happened to be at BJ, so I came to find you!"

"..."Special Identity" did well at the box office, right?"

"It's not bad. Listen to them, it's over 300 million, and it's estimated that there will eventually be about 350 million!"

"Oh, that's good. The mainland box office is guaranteed to recover the cost, and overseas copyrights are pure profits..."

Big sweet head, and complained by the way: "They said that if Donnie Yen hadn't had a bad reputation, he would have earned at least one to two hundred million in box office!"

Shen Xudong was speechless; "...you can have fun secretly. In the same period, we encountered "Control", "Heroes Have Dreams" and a Xie Na movie. These three bad movies directly set off "Special Identity"!"

Hearing this, Da Tiantian smiled...

Indeed, "Special Identity" is very lucky. There are many competitors in the same period, including two Hollywood movies, one "Escape Plan" and one "Hotel Transylvania". These two films did not cause much disturbance in China...

The other three domestic films were heavily promoted and collapsed as soon as they were released.