Chapter 210 211 Li Cucumber’s Stock Plummeted!
Chapter 210 "211" Li Cucumber's stock plummeted!
2 hours later,
Finished watching "Meteor Garden".
All the citizens of Hong Kong are confused.
The plot is very simple. It's nothing more than the heroine Shancai entering the campus, offending Daoming Si, then bullying, and then Huaze, a hero, saves the beauty.
but!
After watching the two episodes, all the people in Hong Kong did not have these plots in mind, but instead:
""New Era Supermarket" is a shopping paradise in Hong Kong..."
"'Hundred Supermarkets' are lagging behind, and 'New Era Supermarkets' are the new model of supermarkets in the future..."
"'Baijia Supermarket' was defeated, the richest man Li fell from the altar and withdrew from the four major families..."
"The divine service concept of "New Era Supermarket": no counterfeit goods, no-reason return policy, price difference compensation, rocking chairs for babies, and out-of-stock products delivered to your home by express delivery..."
My head is completely filled with these things.
In fact, this advertisement is too magical!
Bombing!
My head is dizzy!
After watching the TV show, I forgot about the plot, but the advertisement was deeply implanted in my brain, and I became obsessed with it.
There are also those words: "Everything is outdated!" "If you want to go shopping, go to New Era Supermarket!", repeated almost 12 times in 2 episodes.
It's like brainwashing!
Of course, there is also the super rich second-generation son F4, who drinks New Era Coke every day, which is really eye-catching.
After watching the TV series, countless citizens complained: "Mader, it's so magical!"
While complaining, I still want to read it.
Magical magic!
…
In the following days, "Meteor Garden" became popular all over Hong Kong.
Two types of people,
One type is to complain about TV series, and you can get addicted to watching them while complaining.
One category is young people, especially girls.
I don’t have a deep understanding of advertising or anything like that, but I am very obsessed with F4’s looks and genius characters.
"Ahhhh~~so handsome!"
"Meteor Garden" was popular in China, Japan, South Korea, and Southeast Asia in Ma Zhichao's previous life, and it has remained popular for more than ten years, which naturally makes sense.
Boss, Cinderella, talented handsome guy, beautiful woman...the combination of various characters created a wonderful chemical reaction.
then,
The ratings have risen from the original 78% to 96%...
There was even a rerun in the morning and a rerun in the afternoon the next day, and the ratings reached more than 50%.
TVB was suppressed miserably!
…
With the popularity of "Meteor Garden", "New Era Supermarket" has been constantly mentioned and deeply remembered by Hong Kong citizens.
In particular, the "God-like various services" advertised by "New Era Supermarket" and "this is not just a retail industry, but also a service industry" have made all Hong Kong citizens curious.
I can’t wait to go to the “New Era Supermarket” to experience it.
…
Li cucumber here.
At the beginning, he didn't care about the "New Era Supermarket" promotion that was being vigorously promoted throughout Hong Kong.
But after careful study, I found that if "New Era Supermarket" can really provide that kind of ultimate service, it will indeed be a super rival to Baijia Supermarket!
Then he was very vigilant and directly summoned the elites from various departments of hundreds of supermarkets to hold a meeting to study and discuss.
As a result, various departments were forced to watch "Meteor Garden" again.
Then the next day,
Major newspapers reported one after another that "Lee Tycoon felt so crisis-ridden that he watched "Meteor Garden" all night long, and everyone said "Meteor Garden" was great!"
All Hong Kong citizens: “…………”
Tycoon Li and senior executives: “…………”
Stepping on the horse, this operation with the surname Ma is really stepping on the horse and arrogant!
It also stimulated a wave of people to run to watch "Meteor Garden".
…
In a flash, it’s the ninth day.
Cai Yuanqi watched "Meteor Garden" and rubbed his aching head.
"This Ma Zhichao is really a monster!"
After watching Meteor Garden, I almost died on the spot because of the devilish commercial!
It made him a little curious as to what was going on in this supermarket.
He called his secretary: "Do you have any schedule for tomorrow morning?"
Secretary: "Go to a government meeting at 9:10."
"11 o'clock……"
After hearing this, Cai Yuanqi said: "The trip at 11 o'clock is cancelled. Let's go to the New Era Supermarket."
The secretary was surprised: "Yes sir!"
…
the other side,
Boss Lei Youcai called his daughter Lei Zhilan and planned to go to New Era Supermarket.
Tang Xin's father, Boss Tang, also called Tang Xin and prepared to go there tomorrow.
…
On Zheng Daheng’s side,
Zheng Daheng couldn't help but be slightly surprised when he read the news in the newspaper.
"I didn't expect that this person named Ma would have grown to such an extent in just half a year."
"This should not be underestimated."
The secretary asked: "Boss, do you need me to arrange to send a flower basket?"
Zheng Daheng chuckled: "No need. Only if his supermarket is successful can he be qualified to meet me..."
"I don't think his supermarket will succeed..."
…
"I don't think his supermarket will succeed..."
Tycoon Li also thinks so.
After detailed research, it was finally determined that Ma Zhichao's "New Era Supermarket" service model has a very low probability of success!
First of all, high-efficiency and high-quality services must be supported by employees. He does not believe that employees can provide services to this level. At least "Baijia" and "Wal-Mart" cannot do this. Unless... triple the salary!
Secondly, no-reason return policy and price difference compensation are two things that no supermarket in the world dares to do, which will cause the supermarket to incur a large amount of unnecessary losses.
…
…
a new day,
Today, New Era Supermarket officially opens!
Tsim Sha Tsui,
Opposite hundreds of supermarkets.
9:30 am!
The place is very lively and crowded, with tens of thousands of citizens, and the parking lot has been parked a mile away.
More than 300 police officers came here to maintain order!
Then comes the lion dance and ribbon cutting...
By 10:00, the opening ceremony is over...
Officially opened,
All the citizens rushed in one after another.
"Wow, so big!"
"Oh My God!"
"On the 5th floor, where is the supermarket? It's like a big shopping mall!"
New Era Supermarket is indeed not a supermarket in the traditional sense, but a shopping mall with 5 floors and a total of 1 million square feet, which is equivalent to half of Harbor City on Hong Kong Island. It is super large.
"Look, there's a baby shopping cart, it's easier now..."
"This label is so detailed..."
"This jelly actually reminds you not to buy more and eat more, you have such a conscience..."
"When I bought a bowl, the disinfection instructions were written in detail..."
"White sugar, brown sugar, rock sugar, brown sugar, brown sugar... He even told us in detail..."
"Wow, this vegetable shelf, these vegetables are arranged neatly, even if you have obsessive-compulsive disorder, they are very fresh, and all the dead leaves have been trimmed away. Unlike hundreds of supermarkets, you can't wait to remove the rotten vegetable leaves. And package it up and sell it to us.”
Mr. Li next to him: "..."
I almost stumbled and fell!
Mr. Li carefully looked at the waiters around him. Basically, there was a waiter on every shelf, which was four to five times more than in his own supermarkets. Moreover, every waiter has a warm smile and is extremely friendly.
Subsequently,
Mr. Li visited other areas...
The more I looked, the more shocked I became.
Not to mention other things, just from the service level to the smiles on customers' faces, it far surpasses hundreds of supermarkets.
People like Cai Yuanqi, Boss Tang, and Boss Lei also feel the same way.
When you go to Baijia supermarket, you just buy things in a cold and mechanical way.
But coming here, I don't know why, it feels like shopping at home, warm and comfortable, I feel like I can spend a whole day shopping.
Reporters from major media and newspapers also came to experience this new era supermarket so that they could write press releases when they returned home.
Their feeling is - this supermarket is extremely comfortable!
They remembered the supermarket's advertising slogan, "This is not just a retail industry, but also a service industry."
…
…
In a flash, it was noon.
ATV and TVB News took the lead in broadcasting the opening interview of "New Era Supermarket".
Citizen 1: “This supermarket, I don’t know why, makes me feel very comfortable!”
Citizen 2: “I’ve been shopping for 2 hours and I still want to shop!”
Citizen 3: "Hundred Supermarkets? No, I don't want to go there at all now. The waiters there are all cold and their smiles are fake, which makes me uncomfortable. But in this supermarket, the merchandise is very neat and eye-catching." , the service attitude of the waiters is very enthusiastic and patient, and the shopping experience is great.”
Citizen 4: "If I choose between two supermarkets, I will definitely choose New Era Supermarket!"
Citizen 5: "I probably won't go to Baijia Supermarket again in the future. There is no comparison at all. The difference is too far."
Every citizen interviewed, without exception, all praised New Era Supermarket!
All Hong Kong citizens: "????"
Is the gap so big?
New Era Supermarket, so good?
Curiosity increased.
As a result, in the afternoon, New Era Supermarket received another large wave of customer traffic, directly exceeding 40,000 customers.
evening,
Keep interviewing, keep reporting, keep praising.
In the evening, the customer flow of New Era Supermarket was even greater, reaching nearly 70,000 customers.
Harbor City, since the 1980s, has been the largest shopping mall in Hong Kong, with the largest daily traffic of only 200,000.
As a result, New Era Supermarket had one-third of its customer flow on the first day it opened.
It's absolutely terrifying!
…
…
The New Era Supermarket is very lively and full of people.
The Baijia Supermarket across the street was deserted, with not more than 10 customers entering in an hour.
Supermarket manager, waiter: “…………”
security guard:"…………"
This is a direct loss of life!
Is it so outrageous?
If it remains like this in the next few days, hundreds of supermarkets may really go bankrupt.
…
at this time,
Ma Zhichao was also a little shocked.
He knew this model would be successful, but he didn't expect to be so generous on the first day.
Although the number of customers was over 10,000, he asked his younger brother to go in and fill it with water. But the passenger flow of more than 60,000 people is also extremely scary.
Tian Yangsheng and Tian Yangsi were also quite excited at this time!
Although the backend has not yet calculated the first day's turnover, it is already foreseeable that it must be a very impressive number.
"Ah Si, how much did you receive in total from the short selling of Hutchison Whampoa and Yangtze River stocks!"
That's right, Ma Zhichao started short selling Li Huagua before it opened.
In particular, Yangtze River is the company where Baijia Supermarket is located.
There are a total of 15 Baijia supermarkets on Hong Kong Island, with assets exceeding 30 billion. Now it is being crushed by its own new-age supermarket.
Tomorrow, Yangtze River Group’s stock will definitely plummet!
Tianyangsi: "Back to the boss, regarding short selling, we have used 1.5 billion in funds."
Ma Zhichao smiled: "Although 1.5 billion is a little less, it is enough for us to make a lot of money."
…
the next day,
All news in Hong Kong reported the recent opening of the "New Era Supermarket" on the front page.
"New Era Supermarket opened successfully, with daily passenger traffic exceeding 70,000! 》
"The daily traffic of hundreds of supermarkets plummeted by 168 people, a brutal cold winter! 》
"Ma Tycoon VS Richest Man Li, Ma Tycoon won a big victory!" 》
"The richest man Li has suffered a complete defeat, and the Baijia supermarket empire is about to collapse!" 》
In the streets and alleys, everyone is talking about the dispute between Ma and Li!
And at 9:00...
The stock market opens,
Sure enough, during the bidding period, the Yangtze River Group was completely green.
9:30, official transaction.
Wow~~~~
The shares of Yangtze River Group suddenly leaked...
…
Yangtze River Group, Chairman's Office.
The table is covered with today's newspapers, which looks a bit messy.
Li Huanggua, on the other hand, was looking at the stock chart on the computer, holding his heart, feeling a pain...
The second update is here.