Chapter 534 Three New Products Have Exploded!

April 1, the 19th year of the Republic of China (1930).

Yip's Department Store, a subsidiary of Yip's Investment, once again announced its latest products - Yip's condoms and sanitary napkins called "Sophie" in Shanghai, Tianjin and Jinling.

Although advertisements for these two products are difficult to find in conspicuous places in large newspapers, many small and medium-sized newspapers and periodicals even use entire advertising pages to highlight them, and the public can see huge posters and banners everywhere in city parks, streets and other places. , as time went by, everyone became less repulsive and embarrassed.

Because these two things are really useful and really cheap.

A box of high-quality condoms only costs NT$1.99, and a box of sanitary napkins that can last for less than half a year only costs NT$2.99. Ordinary people can afford it, and there is no financial pressure at all.

The sales of condoms were not good before. It was purely because the persons in charge and the sales managers who led the project did not understand the main customer groups.

They made a lot of money relying on Ye's investment, and gradually broke away from the low-class life they once had. Most of the people they came into contact with were well-known in the concession, so they targeted this group of people and the middle class and above as their main customer groups, resulting in extremely poor condom sales. In one month, the total sales in the three main sales areas were less than 1,000 boxes.

Ye Luo teamed up with Xiao Aqiao to find out the corrupt employees one by one, then repaired them severely and fired them from the company.

Those who have committed illegal acts are not tolerated by them. Serious cases are sent directly to the security headquarters, where they will be interrogated by people wearing halberds. Those with ordinary cases are handed over to the Songhu Police Department. This is a good job for the newly appointed Ma Yongzhen. political achievements.

Ye Luo has the power of thunder when he takes action. He has the experience of cleaning up corruption problems within the company in later generations. When he used Ye's investment at this time, it was simply a dimensionality reduction attack. The so-called cunning methods of those people are compared with the various corruption behaviors of later generations. It's like a big witch sees a small witch.

What made Xiao Aqiao blush unbearably was that the first batch of employees to be dealt with, from senior executives to ordinary employees, totaled nearly a hundred people.

Ye's Investment now has a total of more than 10,000 formal employees distributed across the country, and Shanghai alone has more than 4,000 people. When Ye Luo left Shanghai for the United States, she and Bai Xiuzhu were fully responsible for the operation of Ye's Investment, and Bai Xiuzhu Because I don’t know much about business operations, I rarely intervene in these internal events.

Therefore, any document basically goes to Xiao Aqiao. As long as she passes it, Bai Xiuzhu will assume that there is no problem and will approve it directly.

I thought I was careful enough, but I didn't expect that I still made so many mistakes.

There are so many people stuffing money from the Ye family into their pockets right under their noses!

Fortunately, Ye Luo came back and quickly solved all these internal matters. The second young master's reputation became more and more famous, and the employees in the company finally understood that this big boss behind the scenes, who never saw the beginning or end, treated the behavior of seeking power for personal gain. It's zero tolerance.

Among the people who were sent to the garrison headquarters this time, some were the first batch of old people who followed Ye Luo to do business, second only to Zhou Xiangsheng, Wu Liande, and Lin Zhenbin. There were also some old backbones from Ye Yuqiao's time. The elites of Ye Hao's period were even relatives of the Ye family.

But Ye Luo didn't let any of them go, and he dealt with them as he should.

As the matter gradually escalated, many people came to ask for help through various connections. One time when they were having dinner at home, Li Shuzhen, who had never been interested in company affairs, asked for love.

That was the son of one of her little sisters who often played mahjong and was very good at it. Naturally, that aunt was not a cuckold friend, but a best friend who had made handkerchiefs with Li Shuzhen in Xiangcheng in the early years, from Xiangcheng to Hui Province. Back in Shanghai, the friendship between the two was older than Ye Luo's, and he was also her only son.

It's a pity that the amount of money her son embezzled was really huge, a full 270,000 yuan!

This is an astronomical figure for ordinary middle-class families.

After that meal, Ye Luo asked Shi Jianqiao to investigate the situation at his mother's best friend's house and her son's specific greedy behavior.

After confirming that the man had not made the most fundamental mistake, Ye Luo finally agreed not to take his life.

But after that time, Li Shuzhen and many Ye family members understood that the Ye family at this time was like the royal family in ancient times. The harem was not allowed to interfere in politics. Once taboos were violated, Ye Luo would show no mercy.

Whoever intercedes after that will be severely punished.

For the first time, Ye Luo showed his ruthless side at home.

Although this can completely separate the company's business from the family, it will inevitably cause estrangement in the family.

After all, there are few relatives and friends who insist on protecting him, and in the eyes of Ye Hao and others, Ye Luo will inevitably make a fuss.

At this time, Bai Xiuzhu stood up and acted as a lubricant. She and Ye Luo had a red face and a white face, and they cooperated very well.

After this incident, the Ye family did not become separated, but instead became more stable.

Ye Luo finally understood why the heads of ancient aristocratic families respected a virtuous wife, which really helped his career a lot.

Not long after this incident, a new and improved version of cheongsam was released.

This is different from the previous two products. It is a product that can be widely publicized and even exported abroad.

For a time, advertisements for the improved version of the new cheongsam occupied all the advertising space in the entire city of Shanghai, and it was difficult for you not to want to see it.

These new cheongsams, designed and produced by Tang Ying and others, lived up to expectations. Once they were released, they completely liberated them from the traditional concept of bannermen's clothing.

With Western design concepts and styles, styles of different categories and colors, as long as you are a woman, you can always find a new cheongsam that suits you.

From the principal's wife to the prostitutes in Yanliu Lane, everyone is proud to wear the new cheongsam produced by Ye's Clothing and Yunshang Fashion.

And just as Ye Luo expected, the green cloth cheongsam became the biggest dark horse!

Green cloth perfectly meets the aesthetic needs of lower-class women. Although it is difficult to see it in middle-class and above families, many people can't bear to buy it. As soon as it was launched on April 1, it was all sold out on the same day. The employees of the clothing factory had to work overtime to continue. New cheongsams are released to satisfy women’s terrifying spending power.

The principal's wife owns shares in Ye's Clothing, so when the new cheongsam came out, she was the first to wear it and accompanied the principal on the front lines, instantly making the new cheongsam famous.

War, women, cheongsam, reform. Various concepts are mixed together, making people subconsciously think that women in the new era should wear this!

Just when the three commodities were on track and began to become Ye Luoxin's cash cow, the aggressive Xu Zhimo knocked on the door of Ye Mansion.

He didn't come to find trouble, nor did he come to accuse anyone, but he came to complain and complain to his best friend.

It turns out that as soon as the new cheongsam came out, Lu Xiaoman acted as a model, but some of the models had high slits that reached the waist, and the buttocks were vaguely visible when walking, which was really hard to be considered elegant! (End of chapter)