Chapter 51 51 The Worst Is Art

Chapter 51: Being bad to the extreme is art

In Salt Lake City, in front of a movie theater, seven or eight junior high school students were chattering. They were in a similar situation, and there were several groups of young people nearby.

"Hello kids, this is ABC Online, can I interview you?"

The group of teenagers looked over, and a boy immediately asked: "Is this a live broadcast?"

"No, it's a recording, but I don't have to cut out your footage."

"OH..."

The young people immediately jumped up with excitement and went on TV. It was a cool thing and it was enough for them to brag in front of their friends and family for a while.

"It's already 9pm, why don't you go home yet?"

Xiao Heizi pointed to the cinema behind: "Of course, we are about to watch a movie."

"Let me guess, it's The Lord of the Rings: The Two Towers, right?"

"No, no, no, we've almost all seen The Lord of the Rings 2, it's great, and the movie we're going to watch today is even better, it's Sharknado!"

As soon as Xiao Heizi finished speaking, the friends around him jumped up and shouted.

"Sharknado!"

"Sharknado!"

"Sharknado!"

While they were shouting excitedly, several small groups nearby were also attracted. They were all teenagers who loved to join in the fun.

And after seeing the Heizi group shouting "Sharknado", these young people also started to sway.

"Sharknado!"

"Sharknado!"

"Sharknado!"

Such a weird scene stunned the office workers with their families and children. They naturally planned to watch "The Lord of the Rings", but at this moment they suddenly became curious about "Sharknado."

A movie that can make a group of young people restless must have something extraordinary about it. Why don't you watch it?

After dancing for a while, the ABC female reporter motioned for them to be quiet.

"Sharknado? What kind of movie is this? Why are you so fascinated by it?"

Xiao Heizi grinned: "It's a disaster movie. My brother told me it was great, and everyone on the Internet said so."

A young white guy also shouted: "Yes, my brother told me the same thing. He said this is a classic comparable to "Jaws"."

Another little Huangzi rolled his eyes: "Although some people on the Internet say this is a bad movie, more people say it is an excellent masterpiece. If you don't watch it this time, you will have no chance to see it in the cinema again in the future. "

The last little boy pointed to the school badge on his chest: "I don't know what kind of movie "Sharknado" is, but many friends around me have watched it. If I don't watch it, they will ignore me, and I will coming!"

Suddenly someone in the crowd shouted: "It's time to enter!"

The young people immediately dispersed. Xiao Heizi ran and shouted: "Mom, eldest sister, second sister, third sister, and little brother, I love you!"

The cameraman was a little moved: "What a good boy who loves his family, huh? Why didn't he mention his father?"

This strange scene is not only happening in Salt Lake City, but also in first- and second-tier cities such as New York, Atlanta, Seattle, and San Francisco, and many of them have made local news.

When reporting these news, "Sharknado" is more or less mentioned, which is equivalent to free advertising, allowing the movie to attract more attention.

And those young people who were deceived into the cinema will deceive a new batch of people into it, and even many adults walked in curiously.

The situation intensified until the second week's box office results were released.

There is no doubt that the top position is still "The Lord of the Rings". Generally speaking, the box office of a movie will be cut in half in the second week, but "The Lord of the Rings" is very special. It only fell by a terrifying 20%. It closed at US$50 million in two weeks.

"Harry Potter", "Spider-Man", "Minority Report", etc., none of them have this kind of tenacity.

But this is not the most surprising, because the second place on the box office list is "Sharknado", with a revenue of 35.1 million US dollars. Young people have injected new impetus into sharks.

In third place is Spielberg's "Cat and Mouse". Even with the support of Tom Hanks and Leonardo DiCaprio, it only received 31 million at the box office in the first weekend, lagging behind " Sharknado" a tail.

At the premiere, Peter Jackson was invited, and Eric, who was studying Transformers special effects at Weta Digital, was invited to cheer.

It can be said that this was an unexpected meeting. Eric met the legendary director Steven Spielberg for the first time.

The two talked about their views on the film industry, the development of DreamWorks, and future cooperation.

And when the box office data of "Cat and Mouse" were photographed on the faces of major companies, movie fans and film critics, many people were confused.

Film and television companies were the first to take action.

"Sharknado, what is this? Why can it beat Spielberg? Although it has an advantage in terms of release days, it is too outrageous. That's Spielberg!"

"AK Film and Television, I have never heard of this company. I went to check its background. It is not surprising that it can open more than 400 cinemas in the first week, but it is strange when these cinemas are located in first-tier cities."

"'Sharknado', this is a treasure that came out of nowhere. Go investigate AK Film and Television and see if you can buy the copyright."

Immediately afterwards, the film critics also became active, buying tickets and entering the theater to see who it was.

Then more teenagers were persuaded to watch the film, and even many adults couldn't help but buy tickets.

When the film critics left, major newspapers began to publish reviews, all of which were bad reviews, without even a single praise.

Chicago Sun-Times: "I have never seen such a bad movie. Who put sharks and tornadoes together? I really want to pry open the screenwriter's head, but unfortunately I can't, because I can't find the editor's signature. It seems that he also knows what he is writing. Bad review!"

Los Angeles Entertainment: "When I saw the shark tornado on the poster, I already had a hunch, but I still didn't expect the movie to be so bad. I asked the director not to touch the camera again. This is the best explanation to the audience. Very bad review!"

Atlanta Entertainment: "This movie will waste 90 precious minutes of your life. The shark will eat you. 's brain, turning you into an idiot who doesn't know how to think. Director Anthony Ferrante, you have tarnished the art of film. Extremely bad review! "

Denver Morning Post: "This is a movie that people will never forget, not because it is good, but because it is too bad, it is simply too bad. I have an impression of the young actor Ryan Reynolds. What exactly made you take on this movie? It is simply a disaster, a destruction of the human spirit. Super bad review!"

The bad reviews came so fiercely that AK Films and Television panicked. After all, the Internet marketing set could not withstand the impact of newspapers and television. Once the reputation collapsed, it could not deceive people.

"Eric, what should we do? What should we do? Do we need public relations?"

Warren asked anxiously on the phone.

Eric ate ​​the cherries fed by Gadot and said: "Don't worry, Warren. Have you forgotten our original intention? Sharknado is sold by being bad. When everyone says it's bad, we succeeded."

The other end of the phone was stunned for a while: "Well, you are right. I almost fooled myself. We are a big bad movie."

"Yes, then what are you worried about? Go and relax."

"After hearing what you said, I am really not worried. Do you want to continue to add screenings?"

"Of course, it has now expanded to third- and fourth-tier cities, with more than 1,900 cinemas, but that's it. It can't be expanded further."

"Why?"

"Warren, if we expand further, we can only go to remote areas and small towns. Those places are blocked from information and are less affected by the media and online public opinion. There is no market for Sharknado, and the box office potential of bad movies is not as good as that of high-quality movies. Let's stop while we are ahead."

Sending Warren away, Eric started the last step and contacted those celebrities with good relationships to promote it.

You say I'm bad, then I admit that I'm bad, but my badness makes people laugh, my badness is fresh and unworldly, and my badness is as bad as those classic movies. You would be letting yourself down if you don't go watch one. The ultimate badness is art!