Chapter 327: The Second Lady's Status Rises
"I think Mr. Zhou's acting is getting better and better."
"It's so cool to watch Mr. Zhou and Zeng Li acting together!"
"Zeng Li is so beautiful!"
"I think the actor who looks most like a demon in this film is actually Wang Sheng - Chen Kun."
"The first half is a running account, and the ending is long-winded and boring. Mr. Zhou and Zeng Li's performances are the highlights. Wang Sheng's positioning is confused and the director lacks talent."
"The special effects are much better than "The Promise". Why didn't Director Chen ask Xingchen to do the special effects? The actors' acting is pleasing to the eye. Mr. Zhou's acting has improved. The scene where Zeng Li turns into a demon is amazing. Wang Sheng is stupid and Wu Jing is the worst."
"The 3D of "Painted Skin" is worth the money. At the end, the demon pill exploded. I thought the popcorn was scattered."
"For well-known reasons, ghosts cannot appear in movies. They can only appear in the form of demons. This is a pity. It's a pity that Mei Sanniang changed species."
"Love has nothing to do with right or wrong. People and demons are just outer garments of the soul. Once there is Desire will lead to extreme madness, anxiety and short-lived pleasure. "
"The difference between humans and demons may be in their ability to act. Demons are very simple; if they love, they will fight for it, do whatever it takes and have a firm goal; humans are too complicated. They can't love, can't love, dare not love but want to love too much."
"I went to see Painted Skin with my friends. I felt a little restless after watching one-third of it. I usually only watch movies for movies. I can only react to the camera and technical problems after watching them or reviewing them for the second time. But this time, I realized during the movie that there were so many long shots. Even I could react. It shows how long and slow the shots are. This is the way of art films. Chen Jiashang, do you want to be Edward Yang? You want to be Hou Hsiao-hsien."
"."
A few days after the release, the evaluation of Painted Skin was also as expected.
There are good and bad.
The score on Douban is 7.0, which is about 0.2 points higher than the original time and space.
In fact, in Lu Ping'an's opinion, the film is much better than the original time and space, at least 0.5 points better.
But as some netizens said, movie ratings are subjective. In addition to looking at the movie itself, it also depends on who it is compared with.
"Painted Skin" certainly has advantages over the existing costume blockbusters.
But the timing of "Painted Skin" is not very good.
On the one hand, Lu Ping'an is in this time and space, and the aesthetics and tastes of movie fans have been cultivated a lot after so many years.
On the other hand, the timing of the release of "Painted Skin" is not particularly good.
There are two excellent works by Lu Ping'an in front, and a bunch of Hollywood movies at the same time.
"Initial D" has not been taken off the screen, "Mission Impossible 3" has been released for half a month, "Dragon Tiger Gate" on July 27, "Garfield 2" on August 11, "The Call" on August 15, and "Cars" on August 22.
In addition to these, there are a bunch of small films that are not well-known, such as Xuecun's "Xinjiekou" and the like.
In general, the pressure faced by Painted Skin 1 is actually much greater than that of Lu Ping'an's two films.
However, Painted Skin also has its own unique advantages.
The theme of "Strange Stories from a Chinese Studio".
Costume blockbuster.
Big production, star team.
The first two are still the basics in China.
In addition, the quality of the film actually exceeds the average level of blockbusters in the past few years.
So in three days of release, including pre-sale box office, the box office of Painted Skin 1 reached 63 million!
In terms of the final box office expectations, considering the fierce competition in the summer season, the media did not give very exaggerated figures.
But most of them are optimistic about breaking 150 million, as for whether it can break 200 million, it depends on fate.
If the box office is 200 million, compared with "Initial D" which also cost 100 million, Painted Skin will have greater pressure to recover its investment in the revenue sharing. After all, it is a costume film, and the first round of advertising revenue will be much less.
However, Painted Skin also has other income.
Second round of advertising in theaters, song revenue, premium sponsorship, etc.
There are also revenue sharing in the two sides of the Taiwan Strait and Southeast Asia.
The copyright of Painted Skin is also a big deal.
In terms of copyright, the copyright of a costume movie like Painted Skin is still much easier to sell than a modern Chinese movie.
Neon loves this kind of mysterious Chinese movie, so the Neon distribution copyright of Painted Skin was sold for 6 million US dollars earlier.
This is also the basic market mentioned above.
Costume movies are not only naturally close to domestic fans, but also to foreign fans.
With these alone, there is no problem in achieving profitability.
In addition, Huayi also has an agency business. Now that Zhou Gongzi is their person, the first female lead carries the box office, her value has soared, and the agency income is a big piece of fat.
Lu Ping'an will suffer a little loss here, because Li Zi, Wu Jing and others are not under the name of Xingchen.
But it doesn't matter, since Xingchen's route is to be a production company, just accept it.
In the future, the two companies will work together to push Painted Skin to the Golden Rooster, Hundred Flowers, Golden Statue, Golden Horse and other awards.
Even a nomination is good, which means that this summer, Yan Danchen and Li Zi will both gain honors and popularity.
In addition, Huayi also intends to expand the IP of "Painted Skin".
Huayi is not a small company. They have their own mature model of making money from peripherals and derivatives, and they are also very aggressive in making money. They are not as kind as Xingchen.
Huayi is also seeking more benefits from Lu Pingan, such as project share and so on.
This is also a plan that has been prepared early.
Under the premise of ensuring the most reasonable interests of Xingchen and Lizi, of course, we can talk.
Copyright cooperation can also be further relaxed when necessary.
For example, Huayi Xiao Wang said one of the plans, saying that he wanted to make money by making the "Painted Skin" online game, and Lu Pingan would definitely not participate in this.
It's not that he doesn't want to participate or resist participating in the game, but he believes that Huayi can't do such a thing.
The big and small Wangs are the kind of people who have great ambitions and talents, but they are easy to get carried away after success, and they don't know much about cross-industry careers.
If you follow the trend to make games, let alone you, even professionals may not survive. Lu Pingan will certainly not wade into this muddy water and lose money in vain.
However, he himself will not rule out making games in the future.
With Penguin shares in hand, such a large platform, it is not difficult to do it.
Even if he doesn't borrow from Penguin, it is not difficult to get a good game with his current ability.
But this matter should be discussed after this busy period.
On August 10, "Painted Skin" was released for ten days, and the box office in mainland China reached 115 million.
High box office naturally brings various bonuses.
Zhou Gongzi and Chen Kun are not to be mentioned, and Wu Jing's status has also been substantially improved. Previously, Hong Kong's "SPL" was not released in mainland China, so before that, he was actually a TV star in mainland China. Although the overall improvement is not as good as the other three leading actors now, he has finally become a serious movie star.
Li Zi has been very busy recently.
The upgrade of status that Yan Danchen experienced earlier is particularly obvious in her.
Before "Painted Skin", Li Zi could only be regarded as a second-tier star in the film industry after the blessing of "Wonderful Night 1".
In the TV industry, it was only a first-tier star.
But now, the role of Peirong in "Painted Skin" has directly raised her position in the film industry to the first-tier.
In addition, Li Zi has another art film this year, that is, "The Barber" that was almost killed by Jiang Wen is also coming out.
In this way, this year Li Zi can be regarded as a double achievement of art films and commercial films.
After the nominations for the two films are announced, she will be able to secure a top-tier position.
It can be said that this is indeed a meteoric rise in status.
The price of becoming a top-tier star is to become busier than before.
Ju Lizi said that she has also received many deep endorsements from high-end brands. The income from a single endorsement can be equal to the income of a quarter last year, and there are now four or five such endorsements lined up!
Although Lizi likes this, she is indeed a little helpless.
Fortunately, she knows that Yan Danchen is also very busy, so her mood is much more balanced, otherwise she is really afraid of being squeezed out of the edge.