Chapter 191 How Much Did the PR of "The Sixth Sense" Cost? !

In the early hours of Friday morning, at the ticket counter of a movie theater, Michael was flirting with the conductor girl.

"Jenny, do you know? I have been to so many movie theaters, and you are the most beautiful I have ever seen!"

"Thank you, Michael, but you don't need to praise me so much for this cup of coffee, it's just instant~" the conductor girl shrugged and said with a smile.

"Oh no, Jenny, I'm telling the truth! You can definitely go make a movie and become a star!" Michael said sincerely.

Jenny smiled and changed the subject: "Michael, isn't our CinemaScore the most accurate prediction agency? Then tell us about the two movies premiering at midnight tonight, which one will have a higher box office?"

CinemaScore is a third-party market research agency based in Las Vegas. The company surveys moviegoers on how they rate their moviegoing experience and uses this data to predict box office revenue. It dispatches 35 to 45 theater rating survey teams in 25 major cities in North America. Audiences are randomly selected, survey cards are distributed to ask the audience's age, gender, etc., and the movie is rated between A+ and F.

Before the Internet era, CinemaScore was the most important scoring system for major film companies, and even directly affected box office trends. Because its survey results symbolize the movie's audience reputation, it is also an authoritative survey agency recognized by major film companies and theaters.

Michael is an employee of CinemaScore. He is responsible for collecting audience feedback on the two newly released movies "The Sixth Sense" and "The Runaway Bride" at this cinema tonight.

It was precisely because of this that he had free time to flirt with the conductor girl while the movie was still playing.

Mentioning his professional field, Michael puffed up his chest and pointed to the poster of "Runaway Bride", which showed the big-mouthed sister running away in a wedding dress:

"Julia Roberts and Richard Gere, the male and female protagonists are all Hollywood A-list stars, and people love Julia's romantic light comedy the most. With these elements combined, it is impossible for its opening box office to be low. And this The team of a big star is not that simple, especially Julia. She is very good at the subject of romantic comedy. She basically won’t make mistakes and the script will not collapse, so the success rate is extremely high!”

This is also the reason why big American stars have appeal. A team that can remain on the A-list all year round rarely has problems with its vision when selecting scripts, and the quality is basically guaranteed. Otherwise, if you fail twice in a row, you will fall out of the A-list.

"Uh-huh~" Jenny nodded upon hearing this and motioned for him to continue.

Then Michael pointed to the poster of "The Sixth Sense", which showed Bruce Willis and a little boy walking together:

"You see, Bruce Willis and director Wu Yuchen are barely even in terms of lineup, but in fact they are a little bit worse. After all, Wu Yuchen is not a front man.

Secondly, in this theme, Bruce Willis gave up the action movies that he is good at, which will undoubtedly make some viewers who like him lose interest and deduct points.

And if you look at the slogan on the poster..."

Jenny looked over and saw a poster for "The Sixth Sense" that read:

“If you like horror thrillers, you must see it!

If you like warm and loving family movies, you must watch it! "

Michael said: "To be honest, there is a conflict between horror thrillers and family films. If you think about it, romance + comedy go well together, love + tragedy goes well together, action + comedy, this is also very good... but family films + Horror, well, it’s very difficult to integrate these two aspects.

Although Wu Yuchen has been successful in the past two years, it does not prove that he is omnipotent. Moreover, he has achieved his current results at a young age. It is inevitable that he is arrogant and wants to challenge such a difficult subject and make innovations. It is very likely to lead to failure. This is an unstable factor, so points are reduced. "

"What you said seems to make sense. So you are optimistic about "Runaway Bride"?" Jenny asked.

Michael took a sip of coffee and said with a smile: "That's it for the time being, but it all depends on the quality of the movie. The results of the survey will be given after the audience comes out!"

At this time, Jenny suddenly said: "The show in Hall 3 is over, and the audience of "The Blair Witch Show" will be coming out soon."

Michael quickly put down the cup in his hand, then took out a stack of investigation cards from his briefcase, and then waited at the exit.

After a while, a group of spectators came out cheering, and Michael quickly handed out the cards and pens in his hands: "Sir, could I trouble you..."

Before he could finish speaking, a grumpy old man took Michael's card and tore it into pieces:

"Fuck! This is such a bad movie. The damn producer made a fool of my emotions and made fun of my IQ! Refund the ticket!"

"Oh, sir, please don't say that. Maybe those people are really dead?" A middle-aged woman who looked very kind advised.

"It would be better if they were dead! Idiot, haven't you seen it yet? This is a scam from beginning to end. They are just playing tricks on us! They tricked us into entering the cinema!"

"Yes! This movie is rubbish! It's just a piece of shit!"

Michael didn't even say anything, and a debate broke out among the fans. One side thought they were being fooled, while the other insisted that this was a true documentary, and those college students were already dead.

After a while, when Michael took back the card, he sighed and said, "There are less than 10 copies, let alone reviews..."

Many people simply refused to mention this movie again.

Jenny smiled at him and said, "I have seen many people curse and leave in the past few days, and some even left halfway through the show."

Michael shrugged and sighed, "This is a fraudulent movie. The bottom line of the film industry has been lowered by these people. It's really sad!"

The two chatted for a while, and Jenny reminded him, "The Runaway Bride in Hall 5 is over."

Michael ran out again immediately, and this time he was treated much better. Although some people rejected him, many viewers took it and filled it out. After all, the content of the card was not difficult, and they could also get a small gift such as a pendant.

At the same time, Michael would chat with those who were filling out the forms and ask, "What do you think of "The Runaway Bride"?"

"Except for the gimmick of the Runaway Bride, this movie is really vulgar, and it's still the same old thing..."

As this person was talking, another girl who was filling out the form said, "Oh, don't say that, that's Julia Roberts!"

"Well, I like Julia too, but I think she should change. Two months ago, she made "Notting Hill", and now there's another "The Runaway Bride". I think she's been in love movies too frequently, which makes me feel aesthetically fatigued. Maybe it will be better if I wait for a longer time."

"Dude, it's not as bad as you say. The proposal speech that Richard Gere said unintentionally is still very touching~"

"That's all there is. If it weren't for Julia Roberts, I would give this movie a B-!"

Michael listened to what these people said and quickly wrote it down in his notebook. These were the most direct feedback from the audience.

Five minutes later, seeing Michael return to the counter with a stack of cards, Jenny asked curiously, "How is it?"

Michael sorted the cards in his hand and said, "A total of 34 cards, including 2 A+, 3 A, 6 A-, 6 B+, 8 B, 5 B-, 2 C, and 2 D."

Just from the number of these 34 cards, it is much better than "Blair Witch" just now.

Jenny didn't quite understand the standards of CinemaScore, so she asked directly, "How is this evaluation?"

"It's average, but there are many fans at the premiere. If you remove the fan filter, it can only be said to be very ordinary."

Before he finished speaking, he saw another wave of audiences starting to leave. Knowing that the premiere of "The Sixth Sense" was over, he immediately ran out with another stack of cards.

"Sir, can you help me fill out a card?"

"Of course! I'm so excited, I think I have a lot to say now!" The man said as he took the card and pen.

"Madam, could you please fill out a survey?"

"I'd love to! I must give this movie a high score, it's really great!" The mother-like woman said excitedly while holding the card.

"I'm going to give it an A+! This ending really shocked me! My scalp was really numb at that time! Oh my God!" A young man also blushed and said excitedly.

"I didn't expect it to end like this! Bruce Willis died at the beginning, and he was actually a ghost all the time!"

Another person nodded repeatedly: "Yes! I didn't expect Bruce Willis's acting to be so good, I never found it before! No wonder it is said to be his transformation work, this time the transformation is really successful!"

"Oh! Speaking of acting, shouldn't you talk about that little boy? His acting is simply amazing, I have never seen any child with better acting skills than him before!"

"Yes, the little boy's performance is great! I almost ignored Bruce Willis!"

"I think the biggest credit should go to director Wu Yuchen, who is the screenwriter and the initiator of the project. He helped Stallone transform two years ago. This time, Bruce Willis and the little boy are in his hands, and his acting skills are also explosive. Moreover, the atmosphere of the whole movie is so well created, and the details are also well buried. I must take my friends to watch it again tomorrow!"

After watching the movie, fans joined the discussion one by one. This time, Michael didn't even need to send it out. Some people took the initiative to ask him for cards, and shared their impressions with everyone while filling them out. The group of people discussed it enthusiastically.

Michael was a little surprised when he watched it from the side. He hadn't encountered such a situation in more than a year since he entered the industry. I heard from my colleagues that the last time this happened was during "Titanic"!

After a while, Jenny saw Michael coming back with two big piles of cards, and asked in surprise: "Oh, Michael, why are there so many!"

Michael put a pile of cards on the counter, grinned and said: "Hey, Jenny, can you help me count how many there are? I'll treat you to dinner tomorrow~"

Jenny rolled her eyes at him: "Is this how you invite girls out on a date?"

But even though she was talking, she still picked up the cards and helped him count them. After a while, Jenny said: "I have a total of 53 cards here, of which A+ has 27..."

Michael listened to Jenny's data, wrote it down in a notebook, and then summarized it with his own data, and finally came up with the data of the premiere of "The Sixth Sense":

A total of 125 survey cards were received, of which an astonishing 68 were A+, exceeding 50%! The reviews below A+ don’t even count.

You must know that out of the 34 cards in "Runaway Bride" just now, only 2 were given an A+ rating!

125 photos vs. 34 photos, the audience enthusiasm for "The Sixth Sense" is nearly four times that of "The Runaway Bride", and the praise rating exceeds the latter by an unknown amount.

This time there was no need for Michael to do the analysis. Even Jenny could tell from the results that "The Sixth Sense" had such a great reputation among moviegoers that it completely destroyed "The Runaway Bride"! As for the garbage "Blair Witch", I don't even need to mention it.

Jenny smiled at Michael and said: "Michael, it seems that your predictions as a professional are sometimes inaccurate~"

Michael laughed and said: "Professionals can also make mistakes. Director Wu Yuchen is really amazing! To make up for my mistake, Jenny, please allow me to invite you to dinner the day after tomorrow!"

…

Early on Friday morning, various newspapers' reviews of the newly released "Runaway Bride" and "The Sixth Sense" were released.

"A cheesy romantic comedy in which Julia Roberts is the only bright spot."

"Julia and Richard join forces again, warm and yet funny!"

"True love creates miracles! Julia's love movies will never let you down! - "The Runaway Bride""

Regarding "Runaway Bride", there are mixed results. After all, the producers also spent money on public relations.

As for "The Sixth Sense", it's basically all good reviews:

"The best suspense movie of the year! You won't know the truth until the end!" - Los Angeles Times

"A thrilling horror film that not only scares people to tears, but also makes them cry! I highly recommend "The Sixth Sense"!" - San Francisco Chronicle

"Classic horror film, the best psychological suspense movie, "The Sixth Sense" cannot be missed!" - Chicago Sun

"Bruce Willis's "The Sixth Sense" has successfully transformed, and his acting skills are beyond doubt!" - Entertainment Weekly

"Bruce Willis's greatest acting performance ever was overshadowed by the genius of child actor Haley!" - The American News

"The progressively touching plot, the suspense and reversal of textbooks, and the little boy's godlike acting skills!" - The Washington Post

"A heartwarming film wrapped in horror and suspense, a family movie that the whole family should watch together." - The New York Times

After getting up in the morning, Julia Roberts had breakfast. After seeing these comments, her first reaction was:

"How much money did you spend on the public relations of "The Sixth Sense"? There is not a single negative person?!"