Chapter 1065: Hunger Marketing

"It's my time, it's my time, give me a silver one, and get me four batteries for one dollar." A blond boy shouted holding up two hundred-dollar bills.

"Sir, your things. This is your shopping invoice. If there is any damage caused by non-external forces within three months, we will guarantee it. We will replace it within one month and return it within one week." The clerk handed the box to the young man while mechanically Said.

The people behind shouted: "Hurry up and leave after buying, we are still queuing here."

Looking at the long queue at the door of the store, Feng Yu also looked happy. MP3 is completely popular now, and everyone knows how easy this product is to use.

Moreover, this product is also regarded as an epoch-making product. Many people believe that this product will replace other portable players and become the mainstream.

And it is a fashion to use MP3 now, if you still use Walkman, CD, MD and so on, then it will be trash!

Don't think that European and American children don't know about comparisons. In fact, comparisons there are more serious than domestic comparisons, and they value brands more.

It just so happens that AIWA is one of the leaders in the field of portable music players, and the brand is quite appropriate.

What's more, this technology is also excellent, whether it is sound quality or product design, they are all so excellent and so unique!

When the third-generation MP3 was launched on the day, there was a queue outside. Fortunately, Yagyu Hajime had already ordered the factory to work overtime, otherwise the stock would be out of stock on the first day.

"Boss, not only are our stores extremely hot, but even those distributors are constantly contacting us to place orders. With a retail price of US$199, we can earn an average of more than US$50. We expect the sales volume of this product to reach More than a million units!"

Only one million? Feng Yu was a little dissatisfied. The Walkman's best-selling product can still reach a sales volume of one million units. This is an MP3, a more high-tech MP3. How come it only sells one million units?

Feng Yu nodded his head, how did those merchants in the previous life sell? Or is there any famous marketing case in the previous life?

Feng Yu suddenly slapped his head and thought of an idea, that is hunger marketing!

"Yusheng, have you ever thought that we can accept orders?" Feng Yu asked.

"Order? Why do you want to order? We have it in stock." Yagyu Hajime asked in surprise.

"No,

Our product is too popular to sell enough! "Feng Yu said with certainty.

"No, when the first-generation machine was released, I asked people to update the production line of the factory. We reduced the production line of Walkmans, CDs and other products, and increased the production of MP3 products. The monthly output exceeded 150,000 units, not to mention We started stocking up more than a month in advance." Liu Shengzhao argued.

He didn't want to leave Feng Yu with the impression that he was not good at handling things. He was getting old, maybe in two years, Feng Yu would choose a new successor, and he also wanted to prove to Feng Yu that he was qualified to take the helm. And the body also allows him to continue working for AIWA.

"Liu Sheng, you didn't understand what I meant. What I mean is, to announce to the outside world that our products are going to be out of stock, and to give consumers the illusion that if they don't buy it, they won't be able to buy it, what do you think will happen?" Feng Yu reminded.

"In this case, there are two possibilities. First, some people will choose products from other brands that are cheaper but of much lower quality. After all, there are more than ten MP3 brands on the market at this time. The function can be compared with ours. But just like the Walkman, ours sells for 22 dollars, while other products, 5 or 6 dollars, will also be bought by many people."

"The second possibility is that more people will come to line up and snap up our products, which will greatly increase the sales of our products in a short period of time. But in this way, our products may really be out of stock. !"

"That's right, your analysis is very good, but have you ever thought about it? First, even if the price of other companies' MP3 players is cheap, they will not be less than one hundred and fifty dollars. Although they have fewer functions than ours, they have more advanced technology Worse, the cost will not be much cheaper than ours. So there will not be too strong a price advantage. Those who are willing to spend $150 to buy an MP3 are willing to spend $200. They will never buy it for $50. Got a defective product!"

"Second, it is true that we advertise that our inventory is insufficient. Many people will come to buy it, but what if it is out of stock? Are all our products sold? As for those who have not bought it, we can provide ordering Service, subscription, can be ten dollars cheaper. That way, we can use their deposits to build products and even revamp production lines. As I said, the market for the Walkman is still a few years away, but the market for the CD player, will be shrinking rapidly, so cut CD player production quickly."

Use their deposits to produce our products. This idea made Liu Shenghao admire him.

Money is very important no matter what company you are in. Especially in manufacturing companies, once the capital chain is broken, it will cause the danger of bankruptcy of the company.

Although AIWA's funds are relatively sufficient, last year it paid some dividends, increased investment in product research and development, and changed product production lines. The company's funds are not so rich.

This year, they have increased a lot of investment in advertising. The lawsuit is still unfinished, and the legal fees and public relations fees they spent are not small.

If other people's money can be used to purchase materials and produce products, the pressure on funds will undoubtedly be greatly reduced. More importantly, this move will definitely stimulate product sales.

Now MP3 is a trendy electronic product, those rich young people, who doesn't want one? There are more than a million rich young people, more than ten million.

And when his friend has one and he doesn't have one, he will feel ashamed and envy him invisibly.

At this time, even if they know that there is no stock, they will want to order one. Even if you have to wait half a month, or even a month, for this, it is not hesitating.

This is a portable music player that can really be put in your pocket, which is much more convenient than other products. Even when they go out to exercise, it is convenient to hold.

"Boss, you are so creative. In this way, although our profits have been reduced, our financial pressure and risks have also been greatly reduced, and product sales have also been greatly increased. I am confident this year, Let the sales volume of our MP3 reach two million units!"

Feng Yu patted Liu Shengzhao on the shoulder: "Very good, this is the Liu Shengzhao I know. We want to bring users the best sound quality enjoyment, and trample other competitors under our feet!"

"Boss, don't worry, I guarantee that no other company, even if they add up, can't compete with us in MP3!"

... (To be continued.)