Chapter 1244 Depressed and Delicious

China is going to host the 2008 Olympic Games, which has given many companies aspiring to open up the China market an opportunity. For example, electronics companies in some island countries, Erle Corporation in the United States, and some other companies.

However, the electronic companies in the island country and the Liangle company in the United States have a normal relationship with the Huaxia government. They feel that it is better to go to the International Olympic Committee instead of directly talking to Huaxia for sponsorship. After all, the so-called top sponsorship is decided by the International Olympic Committee. And it is forcibly placed in the broadcasting rights.

For example, Songxia, Coke and Visa have sponsored many Olympic Games, and they all think it is a good deal. For example, at the 2000 Sydney Olympic Games, their sponsorship has increased the sales of their products a lot.

Songxia's rapid rise at the beginning had a lot to do with their opening up of the Chinese market, but unknowingly, their share in the Chinese market has become less and less, and now they are being squeezed out even more.

They are too aware of how huge the Huaxia market is. It can be said to be the most important emerging market in the world. If the Huaxia market can be opened again, then Songxia's profits will definitely skyrocket again.

Few people have heard of visa before Huaxia, and they also want to open the Huaxia market. After all, their credit cards can be used in many countries, which is more convenient.

Needless to say, Keke entered the Chinese market very early. Although it was not kicked out, sales just couldn't rise. Especially the big drink alliance in Huaxia, it seems that it is specifically aimed at them.

The best media advertisements were snatched away, the distributors were snatched away, the advertising spokespersons were snatched away, and even the bottling plants they wanted to buy were snatched away.

Coke is the leader in the beverage industry in many countries around the world, but in China, especially after so many years, it can't even make it into the top five!

What frustrates them the most is that many Chinese people now think that Leha's Refreshing Coke is the authentic Coke. They imitated it. God knows this Coke was invented by their Coca-Cola Company!

Their delicious recipe is sky-high.

This time is an excellent opportunity. Coca-Cola Company believes that they can take this opportunity to publicize that the happy Coke is the imitator, and they can make a comeback!

...

"What? You're right, right? Why did the top sponsor's advertising fee increase so much? Didn't you say that it's okay to start at five million dollars?" the vice president of publicity of Coke shouted.

What a joke, this is not the first time Coca-Cola has sponsored the Olympics. They have always been a loyal sponsor of the Olympics and the longest sponsor in the history of the Olympics. They plan to keep creating this record.

No one knows the sponsorship price of the Olympic Games better than their Coke company. Even the Olympic Games in the United States, the sponsorship fee is not so expensive. Why is the sponsorship fee so expensive in China, a developing country!

"Jim, don't worry, this is not for your Coca-Cola Company. Our sponsorship fee for 2004 can be negotiated, but for 2008, that price is definitely not acceptable!"

"Why? There will be a certain increase in sponsorship fees every year. We have considered this, and our quotation is absolutely reasonable. But you have raised so much all at once. What is the basis for it? What do you mean, in 2008, Huaxia Can it become a developed country? Even if it is a developed country, the sponsorship fee cannot be so outrageous!" Jim said angrily.

He wanted to negotiate with the International Olympic Committee in advance for the top sponsorship in 2008. This was considered an advance, but it was not a loss. After all, if the contract was signed around the time, the price would definitely increase a lot.

Of course, Huaxia will not lose money, they can get the money earlier and use it to invest in the construction of the Olympic Games. This model, they are familiar with delicious company.

The earlier the sponsorship, the more cost-effective they are, because the sooner the Olympic logo can be put on the product, especially the sales increase of the host country will be greatly promoted.

For example, the launch of products such as Olympic commemorative bottles can increase a lot of sales and profits. Even after the Olympics,

It can also bring them sustained attention for a certain period of time.

But this time, it seems that the International Olympic Committee wants the lion to speak up. Is this what the Chinese Olympic Organizing Committee means?

"Jim, I'll show you a form, and you'll understand. This is the official sponsor of the 2008 Olympics, and you can see their sponsorship amount."

Jim's eyes widened, this is impossible!

The sponsorship amount of the top ten sponsors exceeded 200 million U.S. dollars, and the number one was 500 million U.S. dollars. How could there be such a high price!

They sponsored the 2004 Olympics, but only 50 million U.S. dollars. At first, they thought that 60 million U.S. dollars would be enough for the China Olympics. After all, they had to pay in 2004.

But looking at the price given to them by the International Olympic Committee just now, it would cost 200 million U.S. dollars. They thought it was a lion who opened his mouth. Now it seems that there is really no such thing.

The sponsorship amount of your top sponsor can't be lower than the amount of other official sponsors, right?

But 200 million US dollars, this price is too high! The highest price in their hearts is not more than 80 million US dollars. This is only the qualification of a top sponsor, and there are other advertising investments.

If they spent 200 million U.S. dollars just for this, then the total investment for this Olympic Games will definitely exceed 300 million U.S. dollars. They may not be able to earn back so much money.

"Anyone sign a contract?" Jim asked.

"Not yet, but more than ten companies have come to know about it. Everyone said that they should consider it. I suggest you consider it too. After all, you have sponsored so many Olympic Games. It would be a pity if it was interrupted." .”

Jim cursed inwardly, of course you hope we agree, so that your income can also be greatly increased. But with such a high fee, he really didn't dare to make a decision.

Damn it, where did those Chinese sponsors come from!

Fengyu Electronics, Fengyu Electric, Aihua Electronics, Aihua Electric, Taihua Supermarket Group, Aihua Xiaobawang, Taihua Consulting Company, Lehaha Group, Fengyu Consulting, Fengyu Holding Group.

After seeing Fengfeng Holding Group and Taihua Holding Group, Coke Company knew what was going on. Aren't they all companies controlled by Feng Yu, the richest man in China.

Isn't this Feng Yu picking things up? You sponsored so much money for this Olympics, can you earn it back? And if you sponsor so much money, those other shareholders agree?

Feng Yu personally used the funds for sponsorship and publicity for the company, and other people took advantage of it. Of course, they would not object. After all, this will create Olympic sponsorship history, and they will always be remembered. This is good for the company And brand promotion, has great benefits.

Moreover, they are all Chinese, and they will not be soft when they sponsor their own country. To put it bluntly, the shareholders of these companies are not short of money! For the company, it is also quite a publicity expenditure.

Jim left depressed, how should he explain this to the company? The person who paid for the ticket before coming here has such a big change, this Feng Yu, what is he going to do!

... (To be continued.)