Chapter 1727: The Destruction of the Plasma

In fact, with regard to the loose alliance of electronics companies in the island country, Suony has already planned to temporarily suspend cooperation in some businesses. For example, they really wanted to enter the field of plasma TVs, but now they suddenly feel that the gains outweigh the losses.

For the sake of plasma technology, they neglected the improvement of liquid crystal technology, so that Sunny, who was originally in the first echelon of liquid crystal technology, slowly fell to the second echelon.

And although Sunny has successfully entered the first echelon in terms of plasma technology, looking at the industry's profits, it is clear that they are actually losing money.

Plasma TVs have always been more expensive than LCD TVs.

When plasma TVs first came out, or flat-panel TVs, plasmas were a little cheaper to produce, looked more competitive, and had better technology and higher margins.

But as a result, the market share of LCD TVs has been rising steadily, while the market share of plasma TVs has been declining.

They are all flat-panel TVs, but LCD ones are much cheaper than plasma ones. Many people buy it home and don't see much difference at all.

Plasma TVs cost more than two thousand dollars, which is enough for people to buy an LCD TV and match it with a good home theater.

In other words, the plasma TV has become a luxury in TV naturally.

Originally, this is nothing. Focusing on high-end consumer goods is also a good choice, and the profit is higher.

However, the technology of liquid crystal is constantly improving. With the efforts of other electronics companies and the leadership of Fengyu Electronics, many technologies are no longer inferior to LCD TVs.

There are still some shortcomings, but they are not major and do not affect the TV viewing experience. Moreover, the cost of LCD TVs is also gradually decreasing, and profits continue to increase.

The research and development expenses on their plasma side are higher, because there are fewer companies in the camp, so the share is just as much. This has led to a constant decline in the actual profits of their plasma TVs, and the speed of technological improvement is still far behind that of LCDs.

For example, it is very difficult to make a TV smaller. The plasma is very difficult. The current production is still more than 42 inches, and small ones can also be produced, but the cost is higher and the profit is lower. How can they be willing? do it.

LCD TVs can be produced from more than ten inches to tens of inches. Of course, the mainstream ones are between twenty and forty inches. The smaller ones are generally used as monitors, and the larger ones are also available. It is used for large screens in business places, and it is not used by ordinary families at all.

The application range of LCD panels is wider, and more companies are involved. On average, the research and development costs are very low.

For example, some new technologies developed by others, although they cannot be used directly due to patent protection, etc., are not impossible to disassemble and imitate. A little change, isn't it a new technology?

You can even directly purchase or exchange patent licenses to shorten the time for technology research and development. These are all good ways.

But for plasma, they Songxia-Suuni belong to the first camp, and the technology of other camps is far inferior to them. And these companies, in order to maintain their technological advantages, have invested a lot, resulting in lower and lower profits.

Fortunately, Songxia was the only one in the plasma TV industry at the beginning, and its brand awareness was higher. Many people bought plasma TVs, and the most recognized brand was Songxia.

But Sunny can't do it, they joined this camp later, relying on Sunny's brand alone can't make their plasma TV sales grow much. As for the cost of public technology research and development, they are still shared equally. Some core technologies, Songxia is still slightly ahead of them.

This has led to a decline in the overall sales of the plasma TV industry, and Songxia's profits have decreased, but they can still make a lot of money. Enterprises such as Kesuni have very meager profits.

At this time, Suni is a little bit hard to get off, so let's quit, and the previous investment will be lost. After finally entering the first gear, even if it falls into the second gear, it is still a failure.

But if you don't quit, you won't make much money. Seeing that other companies are making more and more money from LCD,

Can they not be jealous?

Souni can't give up LCD. After all, their PC monitors, or the screens of game consoles and mobile phones all need LCD technology, and they have fallen behind in this regard.

That is to say, Sunny can be regarded as the same as the Four-Star Group and others, going both ways. It's just that the focus of the two parties is different. Four Star Group pays more attention to LCD, and they pay more attention to plasma.

The advantage of the two roads parallel is that no matter which road can go farther, they will never be absolutely left behind. But the disadvantage is also obvious, that is, the center of gravity of the enterprise will be dispersed, and it will have to invest double the cost of R&D and operation.

Sunny suddenly felt a little regretful at this time. He knew that he should not have joined the plasma camp at the beginning. He made money for a year or two at the beginning, but it left them at a backward stage in the development of LCD technology. The faction is also the first echelon!

At this time, Sunny's interior has been analyzed, and the plasma will be hit hard this year. Although it won't quit the competition, it will definitely be completely suppressed by LCD flat-panel TVs in terms of sales.

Then why did they join the plasma camp in the first place? Thankless?

Let’s just say that the subprime mortgage crisis in the United States has spread to the whole world, and the island countries are naturally also seriously affected. Sunny didn't invest much in subprime mortgage bonds, but like Thomson, they also had their own credit company, a credit company for electrical and electronic products.

Ordinary electronic appliances naturally do not need to be paid in installments, but for large items such as PS game consoles, laptop computers, digital cameras or plasma TVs, it is quite common to pay in installments.

At this time, affected by the subprime mortgage crisis, their credit default rate has also increased. Although it would not cause them a big loss, they did suffer some losses.

The most hateful thing is that the one with the highest default rate is the plasma TV!

When Norio Oga saw this, he was also extremely depressed. Plasma was about to become the second most painful pain in his mind. The biggest pain is naturally the sale of AIWA.

Now Souni’s board of directors has begun to argue about the plasma matter. Some people support him, thinking that his original choice was correct, and plasma is still not defeated, but it is only affected by the subprime mortgage crisis, otherwise it should still be able to make money.

Some people directly said that his original choice was wrong, which made Souni take a detour, lagged behind in LCD, and failed to surpass Songxia in plasma.

Now that the company's profits have dropped severely, it is his fault, Norio Ohga, and he is required to take responsibility for it.

When he made so much money for the company, why didn't those directors say to reward him? Moreover, this decision was discussed by the board of directors at the beginning, so why should he take the blame?

He congratulates Dianxiong, he will not be defeated. He still wants to lead Sunny to defeat Fengyu, AIWA, and Feng Yu!

... (To be continued.)

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